What Stadsring51 does

Stadsring is a non-profit debt-counseling organization (schuldhulpverlening) headquartered at Van Asch van Wijckstraat 4A in Amersfoort, Netherlands, providing free, confidential assistance to residents of six municipalities in the Utrecht region: Amersfoort, Baarn, Bunschoten, Leusden, Soest, and Woudenberg. Its core services are organized around the Dutch debt-resolution pathway and include free initial consultations, attachment-free foot verification (beslagvrije voet), administration organization, bailiff advice, budget management, formal debt arrangement (schuldregeling) negotiations with creditors, and a specialized youth financial-help service (Hulp voor jongeren / geldstress). Delivery is multi-channel — physical office, telephone (033 4 600 600), email, and walk-in — and is reinforced by content marketing (client testimonials, self-help tips) and embedded referral placements on multiple municipal government websites.

The business model is government-contract funded rather than fee-based: services are provided free of charge or at subsidized rates to eligible residents, and the organization is reimbursed via service contracts with the six partner municipalities. Stadsring holds NVVK (Nederlandse Vereniging voor Schuldhulpverlening en Sociaal Bankieren) certification, the Dutch sector-standard credential, and publishes an annual Jaarbeeld (ANBI-style annual report), with the most recent being Jaarbeeld 2024. Complementary partnerships with Geldloket Amersfoort, Geldcheck 033, and indebuurt033 extend its referral surface within the 033 area-code region. There is no proprietary technology platform, no mobile application, no disclosed API, and no AI/ML capability — the offering is fundamentally a human-delivered social service, not a software product.

Name

Stadsring51

Legal name

Stadsring

Website

https://stadsring51.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Stadsring is a Dutch non-profit debt-counseling organization providing free budget management, debt restructuring, and financial guidance to residents of six municipalities (Amersfoort, Baarn, Bunschoten, Leusden, Soest, Woudenberg) under municipal government contracts, including a specialized youth debt service.

Ownership category

akta.pro rank

Product category

Debt Counseling Services

akta.pro primary industry

Collections & Creditor Negotiation Support (Debtor-Side) (FSAEAFAI)

Keywords

• Debt counseling services
• Budget management
• Debt restructuring
• Financial administration support
• Youth financial guidance

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Distribution channels3 records

Marketing channels4 records

Core offering

Stadsring provides free, confidential debt counseling and financial assistance services to residents of six municipalities in the Netherlands (Amersfoort, Baarn, Bunschoten, Leusden, Soest, and Woudenberg). Core offerings include budget management, debt restructuring, bailiff advice, attachment-free foot verification, administration organization, and youth-focused financial guidance. Services are delivered through a physical office, phone, email, and online resources, funded through municipal government contracts.

Product overview

Stadsring is a nonprofit debt assistance organization offering a unified service portfolio to residents of six municipalities in the Netherlands (Amersfoort, Baarn, Bunschoten, Leusden, Soest, and Woudenberg). The core offering consists of personalized debt assistance services including initial consultations, attachment-free foot verification, administration organization, bailiff advice, budget management, and formal debt arrangements. Additional services include specialized youth financial help and self-service online tips for independent debt management. All services are provided free of charge with no obligation, emphasizing client autonomy and confidentiality.

