Dental Economics

What Dental Economics does

Dental Economics is a B2B media platform serving dental professionals in North America, published as a brand within Endeavor Business Media (a division of EndeavorB2B). Originally founded in 1910 as Oral Hygiene and renamed Dental Economics in 1967, the publication has run continuously for more than a century and currently distributes a flagship print magazine delivered 10 times per year to over 90,000 subscribers. The product portfolio extends across the Dental Economics Magazine, three email newsletters (The Bottom Line with Dental Economics, Morning Briefing, Clinical Insights), the Dentistry Unmasked roundtable podcast hosted by Dr. Pam Maragliano and Dr. Brian Novy, the DE Solutions Lab sponsored webinar series, sponsored videos, white papers, and a continuing-education partnership with Dental Academy of CE. Content is freely accessible online and via free print subscription to dentists and select dental professionals; the publication does not describe any proprietary technology stack, and editorial output is human-authored by practicing clinicians and subject matter experts curated by an in-house editorial team.

The platform serves a primarily vertical audience of general dentists, dental specialists, and group/multi-location practice owners, with secondary reach to dental students, early-career clinicians, and dental-industry consultants and educators. Distribution operates through the DentistryIQ Network alongside affiliated titles including DentistryIQ, RDH (Registered Dental Hygienist), and Perio-Implant Advisory, which extends audience reach and enables cross-brand content syndication. The publication's headquarters is listed in Tulsa, with operational contact routed through Endeavor Business Media's offices in Northbrook, IL.

Revenue is generated entirely through advertising and sponsorship mechanics rather than paid subscriptions. Three revenue streams are described: (1) print and digital magazine advertising delivered to the 90,000-subscriber base, (2) website display advertising, sponsored webinars, sponsored videos, and sponsored white papers, and (3) newsletter sponsorships and advertising placements across the email portfolio. Advertisers include dental product manufacturers (e.g., TheraBreath), practice-operations software vendors (e.g., Rectangle Health), and financial-services firms (e.g., APTA Investment Group). Pricing is not publicly disclosed; subscriptions are free to qualifying dental professionals, and the business model is therefore advertiser-funded rather than reader-funded.

Name

Dental Economics

Legal name

Dental Economics

Website

https://dentaleconomics.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Economics is a B2B media platform for North American dental professionals, publishing a 90,000-subscriber print magazine along with podcasts, newsletters, webinars, videos, and white papers on practice management and clinical topics. Published by Endeavor Business Media, it monetizes exclusively through advertising and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Subscriptions: Free print magazine subscriptions for dentists and select dental professionals, delivered 10 times per year to 90,000+ subscribers. Revenue generated through advertising and sponsored content within the publication.
2. Digital Advertising and Sponsorships: Website advertising, sponsored webinars, sponsored videos, and sponsored white papers. The site hosts sponsored content from dental industry companies including product promotions, sponsored webinars, and branded video content.
3. Newsletter and Email Marketing: Multiple e-newsletters including The Bottom Line with Dental Economics, Morning Briefing, Clinical Insights, and Perio-Implant Advisory. Revenue derived from newsletter sponsorships and advertising placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dental Economics produces and distributes multi-channel editorial content for dental office management, including a bimonthly print magazine, daily and weekly email newsletters, a roundtable podcast, sponsored webinars, white papers, videos, and continuing education courses. The publication is delivered at no cost to more than 90,000 dental professional subscribers and monetizes primarily through advertising, sponsorships, and sponsored webinars.

Product overview

Dental Economics is a B2B media platform for dental professionals, offering a multi-channel portfolio of print and digital content products. The core offering is the Dental Economics Magazine (print and digital), supplemented by the Dentistry Unmasked podcast, email newsletters (The Bottom Line, Morning Briefing, Clinical Insights), DE Solutions Lab webinars, white papers, videos, and continuing education resources. The platform serves general dentists, specialists, and dental students with content spanning practice management, clinical techniques, financial planning, and industry technology.

Differentiator

Problem solved

Functional benefit

Brands

• Dentistry Unmasked: A roundtable podcast hosted by Dr. Pam Maragliano and Dr. Brian Novy featuring notable guest contributors from all parts of dentistry discussing practice management, technologies, and hot-button issues.
• DE Solutions Lab
• The Bottom Line with Dental Economics

