Loyalty app
Loyalty App Pty Ltd is a Perth-based fintech operating a universal multi-merchant mobile loyalty platform for Western Australian consumers and SMB merchants. Users earn and redeem e-Gift Card points via QR codes across hundreds of WA merchants, paying no consumer fees; the company earns merchant transaction fees.
- Company typePrivate
- Founded2014
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Loyalty app does
Loyalty App Pty Ltd is a Perth-based fintech operating a cloud-based mobile loyalty platform for Western Australian consumers and SMB merchants. Founded in 2014 and publicly launched in November 2017, it operates as Western Australia's first universal, multi-partner loyalty program, allowing users to earn and redeem reward points (stored as e-Gift Cards) across hundreds of participating merchants through a single iOS and Android app. Transactions are processed via QR code scanning at the point of sale, with the platform integrating into third-party POS systems and employing 256-bit SSL encryption on enterprise-grade servers.
The company's core product surface consists of three components: the consumer-facing mobile application, a merchant POS companion tool for transaction management and customer tracking, and e-Gift Cards functioning as universal virtual currency. The platform has since been extended with a travel booking module offering flights, hotels, and curated vacation packages to destinations such as Bali, Fiji, Singapore, and Vietnam, supported by three physical travel retail offices in the Perth metro area.
Loyalty App monetizes primarily through merchant transaction fees: merchants pay a percentage value (minimum 1%) on the invoice amount of goods or services purchased by users, with third-party funds excluded from the calculation. Consumers download and use the app free of charge and can earn, spend, and share points across merchants with no expiry. The company is founder-controlled (Ronnie Elhaj) and self-funded with over AUD 1M invested in development prior to launch. Its largest commercial relationship is with property developer Nicheliving — also co-founded by Elhaj — which guarantees AUD 1.5M in annual revenue from day one. There is no evidence of institutional venture or private equity capital, and operations remain concentrated in Western Australia.
Loyalty app firmographics
Firmographics- Name
- Loyalty app
- Legal name
- Loyalty App Pty Ltd
- Website
- https://loyaltyapp.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loyalty App Pty Ltd is a Perth-based fintech operating a universal multi-merchant mobile loyalty platform for Western Australian consumers and SMB merchants. Users earn and redeem e-Gift Card points via QR codes across hundreds of WA merchants, paying no consumer fees; the company earns merchant transaction fees.
- Ownership category
- akta.pro rank
Loyalty app industry classification
Industry- Product category
- Mobile Loyalty & Rewards Software
- akta.pro primary industry
- Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Loyalty app is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Loyalty app business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction Fee from Merchants: Merchants pay a Percentage Value (minimum 1%) on the invoice amount for goods or services purchased by users. Third Party Funds (settlement funds, delivery costs) are excluded from the calculation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership for consumers |
| Transaction based/ take rate | Pay-as-you-go | Merchant Transaction Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Loyalty app product offering
Product offeringCore offering
Loyalty app operates a cloud-based mobile rewards platform that enables consumers in Western Australia to earn, pay with, and share loyalty points (stored as electronic gift cards) across hundreds of participating merchants via QR code scanning. The company also provides a companion POS software for merchants to manage loyalty transactions, alongside an integrated travel booking service offering flights, hotels, and cruise packages where points can be earned and redeemed.
Product overview
Loyalty app is a unified mobile rewards platform consisting of a core mobile application for consumers and a POS companion system for merchants. The platform enables users to earn, pay with, and share loyalty points (stored as e-Gift Cards) across hundreds of West Australian merchants. An integrated travel booking module allows users to book flights, hotels, and cruises while earning and redeeming loyalty points. The platform operates on a cloud-based system with QR code scanning for transactions and supports both iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty App (Mobile Application) A free mobile rewards application that allows consumers to earn and redeem loyalty points (stored as e-Gift Cards) across hundreds of participating West Australian merchants via QR code scanning, and to refer friends for bonus rewards.
- Loyalty App POS Software Point-of-Sale companion software that integrates with third-party POS systems, enabling merchants to manage loyalty transactions, track customer spending habits, send push notifications, and process points earning and redemption.
- e-Gift Cards Electronic gift cards representing accumulated reward points that can be earned, purchased, transferred between users, and redeemed at participating merchants. Points function like cash across the merchant network.
- Loyalty App Travel Travel booking service integrated within the Loyalty app platform offering flights, hotels, cruise packages, and travel deals, where users can earn Loyalty app dollars faster and redeem accumulated points towards bookings.
Quantifiable outcome
- Points added instantly within minutes of QR code scan
- +2 more outcomes
Companies that use Loyalty app
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Loyalty app technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Loyalty app partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, flagship, core and minor.
- Auto MastersmajorAutomotive service chain partnership bringing rewards to automotive maintenance and repair services.
