Meira

What Meira does

Meira Oy is a Finnish food manufacturer founded in 1914, headquartered and operating from its Vallila factory in Helsinki since 1935. The company produces coffee, spices, seasonings, and condiments, with over 98% of its portfolio developed, manufactured, and packaged at the single Helsinki site. Its flagship brands include Kulta Katriina (Finland's second most purchased coffee brand), Segafredo (Italian-style coffee, supplied nationally to McDonald's Finland), Saludo, and the Meira spice line, which leads the Finnish dry spices market with over 200 SKUs. Additional categories include mayonnaise (launched 2023), ketchup, mustards, dip powders, and ready-to-drink milk coffees. Meira is a wholly owned subsidiary of Italian Massimo Zanetti Beverage Group (MZB), which itself became 50%-owned by private equity firm QuattroR in April 2024.

Meira's go-to-market combines three channels: Finnish grocery retail for consumer packaged goods (its primary channel), a dedicated HoReCa field sales organization supporting hotels, restaurants, catering (including McDonald's Finland), and B2B/wholesale distribution. Geographic footprint covers Finland as the core market, the Baltic countries, and Sweden (entered March 2022 via partner R&F). The company employs approximately 170 people across roasting operations, logistics, development, and sales. Notable technology and sustainability assets include Finland's first blockchain-enabled coffee traceability system (Segafredo Storia, 2021), Science Based Targets initiative approval (April 2022), Rainforest Alliance/Fair Trade/EU Organic certifications, and a circular-economy pilot converting coffee waste into bio-based printing ink with Natural Indigo Finland and Tampere University of Applied Sciences (2025).

The business model is conventional consumer packaged goods: one-time purchase revenue from retail and HoReCa customers, sales-led motion with key account management for large B2B clients, and quote-based pricing for professional accounts. Pricing is not publicly disclosed. Meira is private, headquartered in Helsinki, and as of February 2026 operates under new CEO Mikko Savinko following the retirement of long-time CEO Raimo Sinisalo.

Name

Meira

Legal name

Meira Oy

Website

https://meira.fi

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Meira Oy is a Finnish food manufacturer producing coffee (Kulta Katriina, Segafredo, Saludo), spices, and condiments for Finnish retail consumers, HoReCa customers including McDonald's Finland, and Baltic/Swedish markets, operating from its Helsinki Vallila factory since 1935.

Ownership category

akta.pro rank

Product category

Coffee and Spice Manufacturing

NAICS

Coffee and Tea Manufacturing (311920), Other Food Manufacturing (3119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Coffee & Tea Concentrates (Liquid, Extracts, Syrups) (AFAFAGAC)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Coffee roasting
• Spice manufacturing
• Seasoning products
• HoReCa beverage supply
• Condiment production

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Products: Sale of branded coffee products to Finnish consumers through grocery retail chains. Key brands include Kulta Katriina (Finland's second most purchased coffee brand), Segafredo, and Saludo. Products include ground coffee, instant coffee, filter coffee, and specialty coffees. Also includes organic (Luomu) and Rainforest Alliance certified lines.
2. Retail Spice and Seasoning Products: Sale of dry spices, seasoning mixes, and spice blends to Finnish consumers through grocery retail. Meira holds the position of Finland's most purchased spice brand. Product lines include Meira Premium organic spices, ready seasoning mixes for various cuisines, and herbs.
3. Condiment Products: Sale of ketchup, mayonnaise, mustards, and sauces to retail consumers and food service. Meira's ketchup varieties emphasize high tomato content and reduced sugar/salt. Products include Organic Ketchup, Less Sugar and Salt ketchup, and Juuresketsuppi (root vegetable ketchup).
4. HoReCa Coffee and Beverage Service: Supply of hot beverages (Segafredo coffee, tea) to hotels, restaurants, catering, and other food service operators. Meira serves McDonald's Finland nationally with Segafredo coffee. HoReCa channel is supported by a dedicated team including barista/regional sales managers and key account managers.
5. Circular Economy / By-product Revenue: Meira supplies coffee production side streams (waste coffee) to external partners (Natural Indigo Finland, TAMK) for development of bio-based printing inks, representing emerging circular economy revenue from waste streams.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Meira manufactures and sells roasted coffee (under Kulta Katriina, Segafredo, and Saludo brands) plus spices, seasoning mixes, dips, mayonnaises, ketchups, and mustards from its Helsinki Vallila factory. The company serves Finnish retail consumers through grocery chains and supplies hotels, restaurants, and catering (HoReCa) operators with hot beverages and professional food service products.

Product overview

Meira is a Finnish food and beverage company that manufactures and sells coffee products and seasoning/flavoring products. The company operates as a single unified product portfolio consisting of two main categories: (1) Coffee products under brands including Kulta Katriina (Finland's second most purchased coffee brand with varieties like Perinteinen, Tumma Paahto, Luomu, Plus, Reilu, Pikakahvi, and seasonal varieties), Segafredo Italian Style (ready-to-drink milk coffees), and Saludo (Finland's eighth largest coffee brand); and (2) Seasoning products including Meira Herkkudipit (dip powders), Meira majoneesit (mayonnaise products), various mausteseokset (seasoning mixes like Chimichurri, Ras el Hanout, and specialty mixes), Meira Premium organic spices, and ketchup and mustard products. Over 98% of Meira's products are developed, manufactured, and packaged at their Vallila factory in Helsinki. The company is part of Massimo Zanetti Beverage Group.

Differentiator

Problem solved

Functional benefit

Brands

• Kulta Katriina: Finnish coffee brand, the second most purchased coffee in Finland, including varieties like Perinteinen (Traditional), Tumma (Dark), Luomu (Organic), Plus, Reilu (Fair Trade), and Premium.
• Segafredo
• Saludo
• Vallilan paahtimo
• Meira Premium
• Meira Herkkudipit
• Meira Majoneesit

Products and services

• Kulta Katriina Coffee Brand Finnish flagship coffee brand including variants such as Perinteinen (Traditional), Tumma Paahto (Dark Roast), Luomu (Organic), Tummempi Tumma, Plus Night (decaffeinated), Plus Smooth (low-acid), Reilu (Fair Trade), Pikakahvi (instant), Joulukahvi (Christmas), Vivahteikas Vaalea and Täyteläinen Tumma light/dark roast varieties, and Kulta Katriina Premium. Kulta Katriina is Finland's second most purchased coffee brand.
• Segafredo Italian Style Coffee Italian-style coffee brand owned by Meira within the Massimo Zanetti Beverage Group, available in retail as filter coffee, espresso, and ready-to-drink milk coffee beverages. Served nationally in McDonald's Finland restaurants and available in retail grocery channels.
• Segafredo Storia Blockchain-Traceable Coffee Finnish-first blockchain-enabled coffee traceability product line (Segafredo Storia) that lets consumers trace the coffee's journey from farms to the Vallila roastery.
• Saludo Coffee Finland's eighth largest coffee brand with roots in 1960s Finland, targeting value-conscious consumers and including dark roast options. Available in Finnish grocery stores.
• Meira Spices and Seasoning Mixes Finland's market-leading dry spices and seasoning mix portfolio including Chimichurri, Ras el Hanout, Intialainen mausteseos, Aasialainen mausteseos, and specialty mixes for tofu, vegetables, grilling, and various cuisines. Over 200 spice and seasoning products in total.
• Meira Herkkudipit (Dip Powders) Dip powder product family made from fresh seasonal herbs and spices without flavor enhancers or artificial ingredients, including American and Ranch flavor variants.
• Meira Mayonnaises Domestic Finnish mayonnaise product line launched in 2023 with three flavors: Paahdettu Aioli (Roasted Aioli), Chili-Lime, and vegaaninen Paprika (Vegan Paprika), made from natural ingredients.
• Meira Ketchups and Mustards Ketchup and mustard products including Luomu Ketsuppi (organic ketchup with less sugar and salt), Juuresketsuppi (root vegetable ketchup), and traditional Meira ketchups and mustards.
• Meira Premium Organic Spices Premium organic spice series including certified organic Ceylon cinnamon, nettle powder, and other responsibly produced organic spices targeted at premium and certified-organic consumer segments.
• HoReCa Coffee and Beverage Supply Service B2B service supplying hot beverages (Segafredo coffee, tea) and food service products to hotels, restaurants, catering companies, and chains. Includes dedicated key account management, regional sales support, and barista services. Notable account: McDonald's Finland (national Segafredo supply).

Quantifiable outcome

• Over 36% reduction in own operational emissions achieved (as of 2022)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Natural Indigo FinlandminorStrategic or Co-development Partner · 1 May 2025Meira supplies coffee production side streams (waste coffee) to Natural Indigo Finland, which has developed a water-based printing ink using Meira's coffee waste. The ink serves as a renewable alternative to synthetic pigments for dyeing packaging materials. This is a circular economy pilot project.
• Tampereen ammattikorkeakoulu (TAMK)minorStrategic or Co-development Partner · 1 May 2025Tampere University of Applied Sciences collaborates with Meira and Natural Indigo Finland on developing bio-based printing inks from coffee production side streams. TAMK contributes research expertise to the circular economy pilot project.
• R&FcoreChannel Partner/ Reseller/ Distributor · 1 March 2022Meira entered the Swedish market in cooperation with partner R&F in March 2022. The partnership covers both HoReCa and retail channels for hot beverages including the Segafredo coffee range and tea products. This represents Meira's primary market expansion vehicle into Sweden.
• Stena LineminorChannel Partner/ Reseller/ Distributor · 1 September 2021Meira and Stena Line have a hot beverages partnership covering beverages served on Stena Line ferries. The collaboration began in autumn 2021, supplying Meira's hot beverage products for ferry passengers.
• McDonald's FinlandcoreChannel Partner/ Reseller/ DistributorMcDonald's Finland serves Segafredo coffee (supplied by Meira) in all its restaurants nationwide. This is a significant B2B partnership positioning Segafredo as the exclusive coffee brand for the entire Finnish McDonald's chain.
• SusInkCoat Project (AkzoNobel Decorative Coatings, Canon, four Dutch universities)minorStrategic or Co-development PartnerA Finnish consortium including Meira ( Oy) is creating a water-based ink from roasted coffee bean waste through partnership with coffee roastery Meira Oy. The broader SusInkCoat initiative (involving AkzoNobel Decorative Coatings, Canon, and four Dutch universities) targets thin-film substitution sustainable ink development.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paulig Group: Paulig is a Nordic food and beverage company with major coffee, spice, Tex-Mex, and foodservice operations. It is the closest peer because it competes with Meira in Finnish and Nordic grocery coffee as well as seasoning and meal-solution categories.
• Löfbergs: Löfbergs is a Swedish coffee roaster serving retail and foodservice customers across the Nordics. It is comparable to Meira's coffee-roasting and HoReCa business, especially in Nordic grocery and out-of-home coffee channels.
• Santa Maria: Santa Maria is a Nordic spice, seasoning, and meal-solution brand owned by Paulig. It is comparable to Meira's dry spices, seasoning mixes, dips, and retail meal-flavoring products.

Regional players

• Arvid Nordquist: Arvid Nordquist is a Swedish coffee roaster and food distributor with strong Nordic retail presence. It is comparable through branded packaged coffee sold into similar grocery and foodservice channels.

Broad incumbents

• JDE Peet's: JDE Peet's is a global pure-play coffee and tea company with large retail and professional coffee brands. It is comparable as a broad incumbent in packaged coffee and out-of-home coffee solutions.
• Lavazza Group: Lavazza is a global coffee roaster with retail, professional, and HoReCa coffee offerings. It is comparable to Meira's branded coffee and foodservice coffee supply, though it operates at much larger international scale.
• Nestlé: Nestlé is a global food and beverage incumbent with major coffee brands such as Nescafé and Nespresso, as well as broader packaged food capabilities. It overlaps with Meira in coffee and consumer packaged food, but at a much broader scale.
• McCormick & Company: McCormick is a global spices, seasonings, sauces, and flavorings company. It is comparable to Meira's spice, seasoning mix, dip, and condiment portfolio, though McCormick is a much larger global incumbent.
• Orkla Foods Finland: Orkla Foods Finland is a Finnish packaged food producer and brand owner active in condiments, sauces, and other grocery products. It is comparable through overlapping Finnish grocery distribution and condiment/food-product categories.

Emerging players

• Poppamies: Poppamies is a Finnish producer of sauces, spice mixes, BBQ products, and condiments. It is comparable to Meira's seasoning, dip, ketchup, mustard, and mayonnaise lines, particularly in Finnish retail flavor products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meirasuomi
• LinkedInlinkedin.com/company/meira-oy
• Instagraminstagram.com/meirasuomi

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meira