Urban Latino Media Group

What Urban Latino Media Group does

Urban Latino Media Group operates Urban Latino (urbanlatino.com), a digital content platform publishing Spanish-language informational articles for the US Hispanic and Latino community. Founded in 1994 and headquartered in Brooklyn, the company maintains a single core product — a WordPress-based editorial website organized around four content verticals: education (e.g., schools for Hispanic children), employment (job opportunities and growing professions), geography and community (Spanish-speaking US locations and Latino associations), and immigrant integration resources. The site operates as a free, self-serve article portal with no registration or paywall, relying on SEO to attract organic Spanish-language traffic from readers navigating life in the United States.

The underlying technology stack is a stock WordPress content management system using the Kai 12 theme — a commodity publishing platform rather than proprietary infrastructure. The company has no disclosed mobile app, public API, third-party integrations, proprietary features, or data assets. No revenue model, pricing structure, advertiser roster, sponsorship arrangements, subscription mechanism, or other monetization mechanics are disclosed in the available data; the business appears to operate as a small editorial publication without documented commercial mechanisms. Reported headcount of 1–10 employees is consistent with an independent publisher or community media property rather than a scaled digital media business.

The firm's audience is end-consumer Hispanic/Latino readers in the United States seeking informational content on education, employment, community resources, and integration topics. No paying customers, advertising partners, enterprise clients, or B2B relationships are disclosed. The company holds no disclosed patents, trademarks, awards, regulatory licenses, partnerships, M&A activity, leadership changes, or funding rounds in the source data; the most recent visible articles date to 2022–2023, suggesting an active but low-volume publishing cadence by a small team.

Name

Urban Latino Media Group

Website

https://urbanlatino.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Latino Media Group operates a Brooklyn-based, Spanish-language digital content website targeting the US Hispanic and Latino community with informational articles on education, employment, community resources, and immigration, built on a stock WordPress platform with a 1–10 person team.

Ownership category

akta.pro rank

Product category

Hispanic Digital Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

akta.pro secondary industries

Online Article & Blog Publishing Platforms (MPAJAMAF), Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

• Hispanic digital media
• Latino lifestyle publishing
• Spanish-language content
• Cultural media platform
• Community editorial content

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Urban Latino Media Group publishes a Spanish-language digital media platform (urbanlatino.com) that delivers informational articles covering the Latino experience in the United States, including schools for Hispanic children, job opportunities, Spanish-speaking communities, and Latino associations. The company originated as Urban Latino Magazine in 1994 and now operates primarily as a WordPress-based online publication targeting bilingual and Spanish-preferring Latino readers.

Product overview

Urban Latino is a single unified digital media content platform serving the Latino community in the United States. The site publishes informational articles across four primary content categories: education (schools for Hispanic children), employment (job opportunities), cities (Spanish-speaking locations), and society (Latino associations). Built on WordPress with the Kai 12 theme, the platform functions as an editorial content site rather than a software product with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Latino Website A free digital media platform providing Spanish-language editorial content focused on the Latino experience in the United States, with articles covering schools for Hispanic children, job opportunities, Spanish-speaking communities, and Latino community associations. Built on WordPress with the Kai 12 theme, it serves Latino individuals and families seeking culturally relevant guidance on navigating life in the US.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• La Opinión: Largest Spanish-language daily newspaper in the US, based in Los Angeles. Comparable as a Spanish-language news publisher targeting Hispanic readers with editorial coverage of community, immigration, and culture.
• People en Español: Established Spanish-language lifestyle and entertainment magazine from People brand, serving US Hispanic audiences. Broader incumbent in Latino publishing with much greater reach and resources than Urban Latino.
• NBC Latino: NBC News' dedicated Latino-focused vertical covering culture, identity, and news. A broad incumbent publishing Hispanic-targeted content within a larger media network portfolio.

Direct peers

• Remezcla: (Duplicate marker — see first Remezcla entry above for comparable rationale.)
• Remezcla: Digital media platform producing Spanish- and English-language content on Latino culture, music, and news. Directly comparable to Urban Latino as an independent online publisher targeting US Hispanic audiences with editorial content.
• Mitú: Digital media brand historically focused on Latino millennial content via video and social. Operates in the same US Hispanic digital publishing category as Urban Latino, with comparable audience targets and ad-supported model.
• Latino Rebels: Independent digital news and opinion outlet covering Latino politics, culture, and identity in the US. Comparable as a small-team Spanish/English editorial publisher serving the same Hispanic community.

Regional players

• El Diario La Prensa: Spanish-language daily newspaper serving New York's Latino community — directly overlapping Urban Latino's Brooklyn base. Comparable as a regional Spanish-language news publisher for Hispanic readers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/UrbanLatinoMag
• Facebookfacebook.com/187770804807
• LinkedInlinkedin.com/company/urban-latino-media-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Latino Media Group