iart

What iart does

iart AG is a Swiss studio for media architectures headquartered in Münchenstein/Basel that conceives, designs, and builds immersive visitor experiences, innovative media facades, and custom creative technology solutions. Founded in 2001 by Valentin Spiess, the firm evolved from a sole proprietorship into a stock company through the 2013 merger of iart interactive and tegoro solutions ag, and today operates with a team of approximately 50 interdisciplinary specialists serving three core customer segments: museums and cultural institutions, corporations and brand operators, and real estate developers and urban planners. The company's work targets large-scale installations such as the kinetic MegaFaces pavilion at Sochi 2014, the Lichtfries at Kunstmuseum Basel, the Universe of Particles visitor center at CERN, and the zero-energy Novartis Pavillon media facade.

The company delivers projects across the full lifecycle — visioning, foundation, build, and operation — under one roof using agile methodology. Core technology products include the AX intelligent audio system with 10–20 cm visitor-tracking precision and head-orientation detection, the MX mixed-reality platform built on Meta Quest 3 hardware with marker-based calibration and server-mediated multi-user synchronization, the PX personalized-experience framework combining digital twins with real-time location data, the TX tour-experience system, and a custom interactive-books framework. A signature technical achievement is the world's first zero-energy media facade for the Novartis Pavillon, using semi-transparent photovoltaic cells to power embedded LEDs — a project that has won 22 design and architecture awards.

iart's business model is project-based professional services delivered through direct enterprise sales. Distribution is global via direct inquiries, partnerships with premier international architecture firms (Herzog & de Meuron, Christ & Gantenbein, Diller Scofidio + Renfro, Kossmann Dejong, Atelier Brückner), and collaborations with internationally recognized artists such as Ai Weiwei Studio. The company has reported historically disclosed revenue between CHF 2.2 million (2003) and CHF 13.1 million (2022), with CHF 10.3 million in 2023 and CHF 7.7 million in 2024, reflecting revenue volatility typical of a project-based enterprise model. As of 2026, iart is productizing portions of its stack with the MX Headset Set and Audio Guide Charging Station to extend into recurring and post-installation revenue.

Name

iart

Legal name

iart ag

Website

https://iart.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

iart AG is a Swiss studio for media architectures that designs and builds immersive visitor experiences, innovative media facades, and custom creative technology solutions for museums, cultural institutions, corporations, and real estate developers across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Münchenstein

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Project-Based Professional Services: Custom project design, development, and implementation for visitor experiences, media facades, and creative engineering. Revenue generated through project contracts for museums, cultural institutions, corporations, and public spaces.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

iart is described as a Swiss media architecture studio that designs and engineers media facades, kinetic installations, and mixed-reality experiences for enterprise clients such as museums and corporations. The studio develops proprietary technology frameworks (referenced as AX, MX, PX) to deliver these installations.

Product overview

iart is a studio for media architectures offering three core service areas: Visitor Experiences (immersive exhibitions and brand spaces), Media Facades (innovative building facades including green and kinetic variants), and Creative Engineering (custom technology solutions). The portfolio includes proprietary frameworks: AX for intelligent audio experiences with visitor tracking, PX for personalized visitor journeys using digital twins and location tracking, MX for mixed reality using portable headsets, and TX for tour experiences. Supporting products include the Interactive Books framework, digital twin technology, a portable MX Headset Set for mixed reality deployment, and audio guide charging stations. The company was founded in 2001 and celebrated its 25th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100+ international design awards won
• +2 more outcomes

Named customers14 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Herzog & de MeuroncoreStrategic or Co-development PartnerInternational architecture firm partnership for collaborative media architecture projects combining architectural design with innovative media solutions
• Christ & GantenbeincoreStrategic or Co-development PartnerSwiss architecture firm collaboration for museum and cultural institution projects with integrated media architecture
• Diller Scofidio + RenfrocoreStrategic or Co-development PartnerInternational architecture firm known for cultural projects, collaborated on media architecture installations
• Kossmann DejongcoreStrategic or Co-development PartnerExhibition design firm partnership for immersive museum experiences combining spatial design with media technology
• Atelier BrücknercoreStrategic or Co-development PartnerExhibition design and scenography firm collaboration for museum installations
• Ai Weiwei StudiocoreStrategic or Co-development PartnerCollaboration with artist Ai Weiwei's studio on art installations with integrated media technology
• Mint ArchitectureminorStrategic or Co-development PartnerArchitecture firm partnership for Riedmatt Center kinetic sculpture installation
• 8grafikminorStrategic or Co-development PartnerDesign partner for Riedmatt Center project
• Drees & SommerminorStrategic or Co-development PartnerProject management and consulting partner for A66 MDPI Basel project
• StammkraftminorStrategic or Co-development PartnerPartner firm for A66 MDPI Basel media architecture project

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Random International: London-based contemporary art practice creating large-scale interactive installations. Comparable to iart through technology-driven artistic installations in museums and public spaces, though with more art-centric positioning.
• teamLab: Tokyo-based interdisciplinary art collective producing large-scale immersive digital art installations and exhibitions. Comparable to iart through museum-grade immersive installations and media architecture work, though with a consumer-ticketed business model at much larger scale.
• Local Projects: New York-based experience design firm creating interactive museum installations, exhibitions, and public spaces. Comparable to iart in combining technology and design for cultural institutions and brand experiences.
• Universal Everything: UK-based digital art and design studio producing screen-based and immersive installations for museums, brands, and public spaces. Comparable to iart in fusing technology with artistic expression for institutional and commercial clients.
• Kossmann Dejong: Amsterdam-based exhibition design firm creating narrative-driven immersive experiences for museums and brand spaces. Comparable to iart across both Visitor Experiences and Creative Engineering offerings, and listed as an iart co-development partner.
• Refik Anadol Studio: Los Angeles-based media artist and studio creating data-driven AI installations and immersive media facades. Comparable to iart through large-format media installations and media facade work for cultural institutions.
• Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive environments, projection mapping, and interactive installations. Comparable to iart in delivering large-scale immersive experiences for museums, public spaces, and brand environments globally.
• Atelier Brückner: Stuttgart-based exhibition design firm specializing in immersive museum experiences and scenography. Directly comparable to iart as both firms design and build interactive exhibitions for major cultural and corporate clients, and they are listed as one of iart's own co-development partners.

Emerging players

• Studio NAND: Berlin-based creative technology studio building data-driven visualizations and interactive experiences for museums, public institutions, and brands. Comparable to iart through museum-grade interactive installations with a similar technology-and-narrative approach.

Broad incumbents

• Diller Scofidio + Renfro: New York-based interdisciplinary architecture and design firm known for cultural projects integrating media and architecture. Comparable to iart through collaborative media-architecture installations, and listed as an iart co-development partner, though operating as a much larger primary-architecture practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@iart_basel/videos
• Facebookfacebook.com/iartag
• LinkedInlinkedin.com/company/iartag
• Instagraminstagram.com/iart_basel
• Xx.com/iartag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iart