Differentiator

Problem solved

Functional benefit

Products and services

• Hulp bij schulden (Debt Assistance) Core debt assistance service providing free, confidential support to residents of Amersfoort, Baarn, Bunschoten, Leusden, Soest, and Woudenberg municipalities. Services include initial consultations, situation assessment, and personalized debt management plans.
• Hulp voor jongeren (Youth Financial Help) Specialized debt assistance service targeted at young people experiencing financial stress and money worries.
• Beslagvrije voet controleren (Attachment-Free Foot Check) Service to verify whether the attachment-free portion of income is calculated correctly, ensuring debtors retain their legally entitled minimum amount.
• Administratie op orde brengen (Administration Organization) Support service to help clients organize their financial administration and paperwork, bringing order to documents and bills.
• Advies bij deurwaarders (Bailiff Advice) Guidance and advice for individuals dealing with bailiffs, helping navigate the collection and enforcement process.
• Budgetbeheer (Budget Management) Service to help clients manage their monthly budget and finances, ensuring proper allocation of funds for essential expenses.
• Schuldregeling (Debt Arrangement) Formal debt restructuring service that negotiates with creditors to establish manageable repayment plans for clients in debt.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gemeente AmersfoortcoreOthersPrimary municipal partner providing funding and referrals for debt counseling services to residents of Amersfoort. The municipality's official website links to Stadsring services and contracts the organization to provide assistance.
• Gemeente BaarncoreOthersMunicipal partner contracting Stadsring to provide debt counseling services to Baarn residents. Partnership includes official website presence on municipality's page.
• Gemeente BunschotencoreOthersMunicipal partner providing debt counseling services to Bunschoten residents through Stadsring. Partnership featured on municipal website.
• Gemeente LeusdencoreOthersMunicipal partner contracting Stadsring to provide financial counseling and debt assistance to Leusden residents.
• Geldloket AmersfoortminorStrategic or Co-development PartnerLocal financial information service in Amersfoort that provides additional resources and information to complement Stadsring's debt counseling services.
• Geldcheck 033minorStrategic or Co-development PartnerFinancial check and guidance service operating in the 033 area code region, providing complementary financial assessment services to Stadsring clients.
• Nederlandse Vereniging voor Volkskrediet (NVVK)minorOthersStadsring is a certified member of the NVVK, the Dutch Association for Volkskrediet (people's credit), indicating compliance with industry standards for debt counseling.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Humanitas: Large Dutch social-services organization with a broader portfolio than Stadsring (including debt counseling, social support, and welfare programs). Comparable as a non-profit contracted by municipalities to deliver schuldhulpverlening, but at a much larger national scale.
• Leger des Heils: Salvation Army in the Netherlands, providing social services including debt counseling, financial support, and shelter across many municipalities. Comparable in funding model (municipal contracts) and service scope, but operates on a national footprint with broader services.

Direct peers

• SchuldHulpMaatje: Nationwide volunteer-based Dutch debt counseling organization offering similar schuldhulpverlening services to residents referred via municipal partners. Directly comparable in service model (free, counselor-led debt assistance) and target population (Dutch residents in financial distress).
• Kwadraad: Dutch regional social-services organization providing schuldhulpverlening, maatschappelijke ondersteuning, and family support, often via municipal contracts. Directly comparable to Stadsring in service mix, target clients, and contracting model, though active in different Dutch regions.
• Tactus Verslavingszorg: Dutch organization combining addiction care with schuldhulpverlening, often serving overlapping client populations (people with complex problems including debt). Comparable to Stadsring in providing debt counseling alongside broader social support, frequently contracted by municipalities.

Regional players

• Stichting Leergeld: Dutch non-profit supporting children from low-income families with educational and financial assistance. Adjacent to Stadsring's mission (financial support for vulnerable populations), funded via regional chapters, though focused on children's needs rather than adult debt counseling.
• Stichting De Schoor: Regional social-services organization in another Dutch region providing Wmo-related support including financial and debt counseling. Comparable in being a contracted schuldhulpverlening provider with similar service portfolio, but operating in a different geography.

Others

• Sociaal Werk Nederland: Dutch industry association representing social-work organizations, many of which deliver schuldhulpverlening. Comparable as an ecosystem participant that frames standards and advocacy for the same sector Stadsring operates in, though it is an umbrella body rather than a service provider.
• NVVK: Dutch Association for Volkskrediet / Debt Assistance and Social Banking. Stadsring is a certified NVVK member. Comparable as an industry/standards body governing the same schuldhulpverlening space, rather than a direct service competitor.
• MEE Nederland: National network supporting people with disabilities and social challenges, including financial and administrative support. Adjacent rather than direct: shares non-profit, municipality-contracted model and vulnerable-population focus, but core mission differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stadsring51
• Facebookfacebook.com/Stadsring51
• LinkedInlinkedin.com/company/stadsring51

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadsring51