What Psycho Films does

Psycho Films is a Culver City, California-based creative production company founded in 2012 that produces content across three formats: music videos, commercials, and film/TV. The studio operates as a director-driven production house anchored by three principal directors — Jack Begert (co-founder), Joe Weil, and Christian Sutton — supported by Dani Goffstein and Michelle Major for documentary work. Its portfolio spans 37+ music videos with artists such as Kendrick Lamar, Childish Gambino, Drake, SZA, Doja Cat, Miley Cyrus, Jack Harlow, Nas, ScHoolboy Q, and Paul McCartney; 14 commercials for brands including Adidas, Walmart, Kraft, Old Spice, Sony, Sprite, Crocs, and New Balance; and long-form projects including the MSNBC Films documentary series "Model America," the RevoltTV competition series "The Crew League," and the feature film "Little Death" co-produced with Protozoa and AC Films.

The company generates revenue through project-based professional services fees across its three production categories. Pricing is not publicly disclosed and is delivered on a quote basis via direct email inquiries to [email protected] and [email protected]. Go-to-market is sales-led, relying on director reputation, portfolio work, and direct relationships with record labels, brands, and platforms rather than marketing automation or inbound channels. Client acquisition is driven by word-of-mouth within the music, advertising, and entertainment industries; the company maintains an Instagram presence and a categorized portfolio website as its primary marketing surfaces.

Psycho Films is structured as a unified creative studio rather than a platform-plus-modules architecture. There is no proprietary technology stack disclosed; the company's product is human-directed creative output (concept development, cinematography, post-production) rather than software. The firm is privately held with no disclosed institutional investors, parent company, or ownership structure. Headcount falls in the 11–50 range. Expansion signals are visible in the diversification of formats and client types, but no financial disclosures, funding rounds, or M&A activity are present in the source data.

Name

Psycho Films

Legal name

Psycho Films

Website

https://psychofilms.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Psycho Films is a Culver City-based creative production company founded in 2012 that produces music videos, commercials, and film/TV content for Grammy-winning artists, Fortune 500 brands, and television networks, anchored by a roster of three principal directors.

Ownership category

akta.pro rank

Product category

Film & Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Scripted Feature Film Production (Live-Action) (MPADABAA), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Film production services
• Music video production
• Commercial production
• Video content creation
• Creative production studio

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Film & TV Production: Production of narrative films, documentaries, and television series for distribution on streaming platforms and broadcast networks. Projects include Little Death (feature film), Model America (MSNBC four-part documentary series), and The Crew League (competition series for RevoltTV).
2. Music Video Production: Creation of music videos for recording artists across the hip-hop, R&B, and pop genres. Services include creative direction, cinematography, and post-production for major label releases.
3. Commercial Production: Production of advertising content for consumer brands. Projects span branded content, commercials, and brand documentaries for major advertisers including Fortune 500 companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Psycho Films is a full-service creative production company that produces narrative films, documentary series, music videos, and commercial advertising content. The studio offers end-to-end production services—including creative direction, cinematography, and post-production—for major recording artists, consumer brands, and television/streaming networks. It operates through a roster of in-house directors (Jack Begert, Joe Weil, Christian Sutton, Dani Goffstein, Michelle Major) who execute projects across music videos, branded commercials, and long-form film/TV formats.

Product overview

Psycho Films is a multi-disciplinary film and content production company operating as a single unified offering rather than a platform-plus-modules architecture. The company specializes in three core creative production categories: Film & TV (long-form documentary and series content), Music Videos (collaborations with major recording artists), and Commercials (brand content for consumer brands). All three product lines share the same core production team, including directors Jack Begert, Joe Weil, and Christian Sutton, and the company is structured as a unified creative production studio rather than a portfolio of distinct software or technology products.

Differentiator

Problem solved

Functional benefit

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ProtozoacoreStrategic or Co-development PartnerProduction partner on film projects including "Little Death". Collaborative relationship in developing and producing film and television content.
• AC FilmscoreStrategic or Co-development PartnerProduction partner on film projects including "Little Death". Collaborative relationship in developing and producing film and television content.
• MSNBC FilmscoreStrategic or Co-development PartnerProduced "Model America" documentary series for MSNBC Films - a four-part series examining America's relationship with race through the lens of Teaneck, New Jersey.
• RevoltTVcoreStrategic or Co-development PartnerProduced "The Crew League" - a first-of-its-kind competition series where rappers and their crews compete in a 4x4 basketball tournament, featuring music industry heavyweights.
• SpriteminorGTM or Marketing PartnerPresented "Rocket" music video by Doechii. Brand partnership for sponsored music video content.
• pgLangminorStrategic or Co-development PartnerProduced "Aura" (with Dominic Fike) for pgLang Converse campaign. Creative partnership for brand content.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Smuggler: Director-led production company producing commercials, music videos, and narrative content. Comparable to Psycho Films in talent-driven approach targeting major brands and recording artists across short and long-form formats.
• PRETTYBIRD: Director-driven production company with a roster approach covering music videos, commercials, and short/long-form content. Highly comparable to Psycho Films in client mix (major artists and Fortune 500 brands), boutique scale, and talent-led business model.
• London Alley Entertainment: Music video and commercial production company focused on hip-hop, R&B, and pop. Directly comparable to Psycho Films for music video commissions from major artists (often the same clients) and brand commercial work in the same cultural space.
• Little Minx: Production company focused on commercials and branded content with a roster of established directors. Comparable to Psycho Films' commercial production work for Fortune 500 brands and culturally relevant creative output.
• Caviar Content: Globally operating production company producing commercials, music videos, and feature films. Comparable to Psycho Films in multi-format creative production for major brands, record labels, and networks, with a roster of established directors.
• Freenjoy (Director X): Music video and commercial production company led by top directors (including Director X). Direct competitor for hip-hop and pop music video commissions as well as brand commercial work targeting culturally engaged audiences.

Broad incumbents

• Radical Media: Long-established production company producing commercials, music videos, documentaries, and feature films. Overlaps with Psycho Films' cross-format model but at much larger scale with broader director roster and longer-form credits.
• Anonymous Content: Large commercial and film production company representing a deep roster of A-list directors across commercials, music videos, and feature films. Overlaps with Psycho Films in director-driven production for premium brands and artists, but at significantly greater scale and with longer-form film credits.

Regional players

• Iconic Content (Director Floria Sigismondi): Director-representation and production company spanning music videos, commercials, and film. Comparable to Psycho Films in serving major artists and brands through boutique director talent, though with stronger feature film track record.

Emerging players

• A_bandcalledSalad: Boutique production company producing commercials and music videos for brands and artists. Comparable to Psycho Films at slightly earlier stage with overlapping client base in fashion, beverage, and music sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/psychofilms
• Xx.com/PsychoFilmsLLC
• LinkedInlinkedin.com/company/psycho-films-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psycho Films