HF Consulting
- Company typePrivate
- Founded1999
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
HF Consulting firmographics
Firmographics- Name
- HF Consulting
- Legal name
- WeeUP Tecnologia
- Website
- https://hfbr.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HF Consulting industry classification
Industry- Product category
- Custom Software Development & IT Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
- akta.pro secondary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where HF Consulting is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
HF Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Software Development Services: Professional services revenue through dedicated development squads and consulting engagements. Services include custom software development, digital products & platforms, cloud architecture, system integrations, prototyping, and ongoing maintenance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
HF Consulting product offering
Product offeringCore offering
HF Consulting (operating under the WeeUp brand via WeeUP Tecnologia) is a São Paulo-based technology services firm that delivers custom software development, digital product engineering, cloud architecture, and systems integration for businesses. Its offerings include dedicated development squads, technical prototyping and discovery, and ongoing product maintenance, alongside its branded product Gestão Tributária (Tax Management).
Product overview
WeeUp is a technology company and subsidiary of Weehub Inc. that offers a portfolio of technology services and products. Their core offering includes custom software development, digital products and platforms, cloud architecture and scalability, systems integrations, prototyping and technical discovery, and ongoing maintenance with dedicated squads. Their main branded product is Gestão Tributária (Tax Management). The company positions itself as 'tech builders' focused on delivering real value, velocity, and practical solutions for businesses, combining design, engineering, and strategy to create tailored digital solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Gestão Tributária (Tax Management) A tax management software product offered as part of the WeeUp portfolio, focused on helping businesses manage their tax obligations.
- Custom Software Development Tailored software development services delivering custom-built solutions for business clients, from concept to final product.
- Digital Products & Platforms End-to-end development of digital products and platforms, from idea to final product, combining design, engineering, and strategy.
- Cloud Architecture & Scalability Cloud architecture design and implementation services focused on building scalable infrastructure for business clients.
- Systems Integration Systems integration services connecting different platforms and technologies to enable seamless operations across a client's stack.
Companies that use HF Consulting
Customer profileSegments1 record
Ideal customer profiles1 record
HF Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HF Consulting partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
HF Consulting competitors and assessment
Company assessmentDirect peers
- CI&T: Brazilian-founded global digital engineering consultancy that designs, builds, and runs custom software and digital products for enterprises — directly overlapping with WeeUp's end-to-end custom-build, cloud, and digital platforms services. Same customer base, similar delivery model, same geographic roots.
- Globant: Latin American-origin digital and cognitive transformation firm delivering custom software, cloud, and integration services to global enterprises. Same services DNA, similar LATAM roots, and a directly competing go-to-market with WeeUp in Brazil and beyond.
- Thoughtworks: Global technology consultancy specializing in custom software, cloud architecture, and digital platforms with a major Brazilian delivery presence. Directly comparable on services portfolio, enterprise customer base, and engineering culture positioning.
Regional players
- Movile: Brazilian technology holding focused on mobile-first and digital ecosystem businesses, with significant internal engineering capability. Comparable to WeeUp's custom software, platforms, and dedicated squads model, anchored in the same Brazilian market.
Broad incumbents
- Accenture Brazil: Global professional services giant with deep Brazilian presence, covering strategy, consulting, digital, cloud, and technology operations. Directly competes for the same Brazilian enterprise digital-transformation RFPs as WeeUp, but as a vastly larger incumbent.
- TOTVS: Brazil's largest enterprise software company, whose services arm increasingly competes in custom digital, cloud, and integration work. Comparable adjacent category given WeeUp's Gestão Tributária product touches the same enterprise/tax-software space.
- Stefanini: One of Brazil's largest IT services and digital-transformation providers, offering custom development, cloud, and integration across many industries. Significant overlap with WeeUp's offering, but at materially larger scale and broader portfolio.
- NTT Data Brazil: Global IT services and digital transformation provider with a large Brazilian operation offering custom development, cloud, and enterprise systems integration. Overlaps WeeUp's service lines but at much larger scale and as part of a global portfolio.
Emerging players
- Resultados Digitais: Brazilian SaaS/technology company that grew out of custom-software and digital services roots into a productized platform. Comparable trajectory to WeeUp's services-plus-product hybrid model, with the same Brazilian customer base.
- Sertis (formerly CI&T-adjacent boutique): Brazilian digital engineering boutique delivering custom software, cloud, and integration services to enterprise clients. Comparable size, scope, and positioning to WeeUp as a smaller Brazilian custom-build specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HF Consulting social profiles
Digital presenceHF Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
HF Consulting leadership team
Management profileNumber of profiles
Profiles1 record
HF Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HF Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HF Consulting
What does HF Consulting do?
HF Consulting (operating under the WeeUp brand via WeeUP Tecnologia) is a São Paulo-based technology services firm that delivers custom software development, digital product engineering, cloud architecture, and systems integration for businesses. Its offerings include dedicated development squads, technical prototyping and discovery, and ongoing product maintenance, alongside its branded product Gestão Tributária (Tax Management).
Is HF Consulting a public or private company?
HF Consulting is a private company. It is classified as corporate owned and is currently operating.
When was HF Consulting founded?
HF Consulting was founded in 1999. It employs 11 to 50 people.
Where is HF Consulting based?
HF Consulting is headquartered in São Paulo, Brazil, in the Latin America region.
How does HF Consulting make money?
One revenue line is on record: custom Software Development Services.
Who are HF Consulting's main competitors?
Direct peers on record are CI&T, Globant and Thoughtworks. Movile is listed as a regional player. Broad incumbents are Accenture Brazil, TOTVS, Stefanini and NTT Data Brazil. Emerging players are Resultados Digitais and Sertis (formerly CI&T-adjacent boutique).
Does HF Consulting have an API?
No public API is recorded for HF Consulting.
What industry is HF Consulting in?
HF Consulting's product category is Custom Software Development & IT Consulting. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting, with a secondary code of BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 54151 and its SIC code is 8742.