Family Promise of Grand Rapids

What Family Promise of Grand Rapids does

Family Promise of Grand Rapids, operating under the trade name Family Promise of West Michigan, is a 501(c)(3) nonprofit organization (EIN #38-3357709) founded in 1997 and headquartered at 516 Cherry St SE in Grand Rapids, Michigan. The organization serves families with children experiencing homelessness across Kent County and the broader West Michigan region, delivering four core programs: Diversion, Shelter, Stabilization, and Housing Services, with Early Childhood Services integrated into every program. Disclosed impact metrics include 962 children served in the current year, a 5% shelter recidivism rate against a 28.3% statewide benchmark, a 50% diversion-program avoidance of shelter entry, and a 20-family waiting list for shelter.

The organization is not a technology company; it is a services-led nonprofit. Its operating model is community-driven, relying on a partnership network of local churches and congregations that host shelter sites, alongside local businesses, community organizations, and a financial partnership with United Way. Family Promise is led by CEO Cheryl Schuch and COO Lisa Valk, with a staff of 11-50 people. The revenue model is donation-based, with no fees charged to beneficiaries; funding flows from individual donations, corporate and congregational contributions, in-kind donations, and fundraising events including the Dreams Dinner and the Changing the Course for Children Golf Outing. Credibility markers include a Charity Navigator Four-Star Rating and the Candid (GuideStar) Transparency Seal, and the organization maintains public reports and financials.

Name

Family Promise of Grand Rapids

Legal name

Family Promise of Grand Rapids

Website

https://familypromisegr.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Homeless and Social Services

NAICS

Community Housing Services (62422), Temporary Shelters (624221)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Family homelessness services
• Emergency shelter programs
• Housing stabilization services
• Early childhood support
• Nonprofit social services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization accepts donations from individuals through their website and fundraising campaigns to support families experiencing homelessness.
2. Corporate and Congregational Partnerships: Local businesses and churches partner with the organization through financial contributions, volunteer support, and in-kind donations.
3. Fundraising Events: Annual events including the Dreams Dinner and Changing the Course for Children Golf Outing generate revenue for operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Family Promise of Grand Rapids provides a continuum of free services to families with children experiencing homelessness in West Michigan, including diversion to prevent shelter entry, emergency shelter, in-home stabilization case management, and housing placement assistance. Integrated Early Childhood Services run across all programs to support children's developmental needs during housing crisis. Services are funded through donations, corporate and congregational partnerships, and fundraising events.

Product overview

Family Promise of Grand Rapids (DBA Family Promise of West Michigan) is a nonprofit social services organization operating as a single integrated service platform rather than a traditional software product company. The organization offers four core programmatic services—Diversion, Shelter, Stabilization, and Housing Services—alongside integrated Early Childhood Services that run across all programs. Additional support services include Get Help (intake/resource connection), Donate, Volunteer, and Become a Partner. Together, these services form an end-to-end system addressing family homelessness from prevention through stabilization, with 962 children served this year alone.

Differentiator

Problem solved

Functional benefit

Products and services

• Diversion Services Program that diverts families experiencing housing crisis from entering shelter by connecting them to alternative temporary housing solutions and resources. Targeted at families with children in West Michigan.
• Shelter Services Emergency shelter program providing safe, temporary housing for families experiencing homelessness in West Michigan, hosted at partner congregation facilities.
• Stabilization Services In-home case management and resource support program that helps families maintain long-term housing stability after exiting shelter.
• Housing Services Program that connects families with affordable housing options and provides assistance in securing and maintaining safe, stable housing.
• Early Childhood Services Support services integrated into every program, providing children with care, stability, and developmental support during the family's housing crisis.
• Get Help Intake and resource connection service that links families in housing crisis with available shelter, housing, and support programs across West Michigan.

Quantifiable outcome

• Only 5% of families re-enter shelter (vs 28.3% statewide recidivism rate)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Local Churches and CongregationscoreStrategic or Co-development PartnerPartner congregations host shelter facilities and provide volunteer support. The organization has a dedicated 'Become a Partner' page for congregations to join the network providing emergency shelter hosting.
• Local BusinessescoreStrategic or Co-development PartnerLocal businesses partner through donations, volunteer programs, and corporate giving. Business logos are displayed on the website's community partners section.
• Community OrganizationsminorStrategic or Co-development PartnerVarious community organizations collaborate with Family Promise to provide comprehensive services to families experiencing homelessness.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Catholic Charities West Michigan: Regional social services provider in West Michigan offering housing, family, and case-management services — overlapping beneficiary base with broader service portfolio.
• Family Promise (National): National umbrella organization supporting a network of affiliates — including Family Promise of Grand Rapids — using the same community-driven shelter model for families experiencing homelessness.
• Salvation Army of Kent County: Local arm of a national faith-based organization providing emergency shelter and family services in Grand Rapids — broadly comparable crisis-services portfolio.

Direct peers

• Mel Trotter Ministries: Grand Rapids-based emergency services nonprofit providing shelter, food, and recovery programs for individuals and families experiencing homelessness in the same West Michigan market.
• Family Promise of Greater Philadelphia: Affiliate delivering the Family Promise prevention-shelter-stabilization continuum for families with children in Greater Philadelphia — direct comparable model.
• Degage Ministries: Grand Rapids nonprofit offering open-door services including shelter, food, and case management for people experiencing homelessness and poverty in West Michigan.
• Family Promise of Colorado: Statewide Family Promise affiliate network providing family homelessness prevention, shelter, and stabilization services — same operating model in a different region.
• Family Promise of Greater Atlanta: Regional Family Promise affiliate operating the same family-focused shelter, diversion, and stabilization model in a different metropolitan market — direct operational peer.
• Family Promise of Indianapolis: Indiana-based Family Promise affiliate serving homeless families with children using the same volunteer/congregation hosting approach.

Regional players

• Goodwill of Greater Grand Rapids: West Michigan workforce and community services nonprofit addressing poverty and stability for vulnerable populations — adjacent mission with regional overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FamilyPromiseWM
• LinkedInlinkedin.com/company/family-promise-of-grand-rapids
• Instagraminstagram.com/familypromisewm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Promise of Grand Rapids