Claudio Bellini

What Claudio Bellini does

Claudio Bellini is a Milan-based multidisciplinary design studio founded in 1996 and operating as CB design S.r.l., specializing in furniture, product, and interior design. The studio has developed a portfolio of more than 100 products and collections over nearly three decades, working with a network of over 30 named international manufacturers including Natuzzi, Bernhardt, Restoration Hardware (RH), Riva1920, and Poltrona Frau. Its client base spans residential, contract, and hospitality segments, with global reach delivered through partner distribution channels rather than direct sales.

The business model combines design consultancy services with licensing and royalty arrangements tied to manufacturer partners. The studio is privately held, founder-led, and operates with a headcount in the 11–50 range. Claudio Bellini maintains a regular presence at flagship industry events including Salone del Mobile (Milan), NeoCon (Chicago), and CIFF, and has accumulated multiple international design awards (Red Dot, iF Design, Good Design, NeoCon awards) that function as marketing leverage for renewing and securing manufacturer partnerships. The studio is currently hiring for a Furniture Designer and a Communications Manager, indicating active investment in both design pipeline and brand-building capacity.

Underlying activity is organized around industrial design deliverables — product concepts, prototypes, and collection development — handed off to manufacturers for production and distribution. The studio's competitive position rests on the founder's individual design reputation, the cumulative portfolio and award record, and the breadth of manufacturer relationships that provide embedded access to global distribution without the cost of a sales force.

Name

Claudio Bellini

Legal name

CB design S.r.l.

Website

https://claudiobellini.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Claudio Bellini (CB design S.r.l.) is a Milan-based, founder-led industrial and interior design studio founded in 1996, developing furniture and product collections for a network of 30+ international manufacturers including Natuzzi, Bernhardt, and RH.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Interior Design Services (54141), Graphic Design Services (541430)

SIC

Services-Management Services (8741)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Furniture design services
• Product design consultancy
• Interior design studio
• Creative direction services
• CMF brand identity

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Licensing and Royalty Agreements: Studio generates revenue through licensing design products to international manufacturers who produce and distribute Claudio Bellini designs. Each collaboration results in ongoing royalty streams from furniture, outdoor, and product collections.
2. Strategic Design Consultancy: Long-term consultancy services to clients advising on design strategy, graphic design, architecture, CMF, and brand identity. Ongoing relationships with leading global brands as creative director.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Claudio Bellini is a Milan-based multidisciplinary design studio providing furniture, product, and interior design services to international manufacturers and global brands. The studio operates as a long-term strategic creative director and design partner, advising clients on graphic design, architecture, CMF (Color, Material, Finish), and brand identity, and licensing its designs to manufacturers who produce and distribute the products through their own retail networks. The studio's portfolio spans furniture, outdoor collections, lighting, bathroom fixtures, kitchenware, and architectural projects delivered through licensing and royalty agreements and professional consultancy engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Design Consultancy Long-term strategic design consultancy acting as creative director for leading global brands, advising on design strategy, graphic design, architecture, CMF, and brand identity.
• Furniture Design Design of furniture collections for international manufacturers, including sofas, seating systems, office systems, executive chairs, task chairs, modular seating, and lounge chairs for residential, office, and outdoor use.
• Interior Design Architectural renovation and interior design services for private residential clients, including aesthetic and spatial design solutions.
• Product Design Design of consumer products beyond furniture such as lighting, bathroom fixtures, kitchenware, cookware, and household objects for international manufacturers.
• Brand Identity and CMF Consultancy Advisory services on graphic design, brand identity, and CMF (Color, Material, Finish) strategy for clients seeking integrated design and brand systems.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered core and key.

• Natuzzi ItaliacoreStrategic or Co-development Partner · 1 January 1996Long-term strategic partnership with Natuzzi Italia, serving as creative director. Multiple furniture collections including La Scala, Piuma, Cala, Long Beach, Libra, Ombra, Dwell, Madame, and Riva chair. Studio provides ongoing design consultancy and brand identity guidance.
• Bernhardt DesigncoreStrategic or Co-development PartnerOngoing collaboration with Bernhardt Design on multiple seating and furniture collections including Abra, Aubry, Matera, Ravel, and Holden. Studio provides product design expertise and design direction.
• RH (Restoration Hardware)coreStrategic or Co-development PartnerStrategic partnership with RH for outdoor and indoor collections including Trieste, Bora, Corta, Piero, Gemini, Tone, and Trieste Indoor Collection. Extensive collaboration on multiple product lines.
• Riva1920coreStrategic or Co-development PartnerLong-standing partnership with Riva1920 for wood furniture collections including Kau chair, Venice Console, Sospiro Collection, Kau soft, and Totemica. Studio provides design expertise for wood and natural material furniture.
• CaracolecoreStrategic or Co-development PartnerStrategic partnership with Caracole for multiple collections including Fleur, Overlap, Bold, Tobie, and Sasso. Collections presented at Salone del Mobile featuring statement furniture with strong aesthetic impact.
• HigoldcoreStrategic or Co-development PartnerExtensive outdoor furniture partnership with Higold including Leo, Vasca, Riva, Visconti, Borromeo, Cambusa, Aio, Olwen, Calla collections, and Tekno R sun umbrella (Red Dot Award 2024). Multiple new collections annually.
• PedralikeyStrategic or Co-development PartnerPartnership with Pedrali for Elinor executive chair and Elinor Table (Good Design Award winner). Products designed for contemporary office spaces and domestic settings.
• Walter KnollkeyStrategic or Co-development PartnerSeating collections partnership with Walter Knoll including Liz chair (Interior Innovation Award and Focus Silber Award winner) and Gio chair. Innovative products using advanced materials and technologies.
• SteelcasekeyStrategic or Co-development PartnerPartnership with Steelcase for VIA Vertical Intelligent Architecture workspace division system. Innovative product addressing modern office acoustic and spatial needs.
• DedonkeyStrategic or Co-development PartnerPartnership with Dedon for Atolo outdoor collection featuring organic shapes and modular design inspired by Polynesian atolls. Focus on outdoor living and nature-inspired design.
• Danao LivingkeyStrategic or Co-development PartnerPartnership with Danao Living for Dock collection and Bond outdoor seating. Collections designed to create welcoming, secure outdoor living spaces.
• FrezzakeyStrategic or Co-development PartnerLong-term partnership with Frezza for office furniture including DR office system (Best of NeoCon 2010 winner), TWORK, Russell sofa, and Fior di Loto plastic chair. Multiple award-winning products.
• SidizkeyStrategic or Co-development PartnerPartnership with Sidiz for seating collections including Winden (Red Dot 2022, IF 2023 winner), Playworks (Reddot Award 2019 Honorable Mention), Celios, EGA, and Button chairs.
• BoConceptkeyStrategic or Co-development PartnerPartnership with BoConcept for Milano Collection presented at Salone del Mobile 2025. Modular sofa and marble coffee table designed for adaptable living spaces.
• Kimball InternationalkeyStrategic or Co-development PartnerPartnership with Kimball International for Daymora lounge collection. Modern and comfortable modular seating inspired by clouds with sophisticated design.
• Vitra BathroomkeyStrategic or Co-development PartnerPartnership with Vitra Bathroom for Equal bath system (iF Design 2020 winner). Collection combining ceramic and wood materials for bathroom environments.
• BarazzonikeyStrategic or Co-development PartnerPartnership with Barazzoni for kitchenware including My Lady cookware line (Design Preis winner), My Lady Utensils, Olly oil container (Red Dot 2022 winner), and Moon tray.
• AllosokeyStrategic or Co-development PartnerPartnership with Alloso (Fursys Group brand) for sofa collections including Querencia (Good Design 2019 winner), Sannois, Ruya, Denof, and Bonum. Focus on comfort and organic design.
• SunonkeyStrategic or Co-development PartnerPartnership with Sunon for seating including Hup chair (German Design Award, BigSEE Award winner) and Batmann plastic chair. Ergonomic office seating solutions.
• ArtemidekeyStrategic or Co-development PartnerPartnership with Artemide for Iti suspension lamp (Red Dot Award winner). Innovative lighting design with dual light emission effects.
• KIkeyStrategic or Co-development PartnerPartnership with KI for Civara task chair. Innovative ergonomic work seating with synchronized recline and adjustable lumbar support.
• OFSkeyStrategic or Co-development PartnerPartnership with OFS for Blush modular seating system. Seating defined by dialogue between upholstered volumes and minimalist structural frame.
• StylexkeyStrategic or Co-development PartnerPartnership with Stylex for Rela seating collection (Best of NeoCon Silver Award 2026). Contemporary workplace seating balancing elegance, comfort, and performance.
• KanokeyStrategic or Co-development PartnerPartnership with Kano for Aero stackable chair. Lightweight plastic chair balancing formal clarity with everyday functionality.
• SitOnIt SeatingkeyStrategic or Co-development PartnerPartnership with SitOnIt Seating for Envoi lounge chair and Billo lounge chair. Enveloping profiles with ergonomic seating posture and contemporary form.
• Caimi SnowsoundkeyStrategic or Co-development PartnerPartnership with Caimi Snowsound for Cilindro acoustic seating system. Geometric structure with interlocking volumes and essential shapes.
• Poltrona FraukeyStrategic or Co-development PartnerPartnership with Poltrona Frau for Amelie chair. Simple form with precious materials combining steel structure, molded foam, and Pelle Frau leather upholstery.
• BradokeyStrategic or Co-development PartnerPartnership with Brado for Joga operative chair. Ergonomic seating with height-adjustable backrest, depth-adjustable lumbar support, and 4D arms.
• MDF ItaliakeyStrategic or Co-development PartnerPartnership with MDF Italia for Axy table program. Innovative table system with aluminum structural bridges and aerial impression.
• SenchuankeyStrategic or Co-development PartnerPartnership with Senchuan for Dali chair. Product design collaboration.
• AltrovolumekeyStrategic or Co-development PartnerPartnership with Altrovolume for Up sofa. Sofa with rounded, inflated forms and distinctive integrated strap design.
• YcamikeyStrategic or Co-development PartnerPartnership with Ycami for Scriba desk. Desk combining past honored design with new materials through modern technologies.
• HellerkeyStrategic or Co-development PartnerPartnership with Heller for Arco Chair. Dynamic multi-purpose stackable chair combining aesthetic design with high volume production technology.
• Cherry-TerracekeyStrategic or Co-development PartnerPartnership with Cherry-Terrace for Palmhouse kettle (Good Design Award winner). Two years of intensive work to perfect every detail of this iconic kettle.
• B.OnekeyStrategic or Co-development PartnerPartnership with B.One for Arete chair. Multipurpose chair inspired by Möbius strip with elegant continuous curved armrests.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Philippe Starck: Internationally recognized designer with deep licensing relationships across furniture, lighting, and consumer goods. Comparable in licensing royalties from major manufacturers and global brand collaborations.
• Marcel Wanders: Dutch product and interior designer working with premium global brands (Alessi, Cappellini, Moooi). Comparable scale and licensing-driven revenue model targeting furniture and lifestyle manufacturers.
• Karim Rashid Inc. Industrial design studio licensing high-volume product designs to global manufacturers across furniture, lighting, and consumer goods. Comparable business model and royalty revenue stream.
• Yabu Pushelberg: Design studio offering interior design, product design, and brand identity to global hospitality and luxury brands. Closely comparable multidisciplinary service mix and premium client roster.
• Patricia Urquiola Studio: Italian multidisciplinary design studio in Milan with comparable offerings across furniture, product, and interior design for global manufacturers. Most directly comparable peer given size, location, and licensing-based model.
• Piero Lissoni Studio: Milan-based multidisciplinary design and architecture practice working with leading furniture and lifestyle brands. Closely aligned business model: strategic consultancy + licensed product design.
• Tom Dixon Studio: Design brand and studio operating across furniture, lighting, and accessories with own-brand and licensing revenue. Comparable in combining industrial design with branded product lines for global distribution.
• Stefano Giovannoni: Italian product designer recognized for high-volume collaborations with international manufacturers (Alessi, Magis, Lavazza). Comparable licensing-driven model with major consumer brands.
• Mario Bellini Studio: Milan-based architecture and design practice spanning furniture, interiors, and industrial design for global brands. Directly comparable Milan location, scope, and senior founder profile.

Broad incumbents

• HBA (Hirsch Bedner Associates): Large hospitality-focused interior design firm offering integrated design services to global hotel and residential brands. Overlapping interior design capability but at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/claudiobellinidesign
• LinkedInlinkedin.com/company/claudio-bellini-studio
• Instagraminstagram.com/claudiobellinistudio
• Xx.com/CBdesigndesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claudio Bellini