Tyler Outdoor Advertising

What Tyler Outdoor Advertising does

Tyler Outdoor Advertising is a local, family-owned out-of-home (OOH) advertising company founded in 1965 and operating as a division of Tyler Media Group, a diversified regional media conglomerate that also owns 13 radio stations and seven television stations. The company operates more than 1,900 OOH displays across the Oklahoma City Metro and Western Oklahoma markets, making it the largest OOH inventory holder in that geographic footprint. Its product portfolio spans four core formats: traditional static bulletins (billboards), digital bulletin displays capable of dynamic content rotation, bus shelter displays targeted at transit audiences, and advertising benches located in Oklahoma City, Norman, and Edmond.

The underlying business is fundamentally an infrastructure and right-of-way business — revenue is generated by leasing physical advertising space across a geographically concentrated inventory. Tyler Outdoor supports advertisers with creative design specifications, downloadable digital bulletin templates in standard sizes (including 14'x48', 12'x40', 10'x30', and 12'x32' formats), and a comprehensive media kit. The company is a member of the Outdoor Advertising Association of America (OAAA) and Geopath, the latter providing standardized audience measurement that supports third-party-verified media planning. Sales is conducted via direct outreach to enterprise and agency buyers, phone-based inside sales, and a website inquiry channel. Pricing is quote-based and not publicly disclosed; contract terms are structured as multi-year placements on traditional bulletins.

Tyler Outdoor is a private, family-owned entity with no public listing, no disclosed funding rounds, and no public revenue figures. Operating geographies are limited to a single U.S. market (Oklahoma), with no international or multi-state footprint. The company's competitive proposition rests on its local scale (1,900+ displays), long operating history (since 1965), cross-platform integration with Tyler Media Group's broadcast assets, and the operational standardization provided by OAAA and Geopath memberships. Customer data, headcount, and revenue metrics are not publicly disclosed, which constrains external financial visibility into the business.

Name

Tyler Outdoor Advertising

Legal name

Tyler Outdoor Advertising

Website

https://tyleroutdoor.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Tyler Outdoor Advertising is a family-owned Oklahoma outdoor advertising company operating more than 1,900 OOH displays (digital bulletins, static billboards, bus shelters, and benches) across Oklahoma City Metro and Western Oklahoma since 1965, as a division of Tyler Media Group.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industries

Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital billboards
• Transit advertising
• OOH advertising

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Outdoor Advertising Space Rental: Tyler Outdoor generates revenue by renting out OOH advertising space on their inventory of more than 1,900 displays including digital displays, static bulletins, bus shelter displays, and advertising benches. Customers purchase advertising space for defined periods to reach commuters and audiences in high-traffic locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tyler Outdoor Advertising rents out-of-home (OOH) advertising space on more than 1,900 displays throughout the Oklahoma City Metro and Western Oklahoma. Its inventory includes digital displays, static bulletins, bus shelter displays, and advertising benches, sold to local and regional businesses and agencies seeking visibility among commuters and high-traffic audiences.

Product overview

Tyler Outdoor Advertising is Oklahoma's premier outdoor advertising company operating more than 1,900 out-of-home (OOH) displays throughout the Oklahoma City Metro and Western Oklahoma. Founded in 1965 and operated as a local, family-owned division of Tyler Media Group, the company offers a portfolio of four core advertising products: Traditional Bulletins (static billboard displays), Digital Displays (dynamic digital billboards), Bus Shelter Displays, and Advertising Benches. The company provides creative design specifications and digital templates as support resources to enable advertisers to create compliant advertising content across all formats. Tyler Outdoor also offers a comprehensive media kit for advertising planning and purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Bulletins

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Outdoor Advertising Association of America (OAAA)minorOthersTyler Outdoor is a member of the Outdoor Advertising Association of America, the primary trade organization for the out-of-home advertising industry. Membership indicates compliance with industry standards and best practices.
• GeopathminorOthersTyler Outdoor is a member of Geopath, the not-for-profit organization that provides standardized audience measurement for out-of-home advertising. Geopath membership enables standardized audience measurement and verification for their OOH inventory.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Intersection: Smart cities media company operating digital transit, street furniture, and LinkNYC displays. Comparable because it competes in the street furniture and transit advertising space where Tyler Outdoor's bus shelter and bench products operate.
• Place Exchange: Programmatic OOH advertising supply-side platform that connects digital billboards and screens to programmatic buyers. Comparable as a digital OOH channel that competes for the same advertiser dollars, but operating purely as a technology/aggregator layer.

Regional players

• Fairfax Media Outdoor (Reagan) / Reagan Outdoor Advertising: Regional outdoor advertising operator in the Texas/Southwest market with static and digital billboards. Comparable as a regional OOH player with similar inventory focus and advertiser customer base.
• Fairway Outdoor Advertising: Regional outdoor advertising company operating static and digital billboards in the Southeastern U.S. Comparable in business model and product mix but serving a different regional geography than Tyler Outdoor.

Broad incumbents

• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators with a national network of billboards, transit, and digital displays. Comparable because it offers the same OOH formats (static bulletins, digital displays, transit/street furniture) that Tyler Outdoor provides, but at national scale.
• Clear Channel Outdoor: Global outdoor advertising company with billboards, transit, street furniture, and digital inventory. Highly comparable in offering portfolio and B2B advertiser client base, though operating at much larger geographic scale.
• OUTFRONT Media: Major U.S. OOH media company operating billboards, transit advertising, and digital displays across the country. Directly comparable in product mix (static bulletins, digital, transit) and revenue model (renting OOH space to advertisers).

Others

• YESCO (Young Electric Sign Company): Sign manufacturer and operator making custom digital and static signage for outdoor advertising. Comparable as an adjacent player in the OOH display ecosystem, complementing Tyler Outdoor's bulletin and digital billboard products.
• Geopath: Not-for-profit OOH audience measurement organization of which Tyler Outdoor is a member. Related as an industry-standards enabling technology that supports the value proposition of Tyler Outdoor's inventory.

Direct peers

• Adams Outdoor Advertising: Regional U.S. outdoor advertising operator running static and digital billboards across multiple Midwestern and Eastern markets. Comparable as a regional/mid-market OOH operator targeting local advertisers with similar bulletin product offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TylerOutdoor
• Instagraminstagram.com/tyleroutdoorokc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyler Outdoor Advertising