Kreftforeningen

What Kreftforeningen does

Kreftforeningen is Norway's leading cancer-focused non-profit organization, founded in 1938 and headquartered in Oslo. The organization serves cancer patients, their families, bereaved relatives, and children of seriously ill parents through a comprehensive ecosystem of free support services delivered via phone, chat, email, in-person at hospitals, and through mobile apps. Core service offerings include professional counseling by oncology nurses and social workers, free legal aid by employed and volunteer lawyers, peer support networks (Likeperson), practical everyday assistance and escort services ordered through the Nyby app, and dedicated meeting places for children and youth (Treffpunkt). Physical infrastructure includes seven Vardesentere support centers co-located with major Norwegian hospitals, plus thematic cafés (Temakafé) across the country.

The organization's technology stack is built on Microsoft Dynamics CRM for donor and member management, Puzzel for contact center operations, iRaiser for digital fundraising pages, Noop for volunteer database management, and the Nyby app for service ordering. Web analytics rely on Google Analytics, Matomo, and Siteimprove, with marketing automation through Meta, Xaxis, and The Trade Desk for programmatic advertising. All data processing is governed by GDPR-compliant data processor agreements. KOMP devices from No Isolation are lent to elderly patients for video-based family connection.

Revenue is generated entirely through voluntary contributions rather than service fees. Streams include annual household memberships (90 NOK), recurring "Fast giver" subscriptions via Vipps, AvtaleGiro, eFaktura, and SMS, one-time and memorial donations, corporate partnerships, e-commerce merchandise sales, and an annual nationwide fundraising campaign held each March. The organization distributes over 200 million NOK annually to cancer research through a formal grant application process and has cumulatively raised more than 500 million NOK since the campaign program began in 2006. As of January 2026, Kreftforeningen holds formal observer status with speaking and proposal rights in Beslutningsforum for Nye Metoder, Norway's national decision-making body for new medical treatment methods.

Name

Kreftforeningen

Legal name

Kreftforeningen

Website

https://kreftforeningen.no

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Kreftforeningen is Norway's leading cancer non-profit, founded in 1938, providing free counseling, legal aid, peer support, and hospital-based meeting places for cancer patients, families, and bereaved individuals, while distributing over 200 million NOK annually to cancer research.

Ownership category

akta.pro rank

Product category

Cancer Patient Support Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Cancer patient support
• Cancer research funding
• Nonprofit healthcare services
• Patient counseling services
• Cancer advocacy organization

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Others, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees providing access to information, events, and community. Household memberships available at 90 NOK per year.
2. Regular Giving (Fast Giver): Recurring donations at fixed intervals (monthly, quarterly, annually) through automatic deductions via Vipps, AvtaleGiro, eFaktura, SMS, or postal giro.
3. One-time Donations: Individual gifts via Vipps, bank transfer, SMS, online forms, and in-memory/in-celebration donations. Tax-deductible from first krone for cancer research donations up to 10% of income.
4. Memorial Donations (Minnegaver): Donations made in connection with funerals and memorial services, processed through partnerships with funeral bureaus and Mester Grønn.
5. E-commerce Sales: Sale of merchandise through Kreftforeningen's online store, including promotional items, informational materials, and cause-related products.
6. Corporate Partnerships: Business partnerships for workplace giving programs, cause marketing, and event sponsorship during annual campaigns.
7. Research Grants: Annual distribution of over 200 million NOK to cancer researchers, funded by donations and public support.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels12 records

Core offering

Kreftforeningen is a Norwegian non-profit cancer organization that delivers free support services to people affected by cancer, including counseling by oncology nurses and social workers, legal aid, peer support, practical everyday help and transport (escort) services, financial grants, and hospital-based meeting places (Vardesentre). It also funds cancer research (over 200 million NOK distributed annually), runs public awareness and prevention campaigns, advocates on cancer policy, and operates an online shop for cause-related merchandise alongside a large annual volunteer fundraising campaign.

