Cafe Najjar
- Company typePrivate
- Founded1957
- HeadquartersBeirut, Lebanon
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Cafe Najjar firmographics
Firmographics- Name
- Cafe Najjar
- Legal name
- Najjar Professional Solutions
- Website
- https://cafenajjar.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Cafe Najjar industry classification
Industry- Product category
- Coffee, Nuts, and Frozen Food Manufacturing
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Food Manufacturing (311)
- SIC
- Beverages (2080), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
- akta.pro secondary industries
- Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where Cafe Najjar is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices3 records
Markets served
Cafe Najjar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Coffee Products: Revenue from Lebanese coffee, espresso, specialty coffee, filter coffee, cold brew, and instant coffee products sold through own brands and private label solutions
- Nuts Products: Revenue from Krikita brand nuts including flavored mixes, traditional mixes, monos, seeds, and raw nuts through retail and Horeca channels
- Food Products: Revenue from Byte brand ready to eat products, frozen savory and sweets supplying retailers and the Horeca industry
- Private Label Solutions: Custom coffee, nuts, and food private label manufacturing for other brands, allowing tailored product solutions for business customers
- Equipment and Services: Coffee machines, accessories, training, service and maintenance services for coffee solutions
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Cafe Najjar product offering
Product offeringCore offering
Najjar Professional Solutions manufactures and distributes coffee, nuts, and frozen food products under its own brands (Cafe Najjar, Krikita, Byte) and supplies private label manufacturing solutions to global brands. The company provides full coffee solutions that combine branded coffee, espresso equipment, training, service and maintenance, menu creation, and accessories for Horeca and retail customers. Sales channels include direct enterprise sales, export teams serving 45+ countries, branded retail distribution, and a consumer e-commerce shop.
Product overview
Najjar Professional Solutions operates as a diversified food and beverage company with three main divisions: Coffee, Nuts (Krikita), and Food (Byte). The Coffee division is the company's heritage business, founded in 1957, offering a comprehensive portfolio of branded coffee products including Cafe Najjar (flagship Lebanese coffee), Najjar Raqwa, GIA Masterpiece Collection, Specialty Coffee, Najjar Instant, Cold Brew, Il Gustino, and American Cup. The portfolio spans multiple brewing formats: Lebanese Coffee, Espresso Coffee, Specialty Coffee, Filter Coffee, Cold Brew, and Instant Coffee. The Nuts division operates under the Krikita brand (founded 2011), offering roasted and raw nuts across categories including flavored mixes, traditional mixes, monos (single varieties), seeds, and raw nuts. The Food division operates under the Byte brand (founded 2007), offering ready-to-eat products, frozen savory and sweets including Lebanese Mezza & Meals, Pizzas, and Sweets. The company also provides private label manufacturing solutions for all three product categories and operates the Najjar Training Academy for professional coffee education.
Differentiator
Problem solved
Functional benefit
Brands
- Najjar Raqwa: Coffee brand under Najjar Professional Solutions product portfolio.
- GIA
- Specialty
- Najjar Instant
- Cold Brew
- Il Gustino
- American Cup
- Krikita
- Byte
Products and services
- Lebanese Coffee Traditional Lebanese roasted and ground coffee products featuring the iconic regional brewing style, sold under the Cafe Najjar brand and distributed through retail, Horeca, and private label channels.
- Espresso Coffee Espresso coffee blends designed for espresso machines and brewing equipment, sold to Horeca operators and retail customers.
- Filter Coffee Coffee products optimized for filter or drip brewing methods, sold to retail and Horeca customers and supply to global brands.
- GIA (The Masterpiece Collection) Premium specialty coffee collection featuring high-end coffee offerings for premium retail and Horeca customers.
- Najjar Instant Coffee Instant coffee products for quick preparation and at-home consumption, sold through retail channels.
- Cold Brew Coffee Cold brew coffee products designed for iced coffee preparation, sold through retail and foodservice channels.
- Krikita Nuts Roasted and raw nuts brand offering flavored mixes, traditional mixes, monos, seeds, and raw nuts, sold through retail, Horeca, and private label channels.
- Byte Food Ready-to-eat products, frozen savory and sweets including Lebanese Mezza & Meals, Pizzas, and Sweets, supplied to retailers and the Horeca industry.
- Private Label Solutions Custom private label manufacturing services for coffee, nuts, and food products enabling businesses to create their own branded products, including McCafe and other global brands.