- Perth GloryflagshipPartnership with Western Australian professional soccer club Perth Glory for fan engagement and rewards.
- City ToyotamajorToyota dealership partnership for automotive purchases and servicing rewards.
- NichelivingcoreAnchor partnership with property developer Nicheliving guaranteeing $1.5 million in annual revenue from day one. Founder Ronnie Elhaj is also director of Nicheliving. Allows Loyalty app users to earn points on property purchases and rent payments.
- Ford & DoonanmajorAir conditioning and automotive services merchant partner in the home vertical.
- West Coast Hi-FimajorElectronics retailer offering 1% rewards on Bose and other audio equipment purchases.
- WaldecksmajorGarden centre and nursery merchant partner for home improvement rewards.
- Drovers Inside & OutminorHome goods retailer in the building and renovation merchant network.
- Hair SuppliesminorHair care products and services merchant partner.
- Infinitive HealthminorHealth services merchant partner.
- Singapore AirlinesmajorFlight deals offered through Loyalty app travel bookings with Singapore Airlines routes.
- The Kauphy PlaceminorRestaurant partner in 'Eat and Win' competition promotion December 2021.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Loyalty app competitors and assessment
Company assessmentDirect peers
- Belly: US-based SMB-focused digital loyalty platform offering a tablet-based point-of-sale loyalty app and universal rewards network. Highly comparable on customer segment (small/medium local merchants) and product (mobile-first universal loyalty program).
- Yoyo: Mobile loyalty and payments platform enabling consumers to earn and redeem points at SMBs via QR-based in-store transactions. Same core mechanism (QR scan, universal points, merchant-portal, POS integration) targeting similar SMB customer segments in the UK/EU.
- Liven: Australian fintech that combines a mobile payment app with a universal rewards/loyalty currency accepted across restaurant and retail merchants. Directly comparable in product (app-based universal points), target market (Australia SMB merchants + consumers), and revenue model (merchant transaction fee).
Broad incumbents
- Square (Block): Major SMB payments and software provider with built-in loyalty, marketing, and gift card functionality. Operates at much larger scale but directly overlaps in targeting SMB merchants for integrated loyalty/payments solutions.
- Ant Group / Alipay: Global digital payments and lifestyle platform with universal merchant rewards and merchant-funded points programs. Operates at vastly larger scale but shares the universal-points-currency model and QR-based merchant acceptance.
- PayPal Honey: Cashback and rewards platform layered on top of PayPal's global payments network. Competes for consumer mindshare on universal rewards and merchant-funded offers, though its distribution model is digital-first rather than in-store QR.
Emerging players
- Stocard: Mobile wallet that consolidates loyalty cards from multiple retailers into one app and offers universal rewards/payment features. Closely aligned in aggregating multi-merchant loyalty for consumers, primarily in Europe.
- Smile.io: Loyalty and rewards platform powering points, referral, and VIP programs for independent ecommerce merchants. Comparable in providing universal rewards infrastructure to SMB merchants, though focused on ecommerce rather than in-store.
- ShopBack: Asia-Pacific cashback and rewards marketplace connecting consumers to online merchants. Overlaps on the merchant-funded rewards and points-as-currency model, with strong APAC presence including Australia.
Regional players
- Punchpass: Digital loyalty/stamp card platform for small businesses, mostly North American focus. Similar SMB loyalty mechanics but without universal cross-merchant redemption; useful proxy for SMB loyalty GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Loyalty app social profiles
Digital presenceLoyalty app compliance and trust
Trust signalCompliance2 records
Loyalty app financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyalty app leadership team
Management profileNumber of profiles
Profiles1 record
Loyalty app funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyalty app M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyalty app
What does Loyalty app do?
Loyalty app operates a cloud-based mobile rewards platform that enables consumers in Western Australia to earn, pay with, and share loyalty points (stored as electronic gift cards) across hundreds of participating merchants via QR code scanning. The company also provides a companion POS software for merchants to manage loyalty transactions, alongside an integrated travel booking service offering flights, hotels, and cruise packages where points can be earned and redeemed.
Is Loyalty app a public or private company?
Loyalty app is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loyalty app founded?
Loyalty app was founded in 2014. It employs 11 to 50 people.
Where is Loyalty app based?
Loyalty app is headquartered in Perth, Australia, in the Oceania region.
How does Loyalty app make money?
One revenue line is on record: transaction Fee from Merchants.
Who are Loyalty app's main competitors?
Direct peers on record are Belly, Yoyo and Liven. Broad incumbents are Square (Block), Ant Group / Alipay and PayPal Honey. Emerging players are Stocard, Smile.io and ShopBack. Punchpass is listed as a regional player.
Does Loyalty app have an API?
No public API is recorded for Loyalty app.
What industry is Loyalty app in?
Loyalty app's product category is Mobile Loyalty & Rewards Software. Its primary akta.pro industry code is THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.