MSC Consulting

What MSC Consulting does

MSC Consulting (S) Pte Ltd is a Singapore-headquartered Microsoft Dynamics ERP and CRM implementation partner founded in 2003, operating as a subsidiary of NASDAQ-listed OrangeKloud Technology Inc. (ticker: ORKT, listed July 2025). The firm serves 300+ customers across 9+ industries over its 20+ year operating history, with offices in Singapore (HQ) and Kuala Lumpur, and a headcount reported in the 11-50 range. CEO Alex Goh leads the company, which holds Microsoft Gold Partner status and Official Microsoft ISV Partner designation for InvoiceNow.

The company's core technology stack is built on Microsoft Dynamics 365 (Business Central, Finance & Operations, NAV, and CRM), supplemented by proprietary platforms including the eMobiq AI mobile platform, an ISV apps suite, the InvoiceNOW Singapore e-invoicing product, a Malaysia E-invoicing product aligned with LHDN/MYInvois requirements, and an NPO Management Suite targeting the not-for-profit vertical. These proprietary assets layer on top of Dynamics to deliver localization, mobility, and vertical-specific workflow extensions, with regulatory-compliance positioning (Peppol/InvoiceNow in Singapore, LHDN in Malaysia) serving as a key wedge into mid-market enterprise accounts.

The business model combines professional services revenue from Dynamics implementation, customization, and consulting engagements with recurring subscription revenue from proprietary software products. Distribution occurs through direct enterprise sales and Microsoft co-sell channels, with grant-assisted SME acquisition referenced in published case studies (e.g., Singapore Productivity Solutions Grant). Customer segments skew toward SMEs and mid-market enterprises in food manufacturing, F&B, retail, and (newly) not-for-profit verticals, with the Malaysian market representing the most recent geographic expansion. Public pricing, audited revenue, and detailed financial disclosures are not available, and the proprietary product line is still early-stage relative to the mature services base.

Name

MSC Consulting

Legal name

MSC Consulting Pte. Ltd.

Website

https://msc-consulting.com.sg

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MSC Consulting is a Singapore-headquartered Microsoft Dynamics ERP/CRM implementation partner serving 300+ customers across 9+ industries with proprietary platforms including eMobiq AI, InvoiceNOW, and LHDN-aligned Malaysia E-invoicing, operating as a subsidiary of NASDAQ-listed OrangeKloud.

Ownership category

akta.pro rank

Product category

ERP Implementation and Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161), Other Management Consulting Services (541618), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), CRM Managed Services & Support (BPAEAGAD), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Enterprise resource planning
• Microsoft Dynamics consulting
• Business process automation
• Mobile application development
• Electronic invoicing solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. ERP Implementation & Consulting Services: End-to-end consulting and implementation services for Microsoft Dynamics ERP solutions including Business Central, NAV, Finance & Operations, and CRM. Covers digital roadmap planning, process assessment, system configuration, deployment, user training, and post-go-live support.
2. ISV App Licensing & Subscriptions: Licensing and subscription revenue from proprietary ISV applications built on the eMOBIQ platform, including field sales, delivery, self-ordering, merchandising, van sales, WMS, and other mobile apps.
3. eMOBIQ AI Platform Licensing: No-code AI platform (eMobiq AI) for creating custom mobile apps integrated with Microsoft Dynamics 365 Business Central, monetised via licensing arrangements.
4. Managed Services & Support: Ongoing maintenance and support services including CRM Maintenance Support, ERP Software Maintenance Support, IT Cyber Security Managed Service, and Mobile Application Managed Service. These provide recurring revenue through annual or multi-year support contracts.
5. Grant Advisory Services: Advisory services helping businesses access grants such as the PSG Grant for Microsoft Dynamics 365 Business Central and Enterprise Development Grants (EDG). Revenue earned as professional service fees for grant application guidance.
6. AI Automation Services: AI Workflow Automation engagements covering AR, AP, HR, and Supply Chain automation — scoped as professional services or subscription-based managed services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

MSC Consulting implements and supports Microsoft Dynamics 365 ERP and CRM systems, including Business Central, Finance & Operations, NAV, and Dynamics CRM. It also develops and licenses proprietary eMobiq AI, mobile ISV applications, workflow automation, and regional e-invoicing solutions, with consulting, deployment, training, and managed support.

Product overview

MSC Consulting operates as an IT consulting and solutions firm offering a portfolio built around Microsoft Dynamics ERP and CRM platforms as the core infrastructure, supplemented by proprietary AI and mobile application platforms. The primary ERP platform is Microsoft Dynamics 365 Business Central, complemented by Microsoft Dynamics Finance & Operations (cloud ERP) and Microsoft Dynamics NAV (SMB ERP). The CRM portfolio includes Microsoft Dynamics CRM with modules for Sales, Customer Service, Contact Center, and Field Service. Microsoft AI Copilot and the Microsoft Power Platform (Power BI, Power Apps, Power Automate) extend the AI and low-code capabilities within the ecosystem. Jet Reports provides additional business intelligence and reporting. MSC Consulting's proprietary offerings include eMobiq AI — a no-code mobile and AI platform that integrates with Business Central — and a suite of ISV mobile applications (Self-Order App, Field Sales App, Delivery App, Merchandising App, Van Sales App, WMS App, WhatsApp Ordering App, Field Service App, Planning Portal, Shop-Floor App) that extend Dynamics functionality for industry-specific workflows. AI Workflow Automation covers AR, AP, HR, and Supply Chain automation. Regional compliance products include InvoiceNOW (PEPPOL-ready e-invoicing for Singapore) and Malaysia E-invoicing (LHDN-compliant). NPO Managements offers a dedicated suite for non-profit organizations. The portfolio is delivered alongside professional consulting, implementation, and managed services.

Differentiator

Problem solved

Functional benefit

Brands

• eMobiq AI: A next-generation no-code AI platform that seamlessly integrates with enterprise systems, enabling intelligent automation, rapid app creation, and scalable business innovation.
• InvoiceNow
• Malaysia E-Invoicing

Products and services

• Microsoft Dynamics 365 Business Central Cloud-based ERP and business management software for finance, operations, sales, inventory, and customer service in growing enterprises; implemented and supported by MSC Consulting.
• Microsoft Dynamics Finance & Operations Cloud-deployed enterprise ERP software for financial performance management, automation, and cross-department operations.
• Microsoft Dynamics NAV ERP software for small and mid-sized businesses covering sales, purchasing, operations, accounting, stock management, supply chain, and light manufacturing.
• Microsoft Dynamics CRM Customer relationship management software covering sales automation, marketing, customer service, contact-center operations, and field service.
• eMobiq AI MSC Consulting's proprietary no-code AI platform for creating mobile applications, integrating with Microsoft Dynamics 365 Business Central, and automating enterprise workflows.
• Self-Order App Mobile ordering application that lets customers place orders independently and integrates with Microsoft Dynamics 365 Business Central.
• Field Sales App Mobile application for field sales teams to manage orders, customer information, and sales workflows while connected to Microsoft Dynamics.
• Delivery App Delivery-management mobile application for tracking order fulfillment and automating delivery workflows through Microsoft Dynamics 365 Business Central.
• Merchandising App Mobile merchandising application for product placement, inventory checks, and promotional activities by retail and field teams.
• Planning Portal Web-based portal for operational workflow coordination and resource planning.
• Shop-Floor App Mobile application for manufacturing shop-floor operations and real-time production tracking through Microsoft Dynamics.
• Van Sales App Mobile application for direct van sales, customer-location order processing, invoicing, and offline operation.
• Warehouse Management System (WMS) App Mobile warehouse-management application for inventory tracking, stock management, and warehouse operations integrated with Microsoft Dynamics ERP.
• WhatsApp Ordering App Mobile ordering application that accepts customer orders through WhatsApp and integrates with Microsoft Dynamics 365 Business Central.
• Field Service App Mobile field-service application for scheduling, job tracking, and service-delivery management for field technicians.
• AI Workflow Automation AI-enabled automation offering covering accounts receivable, accounts payable, human resources, and supply-chain processes to reduce manual tasks and improve processing.
• InvoiceNOW PEPPOL-ready electronic invoicing software for fast and secure digital transactions in Singapore.
• Malaysia E-invoicing Electronic invoicing software aligned with Malaysia's LHDN regulations for businesses operating in Malaysia.
• NPO Managements Nonprofit management suite for donations, volunteers, grants, events, and case management.
• Microsoft Power Platform Microsoft low-code and analytics offering comprising Power BI for business intelligence, Power Apps for application development, and Power Automate for workflow automation.
• Microsoft AI Copilot AI assistant integrated with Microsoft 365 and Dynamics 365 to process information, identify insights, draft content, and support productivity.
• Jet Reports Reporting and business-intelligence software for financial and operational reporting on Microsoft Dynamics ERP.
• Microsoft Dynamics ERP Implementation and Consulting Services Professional services covering digital roadmaps, process assessment, system configuration, deployment, user training, and post-go-live support for Microsoft Dynamics ERP and CRM systems.
• Grant Advisory Services Advisory services for Singapore businesses seeking PSG Grant support for Microsoft Dynamics 365 Business Central or Enterprise Development Grant assistance.
• CRM Maintenance Support Recurring CRM support covering proactive updates, issue resolution, and performance tuning.
• ERP Software Maintenance Support Ongoing maintenance and support for deployed ERP software under annual or multi-year contracts.
• IT Cyber Security Managed Service Recurring managed cybersecurity service for business IT environments.
• Mobile Application Managed Service Recurring maintenance and support for MSC Consulting mobile applications.