Product overview

Kreftforeningen is a Norwegian cancer patient organization offering a comprehensive ecosystem of support services for cancer patients, relatives, and bereaved individuals. The core offerings include direct support services (counseling, legal aid, peer support, practical everyday assistance via the Nyby app, and transport services), meeting places (Vardesenter, Temakafé, Treffpunkt for children/youth), and awareness/advocacy campaigns (#sjekkdeg, Rosa sløyfe). The organization also operates an annual fundraising campaign (Innsamlingsaksjonen), Stafett for livet relay events, and an online shop for merchandise. Support services are delivered through multiple channels including phone, chat, email, and in-person at hospitals and local offices, with digital platforms including Min side portal, Insights for grant applications, and KOMP device lending for elderly patients. Research funding (over 200 million NOK annually) and educational materials (brochures in multiple languages) round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Rosa sløyfe: Breast cancer awareness campaign and initiative, run in collaboration with Brystkreftforeningen (Breast Cancer Association).
• Kreftforeningens innsamlingsaksjon
• Vardesenteret
• Stafett for livet

Products and services

• Kreftforeningens rådgivningstjeneste (Counseling Service) Free counseling service staffed by experienced oncology nurses and social workers, providing advice, guidance, and supportive conversations about cancer, treatment, and patient/relative rights, delivered via phone, chat, and email.
• Kreftforeningens rettshjelp (Legal Aid) Free legal assistance for cancer patients and relatives with juridical questions, provided by employed lawyers and volunteer lawyers across Norway, all bound by confidentiality.
• Vardesenteret (Hospital Meeting Places) Free meeting place at major hospitals across Norway for all affected by cancer, offering advice, courses, activities, and a drop-in space for patients, relatives, and bereaved.
• Temakafé (Topic Café) Informal local meeting place for cancer patients, relatives, and bereaved individuals, providing peer connection and informal support across Norway.
• Kreftforeningens hverdagshjelp (Everyday Assistance) Volunteer-provided practical help at and outside the home, including escort/transport services and companionship, ordered via the Nyby app.
• Likeperson (Peer Support) Peer-support service connecting cancer patients and relatives with trained volunteers who have similar experiences, offering understanding and shared experience.
• Treffpunkt – Møteplass for barn og unge (Children & Youth Meeting Place) Meeting place for children and young people who have serious illness in the family or have lost someone, allowing them to meet others in similar situations through Treffpunkt groups.
• Kreftforeningens følgetjeneste (Escort/Transport Service) Free transport service for cancer patients going to and from hospital, doctor, or pharmacy, provided by volunteers and ordered via the Nyby app.
• Økonomisk støtte (Financial Support Grants) Financial-support grants for cancer patients and relatives facing economic hardship due to illness, with applications processed through the Insights system.
• Kreftforskning (Cancer Research Funding Program) Annual distribution of over 200 million NOK to cancer research through grants, with researchers applying via the SøknadsWeb portal.
• Stafett for livet (Relay for Life) 24-hour relay event held across Norway where teams walk or run to show solidarity with people affected by cancer.
• Kreftforeningens nettbutikk (Online Shop / Merchandise Store) Online store selling cancer awareness merchandise including ribbons, clothing, and campaign materials, with the option to add donations at checkout.
• KOMP Device Lending Service Lending program for KOMP devices — simplified computer screens with built-in video calling, picture, and messaging — provided to elderly cancer patients so invited family members can stay in contact.
• Brosjyrer og informasjonsmateriell (Cancer Information Brochures) Free brochures and informational materials about cancer, prevention, and patient rights, available for download or order in multiple languages, with bulk order limits for institutions.
• Digitalt Helsetorg (Digital Health Portal) Digital health portal providing information and services for cancer patients, using Matomo analytics to understand usage and improve the service.
• Kreftforeningens veiviser på sykehus (Hospital Guide) Volunteer guides at Norwegian hospitals who assist cancer patients and relatives in navigating the hospital environment during vulnerable situations.
• Brukerpanelet (User Panel) Panel where cancer patients, relatives, and bereaved share knowledge and experiences, receiving surveys up to ten times per year and consenting to share personal stories for Kreftforeningen's information and advocacy work.

Quantifiable outcome

• Over 200 million NOK distributed annually to cancer research
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BrystkreftforeningencoreStrategic or Co-development PartnerCollaboration on Rosa sløyfe (Pink Ribbon) campaign and joint online store. Kreftforeningen is the treatment responsible party, sharing operational responsibilities for breast cancer awareness and fundraising initiatives.
• Loyalty ASminorImplementation/ SI/ Consulting PartnerPartner for telephone outreach to thank supporters and communicate giving opportunities. Field fundraising conducted in collaboration with Loyalty AS.
• Mester GrønnminorGTM or Marketing PartnerPartnership for memorial flower donations (minnegaver). Customers can give memorial flowers through Mester Grønn locations.
• MicrosoftcoreTechnology or IntegrationMicrosoft Dynamics CRM for donor and member database management. Data processor agreement in place for compliance with GDPR requirements.
• iRaisercoreTechnology or IntegrationDigital fundraising platform provider for Kreftforeningen's online fundraising pages and donation processing.
• PuzzelcoreTechnology or IntegrationContact center solution for telephone, chat, and email handling. Used for Kreftforeningen's counseling service (rådgivningstjenesten). Data processor agreement in place.
• Healthcare institutions (helseforetak)coreStrategic or Co-development PartnerJoint establishment and operation of Vardesentre (support centers) at major Norwegian hospitals with regional health authorities. Shared governance and service delivery.
• Norwegian tobacco control coalitioncoreStrategic or Co-development PartnerAlliance of approximately 30 Norwegian organizations initiated by Kreftforeningen to advocate for removing tobacco and nicotine from retail stores.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cancer Research UK: UK's largest cancer research charity — broader incumbent at much greater scale, providing a benchmark for international research funding scale, advocacy, and supporter engagement in cancer.
• Røde Kors Norge (Norwegian Red Cross): Norway's largest humanitarian charity — comparable on domestic volunteer mobilization, recurring giving, and crisis fundraising scale, though operating across multiple verticals.
• American Cancer Society: US national voluntary health organization fighting cancer — broader incumbent comparable on patient services, research funding, and policy advocacy at significantly larger scale.

Direct peers

• Cancerfonden (Swedish Cancer Society): Sweden's national cancer charity — directly comparable as a Nordic sister organization funding cancer research and providing patient support with similar mission, scale, and historical role.
• Syöpäsäätiö (Cancer Foundation of Finland): Finland's principal cancer research grantmaking foundation — direct Nordic peer with overlapping focus on cancer research grants and patient support.
• Kræftens Bekæmpelse (Danish Cancer Society): Denmark's national cancer charity — directly comparable Nordic peer combining research funding, patient counseling, and volunteer-driven fundraising in the same way as Kreftforeningen.

Regional players

• LHL (Norwegian Heart and Lung Association): Large Norwegian patient organization with comparable membership and fundraising scale — serves as a benchmark for non-cancer health charity operations and donor dynamics in Norway.
• Norges Astma- og Allergiforbund (Norwegian Asthma and Allergy Foundation): Norwegian health charity competing for the same donor wallet and volunteer pool — useful peer for benchmarking fundraising efficiency in the Norwegian non-profit landscape.
• Brystkreftforeningen (Norwegian Breast Cancer Society): Norwegian breast cancer patient organization — comparable as a Norwegian cancer sub-vertical peer and joint partner on the Rosa sløyfe initiative, focused on a narrower disease segment.

Others

• No Isolation: Norwegian health technology company whose KOMP device Kreftforeningen lends out — relevant ecosystem/technology partner providing digital inclusion tools for elderly cancer patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Kreftforeningen/videos
• Facebookfacebook.com/Kreftforeningen
• LinkedInlinkedin.com/company/kreftforeningen
• Instagraminstagram.com/kreftforeningen
• TikToktiktok.com/@kreftforeningen.no

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreftforeningen