Bayara

What Bayara does

Bayara, legally Gyma Food Industries Trading LLC, is a UAE-based food and beverage company founded in 1992 that manufactures and distributes dried fruits, nuts, spices, herbs, pulses, grains, dates, organic products, and flavored snacks across the MENA region and select African and Asian markets. The company operates three integrated business channels: Consumer Goods (packaged retail products distributed through hypermarkets, supermarkets, grocery stores, and online platforms), Shop In Shop (more than 350 traditional souk-style tasting counters embedded within modern retailers across the Middle East and Africa), and Food Service (bulk supply to hotels, restaurants, airlines, and travel retail operators, including a partnership with Emirates Catering since 2004). Underlying production comprises three manufacturing facilities in Dubai Investment Park, Riyadh (opened 2017), and Cairo (opened 2015) with 23,000 tons of annual processing capacity, direct sourcing from 45 countries, and HACCP, ISO 9001, ISO 27001, and ESMA certifications.

The business model is a multi-channel consumer packaged goods (CPG) operation monetized through one-time purchase of packaged retail products (priced at undisclosed retail margins), transaction-based sales at Shop In Shop counters (tasting-and-buy experience, bulk and bring-your-own-container formats), and direct Food Service supply contracts with enterprise hospitality and airline customers. Go-to-market relies on a hybrid of retail distribution partnerships (Carrefour, Géant Express, Hyper Hayat, Casino Prima, Al Ameri Hypermarket), owned Shop In Shop retail infrastructure, B2B enterprise sales, an owned e-commerce storefront (shop.bayara.com), and event-driven demand generation via Gulfood. Bayara's positioning is reinforced by sustainability infrastructure (1.4 MWp solar rooftop covering 73% of electricity needs and reducing CO2 by approximately 1,000 tons annually) and is now consolidated under Savola Group, one of the largest food conglomerates in the MENA region, following a 2021 acquisition. CEO Jean-Marc Lourau and General Manager Khalid Alvi lead a workforce of approximately 1,000 employees.

Name

Bayara

Legal name

Gyma Food Industries Trading LLC

Website

https://bayara.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bayara (Gyma Food Industries) is a UAE-based food manufacturer founded in 1992 that produces dried fruits, nuts, spices, herbs, pulses, dates, and snacks for retail, Shop In Shop, and Food Service channels across the MENA region, Africa, and Asia under Savola Group ownership.

Ownership category

akta.pro rank

Product category

Packaged Foods and Specialty Ingredients

NAICS

Food Manufacturing (311), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Dried fruits manufacturing
• Spices and herbs
• Nuts and dates
• Food service supply
• Consumer packaged goods

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Goods: Packed products including spices, pulses, raw nuts, dried fruits, dates and snacks sold through hypermarkets, supermarkets, grocery stores and online platforms in various formats and sizes
2. Shop In Shop: Traditional souk concept counters within retail stores offering taste-before-buy experience, bulk purchasing and bring-your-own-container options. Over 350 Shop In Shop counters across the Middle East.
3. Food Service: Supply of ingredients and products to hotels, restaurants, airlines and travel retail sector with wide range of grades, origins and packaging options

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bayara manufactures and distributes a portfolio of dried fruits, nuts, spices, herbs, pulses, grains, dates, organic products, and snacks. The company operates through three channels: Consumer Goods (packaged retail products in hypermarkets and supermarkets), Shop In Shop (350+ traditional souk-style tasting counters inside modern retail stores), and Food Service (bulk ingredient supply to hotels, restaurants, airlines and travel retail). Products are sourced from 45 countries and processed at facilities in Dubai, Riyadh, and Cairo with annual capacity of 23,000 tons.

Product overview

Bayara is a food products company specializing in nuts, dried fruits, spices, herbs, pulses, grains, dates, organic products, and snacks. The company operates through three main business channels: Consumer Goods (packaged retail products), Shop In Shop (traditional souk-style retail displays), and Food Service (products for hospitality and catering businesses). The product portfolio includes six main categories spanning Spices & Herbs, Pulses & Grains, Dried Fruits & Nuts, Dates, Organic Range, and Snacks.

Differentiator

Problem solved

Functional benefit

Products and services

• Spices & Herbs A selection of authentic spices and herbs including cardamom, cinnamon, pepper, turmeric, cloves, coriander, ginger, saffron, and vanilla for culinary use by households and food service operators.
• Pulses & Grains Pulses and grains including beans, peas, lentils, rice, quinoa, bulgur, freekeh and other grains that support healthy cooking with guaranteed quality.
• Dried Fruits & Nuts Nuts and dried fruits sourced from finest farms across five continents including almonds, cashews, pistachios, walnuts, apricots, figs, prunes, raisins, and cranberries.
• Dates Dates sourced from Saudi Arabia, UAE, Jordan and Tunisia including Ajwa dates from Medina, Majdoul, Khudri, Sucri, and Medjool varieties.
• Organic Range Certified organic products including nuts, dried fruits and pulses sourced from trusted organic farms with no exposure to nitrates or pesticide residues.
• Snacks Premium-quality nuts and snack products available in various flavors including Za'atar, Sweet & Chili, and Salt & Pepper.
• Consumer Goods Distribution Packaged products including spices, pulses, raw nuts, dried fruits, dates and snacks distributed through hypermarkets, supermarkets, grocery stores and online platforms across the MENA region.
• Shop In Shop Counters Traditional souk experience with taste-before-buy, quantity selection and bring-your-own-container options deployed inside modern retail stores across the Middle East.
• Food Service Supply Bulk supply of ingredients in multiple grades, origins and packaging options for hotels, restaurants, airlines, catering companies and travel retail operators.

