Danao Living
- Company typePrivate
- Founded2000
- HeadquartersPennington, NJ, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Danao Living firmographics
Firmographics- Name
- Danao Living
- Legal name
- Danao Living
- Website
- https://danaoliving.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Danao Living industry classification
Industry- Product category
- Outdoor Furniture Manufacturing
- NAICS
- Furniture Retailers (449110), Furniture and Related Product Manufacturing (337)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
Keywords
Where Danao Living is headquartered
LocationHeadquarters
- HQ city
- Pennington, NJ
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Danao Living business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor Furniture Sales: Direct sales of premium outdoor furniture collections including lounge chairs, sofas, dining sets, chaise lounges, and tables to hospitality and residential customers through direct sales force and showrooms
- Performance Fabrics: Sales of proprietary outdoor fabric collections (Dolce, Dolce FR, Bora Bora FR, Vita, Fiji, Quickship Fabric) for indoor/outdoor applications
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Danao Living product offering
Product offeringCore offering
Danao Living designs, manufactures, and sells premium outdoor furniture collections, including seating, dining sets, tables, and chaise lounges, for luxury hospitality, residential, and commercial contract customers. Its offering spans 17 named designer collections built with materials such as teak, powder-coated aluminum, all-weather rope, woven fiber, stone, and glass, complemented by proprietary performance fabrics (Dolce, Dolce FR, Borabora FR, Fiji, Vita) and a QuickShip in-stock program.
Product overview
Danao Living is a luxury outdoor furniture company offering an extensive portfolio of 17 named product collections designed by internationally recognized designers including Mario Ruiz, Ramón Esteve, Claudio Bellini, Ann Vering, Toan Nguyen, Monica Armani, and Marmol Radziner, plus their in-house Danao Studio. The product lineup spans outdoor seating (lounge chairs, sofas, sectionals, dining chairs, bar stools),_tables (side tables, coffee tables, dining tables, bar tables), and lounging options (chaise lounges, beach chairs, daybeds, ottomans, poufs). The company complements its furniture with proprietary outdoor fabrics (Dolce, Dolce FR, Borabora FR, Fiji, Vita) and offers a QuickShip Program for in-stock items. Collections target three primary market segments: residential, hospitality/contract (hotels, resorts, restaurants), and commercial spaces, with materials including teak, aluminum, and all-weather materials. The company is headquartered in Hickory, NC and has been serving international hospitality and residential customers for over 20 years.
Differentiator
Problem solved
Functional benefit
Products and services
- S2 Collection
Companies that use Danao Living
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Danao Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Danao Living partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Marmol RadzinercoreMarmol Radziner, an architecture and design firm, collaborated with Danao Living on the Desert collection. Originally conceived for the Desert House in Desert Hot Springs, California, the collection reflects rigorous, clean lines and low profiles with natural materials and fine craftsmanship.
- Ann VeringcoreAnn Vering designed the S2 collection, featuring high style and sophistication for distinctive outdoor seating. The design was originally conceived for a glass and teak hotel facade.
- Mario RuizcoreMario Ruiz designed multiple collections including Montauk (timeless elegance with woven fiber backrest), Greenwich (understated design, timeless luxury), Thompson (comfort, versatility and style), Topanga (bohemian vibes with teak), Boro (contemporary elegance), Tribeca (style and flexibility), and Chelsea.
- Ramón EstevecoreRamón Esteve designed the Hudson collection featuring luxurious faux all weather leather, Italian strapping and contoured aluminum for a masculine and sophisticated look.
- Claudio BellinicoreClaudio Bellini designed the Dock collection (distinctive woven panels in wooden frame) and Bond collection (curved, bold frame with classic design).
- Toan NguyencoreMilan-based designer Toan Nguyen designed the Morellino collection (Mid-Century inspired, rugged fiber and soft teak) and Collare collection (powder coated aluminum and all weather rope).
- Monica ArmanicoreMonica Armani designed the Topanga collection, mixing masculine and feminine elements with curves and angles for bohemian comfort and style inspired by California roots.
- Marmol RadzinercoreMarmol Radziner designed the Desert collection featuring quality, durability and function with the rugged beauty of desert landscapes. The collection reflects simple geometries with emphasis on natural materials and fine craftsmanship.
- Arthur GentilminorArthur Gentil designed the Sonoma collection (lounge chair, dining chairs, bar stool) and Tide collection (stackable lounge and dining chairs).
- Valerio Sommella and Simone BonanniminorValerio Sommella and Simone Bonanni designed the Cabo collection (lounge chair, dining chairs) and Laurel collection (dining armchair).
- Daniel PouzetminorDaniel Pouzet designed the Chill Statement Sofa collection.
- Colin NourieminorColin Nourie designed the 356 collection (side table).
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Danao Living competitors and assessment
Company assessmentBroad incumbents
- Brown Jordan: Established US luxury outdoor furniture brand with deep hospitality and residential penetration. Comparable in product category and customer base but operates at meaningfully larger scale with broader distribution.
- RH (Restoration Hardware) Outdoor: Large luxury home furnishings retailer with a substantial outdoor furniture assortment. Targets a comparable affluent aesthetic but competes through massive scale, galleries, and a broader indoor/outdoor portfolio.
Emerging players
- Fermob: French outdoor furniture brand with metal-based designs and growing hospitality penetration. Overlaps in outdoor category and hospitality channel but skews more toward color-driven residential and casual commercial than Danao's teak-led luxury.
Direct peers
- Tribù: Belgian luxury outdoor furniture brand known for teak and aluminum designs targeted at high-end residential and hospitality projects. Closely overlapping with Danao's positioning, materials, and design-led premium approach.
- Kettal: Spanish luxury outdoor furniture maker with strong designer collaborations (e.g., Patricia Urquiola) and a global hospitality/residential footprint. Highly comparable in materials, price point, and target customer.
- Janus et Cie: Premium outdoor furniture brand serving luxury hospitality and residential markets with proprietary materials and designer collaborations. Direct competitor to Danao Living in the same specification-based, hotel-driven channel.
- Gandia Blasco: Spanish premium outdoor furniture brand built on designer collaborations and contract/hospitality channel expertise. Comparable in product mix (lounge, dining, modular outdoor) and international project execution.
- Sifas: French designer of premium outdoor furniture with strong hospitality references. Comparable in materials, design-led positioning, and contract-channel focus.
- Gloster Furniture: Premium teak and outdoor furniture manufacturer serving luxury hospitality and residential markets worldwide. Direct competitor in materials, customer base, and global distribution.
- Paola Lenti: Italian luxury outdoor and indoor furniture maker renowned for proprietary outdoor fabrics and technical textiles. Closely comparable to Danao in fabric-led differentiation and premium hospitality/residential positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Danao Living social profiles
Digital presenceDanao Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danao Living leadership team
Management profileNumber of profiles
Danao Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danao Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danao Living
What does Danao Living do?
Danao Living designs, manufactures, and sells premium outdoor furniture collections, including seating, dining sets, tables, and chaise lounges, for luxury hospitality, residential, and commercial contract customers. Its offering spans 17 named designer collections built with materials such as teak, powder-coated aluminum, all-weather rope, woven fiber, stone, and glass, complemented by proprietary performance fabrics (Dolce, Dolce FR, Borabora FR, Fiji, Vita) and a QuickShip in-stock program.
Is Danao Living a public or private company?
Danao Living is a private company. It is classified as unknown and is currently operating.
When was Danao Living founded?
Danao Living was founded in 2000. It employs 11 to 50 people.
Where is Danao Living based?
Danao Living is headquartered in Pennington, NJ, United States, in the North America region.
How does Danao Living make money?
Two revenue lines are on record. Outdoor Furniture Sales are the primary driver. The others are performance Fabrics.
Who are Danao Living's main competitors?
Broad incumbents on record are Brown Jordan and RH (Restoration Hardware) Outdoor. Fermob is listed as an emerging player. Direct peers are Tribù, Kettal, Janus et Cie, Gandia Blasco, Sifas, Gloster Furniture and Paola Lenti.
Does Danao Living have an API?
No public API is recorded for Danao Living.
What industry is Danao Living in?
Danao Living's product category is Outdoor Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 449110 and its SIC code is 5712.