FLORIUM

What FLORIUM does

FLORIUM (ФЛОРИУМ) is a Ukrainian direct-to-consumer e-commerce platform specializing in live plants, seeds, bulbs, and garden supplies, founded in 2008 and operated by LLC 'FLORIUM SERVICE' (ООО 'ФЛОРИУМ СЕРВИС'). The company is headquartered in Hlyboka, Chernivtsi Oblast, Ukraine, and serves home gardeners, professional landscape designers, and wholesale buyers across Ukraine through its website florium.ua. The legal entity operating the marketplace carries identification code 42819810.

The platform lists approximately 5,000 plant varieties spanning flower bulbs and tubers imported directly from Dutch suppliers (tulips, daffodils, hyacinths, lilies, amaryllis, alliums, and exotic varieties), herbaceous perennials (peonies, hostas, phlox, irises, daylilies, and others), fruit seedlings (blueberry, raspberry, grape, kiwi), branded rose collections (Kordes, Tantau, Meilland, McGrady), tree and shrub seedlings, vegetable and flower seeds, indoor plants, and supporting garden tools and supplies. The technical stack comprises a self-serve Magento-style e-commerce storefront with LiqPay payment integration, order tracking via Viber and Telegram bots, and a documented four-level human quality inspection process applied to each plant before shipment.

The business operates a multi-channel revenue model: retail unit-level plant sales (one-time purchases priced from 1 UAH for seeds to 300+ UAH for premium bulbs, with progressive volume discounts up to 15%), a dedicated wholesale department offering bulk pricing for professional landscapers and resellers, and the Floriki cashback loyalty program (1 Florik = 1 UAH). The company also sells the Florium Profi private-label fertilizer line. Marketing is driven by an active content blog (90+ articles), a 200,000+ subscriber email newsletter, social media communities on Facebook, Instagram, and YouTube, seasonal promotional campaigns, and a user-generated content program. FLORIUM claims to have served over 200,000 customers since inception and positions itself as one of the first dedicated plant e-commerce stores in the Ukrainian market. No institutional investors, PE/VC backing, or parent holding company are referenced in available source materials; ownership appears founder-led and bootstrapped.

Name

FLORIUM

Legal name

ООО "ФЛОРИУМ СЕРВИС"

Website

https://florium.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

FLORIUM is a Ukrainian direct-to-consumer e-commerce platform, founded in 2008 and operated by LLC 'FLORIUM SERVICE', that sells live plants, Dutch-imported flower bulbs, seeds, seedlings, and garden supplies to home gardeners, landscape designers, and wholesale buyers across Ukraine.

Ownership category

akta.pro rank

Product category

Online Plant Nursery and Garden E-commerce

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Online plant nursery
• Flower bulbs retail
• Garden supplies e-commerce
• Perennial seedlings
• Dutch flower bulbs

Headquarters

HQ city

Hlyboka

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Plant Sales: Direct sales of flower bulbs, seeds, seedlings, shrubs, trees, and garden supplies to end consumers through their e-commerce platform. Products are sold as one-time purchases with pricing per unit/pack. Includes both seasonal and year-round product categories.
2. Wholesale Bulk Orders: Dedicated wholesale department offering bulk pricing for larger orders of bulbs and planting materials, targeting professional landscapers and nurseries.
3. Loyalty Program (Floriki): Cashback bonus system where customers earn 'Floriki' points (1 Florik = 1 UAH) on purchases, redeemable as discounts on future orders, driving repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FLORIUM operates an online plant nursery and garden-supply marketplace (florium.ua) selling flower bulbs and tubers imported directly from Dutch suppliers, herbaceous perennials, fruit and rose seedlings, ornamental shrubs and trees, vegetable and flower seeds, indoor plants, and supporting garden tools and supplies. Customers across Ukraine place orders through the self-serve e-commerce storefront, with delivery handled by Nova Poshta, Ukrposhta, and a personal courier service, complemented by a wholesale department for bulk buyers and a loyalty cashback programme called Floriki.

Product overview

FLORIUM is an online marketplace for plants and garden supplies in Ukraine, operated by LLC 'FLORIUM SERVICE'. The platform functions as a multi-vendor marketplace connecting buyers with multiple sellers, while FLORIUM itself acts as a direct importer of Dutch flower bulbs. The core product portfolio consists of flower bulbs and tubers imported from the Netherlands (including tulips, daffodils, hyacinths, lilies, amaryllis, alliums, and many exotic varieties), perennial herbaceous plants (peonies, hostas, phlox, irises, and more), fruit seedlings (blueberries, raspberries, grapes, kiwi), rose seedlings across multiple branded collections (Kordes, Tantau, Meilland, etc.), tree seedlings, shrub seedlings, seeds (vegetables, flowers, herbs), indoor plants, and garden tools and supplies. The company also operates a proprietary loyalty program called 'Floriki' (bonus cashback system) and a dedicated wholesale department for bulk buyers. Approximately 5,000 plant SKU listings are maintained, sourced from Ukraine, the Netherlands, and other European and Asian suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• Florium Profi: Own-brand fertilizer product line sold in the garden tools and fertilizer category.
• Floriki (Флорики)

Products and services

• Flower Bulbs and Tubers from Holland Seasonal and year-round flowering bulbs and tubers imported directly from Dutch suppliers, including tulips, daffodils, hyacinths, crocuses, lilies, amaryllis (hippeastrum), muscari, fritillaria, allium, colchicum, anemones, Dutch irises, ranunculus, premium and landscape-mix collections, and additional exotic and exclusive varieties for home gardeners and professionals in Ukraine.
• Herbaceous Perennials (Многолетники) Herbaceous perennial plants for Ukrainian gardens, including peonies, phlox, hostas, daylilies, irises, astilbe, asters, geranium, sedum, lavender, ornamental grasses, monarda, leucanthemum, achillea, salvia, dicentra, echinacea, ferns, hellebores, campanula, heuchera, geum, and anemones.
• Fruit Seedlings (Саженцы плодовых) Fruit-bearing shrubs, bushes, and vines for home gardens, including blueberry, raspberry, blackberry, currant, strawberry, grape vines, edible honeysuckle, hazelnut, cranberry, gooseberry, aronia, actinidia, kiwi, and berries on stems (штамбе).
• Rose Seedlings (Саженцы роз) Rose plants in multiple varieties including rose sets, standard (штамбовые) roses, climbing roses, border/patio roses, floribunda roses, hybrid tea roses, groundcover roses, and branded collections from Kordes, Dekoplant, Tantau, Meilland, and McGrady.
• Tree Seedlings (Саженцы деревьев) Tree stock for garden and landscape use, including deciduous trees, ornamental trees, coniferous trees, dwarf trees, and fruit trees.
• Shrub Seedlings (Саженцы кустарников) Decorative and flowering shrubs including hydrangea, rhododendron, lilac, hibiscus, rosehip, elderberry, and exclusive bush varieties for Ukrainian gardens.
• Seeds (Семена) Seeds for vegetables, flowers, herbs, and grasses, including garlic, onion sets, flower seeds, vegetable seeds, potato seeds, seed kits, and grass seeds, sourced from domestic and international manufacturers with Dutch varieties available.
• Indoor and Microgreen Plants (Комнатные растения) Indoor bulbous houseplants and microgreen growing kits for home cultivation, targeting Ukrainian households interested in year-round indoor gardening and edible microgreens.
• Garden Tools and Supplies (Садовый инвентарь) Supporting products for plant care sold alongside FLORIUM's plant assortment, including orchid supplies, fertilizers (including the Florium Profi own brand), garden tools, bulb baskets, plant protection products, substrates and peat, cover materials and agrofiber, and gardening books.
• Floriki Bonus Loyalty Programme In-house loyalty cashback system where customers earn Floriki points (1 Florik = 1 UAH) on purchases, redeemable as discounts on future orders through their personal account on florium.ua.
• Wholesale Orders (Оптовые заказы) Dedicated wholesale department offering bulk pricing for larger orders of bulbs and planting materials, serving professional landscapers, nurseries, commercial growers, and resellers across Ukraine.

Quantifiable outcome

• 3-year plant survival guarantee for qualifying varieties under proper care conditions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Dutch Nurseries (Netherlands Suppliers)coreStrategic or Co-development PartnerDirect sourcing partnerships with verified Dutch (Holland) nurseries for flower bulbs and perennials. FLORIUM imports bulbs directly from Netherlands, ensuring authentic varieties and high European quality standards. These are described as the core supply partnerships enabling their product assortment.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Park Seed: US-based online seed and plant retailer with a long heritage. Comparable as a multi-category DTC horticulture retailer covering seeds, bulbs, and live plants.
• K. van Bourgondien: Long-standing Dutch-bulb wholesaler/retailer selling tulips, daffodils and perennials direct to consumers in North America. Comparable as a Dutch-import bulb specialist with DTC e-commerce.
• Burpee: Iconic US-based online retailer of seeds, plants, and garden supplies. Comparable product breadth (seeds + live plants + tools) and D2C e-commerce positioning to FLORIUM.
• Breck's: North American online retailer of Dutch-imported flower bulbs and perennials. Directly comparable assortment, sourcing model, and seasonal catalog approach to FLORIUM.
• Bakker: Dutch-origin online retailer specializing in flower bulbs, perennials, and garden plants shipped across Europe. Directly comparable to FLORIUM's Dutch-sourced bulb assortment and DTC delivery model.
• White Flower Farm: US online nursery selling perennials, bulbs, shrubs, and garden supplies via catalog and web. Comparable as a high-quality, content-rich DTC plant retailer with strong brand heritage.
• Spring Hill Nurseries: US online nursery offering perennials, bulbs, shrubs, and specialty plants direct to consumers. Comparable assortment breadth and seasonal DTC catalog model.
• Gardener's Supply Company: US online retailer of garden supplies, tools, and live plants. Comparable mix of consumables (tools, fertilizers) and live plants sold through a single DTC e-commerce destination.

Regional players

• GreenMarket.ua: Ukrainian online retailer of seeds, seedlings, and garden supplies serving the same Ukrainian market as FLORIUM. Comparable regional competitor in the same niche.

Broad incumbents

• Amazon (Plants & Seeds Category): Global generalist marketplace that lists seeds, bulbs, and live plants from third-party sellers. Comparable as the dominant horizontal e-commerce channel competing with FLORIUM's specialized assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtktIGLONB05Mn2iOCzSiBQ
• Facebookfacebook.com/Florium.ua
• Instagraminstagram.com/floriumflowers
• LinkedInlinkedin.com/company/floriumua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLORIUM