Easy Kitchen Cabinets
Easy Kitchen Cabinets is a privately held direct-to-consumer e-commerce retailer, founded in 2008, that sells RTA and assembled all-wood kitchen and vanity cabinets to homeowners, contractors, builders, and government clients across the US and Canada at 50-75% below big box store prices.
- Company typePrivate
- Founded2008
- HeadquartersGadsden, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Easy Kitchen Cabinets does
Easy Kitchen Cabinets is a privately held, bootstrapped direct-to-consumer cabinet retailer founded in 2008 and headquartered in Gadsden, Alabama. The company sells ready-to-assemble (RTA) and assembled all-wood kitchen and bathroom cabinets to DIY homeowners, contractors and builders, and government contractors, with shipping throughout the United States and Canada and optional warehouse pickup at its facility. Order intake runs primarily through the company's own e-commerce site, with phone-based inside sales and email support, supplemented by a quote-based workflow for kitchen projects.
The core product is a broad cabinet catalog built on all-wood construction: solid wood face frames, doors and drawers, furniture-grade plywood boxes, dovetail drawer boxes with full-extension soft-close guides, and an optional European-style frameless line with 3/4" plywood construction. The portfolio spans multiple door style families (Shaker, Raised Panel, Frameless, Rustic, and a Builder Series value tier), a Lancaster mid-range line, and Armstrong assembled cabinets stocked as a premium brand, alongside vanities, wood range hoods, accessories (pullouts, organizers, glass doors, hardware), and a made-to-order unfinished doors business. Certifications include KCMA, NKBA membership, BBB accreditation, and CARB2 formaldehyde compliance.
Economically, the business runs a transactional retail model with one-time purchase revenue on cabinets, accessories, hoods, and custom doors, complemented by a free professional kitchen layout and design service intended to drive conversion. Pricing is positioned at 50-75% below big box stores and approximately 50% below traditional assembled cabinetry, supported by 7-day RTA shipping and 2-3 week assembled lead times. The go-to-market is digital-first with educational DIY content, social channels on Pinterest and Facebook, and design-software integrations (20/20, ProKitchen) to reach both DIY and professional buyers.
Easy Kitchen Cabinets firmographics
Firmographics- Name
- Easy Kitchen Cabinets
- Legal name
- Easy Kitchen Cabinets
- Website
- https://easykitchencabinets.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy Kitchen Cabinets is a privately held direct-to-consumer e-commerce retailer, founded in 2008, that sells RTA and assembled all-wood kitchen and vanity cabinets to homeowners, contractors, builders, and government clients across the US and Canada at 50-75% below big box store prices.
- Ownership category
- akta.pro rank
Easy Kitchen Cabinets industry classification
Industry- Product category
- Kitchen Cabinets
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Easy Kitchen Cabinets is headquartered
LocationHeadquarters
- HQ city
- Gadsden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy Kitchen Cabinets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- RTA Cabinet Sales: Primary revenue stream from ready-to-assemble all-wood kitchen and vanity cabinets sold directly to consumers and contractors. Cabinets ship directly to customers. Prices 50-75% less than big box stores.
- Assembled Cabinet Sales: Pre-assembled cabinets available for order with additional assembly charges per cabinet. Higher shipping costs due to larger truck footprint. 2-week lead time.
- Accessories and Add-ons: Sales of cabinet accessories including trash can pullouts, drawer organizers, glass doors, handles/knobs and pulls, wood range hoods, moldings and trim.
- Custom Cabinet Doors: Made-to-order unfinished cabinet doors and drawer fronts in various wood species (oak, birch, poplar, maple, cherry, hickory, walnut, knotty pine, alder) and styles (flat panel, raised panel, mitered, shaker). 14-21 day lead time.
- Wood Stove Hoods: Matching wood cabinet stove hoods in various styles (Asheville, Charlotte, Raleigh, Wilmington) and sizes. Prices range from $1,163 to $1,768. Liners, blowers, and accessories also available.
- Sample Sales: Finish samples (4"x4") at $7.99 and sample doors (12"x14") at $24.99. Sample doors may be returned for refund after previewing.
- Design Services: Free professional kitchen layout and design services offered to support cabinet sales. Includes custom floor plans and layouts based on customer measurements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RTA Kitchen Cabinets - In Stock |
| Unit Pricing | Pay-as-you-go | Wood Stove Hoods |
| Unit Pricing | Pay-as-you-go | Cabinet Samples |
| Unit Pricing | Pay-as-you-go | Delivery Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Easy Kitchen Cabinets product offering
Product offeringCore offering
Easy Kitchen Cabinets sells ready-to-assemble (RTA) and pre-assembled all-wood kitchen and bathroom cabinets directly to consumers and contractors through an e-commerce website, offering door styles including shaker, raised panel, frameless European, rustic, and builder-value lines. The company also provides accessories (pullouts, organizers, hardware), wood range hoods, made-to-order unfinished cabinet doors, finish samples, and complimentary professional kitchen layout and design services, shipping throughout the US and Canada.
Product overview
Easy Kitchen Cabinets is a direct-to-consumer RTA (Ready to Assemble) and assembled kitchen cabinet retailer operating primarily as an e-commerce platform. The company offers an extensive portfolio of all-wood kitchen and bathroom cabinets organized across multiple door style lines and price tiers. Core products include Shaker Style Cabinets (their most popular line with dozens of color finishes), Raised Panel Cabinets (traditional Charleston series), and Frameless European-style RTA Cabinets. Supporting product lines include the Builder Series (budget value cabinets in shaker styles), Lancaster Shaker (mid-range), and Armstrong Assembled Cabinets (premium tier with Allwood construction). The company also sells complementary Vanity Cabinets, Wood Cabinet Hoods, RTA Accessories (pullouts, organizers, glass doors, hardware), and Made-to-Order Unfinished Cabinet Doors. Services include a Free Kitchen Layout and Design tool, Quick Cabinet Quote request system, and Sample ordering for finish preview. The product architecture follows a unified catalog approach where the same underlying cabinet box construction is offered across multiple finish and door style brands, with add-on services for design assistance, modification guidance, and assembly support.
Differentiator
Problem solved
Functional benefit
Products and services
- RTA (Ready to Assemble) Kitchen Cabinets Ready-to-assemble all-wood kitchen cabinets with solid wood face frames, plywood boxes, and various door styles. Customers can assemble themselves or order pre-assembled. Available across multiple door style lines including Shaker, Raised Panel, Frameless European, Rustic, and Builder Series.
- Armstrong Assembled Cabinets
Quantifiable outcome
- RTA cabinets ship in 7 days; Assembled cabinets delivered in 2-3 weeks
- +2 more outcomes
Companies that use Easy Kitchen Cabinets
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Easy Kitchen Cabinets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Easy Kitchen Cabinets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Armstrong CabinetscoreEasy Kitchen Cabinets stocks Armstrong cabinets including Caruth (Toffee finish in maple), Hampton (Oak), and Coronet (Plantation Hardwood in Chestnut, Honey, Mocha). Armstrong's top-tier Allwood construction features all-plywood box, solid wood drawer boxes with Cushion Tec drawer guides, and 6-way adjustable concealed hinges. Company can also order other Armstrong door styles and has cabinet maker capability to match most Armstrong styles and finishes.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Easy Kitchen Cabinets competitors and assessment
Company assessmentDirect peers
- Kitchen Cabinet Kings: DTC online retailer specializing in RTA and assembled all-wood kitchen cabinets with free design services and nationwide shipping, directly comparable in product range and value proposition.
- CliqStudios: Direct-to-consumer online retailer of RTA and assembled kitchen cabinets with free design services, very similar to Easy Kitchen Cabinets in product, GTM, and target audience.
- RTA Cabinet Store: Specialist RTA cabinet e-commerce retailer offering all-wood construction and direct shipping to homeowners and contractors, very close comparability on product and channel.
- CabinetNow: E-commerce RTA cabinet retailer with all-wood construction, multiple door styles, and direct shipping - mirrors Easy Kitchen Cabinets' core offering and DIY-friendly positioning.
- Cabinets To Go: Online-first retailer of kitchen and bath cabinets offering design support and wholesale pricing to homeowners and contractors, closely matching EKC's model and customer segments.
Broad incumbents
- Lowe's: Major US home improvement chain carrying stock and special-order kitchen cabinets across multiple price tiers; competes with EKC for DIY homeowners and pros shopping for cabinetry.
- Wayfair: Large online home goods marketplace featuring RTA and assembled cabinets from multiple third-party sellers, competing with EKC for online cabinet shoppers on selection and convenience.
- Home Depot: Largest US home improvement retailer with extensive kitchen cabinet assortment including in-stock RTA lines; EKC explicitly benchmarks 50-75% below big-box pricing against Home Depot and similar retailers.
- IKEA: Global mass-market furniture and kitchen retailer with RTA cabinet systems; competes on price but as part of a much broader home furnishings portfolio rather than cabinet specialization.
Regional players
- Armstrong Cabinets: Cabinet manufacturer whose premium Allwood product line is stocked and sold by Easy Kitchen Cabinets; comparable as a cabinet producer/brand that EKC both competes with and distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easy Kitchen Cabinets social profiles
Digital presenceEasy Kitchen Cabinets compliance and trust
Trust signalCompliance4 records
Easy Kitchen Cabinets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Kitchen Cabinets leadership team
Management profileNumber of profiles
Profiles1 record
Easy Kitchen Cabinets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Kitchen Cabinets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Kitchen Cabinets
What does Easy Kitchen Cabinets do?
Easy Kitchen Cabinets sells ready-to-assemble (RTA) and pre-assembled all-wood kitchen and bathroom cabinets directly to consumers and contractors through an e-commerce website, offering door styles including shaker, raised panel, frameless European, rustic, and builder-value lines. The company also provides accessories (pullouts, organizers, hardware), wood range hoods, made-to-order unfinished cabinet doors, finish samples, and complimentary professional kitchen layout and design services, shipping throughout the US and Canada.
Is Easy Kitchen Cabinets a public or private company?
Easy Kitchen Cabinets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Kitchen Cabinets founded?
Easy Kitchen Cabinets was founded in 2008. It employs 11 to 50 people.
Where is Easy Kitchen Cabinets based?
Easy Kitchen Cabinets is headquartered in Gadsden, United States, in the North America region.
How does Easy Kitchen Cabinets make money?
Seven revenue lines are on record. RTA Cabinet Sales are the primary driver. The others are assembled Cabinet Sales, accessories and Add-ons, custom Cabinet Doors, wood Stove Hoods, sample Sales and design Services.
Who are Easy Kitchen Cabinets's main competitors?
Direct peers on record are Kitchen Cabinet Kings, CliqStudios, RTA Cabinet Store, CabinetNow and Cabinets To Go. Broad incumbents are Lowe's, Wayfair, Home Depot and IKEA. Armstrong Cabinets is listed as a regional player.
Does Easy Kitchen Cabinets have an API?
No public API is recorded for Easy Kitchen Cabinets.
What industry is Easy Kitchen Cabinets in?
Easy Kitchen Cabinets's product category is Kitchen Cabinets. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 3371 and its SIC code is 2511.