- Najjar Training Academy Professional coffee training services providing world-class barista and coffee operations training for Horeca customers and other coffee professionals.
Companies that use Cafe Najjar
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Cafe Najjar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cafe Najjar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McCafecoreNajjar Professional Solutions is a supplier of coffee products for McCafe operations, providing branded coffee solutions as part of their global supply network.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cafe Najjar competitors and assessment
Company assessmentRegional players
- Americana Group: Kuwait-headquartered MENA food operator with foodservice, frozen foods, and retail distribution. Comparable as a multi-category MENA food platform operating across similar geographies and channels.
- Halwani Bros: Saudi Arabian frozen and processed food manufacturer supplying regional retail and Horeca channels. Comparable as a regional frozen foods manufacturer serving MENA retail and hospitality customers, overlapping with the Byte food division.
Direct peers
- Strauss Group: Israeli food and beverage conglomerate operating the Elite coffee brand across MENA markets, with private label and Horeca capabilities. Directly comparable as a regional MENA coffee leader with diversified food categories.
- Farmer Brothers: US-based coffee roaster and foodservice distributor with private label capabilities. Comparable in the integrated roaster-distributor-private label model serving Horeca and retail customers.
- Tchibo: German coffee roaster with retail stores, online subscription, and Horeca solutions. Comparable in combining branded coffee, equipment, training, and integrated Horeca value proposition.
- Mother Parkers Tea & Coffee: Canadian private label coffee and tea manufacturer serving major retail and foodservice brands. Highly comparable as a multi-format private label coffee producer with branded sub-brands.
- Massimo Zanetti Beverage Group: Italian global coffee roaster with strong private label/OEM business across 100+ countries. Closely comparable business model combining branded coffee, private label manufacturing, and Horeca solutions.
Broad incumbents
- JDE Peet's: Global coffee and tea company behind Jacobs, Douwe Egberts, Peet's, and L'OR. Comparable as a multi-brand coffee operator with strong MENA presence via Jacobs and private label capacity.
- Lavazza: Italian global coffee company with retail, foodservice, and private label operations. Comparable in espresso and Horeca focus, with growing MENA expansion that competes directly with Najjar.
- Nestlé (Nescafé): Global FMCG giant and world's largest coffee company via Nescafé and Nespresso. Overlaps with Najjar in MENA coffee retail and Horeca but operates at vastly larger scale across many categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cafe Najjar social profiles
Digital presenceCafe Najjar compliance and trust
Trust signalCompliance1 record
Cafe Najjar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafe Najjar leadership team
Management profileNumber of profiles
Cafe Najjar subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cafe Najjar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafe Najjar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafe Najjar
What does Cafe Najjar do?
Najjar Professional Solutions manufactures and distributes coffee, nuts, and frozen food products under its own brands (Cafe Najjar, Krikita, Byte) and supplies private label manufacturing solutions to global brands. The company provides full coffee solutions that combine branded coffee, espresso equipment, training, service and maintenance, menu creation, and accessories for Horeca and retail customers. Sales channels include direct enterprise sales, export teams serving 45+ countries, branded retail distribution, and a consumer e-commerce shop.
Is Cafe Najjar a public or private company?
Cafe Najjar is a private company. It is classified as family owned and is currently operating.
When was Cafe Najjar founded?
Cafe Najjar was founded in 1957. It employs 101 to 250 people.
Where is Cafe Najjar based?
Cafe Najjar is headquartered in Beirut, Lebanon, in the Middle East region.
How does Cafe Najjar make money?
Five revenue lines are on record. Coffee Products are the primary driver. The others are nuts Products, food Products, private Label Solutions and equipment and Services.
Who are Cafe Najjar's main competitors?
Regional players on record are Americana Group and Halwani Bros. Direct peers are Strauss Group, Farmer Brothers, Tchibo, Mother Parkers Tea & Coffee and Massimo Zanetti Beverage Group. Broad incumbents are JDE Peet's, Lavazza and Nestlé (Nescafé).
Does Cafe Najjar have an API?
No public API is recorded for Cafe Najjar.
What industry is Cafe Najjar in?
Cafe Najjar's product category is Coffee, Nuts, and Frozen Food Manufacturing. Its primary akta.pro industry code is AFAFADAD, Instant Coffee & Coffee Extract Manufacturing, with a secondary code of AFAFAIAD, Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew). Its NAICS code is 311920 and its SIC code is 2080.