Idaho Urologic Institute

What Idaho Urologic Institute does

Idaho Urologic Institute, PA (IUI) is a physician-owned Professional Association established in 2005 that provides specialty urologic care to men, women, and children across Idaho's Treasure Valley. The practice operates from three clinical locations (Meridian headquarters, Boise, and Nampa) and staffs 18 or more providers, including board-certified urologists, radiation oncologists, and advanced-practice providers, several of whom completed fellowship training at Johns Hopkins, Stanford, Duke, the University of Pennsylvania, and the Cleveland Clinic.

IUI operates a vertically integrated care platform at its Meridian facility: an affiliated outpatient ambulatory surgery center (Surgery Center of Idaho, a separate LLC), an American College of Radiology-accredited imaging department offering X-ray, high-speed CT, DXA, ultrasound, and PET/CT, a radiation oncology department (IMRT, IGRT, 3D Conformal, with SpaceOAR hydrogel), a full-service reference laboratory (including a comprehensive infertility lab), and an on-site clinical research department. Treatment capabilities span robotic-assisted surgery (da Vinci), HIFU focal therapy for prostate cancer (FocalOne, first in Idaho in early 2025), BPH interventions (UroLift, Rezum, Aquablation), overactive bladder therapies (Axonics, AltaViva, Botox), sexual medicine (penile implants with Coloplast Center of Excellence designation, Xiaflex), and incontinence care (Bulkamid, MonaLisa Touch). Medical staff privileges extend to Saint Alphonsus Regional Medical Center, West Valley Medical Center, Treasure Valley Hospital, and the Boise VA Medical Center.

The business model is fee-for-service clinical revenue billed through insurance networks (the practice is a participating provider with most plans), supplemented by self-pay pricing, Care Credit financing for balances above $500, and ancillary revenue from imaging, radiation oncology, and the affiliated ASC. Customer acquisition combines physician referrals, community engagement (notably the annual Blue Ribbon Rally prostate cancer awareness event, in its 11th year in 2026), and earned media via local television, radio, and podcast appearances. Patient satisfaction scores are in the 99th percentile and 98.1% of patients recommend the practice. IUI is independently owned with no disclosed private-equity or strategic-acquirer backing.

Name

Idaho Urologic Institute

Legal name

Idaho Urologic Institute, PA

Website

https://idurology.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Idaho Urologic Institute is a physician-owned specialty urology practice in Idaho's Treasure Valley, providing advanced urologic care for men, women, and children across three clinic locations, an affiliated ambulatory surgery center, in-house radiation oncology, ACR-accredited imaging, and a reference laboratory.

Ownership category

akta.pro rank

Product category

Urology Specialty Healthcare Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urologic Oncology (HLAKAOAB), Pediatric Urology (HLAKAOAE), Reconstructive Urology & Urethral Stricture Care (HLAKAOAH), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF)

Keywords

• Urology medical services
• Robotic surgery center
• Prostate cancer treatment
• Ambulatory surgery center
• Urologic oncology care

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medical Services Revenue: Revenue generated from comprehensive urologic medical services including consultations, diagnostic testing, surgical procedures, radiation oncology, and ongoing patient care. Services are billed to insurance carriers and patients participate in cost-sharing through copays and deductibles.
2. Procedure-Based Revenue: One-time procedure revenue from surgeries including vasectomy, penile implants, BPH treatments (UroLift, Rezum, Aquablation), robotic surgeries, and other surgical interventions. The practice also generates revenue from diagnostic imaging services, radiation oncology treatments, and clinical research activities.
3. Financing Programs: Care Credit healthcare financing card offered for balances of $500 or more, enabling patients to pay over time for deductibles and treatments not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Idaho Urologic Institute is a physician-owned professional association providing comprehensive adult and pediatric urology care — including diagnostics, medical therapy, advanced minimally invasive and robotic surgery, radiation oncology, imaging, laboratory, and clinical research — through multiple clinics across Idaho and eastern Oregon and via its own ambulatory Surgery Center of Idaho. It treats conditions of the urinary tract and male reproductive system, with subspecialty programs in urologic oncology, female urology, reconstructive urology, men's health, infertility, and stone disease.

Product overview

Idaho Urologic Institute is a comprehensive urology practice established in 2005, providing advanced urologic care for men, women, and children across three locations in Meridian, Boise, and Nampa, Idaho. The practice operates as a unified healthcare delivery platform offering diagnostic imaging (X-ray, CT, DXA, Ultrasound, PET/CT), an ACR-accredited radiology department, radiation oncology (IMRT, IGRT, 3D Conformal Planning), a full-service reference laboratory including infertility services, and an affiliated outpatient surgery center (Surgery Center of Idaho). Treatment capabilities span surgical robotics (da Vinci), HIFU focal therapy for prostate cancer, minimally invasive BPH procedures (UroLift, Rezum, Aquablation), overactive bladder treatments (Axonics, Altaviva, Botox), sexual medicine (penile implants, Xiaflex), incontinence treatments (Bulkamid, MonaLisa Touch), vasectomy services, and comprehensive cancer care. The practice maintains an active clinical research department offering trials for investigational therapies.

Differentiator

Problem solved

Functional benefit

Brands

• Surgery Center of Idaho: An outpatient surgery center co-located at the Meridian facility, providing ambulatory surgical services.

Products and services

• Adult and Pediatric Urology Consultations and Diagnostics Specialty consultations, diagnostic workups, and second opinions across all subspecialty areas of urology for adult and pediatric patients, including imaging, urodynamics, cystoscopy, prostate biopsy, and office-based diagnostics.
• da Vinci Robotic-Assisted Surgery Robotic-assisted prostatectomy, partial nephrectomy, and other urologic procedures using the da Vinci Surgical System, enabling minimally invasive surgery for prostate and kidney cancers and reconstructive indications.
• FocalOne HIFU for Prostate Cancer High-intensity focused ultrasound focal ablation of prostate cancer, offering a non-surgical or minimally invasive treatment for select localized prostate cancer patients.
• Prostate Cancer Radiation Therapy with SpaceOAR Hydrogel External beam/image-guided radiation therapy for prostate cancer combined with SpaceOAR Hydrogel rectoprotective spacers for men undergoing curative-intent radiotherapy.
• UroLift System Treatment for BPH Minimally invasive implant procedure for treating benign prostatic hyperplasia (enlarged prostate) using the UroLift System, providing rapid relief of urinary symptoms while preserving sexual function.
• Rezum Water Vapor Therapy for BPH Water vapor (steam) thermal therapy treating BPH by ablating obstructive prostatic tissue, typically performed as a minimally invasive, outpatient procedure.
• Aquablation Therapy for BPH Robotic waterjet-assisted prostate resection for benign prostatic hyperplasia, allowing precise removal of obstructive tissue with predictable and reproducible outcomes.
• MonaLisa Touch Laser Treatment CO2 laser therapy for genitourinary syndrome of menopause, vaginal dryness, and mild pelvic complaints, delivered in-office as a brief, minimally invasive treatment for post-menopausal women.
• Axonics Sacral Neuromodulation Therapy Implantable sacral nerve stimulation for overactive bladder, urinary retention, and fecal incontinence, including MRI-conditional long-life devices offered within IUI's incontinence program.
• Bulkamid Urethral Bulking for Stress Incontinence Minimally invasive urethral bulking injection performed to reduce stress urinary incontinence in women, provided as part of IUI's female urology continuum.
• Erectile Dysfunction and Penile Prosthesis Program Evaluation and management of erectile dysfunction and Peyronie's disease, including medical therapy, shockwave, and surgical implantation of inflatable and semi-rigid penile prostheses.
• Imaging and Radiology Services On-site diagnostic imaging (CT, MRI, ultrasound, fluoroscopy, and PET/CT) supporting urologic assessment, staging, and image-guided procedures.
• Clinical Laboratory Services On-site clinical laboratory providing PSA testing, hormone panels, urinalysis, and other testing needed for urologic diagnosis, treatment, and follow-up.
• Radiation Oncology Services Hospital- and clinic-based external beam radiation therapy for urologic cancers, coordinated within IUI's multidisciplinary oncology program.
• Surgery Center of Idaho Freestanding ambulatory surgery center specializing in outpatient urologic and related surgical procedures, enabling same-day discharge for many IUI patients and serving as a key facility backbone of the practice.
• Clinical Research Trials Program Sponsored and investigator-initiated urology clinical trials conducted at IUI, providing patients access to investigational therapies and contributing to evidence generation for urologic conditions.
• Pediatric Urology Program Specialty pediatric urology evaluation and surgery for infants, children, and adolescents with congenital and acquired urinary tract conditions, provided by fellowship-trained pediatric urology staff.
• Kidney Stone Treatment Program Comprehensive kidney stone care including metabolic evaluation, medical prevention, extracorporeal shockwave lithotripsy, ureteroscopy with laser lithotripsy, and percutaneous stone removal.

Quantifiable outcome

• 99th percentile patient satisfaction (Press Ganey surveys)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Surgery Center of IdahocoreStrategic or Co-development PartnerCo-located outpatient surgery center at the Meridian facility, affiliated with Idaho Urologic Institute. Provides surgical services for procedures that don't require hospital admission. Named one of the best in the nation by US News & World Report.
• Idaho College of Osteopathic Medicine (ICOM)coreStrategic or Co-development PartnerAcademic partnership where IUI hosts a literature competition for second-year medical students. Dr. Joseph H. Williams serves as Assistant Professor of Urology at ICOM. Supports medical education and clinical research collaboration.
• Idaho2FlyminorGTM or Marketing PartnerProstate cancer support organization. All proceeds from the Blue Ribbon Rally benefit Idaho2Fly, a support organization for men with prostate cancer, with a portion going to the Prostate Cancer Foundation.
• Saint Alphonsus Regional Medical CentercoreStrategic or Co-development PartnerMajor hospital system partner. Multiple physicians have medical privileges at Saint Alphonsus Regional Medical Centers in Boise and Nampa. Co-sponsor of Blue Ribbon Rally event.
• Blue Ribbon Rally SponsorsminorGTM or Marketing PartnerEvent sponsors include: Bretz RV & Marine, Boise Idaho Jeep Club, Idaho British Car Club, Valley Corvettes, 5RMK, Modern Woodmen, BR Wealth Management, Renewal by Andersen, Homes of Idaho, Avimor Academy, True North Scenic Flights, Telaya Wine Company, Dutch Brothers, Scheels, Advanced Eyecare Nampa, New Creations, Launa's Travel Station, and others.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunstone Medical Specialists / Rocky Mountain Urology: Front-range (Colorado) independent urology group with multiple locations and a wide robotic/BPH/offerings menu - additional comparable regional urology platform.
• Oregon Urology Institute: Large independent multi-physician urology group in the Pacific Northwest with multiple subspecialties, an affiliated surgery center and imaging - the closest regional analog to IUI by scale and service mix.
• Spokane Urology / Northwest Urology Specialists: Multi-physician urology group serving the Inland Northwest with comprehensive subspecialty coverage including oncology, robotic surgery, BPH and incontinence procedures - directly comparable service line breadth.
• Tennessee Urology Associates: Mid-sized multi-site independent urology group with comprehensive subspecialty services and on-site ancillaries; comparable physician-owned private practice model.
• Arizona Urology Specialists: Large Western US urology group offering full-spectrum men's, women's and cancer urology with robotic and advanced BPH technologies - comparable platform in a similarly lower-density Western market.

Broad incumbents

• Surgery Partners: National ambulatory surgery center operator and owner - comparable facility asset model (Surgery Center of Idaho is IUI's ASC) and a strategic acquirer of physician-owned ASCs.
• USPI (United Surgical Partners International): Largest US ASC operator with deep urology joint-venture experience; comparable surgery-center competitor and a credible strategic partner for physician-owned ASCs like Surgery Center of Idaho.
• US Urology Partners: PE-backed urology practice aggregator (NMS Capital); represents the consolidation counterparty benchmark for independent groups like IUI and signals the exit/strategic alternative landscape.
• Chesapeake Urology: One of the largest independent urology practices in the US with extensive subspecialty coverage, ambulatory surgery and infusion capabilities; a benchmark independent platform that PE-backed consolidators have pursued.

Others

• Saint Alphonsus Regional Medical Center (Urology): Major regional health system where IUI physicians hold privileges and which competes for urology volume in the same Treasure Valley market - key channel partner and competitive incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Idaho-Urologic-Institute/121599497859464
• Instagraminstagram.com/idahourologicinstitute
• LinkedInlinkedin.com/company/idaho-urologic-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Urologic Institute