IOTee

What IOTee does

IOTee GmbH is a Germany-based private company that provides GPS-based fleet management hardware and software for golf carts, headquartered in Appen with a registered entity (IOTee GmbH) under managing directors Samuel Staron and Frank R. Ockens. The team has 10+ years of experience in golf fleet management software and golf cart distribution, and the company connects a customer base of over 100 golf clubs with 2,000+ carts installed across Europe, including Germany, Denmark, France, Italy, Spain, Portugal, and the Czech Republic. IOTee has also operated fleet management services at flagship events including the Ryder Cup and The Open.

The company sells three hardware products on a unified cloud-based fleet management platform. CartCaddie is a cart-mounted HD touchscreen with interactive course maps, GPS distances, digital scorecard, and on-screen geofencing alerts, compatible with all major cart brands (Club Car, Yamaha, E-Z-GO). CartCaddie Control adds a BLE dongle connected to the forward/reverse switcher to physically stop the cart at geofence boundaries and enable remote start/stop/lock from the dashboard. TeeBox is a discreet black-box device engineered exclusively for Club Car vehicles with built-in cellular and GPS, deep ignition wiring integration, and keyless entry. The platform also includes a visual geofence editor, a bookings calendar, usage reports, and integrations with popular golf booking platforms. Course maps are produced by specialist golf cartographers rather than generic satellite tiles, and a browser-based QR-code course guide is included free for every player in the fleet.

IOTee operates a hardware-plus-subscription revenue model. CartCaddie and CartCaddie Control are quote-based enterprise deployments, while TeeBox is positioned at an average of less than €100 per month per cart. Distribution is direct via a multi-language website (seven European languages) with an AI chatbot for lead engagement, supplemented by event-based sales at major golf tournaments and referral partnerships through booking platform integrations. The company is bootstrapped with no disclosed funding rounds and a small headcount of 1–10 employees.

Name

IOTee

Legal name

IOTee GmbH

Website

https://iotee.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IOTee GmbH is a Germany-based private company providing GPS-based fleet management hardware and software for golf carts, offering keyless entry, geofencing, and tracking solutions to over 100 golf clubs across Europe.

Ownership category

akta.pro rank

Product category

Golf Cart Fleet Management

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industries

Geofencing, Security & Theft Recovery (TLABAJAJ), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Golf cart GPS
• Fleet management software
• Geofencing solutions
• Keyless cart entry
• Cart tracking hardware

Headquarters

HQ city

Appen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware + Subscription (CartCaddie): CartCaddie and CartCaddie Control sold as hardware devices with monthly subscription for fleet management platform access. Pricing is quote-based and custom per deployment.
2. Hardware + Subscription (TeeBox): TeeBox device sold with monthly subscription. Average customer pays less than €100 per month to connect their fleet. Includes GPS tracking, geofencing, usage reporting, and keyless entry.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

IOTee develops and sells GPS tracking, geofencing, and keyless-entry hardware combined with a cloud-based fleet management dashboard for golf cart operators. The platform supports three hardware products (CartCaddie touchscreen, CartCaddie Control with BLE dongle, and TeeBox black-box device) used by golf clubs to monitor cart locations, restrict access to restricted areas, manage self-service bookings, and eliminate physical keys.

Product overview

IOTee offers a fleet management platform with three distinct hardware products that share a unified dashboard: CartCaddie (a cart-mounted HD GPS touchscreen with interactive maps, scorecard, and geofencing alerts), CartCaddie Control (CartCaddie plus a BLE dongle enabling physical cart stop in restricted zones), and TeeBox (a discreet black-box device for Club Car vehicles with keyless entry, geofencing control, and bookings). All products provide GPS tracking, geofencing, and connect to a common fleet management platform with real-time tracking, bookings calendar, usage reports, and zone management.

Differentiator

Problem solved

Functional benefit

Brands

• CartCaddie: GPS touchscreen display for golf carts with interactive course maps, GPS distances, digital scorecard, and geofencing alerts. Compatible with all major cart brands including Club Car, Yamaha, and E-Z-GO.
• CartCaddie Control
• TeeBox

Products and services

• CartCaddie Cart-mounted HD GPS touchscreen with interactive course maps, real-time GPS distances, digital scorecard, and on-screen geofencing alerts. Compatible with all major cart brands (Club Car, Yamaha, E-Z-GO). Sold as hardware + monthly subscription to golf clubs.
• CartCaddie Control CartCaddie enhanced with a BLE dongle that enables physical cart motor stop when entering restricted geofence zones, plus remote vehicle start/stop/lock capabilities from the fleet management dashboard. Available on all major cart brands. Sold as hardware + monthly subscription.
• TeeBox Screenless black-box device engineered exclusively for Club Car vehicles with built-in GPS, cellular connectivity, geofencing control, keyless entry, and bookings calendar. Fully integrated into vehicle wiring with ignition control. Average customer pays less than €100/month per cart. Sold as hardware + monthly subscription.

Quantifiable outcome

• Over 100 golf clubs connected to the platform
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Popular Golf Booking PlatformscoreTechnology or IntegrationSeamless integration connections with popular golf booking systems, enabling a seamless booking-to-cart-rental experience for golf clubs using IOTee fleet management.
• Ryder CupflagshipOthersFleet management services provided at the Ryder Cup - one of golf's most prestigious events. Demonstrates operational capability and industry credibility.
• The Open (Golf Championship)flagshipOthersFleet management services provided at The Open golf championship. Validates IOTee's ability to handle large-scale prestigious tournament operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Verizon Connect offers fleet telematics and GPS asset tracking for commercial and specialized vehicles; its cellular network ownership and broad sales reach make it a plausible competitor if it targets the golf-cart fleet vertical.
• E-Z-GO (Textron): E-Z-GO, owned by Textron, is one of the three major golf cart OEMs that IOTee targets, and offers its own telematics and GPS-equipped cart lines, putting it in direct fleet-management competition with IOTee.
• Yamaha Golf: Yamaha Golf, another of the three major golf cart OEMs supported by IOTee, sells connected and GPS-enabled carts and offers fleet technology that competes with IOTee's CartCaddie line.
• Geotab: Geotab is a leading commercial fleet telematics platform with GPS, geofencing, and asset-tracking capabilities that, while focused on commercial vehicles, represents a credible competitive threat if it enters the golf-cart vertical.
• Club Car: Club Car is the dominant golf cart OEM whose vehicles IOTee integrates with; Club Car also offers its own connected fleet solutions (Connected technology), making it both a critical integration partner and a competitor in golf fleet management.
• Lightspeed Golf (Lightspeed Commerce): Lightspeed Golf is a large, well-funded golf club management software platform covering POS, tee times, and member management — adjacent to IOTee's bookings calendar and serves the same golf club buyer.
• Samsara: Samsara provides IoT fleet management with GPS tracking, geofencing, and connected hardware at scale; its platform breadth and enterprise sales motion could attract large golf course operators away from specialized vendors like IOTee.

Direct peers

• GPS Industries: GPS Industries is the most direct competitor to IOTee, providing GPS tracking, fleet management, and in-cart touchscreen solutions specifically for the golf industry with a comparable cart-mounted product suite.

Emerging players

• ForeUP Golf: ForeUP is a golf course management software provider serving tee-sheet booking, POS, and club operations — an adjacent technology layer that golf clubs use alongside, or in competition for budget with, IOTee's fleet management platform.
• Tagmarshal: Tagmarshal provides pace-of-play, GPS tracking, and course-management software for golf clubs, with overlapping use cases in real-time cart location and operational analytics but focused on club operations rather than hardware fleet management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IOTee