Florida Strawberry Festival

What Florida Strawberry Festival does

The Florida Strawberry Festival is an annual agricultural fair held in Plant City, Florida, operated as a nonprofit organization under the oversight of the Florida Department of Agriculture. Founded in 1935 (with the 91st Annual Festival held February 26–March 8, 2026, and the 92nd scheduled for March 4–14, 2027), the organization runs an 11-day event that draws visitors from across Florida and beyond to a multi-venue festival grounds at 303 BerryFest Place. The festival combines agricultural exhibitions, youth livestock and plant shows, contests, parades, a carnival midway operated by Deggeller Attractions, and headline entertainment concerts featuring nationally recognized performers.

The organization's revenue model is diversified across several streams: gate admission tickets (distributed directly, on-site, and via Publix Super Markets retail partner), headline concert tickets (sold through etix with tiered pricing ranging from $25 to $135 across Pit, Floor, and Grandstand sections), vendor and concessionaire fees, sponsorships, year-round facility rentals (BayCare Center, TECO Expo Hall, agricultural and civic centers), and an annual charity vehicle raffle (17th Annual Stingray Chevrolet Corvette Raffle at $5/ticket, with proceeds benefiting Unity in the Community, Inc.). Digital infrastructure includes an official website, iOS/Android mobile applications, and active social media presence (Facebook, X, Instagram). The 2026 event attracted 573,299 attendees over 11 days.

The customer base spans three primary segments: general public visitors and families (primary consumer segment), youth and agricultural students participating in FFA, 4-H, livestock shows, and royalty pageants, and commercial vendors/exhibitors/concessionaires. Strategic partnerships include BayCare Health System (with an expanded 2026 partnership involving property acquisition), Stingray Chevrolet, Publix, Hilton, Holiday Inn Express, and the Florida Department of Agriculture. The organization employs between 101 and 250 people and has no disclosed external investment, parent company, or venture funding.

Name

Florida Strawberry Festival

Legal name

Florida Strawberry Festival

Website

https://flstrawberryfestival.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

The Florida Strawberry Festival is an annual agricultural fair in Plant City, Florida, operated under the Florida Department of Agriculture, drawing 573,299 visitors over 11 days in 2026 to its 91st event featuring entertainment concerts, agricultural exhibits, youth livestock programs, contests, and a carnival midway.

Ownership category

akta.pro rank

Product category

Agricultural Fair and Festival Events

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Agricultural fair events
• Festival entertainment
• Youth livestock shows
• Community agricultural exhibitions
• Harvest celebration festivals

Headquarters

HQ city

Plant City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Admission Tickets: Revenue generated from gate admission tickets for the annual festival event. Discounted tickets available at Publix Super Markets.
2. Concert/Headline Entertainment Tickets: Revenue from headline entertainment concert tickets sold through etix, with tiered pricing for Pit, Floor, and GT Grandstands seating sections.
3. Vendor and Concessionaire Fees: Revenue from vendors, exhibitors, and concessionaires operating on festival grounds during the annual event.
4. Charity Raffle Partnership: Partnership with Stingray Chevrolet for annual Corvette raffle, with proceeds benefiting Unity in the Community, Inc.
5. Sponsorship: Revenue from official partners and sponsors of the festival event.
6. Facility Rentals: Revenue from renting festival facilities for private events, corporate functions, and community gatherings throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Florida Strawberry Festival operates an annual 11-day agricultural fair in Plant City, Florida, featuring exhibits of agriculture, commerce, industry, livestock, fine arts, horticulture, and crafts, alongside headline entertainment concerts, youth livestock and agricultural programs, contests, carnival rides, and community programs such as the Junior Royalty pageant. Revenue is generated through gate admission, headline concert ticket sales, vendor and concessionaire fees, sponsorships, facility rentals, and a charity vehicle raffle.

Product overview

The Florida Strawberry Festival is an annual agricultural fair event held in Plant City, Florida. The festival offers a single unified event experience consisting of headline entertainment concerts, youth livestock and agricultural shows, various contests and competitions, carnival rides via Deggeller Attractions, facility rentals, a mobile application, and community programs like Junior Royalty. The core offering is the multi-day festival experience with included and add-on paid attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida Strawberry Festival Annual Event Annual 11-day agricultural fair held in Plant City, Florida, featuring exhibits of agriculture, commerce, industry, livestock, fine arts, horticulture, and crafts, plus contests, youth programs, parades, and top-name entertainment. Open to the general public with paid gate admission.
• Headline Entertainment Concert Tickets Tiered ticket sales for award-winning headline performers at the festival amphitheater, with Pit, Floor, and GT Grandstands sections priced from $25 to $135 depending on artist and seating. Sold through etix online platform and the festival ticket office.
• Facility Rentals

Quantifiable outcome

• 573,299 attendees in 2026 (11-day event)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BayCare Health SystemcoreStrategic or Co-development Partner · 17 March 2026Expanded partnership through BayCare's purchase of property formerly home to the festival. BayCare is an official partner of the Florida Strawberry Festival. The partnership expansion was announced in March 2026.
• Stingray ChevroletcoreGTM or Marketing Partner · 14 January 202617th Annual New Vehicle Raffle partnership with Stingray Chevrolet. Raffle prize is a 2026 Corvette Z06 1LZ Coupe. Tickets $5 each with all taxes and fees included for winner. Proceeds benefiting Unity in the Community, Inc. Winning ticket drawn at 5:00 PM EDT on March 8, 2026 during the Florida Strawberry Festival.
• Unity in the Community, Inc.minorOthersCharitable beneficiary of the Stingray Chevrolet Corvette raffle proceeds. Non-profit organization receiving funds from the annual vehicle raffle partnership.
• Florida Department of AgriculturecoreStrategic or Co-development PartnerThe Florida Strawberry Festival is a proud agriculture fair operating under the Florida Department of Agriculture. This regulatory/oversight relationship establishes the festival's official status as an agricultural fair.
• Hilton HotelsminorGTM or Marketing PartnerPreferred hotel partner for the festival, offering accommodation options for out-of-town visitors. Festival mobile app features Hilton booking links.
• Holiday Inn Express & SuitesminorGTM or Marketing PartnerPreferred hotel partner listed on festival website for visitor accommodations.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Houston Livestock Show and Rodeo: A major annual agricultural fair and livestock exhibition in Houston, Texas, combining youth livestock programs, headline entertainment, and large-scale concessions. Operates on a comparable model of multi-day event-driven revenue with similar family and youth-development positioning.
• State Fair of Texas: Iconic 24-day state fair in Dallas featuring livestock shows, headline concerts, vendor midway, and agricultural exhibitions. Closely comparable in scale of attendance, mix of entertainment and agriculture, and multi-revenue-stream structure.
• National Western Stock Show: Annual livestock exhibition and rodeo event held in Denver, Colorado, with strong agricultural heritage, youth programs, and headline entertainment. Directly comparable as a heritage agricultural show with livestock, entertainment, and vendor revenue streams.
• Minnesota State Fair: One of the largest state fairs in the U.S. by attendance, with agricultural exhibits, livestock competitions, headline grandstand entertainment, and a deep vendor and concession program. Comparable in operating scale and diversified event-based revenue model.
• Indiana State Fair: Annual agricultural fair featuring 4-H/FFA livestock programs, headline entertainment, midway rides, and agricultural exhibits. Closely comparable in youth agricultural programming focus and family entertainment positioning.
• California State Fair: Annual state agricultural fair held in Sacramento featuring livestock, agricultural exhibitions, headline entertainment, and vendor marketplaces. Operates a comparable multi-day event format with diversified ticketing, sponsorship, and concession revenue.
• Ohio State Fair: Annual state agricultural fair featuring livestock shows, youth development programs, headline entertainment, and vendor concessions. Comparable in agricultural fair model with similar revenue diversification across admissions, sponsorships, and entertainment.
• Wisconsin State Fair: Annual 11-day state fair in West Allis featuring livestock competitions, agricultural exhibitions, headline entertainment, and a major midway. Highly comparable in duration, attendance scale, and diversified revenue architecture.
• Iowa State Fair: Iconic state agricultural fair known for livestock, food contests, headline grandstand entertainment, and deep community attendance. Comparable in scale, programming mix, and dependence on annual headline concert talent.

Regional players

• Ponchatoula Strawberry Festival: Annual strawberry-themed festival held in Ponchatoula, Louisiana, with similar strawberry heritage positioning, pageants, and family entertainment. Comparable in theme and event-driven revenue model, though smaller in scale and operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flstrawberryfst
• Facebookfacebook.com/FLStrawberryFestival
• Instagraminstagram.com/flstrawberryfestival
• LinkedInlinkedin.com/company/florida-strawberry-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Florida Strawberry Festival