Products and services

• Dental Economics Magazine The leading print and digital business journal for the dental profession, delivered 10 times a year to more than 90,000 subscribers. Covers practice management, clinical techniques, financial planning, and industry trends for dentists and dental specialists.
• Dentistry Unmasked Podcast A roundtable podcast hosted by Dr. Pam Maragliano and Dr. Brian Novy featuring conversations with notable contributors from all parts of dentistry, discussing practice management, technologies, products, and hot-button industry issues.
• Dental Economics Email Newsletters Email newsletters including The Bottom Line with Dental Economics (Wednesdays and Sundays), Morning Briefing (daily), and Clinical Insights (3x weekly), delivering practice management guidance, industry news, and clinical updates to dental professional subscribers.
• DE Solutions Lab Webinars Sponsored webinar series providing dental professionals with educational content on practice profitability, technology adoption, infection control, reimbursement automation, and business strategy, featuring industry experts and supporting sponsors.
• White Papers Sponsored educational e-books and white papers covering restorative dentistry, practice management software, TMJ technology, dental materials, and practice growth strategies for dental professionals.
• Dental Economics Videos Video content featuring product demonstrations, interviews with industry experts, and sponsored segments covering dental products, technologies, and clinical techniques for dental professionals.
• Continuing Education Courses Continuing education courses and credits for dental professionals, delivered through the Dental Academy of CE partnership referenced from the Dental Economics site.
• Digital Events / Webcasts Digital events and live webcasts featuring industry experts discussing practice management, clinical topics, and business strategies for dental professionals.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• APTA Investment GroupminorGTM or Marketing Partner · 25 June 2026Sponsor of DE Solutions Lab webinar on financial planning for dental specialists. Webinar content focused on wealth building and passive income strategies for dental professionals.
• Rectangle Health (PayerSync)minorGTM or Marketing Partner · 26 August 2025Sponsor of DE Solutions Lab webinar on insurance reimbursement automation. Rectangle Health's PayerSync product featured in sponsored content about faster payer payments.
• DentistryIQcoreGTM or Marketing PartnerDentistryIQ is an affiliated brand within the same network, sharing content and audiences with Dental Economics. Content from DE is syndicated to DentistryIQ and vice versa, extending reach to dental professionals beyond DE's core audience.
• RDH (Registered Dental Hygienist)coreGTM or Marketing PartnerRDH magazine is an affiliated brand serving dental hygienists. Part of the DentistryIQ Network, with cross-promotion and content sharing relationships.
• Perio-Implant AdvisorycoreGTM or Marketing PartnerAn affiliated brand focusing on periodontal and implant medicine. Part of the DentistryIQ Network with content sharing and audience extension.
• RDH Under One RoofminorGTM or Marketing PartnerAnnual dental hygiene conference and affiliated brand with cross-promotional relationship.
• Dental Academy of CEcoreGTM or Marketing PartnerContinuing education provider linked from Dental Economics website. Provides CE opportunities for dental professionals referenced through DE content.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inside Dentistry: Inside Dentistry is a clinical and practice management dental publication serving dentists and specialists. It competes with Dental Economics for the same dentist audience, advertisers, and editorial thought leadership positioning in the U.S. dental market.
• Dental Products Report: Dental Products Report is a B2B dental media brand delivering product news, clinical case studies, and practice management content to dental professionals. It overlaps directly with Dental Economics on practice management and clinical content, and competes for the same advertiser base.
• DentistryIQ: DentistryIQ is an affiliated brand within the Endeavor Business Media network covering practice management, clinical, and industry content for dental professionals. It is a sibling brand but also a peer sharing overlapping audience, sponsors, and editorial scope with Dental Economics.
• Dentistry Today: Dentistry Today is a long-running print and digital dental publication covering clinical techniques, practice management, and dental products. It competes directly with Dental Economics for dentist readership and dental-vendor advertising dollars across overlapping editorial categories.
• DrBicuspid.com: DrBicuspid is a digital dental news and information site delivering clinical, practice management, and industry content to dentists. It competes with Dental Economics' website and digital channels for dental professional readership and online advertising revenue.
• ADA News: ADA News is the official news publication of the American Dental Association, covering dental practice, policy, and clinical topics for U.S. dentists. It competes with Dental Economics for dentist attention and industry mindshare in practice management and clinical coverage.
• Dental Tribune International: Dental Tribune International is a global dental publishing company producing dental newspapers, magazines, and online content across multiple geographies. It is comparable to Dental Economics as a dental professional media brand with multi-channel, advertising-supported monetization.
• Becker's Dental Review: Becker's Dental Review is a digital dental publication focused on dental practice news, DSO coverage, and practice management strategy. It overlaps directly with Dental Economics' practice management editorial focus and competes for the same dental professional and DSO audiences.
• RDH Magazine: RDH is a dental hygienist-focused publication within the same Endeavor Business Media network as Dental Economics. It is a sibling brand but also a peer competing for dental professional advertising spend and audience engagement in adjacent dental segments.

Broad incumbents

• American Dental Association: The American Dental Association is the largest U.S. dental professional organization, producing publications, CE, and member resources for dentists. Its publishing and member communications function competes broadly with Dental Economics for dental professional mindshare, sponsored content, and CE-related engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dentalmagazine
• YouTubeyoutube.com/channel/UCm8U6hZE-uCLCEx_MSs7fpw
• Facebookfacebook.com/dentaleconomics
• LinkedInlinkedin.com/company/dental-economics-online
• Instagraminstagram.com/dentaleconomicsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Economics