Milne Feeds
Milne Feeds is a Western Australia-based pelleted livestock feed manufacturer, producing proprietary sheep, beef, dairy, and equine feed products under Milne AgriGroup and distributing them through 14 depots to WA livestock producers.
- Company typePrivate
- Founded1913
- HeadquartersWelshpool, Australia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Milne Feeds does
Milne Feeds is a Western Australian manufacturer of pelleted livestock feed, founded in 1913 and operating as a division of the privately held Milne AgriGroup from its Welshpool mill. The company produces a comprehensive portfolio of specialized feed products across four livestock segments — sheep (EasyOne, EasyLick, EasyWay, Easy2Gro LM), beef cattle (EasyBeef, CalfGro, CalfGro-S, BullsEye, Cattle Cubes, EasyFibre), dairy cattle (Maximize, MaximizePLUS, EasyDairy, LeadFeed), and equine (via the Pegasus Feeds sub-brand) — underpinned by proprietary rumen modification technology that prevents acidosis and enables full feeding from Day 1 without an adaptation period.
The business generates revenue primarily through direct product sales to livestock producers and pastoralists, distributed via a network of 14 company-operated depots across Western Australia (Dongara to Esperance, plus Broome for the Kimberley), direct delivery from the Welshpool mill five days a week, and an online depot login portal for existing customers. Secondary revenue streams include a grain buying and trading operation (wheat, barley, lupins sourced from local farmers) and a grain swap program that allows growers to convert their own grain into finished feed products. GTM is enterprise-style field sales with dedicated product managers per livestock segment and localized depot operators, supplemented by industry-event sponsorship, content marketing (Feed for Thought podcast, news articles), and an emerging export service.
The customer base is concentrated in Western Australian SMB sheep, beef, and dairy producers as well as large-scale northern pastoralists. The company invests in R&D through on-site laboratories and producer-led trials in partnership with Meat & Livestock Australia and the Pilbara Innovation Partnership. Recent strategic emphasis has been on sustainability-oriented product innovation (the Easy2Gro LM methane-reducing sheep feed) and technical talent additions (Group Veterinarian Dr Holly Ludeman).
Milne Feeds firmographics
Firmographics- Name
- Milne Feeds
- Legal name
- Milne AgriGroup
- Website
- https://milne.com.au
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Milne Feeds is a Western Australia-based pelleted livestock feed manufacturer, producing proprietary sheep, beef, dairy, and equine feed products under Milne AgriGroup and distributing them through 14 depots to WA livestock producers.
- Ownership category
- akta.pro rank
Milne Feeds industry classification
Industry- Product category
- Livestock Feed Manufacturing
- NAICS
- Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Pelleted & Crumbled Feed Manufacturing (AFADAIAD)
- akta.pro secondary industry
- Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
Keywords
Where Milne Feeds is headquartered
LocationHeadquarters
- HQ city
- Welshpool
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Milne Feeds business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Pelleted Feed Products: Milne Feeds manufactures and sells pelleted feed products for sheep, beef cattle, dairy cattle, and horses. Products are distributed through 14 depots throughout Western Australia and via delivery service from Welshpool mill.
- Grain Buying and Trading: Milne Feeds purchases grain (wheat, barley, lupins) from local farmers at competitive prices with flexible delivery schedules. This enables the company to source raw materials while offering grain trading options to producers.
- Grain Swap Program: The grain swap program allows growers to convert their own grain crop into complete feed solutions, creating a barter-style revenue stream where grain is exchanged for feed products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Milne Feeds product offering
Product offeringCore offering
Milne Feeds manufactures and supplies pelleted livestock feed products for sheep, beef cattle, dairy cattle, and horses, leveraging proprietary rumen-modification technology that allows safe full-rate feeding from Day 1 without an adaptation period. Beyond feed products, the company offers customised feeding plans, feed analysis through its onsite laboratory, a grain swap program, and grain buying/trading services, all delivered primarily through 14 depots across Western Australia and direct delivery from the Welshpool mill.
Product overview
Milne Feeds is a leading producer of pelleted livestock feed with over 110 years of operation in Western Australia. The company offers a comprehensive portfolio of specialized feed products across four main segments: Sheep Feed (EasyOne, EasyLick, EasyWay, Easy2Gro LM), Dairy Feed (Maximize, MaximizePLUS, EasyDairy, LeadFeed), Beef Feed (EasyBeef, CalfGro, CalfGro-S, BullsEye, Cattle Cubes, EasyFibre), and distributed products (Flybuster). The products use proprietary rumen technology to prevent acidosis, allowing immediate full feeding from Day 1 without adaptation periods. The portfolio also includes the premium sub-brand Pegasus Feeds for equine products.
Differentiator
Problem solved
Functional benefit
Brands
- Pegasus Feeds: Premium brand, quality rations formulated specifically for Western Australian conditions
- Performax Feed
Products and services
- EasyOne Nutritionally balanced 9mm pellet for sheep (ewes, lambs, rams) that can be fed from Day 1 with no adaptation period; uses rumen modification technology to make stored nutrients more readily available for lamb growth and modify rumen acidity, enabling faster growth without acidosis stress.
- EasyLick Nutritionally balanced 4mm pellet designed for ewes and lambs in lick-feeders and creep feeders; requires no adaptation period with animals on full feed from Day 1.
- EasyWay Low-cost 9mm maintenance pellet for sheep designed to maintain bodyweight over summer; nutritionally balanced ration requiring no adaptation period from Day 1.
- Easy2Gro LM Revolutionary sheep feed designed to enhance sheep productivity and farm profitability whilst significantly reducing methane emissions.
- EasyBeef High-performance complete feed formulated to meet the nutritional requirements of growing cattle; makes nutrients more readily available while minimising acidosis risk.
- CalfGro High energy and protein pellet designed for calves from 1 week of age until 12 weeks of age; contains approximately 20% canola meal as bypass protein for rumen development.
- CalfGro-S High protein ration at 18% protein for older calves between 3-12 months; designed to be fed with good quality hay or pasture.
- BullsEye Feed product for heavier bulls in good condition that need maintenance nutrition; contains vitamins and minerals for healthy bull development.
- Cattle Cubes Fibre and grain based cube designed for live export cattle during transportation or whilst in holding yards; safe, high-fibre, mid-protein ration requiring no additional roughage.
- EasyFibre Fibre solution for cattle or dairy cows with lower cost per tonne; an effective substitute for fibre requirement.
- Maximize High energy, high starch feed designed to increase energy intake of cows grazing high quality pastures without acidosis risk; uses Hyfibe technology for safe re-introduction to grain-based pellets and stable rumen pH, and contains Bovatec 150 for feed conversion efficiency.
- MaximizePLUS High energy, high protein feed designed for cows grazing medium quality pastures and forage; provides a stable rumen environment with bypass protein for efficient nitrogen use.
- EasyDairy Nutritionally balanced 9mm pellet for supplementing dairy heifers; contains Rumensin (monensin sodium) for improved feed conversion and coccidiosis prevention.
- LeadFeed Nutritionally balanced ration for dairy cows prior to calving; designed to prevent milk fever and retained placenta while improving grain adaptation and boosting peak lactation.
- Pegasus Feeds Premium sub-brand of quality rations formulated specifically for Western Australian conditions, targeted at equine owners and available through the Pegasus website and the Milne depot network.
- Flybuster Non-toxic, eco-friendly fly baiting system distributed by Milne Feeds in Western Australia; provides a fly barrier around dairies, feedlots, sheds, and stables for livestock enterprises.
- Customised Feeding Plans Service providing nutritional and technical support to customers so they can realise the full benefits of Milne Feeds products beyond the point of purchase, with customised feeding programs developed in conjunction with product managers.
- Grain Swap Program Barter-style program that allows growers to convert their own grain crop (e.g. wheat, barley, lupins) into complete Milne Feeds feed solutions, locking in both grain price and pellet tonnage and price for the season.
- Feed Analysis State-of-the-art laboratory and technical services at the Welshpool mill designed to support accurate measurement and evaluation of all ingredients and finished feed products.
- Grain Buying Spot and forward purchase of grain (wheat, barley, lupins) from local WA farmers at competitive prices with flexible delivery schedules, enabling raw material sourcing for the mill and offering a grain trading option to producers.
- Export Services Export services providing Milne Feeds' Australian livestock feed products to international customers.
Quantifiable outcome
- Lambs achieve 300g/day liveweight gain (budget) with producers reporting up to 400g/day
- +5 more outcomes
Companies that use Milne Feeds
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Milne Feeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Milne Feeds partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FlyBuster AustraliacoreMilne Feeds distributes FlyBuster products in Western Australia. FlyBuster is an innovative, eco-friendly fly baiting system providing livestock enterprises with cost-effective fly population management and building a 'fly barrier' around dairies, feedlots, sheds, and stables. Colin Lotzoff, a third-generation dairy farmer from Israel, developed the non-toxic approach that has transformed dairy businesses.
- Pegasus FeedscorePegasus Feeds is Milne Feeds' premium brand, providing quality rations formulated specifically for Western Australian conditions for equine owners. Available through the Pegasus website.
- Meat & Livestock Australia (MLA)minorMilne Feeds supports MLA-funded research projects including producer-led trials. The company participated in a weaner trial run through MLA's Pilbara Extension Network (PEN) and Pilbara Innovation Partnership (PIP).
- Pilbara Extension Network (PEN)minorPEN is part of MLA's producer network. Milne Feeds participates in producer-led trials through PEN, supporting practical knowledge building across the industry.
- Pilbara Innovation Partnership (PIP)minorPIP collaborates with Milne Feeds on research trials including the Hillside Station weaner trial exploring early nutrition and rumen development in cattle.
- AgVocateWAminorMilne Feeds is a proud sponsor of AgVocateWA, a group run by young people from various backgrounds within agriculture. Partnership supports the next generation of agricultural professionals.
- LambExcoreMilne Feeds participates in LambEx Australia, the premier sheep industry event. Paul Nenke serves on the LambEx26 Taskforce, and depot managers present on stage. Company exhibited at LambEx 2024 in Adelaide attended by 1,500+ sheep farmers.
- WA Lot Feeders AssociationcoreMilne Feeds sponsors and attends the WA Lot Feeders Association's Better Beef event, a three-day industry gathering focused on business performance and industry growth.
- Western DairycoreMilne Feeds exhibits at Western Dairy's annual Dairy Innovation Day, WA's biggest annual gathering of dairy farmers.
- Wagin Agricultural SocietycoreMilne Feeds is Platinum Sponsor of Wagin Woolorama, one of WA's most iconic agricultural events showcasing the strength and resilience of the WA sheep industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Milne Feeds competitors and assessment
Company assessmentBroad incumbents
- DSM-Firmenich (Animal Nutrition & Health): Global supplier of feed additives, vitamins, and premix solutions including methane-reduction technologies (e.g., Bovaer). Increasingly relevant as Easy2Gro LM targets methane mitigation — DSM is both a potential competitor and partner in low-emission feed ingredients.
- Cargill Australia: Global agricultural giant with animal nutrition operations in Australia serving livestock producers. Provides broader portfolio including compound feeds and premixes, with deeper R&D resources but less specialization in WA-specific pastoral applications.
- Alltech: Global animal nutrition company producing feed supplements, premixes, and complete feeds with strong R&D focus on rumen health. Comparable proprietary technology orientation (e.g., Yea-Sacc) targeting similar livestock performance outcomes.
- ADM Animal Nutrition: Global feed manufacturer and ingredient supplier with Australian presence. Offers compound feeds, premixes, and feed additives across multiple species, representing potential competitive entry into WA from international scale.
Others
- CBH Group: Western Australia's major grain handling and storage cooperative. Functions as a key supplier/counterparty in Milne's grain procurement supply chain and shapes WA grain market dynamics affecting Milne's input costs.
- Manildra Group: Australia's largest flour miller and a major buyer/processor of wheat and grain. Relevant as both a potential supplier and grain market participant influencing the cost basis for Milne's pellet manufacturing inputs.
Direct peers
- BEC Feed Solutions: Australian feed manufacturer producing dairy, beef, sheep, and pig feeds with custom formulation capabilities. Comparable pelleted feed production and ruminant nutrition focus across Australian livestock producers.
- Ridley Corporation: Australia's largest listed animal feed manufacturer, producing stock feeds, pet foods, and aquafeed across multiple species. Direct competitor in the Australian pelleted feed category with overlapping customer segments (sheep, beef, dairy) and a much larger national footprint.
- CopRice: A subsidiary of Ridley Corporation producing rice-based and supplementary livestock feeds for dairy, beef, and sheep. Comparable product portfolio in ruminant nutrition and direct overlap in dairy feed formulation.
- Riverina Stock Feeds: Australian family-owned stock feed manufacturer producing pellets and loose mixes for sheep, cattle, dairy, and poultry. Closely comparable mid-sized regional feed mill with multi-species product range and direct sales distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Milne Feeds social profiles
Digital presenceMilne Feeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milne Feeds leadership team
Management profileNumber of profiles
Profiles5 records
Milne Feeds subsidiaries and ownership
Company hierarchySubsidiaries1 record
Milne Feeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milne Feeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milne Feeds
What does Milne Feeds do?
Milne Feeds manufactures and supplies pelleted livestock feed products for sheep, beef cattle, dairy cattle, and horses, leveraging proprietary rumen-modification technology that allows safe full-rate feeding from Day 1 without an adaptation period. Beyond feed products, the company offers customised feeding plans, feed analysis through its onsite laboratory, a grain swap program, and grain buying/trading services, all delivered primarily through 14 depots across Western Australia and direct delivery from the Welshpool mill.
Is Milne Feeds a public or private company?
Milne Feeds is a private company. It is classified as corporate owned and is currently operating.
When was Milne Feeds founded?
Milne Feeds was founded in 1913. It employs 251 to 500 people.
Where is Milne Feeds based?
Milne Feeds is headquartered in Welshpool, Australia, in the Oceania region.
How does Milne Feeds make money?
Three revenue lines are on record. Pelleted Feed Products are the primary driver. The others are grain Buying and Trading and grain Swap Program.
Who are Milne Feeds's main competitors?
Broad incumbents on record are DSM-Firmenich (Animal Nutrition & Health), Cargill Australia, Alltech and ADM Animal Nutrition. Others are CBH Group and Manildra Group. Direct peers are BEC Feed Solutions, Ridley Corporation, CopRice and Riverina Stock Feeds.
Does Milne Feeds have an API?
No public API is recorded for Milne Feeds.
What industry is Milne Feeds in?
Milne Feeds's product category is Livestock Feed Manufacturing. Its primary akta.pro industry code is AFADAIAD, Pelleted & Crumbled Feed Manufacturing, with a secondary code of AFAEALAJ, Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management). Its NAICS code is 31111 and its SIC code is 2040.