Quantifiable outcome

• 73% of electricity needs met by solar energy, reducing CO2 emissions by approximately 1,000 tons annually
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Total Solar DG (Total Solar Distributed Generation Middle East)coreStrategic or Co-development Partner · 2 February 2021Total Solar DG installed over 3,700 photovoltaic panels on Bayara's rooftop facility at Dubai Investments Park, spanning 7,000 square meters. The 1.4 MWp solar installation generates over 2.2 GWh of renewable energy annually, covering 73% of Bayara's electricity needs. An EV charger was also installed in the parking lot. This partnership supports Bayara's sustainability vision and alignment with UAE Energy Strategy 2050.
• Emirates Down Syndrome Association (EDSA)minorStrategic or Co-development Partner · 1 December 2019Bayara partnered with EDSA in December 2019 to select People of Determination for training and career development, leading to employment of Mr. Adnan Abdullah S Al Ghamdi as Production Assistant in April 2020, demonstrating commitment to inclusion and empowerment.
• Dubai CaresminorStrategic or Co-development Partner · 1 September 2018Partnership started with Dubai Cares' Back-To-School campaign in September 2018 as part of Bayara's social responsibility initiatives.
• Emirates Catering (Emirates Flight Catering)minorChannel Partner/ Reseller/ Distributor · 1 January 2004Partnership established in 2004 for supply of nuts, dried fruits and spices to Emirates Catering for airline meals and travel retail.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Sunbulah Group: Sunbulah is a Saudi-based food manufacturer specializing in dates, dairy, juices, and bakery products with regional distribution. It is comparable to Bayara in dates category, packaged food format, and MENA retail presence.
• Halwani Bros. Halwani Bros. is a leading Saudi processed-foods manufacturer with dates, halal meats, frozen vegetables, and ready meals sold across MENA. Comparable to Bayara in dates and packaged food processing, retail distribution, and B2B food service supply.
• Bateel: Bateel is a Saudi/UAE-based premium dates, nuts, chocolates, and gourmet food brand with global retail and hospitality distribution. It is the closest direct competitor to Bayara in premium dates and nuts for MENA consumers, with overlapping retail formats and gifting occasions.
• Al Foah: Al Foah is the UAE's largest dates processor and a subsidiary of Al Dahra Holding, handling Dates processing, packaging, and global export. It directly competes with Bayara's dates category and shares the same UAE manufacturing and export geography.

Emerging players

• Mehadrin: Mehadrin is an Israeli-based dates, citrus, and specialty fruit producer with global export operations. Comparable to Bayara in dates and dried fruit category, global sourcing footprint, and B2B supply to retail and food service customers in MENA and Europe.

Broad incumbents

• Aujan Industries: Aujan Industries is a Saudi-based beverage and FMCG conglomerate producing juices, soft drinks, and confectionery across MENA and global markets. Comparable to Bayara as a MENA-anchored branded food/beverage manufacturer with broad regional distribution and B2B/B2C channels.
• NADEC (National Agricultural Development Company): NADEC is a Saudi-listed agribusiness and dairy/food producer with operations across dairy, juices, and packaged foods in MENA. Comparable to Bayara as a large Saudi-headquartered packaged food manufacturer with similar geographic footprint and retail distribution reach.
• Almarai: Almarai is the largest vertically integrated dairy and food company in the world, headquartered in Saudi Arabia with operations across MENA. It is comparable to Bayara as a Saudi-region large-scale packaged food manufacturer with national distribution, though focused on dairy/bakery rather than nuts/spices.
• Americana Group: Americana is a major MENA food operator producing frozen foods, snacks, and protein products under brand and franchise models across the GCC and beyond. Comparable to Bayara as a large diversified MENA food company with broad retail and food-service channels, though with a different product focus.
• IFFCO Group: IFFCO is one of the largest UAE-based food manufacturers, producing edible oils, snacks, sauces, and frozen foods with global distribution. Comparable to Bayara as a UAE-anchored, broad-line food manufacturer with MENA and export reach, though operating across a wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOTcuBa1nNeM4Kh2a4pd89g
• Facebookfacebook.com/BayaraWorld
• LinkedInlinkedin.com/company/bayara
• Instagraminstagram.com/bayaraworld
• TikToktiktok.com/@bayaraworld
• Xx.com/BayaraWorld

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayara