What Erben does

Erben Pty Ltd is a privately-held Australian property developer headquartered in South Perth, Western Australia, founded in 2005 by Luke and Bob Reinecke (originally operating as Stirling Capital, rebranded to Erben in 2023). The company develops premium residential apartments, mixed-use projects, and purpose-built student accommodation across Australia, having delivered more than $1 billion worth of assets over its 20-year history. Its core customer segments are first homebuyers, downsizers/right-sizers, and property investors, supplemented by institutional capital partners for larger build-to-rent and student accommodation projects.

The company's product portfolio centres on multi-unit residential developments (e.g., Cirque Duet at 93 apartments, Florin Parkside at 63 residences, Windfall at 61 apartments), with technical differentiation through hybrid cross-laminated timber construction (as planned for the 35-storey 108 Stirling Street tower), 5-6 Star Green Star sustainability certifications, intelligent energy-monitoring systems, water efficiency infrastructure, and renewable energy integration (e.g., 28kWp solar arrays, EV charging). Erben operates through long-term co-development partnerships, most notably with architectural firm MJA Studio across 15 developments and Rothelowman, alongside institutional capital partners Heitman and Alceon for the $350 million Lot 19 student accommodation project.

Erben's revenue model is predominantly one-time unit sales of apartments off-the-plan prior to completion, complemented by capital raising activity conducted under Australian Financial Services Licence 322 592. Distribution is direct-to-buyer via project display suites (e.g., Cirque Duet at 18 Ogilvie Road, Mount Pleasant) and the company website (erben.au), with go-to-market also incorporating institutional partnerships for student accommodation and build-to-rent assets. Erben expanded to Brisbane in 2024 as its first east-coast office, signalling a transition from a Western Australia-centric boutique developer to a national-scale operator.

Name

Erben

Legal name

Erben Pty Ltd

Website

https://erben.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Erben is a privately-held Australian property developer founded in 2005, designing and delivering premium residential apartments, mixed-use, and student accommodation projects, primarily in Western Australia with recent east-coast expansion. The company serves first homebuyers, downsizers, and investors through off-the-plan sales.

Ownership category

akta.pro rank

Headquarters

HQ city

South Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Apartment Sales: Erben generates primary revenue from the sale of residential apartments across its developments. Properties include 1, 2, and 3-bedroom apartments marketed to first homebuyers, investors, and downsizers. Projects are typically sold off-the-plan prior to completion, with some apartments retained for investment.
2. Mixed-Use Development Sales: Some Erben developments include commercial/retail components alongside residential units, such as the 26 on Charles mixed-use development featuring commercial tenancies on lower levels with residential apartments above.
3. Student Accommodation: Purpose-built student accommodation projects like Lot 19 (1,146 beds) and The Boulevard (573 rooms) are developed in partnership with institutional investors and operated by student accommodation providers (Yugo).
4. Capital Raising under AFSL: Erben raises capital under Australian Financial Services Licence 322 592 to assist in financing developments. The company operates as a licensed financial services provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Erben is a residential property developer that plans, builds, and sells off-the-plan apartments, mixed-use communities, and purpose-built student accommodation across Australia, primarily in Western Australia. Projects target owner-occupiers (first homebuyers, downsizers), investors, and institutional capital partners, with each development marketed under its own brand (e.g., Cirque Duet, Florin, Windfall, Lot 19, 108 Stirling Street). All projects are designed to achieve 5-6 Star Green Star sustainability ratings and incorporate energy and water efficiency technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Cirque Duet A luxury riverside apartment development of 93 apartments plus 3 retail units in Mount Pleasant, Perth, designed for downsizers, right-sizers and first homebuyers seeking resort-style amenities and sustainable design. Achieved 5-Star Green Star As-Designed Certification in 2024.
• Florin Parkside A $90 million family-sized residential apartment development of 63 residences in Jolimont, Perth, designed with MJA Studio for owner-occupiers and family buyers. Achieved 6-Star Green Star As-Designed Certification.
• Windfall Residences A 61-apartment residential development in Port Coogee, Perth, comprising apartments over five floors, targeting owner-occupiers and investors seeking coastal metropolitan living.
• Lot 19 Perth City Link Student Accommodation A $350 million, 1,146-bed purpose-built student accommodation development across 37,000 sqm in Perth CBD, adjacent to Edith Cowan University City Campus. Targeting 5-Star Green Star rating with extensive communal facilities supporting student wellbeing. Developed in partnership with Heitman, Alceon and Built.
• 108 Stirling Street Hybrid Timber Tower A 35-storey hybrid cross-laminated timber tower at 108 Stirling Street in Perth CBD, delivering 351 build-to-rent apartments plus 64 short-stay units, designed by Rothelowman. Uses hybrid CLT construction reinforced with a concrete core and mass timber columns, and is targeted at a 5-Star Green Star rating.
• The Boulevard Student Accommodation A 573-room purpose-built student accommodation development at 89 Stirling Street in Perth CBD - Western Australia's first off-campus purpose-built student accommodation building. Developed in partnership with GSA and operated by Yugo.
• Licensed Capital Raising (AFSL 322 592) A licensed capital raising service operated by Erben under Australian Financial Services Licence 322 592, used to assist in financing property development projects through wholesale and sophisticated investor channels.

Quantifiable outcome

• Cirque Duet completed 3.5 months ahead of schedule in a challenging market environment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BuiltcoreImplementation/ SI/ Consulting Partner · 9 February 2026Tier one construction company Built is delivering the Lot 19 project. Director Jon Stone noted the strength of the ECI (Early Contractor Involvement) process working with Erben and local authorities to navigate complex site conditions including live PTA assets above and below ground.
• RothelowmancoreStrategic or Co-development Partner · 20 June 2025Rothelowman designed the 35-storey hybrid timber tower at 108 Stirling Street, described as 'pioneering' for Perth. The design integrates nature and community-focused urban living with extensive green spaces and sustainable construction.
• MJA StudiocoreStrategic or Co-development Partner · 5 November 2024Award-winning architects MJA Studio have worked with Erben on fifteen developments including Florin Parkside, Treehouse, and multiple other projects. The long-term partnership has delivered consistently high-quality residential architecture across Western Australia.
• MJA StudiocoreStrategic or Co-development PartnerMJA Studio designed Cirque Duet based on four core pillars: community, sustainability, wellness, and luxury. The partnership delivered the award-winning Cirque Apartments and Cirque Duet developments.
• Icon ConstructionscoreImplementation/ SI/ Consulting PartnerIcon Constructions completed Cirque Duet, delivering the 93-apartment development 3.5 months ahead of schedule despite challenging market conditions. Icon's WA General Manager Andrew Owens noted the collaborative ECI approach enabled successful delivery.
• V-ZUGminorOthersSwiss premium appliance manufacturer V-ZUG supplied appliances for Cirque Duet. The partnership aligns Erben's quality standards with V-ZUG's precision engineering and focus on wellbeing.
• Edith Cowan UniversitycoreStrategic or Co-development PartnerECU's new City Campus in Perth CBD is positioned adjacent to Lot 19, creating a strategic partnership between Erben's student accommodation development and the university's educational facilities.
• GSA (Global Student Accommodation)coreStrategic or Co-development PartnerGSA is Erben's global student accommodation partner for The Boulevard project at 89 Stirling Street, Perth. The partnership delivered WA's first purpose-built student accommodation building.
• YugominorChannel Partner/ Reseller/ DistributorYugo is an award-winning international student accommodation provider operating The Boulevard, Erben's first purpose-built student accommodation development in Perth.
• IDB (Infrastructure Development Builders)minorImplementation/ SI/ Consulting PartnerHenderson-based IDB was engaged by Erben for the Port Coogee apartment project (Windfall Residences).
• Property Council of AustraliaminorOthersErben maintains membership with Property Council of Australia, participating in industry advocacy and standards.
• Urban Development Institute of Australia WAminorOthersErben holds membership with UDIA WA, participating in industry awards and advocacy.
• REIWA (Real Estate Institute of Western Australia)minorOthersErben maintains membership with REIWA.
• Green Building Council of AustraliaminorOthersErben is a member of the Green Building Council of Australia, with all projects targeting minimum 5-Star Green Star ratings.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Stockland: Diversified ASX-listed Australian developer with residential townhouse and apartment products plus a build-to-rent platform — operates in the same residential and BTR segments as Erben but at much greater scale and geographic breadth.
• Mirvac Group: Large ASX-listed Australian residential developer with a strong sustainability/ESG focus and growing build-to-rent portfolio — a much larger incumbent operating in the same multi-unit residential and sustainability space as Erben.
• Lendlease: Global Australian-headquartered developer with leadership in sustainable design, master-planned communities and urban regeneration — a broader incumbent operating at the intersection of sustainability and high-density residential where Erben competes.

Direct peers

• Peet Limited: ASX-listed Australian residential land and apartment developer of comparable mid-tier scale, with diversified geographic exposure across Australian states — comparable business model to Erben's apartment-led pre-sales approach.
• Cbus Property: Australian developer with a strong sustainability/ESG mandate and active build-to-rent pipeline, delivering large-scale mixed-use and residential developments — overlaps directly with Erben's sustainability-leadership and emerging BTR strategy.
• Cedar Woods Properties: ASX-listed Western Australian residential developer with a comparable mid-tier delivery profile and focus on master-planned communities and apartments in WA — the most directly comparable scale and geography to Erben.
• Villawood Properties: Australian residential developer delivering master-planned communities and apartment projects across multiple states — comparable mid-tier apartment developer profile to Erben with overlapping multi-unit residential product.
• The Switch Living: Australian co-living operator co-founded by Erben's MD Luke Reinecke (who exited in 2021); operates premium co-living and student accommodation assets in Perth, Adelaide, Melbourne and Sydney — directly comparable asset class and founder lineage to Erben's apartment and PBSA work.
• Iglu: Australian purpose-built student accommodation operator/developer competing directly in the same PBSA category where Erben delivered Lot 19 and The Boulevard — directly comparable use case and customer segment.

Emerging players

• Hickory Group: Australian builder-developer specialising in high-density residential construction and modular/innovative construction methods — overlaps with Erben on high-rise apartment delivery and adoption of innovative construction technologies like hybrid timber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@erbenau
• Facebookfacebook.com/erbenau
• LinkedInlinkedin.com/company/erbenau
• Instagraminstagram.com/erben.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erben