Quantifiable outcome

• 40% reduction in invoicing costs
• +6 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftcoreImplementation/ SI/ Consulting Partner · 1 January 2003MSC Consulting is a Microsoft Gold Partner and an Official Microsoft ISV Partner for InvoiceNow. They specialise in implementing Microsoft Dynamics ERP (Business Central, NAV, Finance & Operations, CRM) and Enterprise Mobility Solutions. Their ISV apps (Self-Order, Field Sales, Delivery, Merchandising, Van Sales, WMS, WhatsApp Ordering, Field Service) are developed as extensions to the Microsoft Dynamics 365 ecosystem. They also offer Microsoft AI Copilot, Power Platform (Power BI, Power Apps, Power Automate), and Jet Reports. Being part of the Microsoft partner ecosystem enables co-sell motions and access to Microsoft's enterprise customer base.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft Dynamics 365, Power Platform, and Azure implementations globally, including across Asia. Directly comparable as a Microsoft Gold Partner SI serving enterprise ERP/CRM customers with similar technology stack.
• Velosio: Microsoft Gold Partner delivering Dynamics 365, Power Platform, and Azure business applications with ISV-developed add-ons. Comparable as a Dynamics-focused SI with proprietary IP and managed services for mid-market customers.
• Blue Horseshoe Solutions: Microsoft Dynamics 365 and Power Platform implementation partner with supply chain and manufacturing vertical focus. Comparable as a Gold Partner SI targeting similar manufacturing, distribution, and supply chain Dynamics engagements.
• Hitachi Solutions: Microsoft Gold Partner specialising in Dynamics 365 ERP and CRM implementations with significant presence across Asia-Pacific, including Singapore, Malaysia, and broader Southeast Asia. Direct competitor for the same Microsoft Dynamics mid-market and enterprise deals.
• S $URE Solutions / Surety Systems: Microsoft Dynamics and NetSuite consulting partner focused on ERP implementations and managed services. Comparable as a Dynamics-focused SI competing for similar mid-market ERP implementation and support engagements.

Broad incumbents

• DXC Technology: Global IT services provider with Microsoft Dynamics 365, Power Platform, and enterprise application modernisation practices serving Asia-Pacific enterprises. Competes in larger-scale Dynamics transformation deals.
• KPMG Microsoft Business Solutions: Big Four firm offering Microsoft Dynamics 365 advisory, implementation, and managed services globally with strong Asia-Pacific practices. Competes for large enterprise Dynamics transformations where scale and audit-adjacent advisory are valued.
• PwC Microsoft Practice: Big Four consulting arm providing Microsoft Dynamics 365 and Power Platform transformation services across Southeast Asia. Comparable as an enterprise-focused Microsoft SI with broader advisory capability beyond pure implementation.

Regional players

• Acclivis Technologies and Solutions: Singapore-based IT services and Microsoft partner providing Dynamics 365, Azure, and managed services across Southeast Asia. Comparable regional Microsoft Gold Partner competing for the same SME and mid-market Dynamics engagements.
• Mazars Microsoft Services: International audit and advisory firm with Microsoft Dynamics 365 implementation practices in Asia-Pacific, including Singapore and Malaysia. Comparable as a professional services firm adding Dynamics SI capabilities for mid-market clients.

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/msc_marketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSC Consulting