What Massa & Company does

Massa & Company, Inc. is a Chicago-based, woman-owned marketing analytics consulting firm founded in 1985 by Bonnie Massa, who serves as Founder and President. The firm operates with 1-10 employees and delivers three core service lines: Marketing Analytics (channel and campaign performance measurement via interactive dashboards), Data Cleansing and Data Audit (profiling, deduplication, validation, and platform alignment), and Predictive Insights for Marketers (logistic regression, customer segmentation, churn prediction, basket analysis). Delivery relies on industry-standard tools — SPSS for statistical modeling and Tableau for visualization — rather than proprietary platforms. Supporting sub-services include database platform setup and optimization and data conversion and migration.

The company serves a dual customer base spanning Fortune 500 enterprises (AT&T, S.C. Johnson & Sons, Budget Rent a Car, Kane's Furniture, Preferred Hotels & Resorts) and nonprofit organizations (Ronald McDonald House Charities, Nashville Public Television, Respiratory Health Association). Revenue is generated through professional services engagements sold on a quote basis, with multi-year contracts typical. The go-to-market motion is consultative and founder-led: Bonnie Massa directly conducts free 30-minute Marketing Analytics Strategy Calls as the primary lead-generation mechanism, supported by a thought-leadership blog and AMA Chicago speaking presence. Distribution is US-only across Midwest, Northeast, Southeast, Southwest, and West Coast regions via direct sales and website inquiries. No productized SaaS offering, API, mobile app, or disclosed revenue figures exist.

The firm's positioning leans on founder credentials (40+ years in market research) and woman-owned business certification as procurement differentiators rather than technology differentiation. With 40 years of continuous operation, no disclosed funding rounds, and no M&A activity, the firm presents as a stable, founder-led boutique practice. The key strategic tension is whether a service-only model built on classical statistical tooling can sustain relevance as AI-native marketing analytics competitors compress the market.

Name

Massa & Company

Legal name

MASSA & COMPANY, INC.

Website

https://massainc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Massa & Company is a Chicago-based, woman-owned marketing analytics consulting firm founded in 1985 that provides data cleansing, marketing analytics, and predictive modeling services to Fortune 500 enterprises and nonprofit organizations using SPSS and Tableau.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Analytics Consulting Services: Professional services engagements for marketing analytics, data cleansing, and predictive insights. Services are offered as consulting engagements with personalized service and deep expertise.
2. Predictive Insights Solutions: Services including customer segmentation, customer profiling, logistic regression analysis, churn prediction, basket analysis, and customer retention strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Massa & Company is a marketing analytics consulting firm that helps businesses and nonprofits turn messy, disorganized customer data into predictive insights and measurable marketing ROI. Its portfolio spans marketing analytics measurement, data cleansing and auditing, and predictive modeling (including logistic regression, churn prediction, customer segmentation, and basket analysis), delivered via SPSS and Tableau and sold as professional services engagements.

Product overview

Massa & Company is a marketing analytics services company offering a unified portfolio of three core services: Marketing Analytics, Data Cleansing & Data Audit, and Predictive Insights for Marketers. These services work together in a structured approach—auditing and cleansing data first, then delivering marketing analytics and predictive insights via interactive dashboards built using SPSS and Tableau. Additional sub-services include Database Platform Solutions and Data Conversion & Migration Services. The company operates as a service provider rather than a software product, delivering consulting and managed analytics services to enterprise businesses, nonprofits, and agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Analytics Measures the performance of every marketing channel, strategy, and campaign cost for enterprise businesses and nonprofits, delivering interactive dashboards, data-driven customer segments, and actionable insights built on Tableau to help marketers understand customer behavior and maximize marketing ROI.
• Data Cleansing & Data Audit Services Evaluates and cleanses customer data to maximize its value for enterprise and nonprofit clients, eliminating inaccuracies, removing duplicates, standardizing fields, validating records, and aligning CRM, email, and analytics systems to ensure reliable downstream analytics.
• Predictive Insights for Marketers Turns marketing data into predictive insights for enterprise and nonprofit clients using statistical models in SPSS and Tableau, identifying customers most likely to convert, refining targeting, optimizing campaigns, and predicting customer behavior through logistic regression analysis, customer segmentation, churn prediction, and basket analysis.
• Database Platform Solutions Assists enterprise and nonprofit clients with setting up or optimizing marketing database platforms including CRM systems, covering user interviews, needs analysis, platform evaluation, and migration of data from legacy sources such as spreadsheets.
• Data Conversion & Migration Services Handles transfer of client data between systems, formats, and platforms using documented processes and modern tools, ensuring data protection, security, and accuracy during CRM upgrades, system consolidation, or cloud migrations.

Quantifiable outcome

• Studies show data-driven companies are 23 times more likely to acquire customers and 19 times more likely to be profitable
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cardinal Path (Concentric): Digital marketing analytics consultancy specialized in analytics implementation, attribution, and data strategy. Comparable to Massa's analytics and data-cleansing offerings for enterprise marketing teams, with deeper digital-platform specialization.
• Conversion Sciences: Boutique analytics consulting firm focused on conversion optimization, segmentation, and predictive modeling for marketers. Very similar operating model to Massa — small team, founder-led, SPSS/R-based analytics for mid-market and enterprise clients.
• Analytic Partners: Marketing mix modeling and ROI analytics consulting firm serving Fortune 500 brands. Highly comparable to Massa: similar boutique-services model, similar client base (enterprise marketers), and similar predictive-analytics value proposition, though larger and better-capitalized.

Broad incumbents

• IRI (Information Resources Inc.): Market research and analytics provider for CPG, retail, and healthcare clients. Comparable to Massa's retail/CPG analytics work (e.g., S.C. Johnson) but at much larger scale with proprietary retail-panel data assets.
• Nielsen: Global measurement and data analytics incumbent serving consumer-products and media companies. Comparable to Massa on marketing measurement, audience analytics, and predictive insights, but at vastly greater scale and with proprietary audience data.
• comScore: Cross-platform measurement and analytics company for media and advertising. Adjacent incumbent to Massa's marketing analytics work, particularly in advertising effectiveness and audience measurement.

Emerging players

• Fractal Analytics: AI and analytics services firm serving Fortune 500 enterprises with predictive modeling, customer analytics, and marketing optimization. Comparable to Massa on the predictive-analytics-for-marketers value proposition, though at much larger scale and more AI-engineering-led.
• Jellyfish: Global digital marketing agency with analytics, media, and technology practices. Overlaps with Massa on marketing performance measurement and ROI consulting for enterprise brands, though Jellyfish operates at significantly greater scale.
• Marketing Evolution: Marketing measurement and attribution software-plus-services firm. Comparable to Massa's predictive-insights and ROI-measurement focus, but with a SaaS-led delivery model rather than pure consulting.
• Tinuiti: Digital marketing agency with a substantial analytics and measurement practice. Comparable in that it sells data-driven marketing insights to enterprise clients, though Tinuiti's model is media-buying-led and substantially larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MassaCompany
• LinkedInlinkedin.com/company/massa-&-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massa & Company