Juliet Apparels

Name

Juliet Apparels

Legal name

Juliet Apparels Pvt. Ltd.

Website

https://julietindia.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel & Innerwear

NAICS

Apparel Manufacturing (315)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Panties & Briefs (CRAAAIAB), Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL), Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)

Keywords

• Women's innerwear
• Intimate apparel manufacturing
• Lingerie brand
• Bras and panties
• Women's nightwear

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: Juliet generates revenue primarily through direct online sales of women's innerwear, lingerie, nightwear, loungewear, western wear, and ethnic collections via its e-commerce platform julietindia.com, as well as through exclusive brand outlets.
2. Wholesale/Multi-Brand Outlet Distribution: Revenue generated through distribution of products to over 12,000 multi-brand outlets across India, using distributor networks and agents across metros.
3. International Export Sales: Export revenue from markets in Europe, the Middle East, Africa, and Southeast Asia entered during the 1990s.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Juliet Apparels manufactures and sells women's intimate apparel and comfort wear, including bras (T-shirt, sports, minimiser, maternity, mastectomy), panties and camisoles (including period panties), nightwear (pajama sets, night gowns), and western wear (T-shirts, co-ord sets). The company designs products for Indian body types with inclusive sizing, runs in-house manufacturing across 2,50,000+ sq. ft. in Mumbai and Bhiwandi, and distributes via its DTC website, 12,000+ multi-brand outlets, planned EBOs, and international export markets.

Product overview

Juliet Apparels is a women's apparel company offering a unified product portfolio centered on intimate wear and comfort apparel. The core offerings span four main categories: Bras (including T-Shirt Bras, Sports Bras, Minimiser Bras, Maternity Bras, and Mastectomy Bras), Panties & Camies (including Period Panties, Maternity Panties, and regular underwear in various styles), Nightwear (including Pajama Sets, Night Gowns, Short Nighties, and Night Suits), and Western Wear (including T-Shirt Dresses, Oversized T-Shirts, and Co-ord Sets). The products are designed for Indian women's body types with emphasis on comfort, fit, and accessibility across a wide size range.

Differentiator

Problem solved

Functional benefit

Products and services

• Bras Core innerwear category for women, spanning everyday, sports, premium, maternity, and post-surgery mastectomy bras designed for Indian body types and available across an inclusive size range.
• Panties & Camisoles Everyday and special-need underwear category for women, including hipsters, bikinis, multi-packs, camisoles, and specialized options such as period panties and maternity panties.
• Nightwear
• Western Wear Casual western apparel for women, including T-shirt dresses, oversized and relaxed fit T-shirts, and co-ord sets targeting fashion-forward everyday style.
• Mastectomy Bra (Cancer Bra)
• Period Panties Reusable menstrual underwear with multi-layer absorbent technology (moisture-wicking, absorbent, leak-proof breathable, and soft outer layers) designed to absorb several tampon capacities, positioned as a sustainable alternative to disposable pads and tampons.

Quantifiable outcome

• Trusted by generations of Indian women over 40+ years
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Clovia: India-headquartered intimate apparel brand selling bras, panties, and sleepwear through DTC e-commerce and online marketplaces. Closely comparable to Juliet on product mix (women's innerwear, period care), target customer (Indian women), and omnichannel D2C strategy.
• Enamor (By MAS Holdings): Premium Indian intimate wear brand owned by Sri Lanka's MAS Holdings, offering bras, panties, and shapewear across price tiers including specialty categories like mastectomy and maternity. Direct head-to-head competitor for Juliet in the premium innerwear segment across India.
• Zivame: India's leading online-first intimate wear brand offering bras, panties, activewear, and sleepwear. Direct competitor to Juliet in mass-premium Indian innerwear, with overlapping customer base and emphasis on fit/inclusivity — often cited alongside Juliet as the dominant domestic intimate wear brand.
• Amante (By MAS Holdings): India-focused intimate wear and sleepwear brand from MAS Holdings, positioned in the premium-to-mid segment with strong MBO and online distribution. Comparable product breadth (bras, panties, nightwear) and go-to-market overlap with Juliet.
• Loveable (Global Beauté): India-focused intimate apparel brand offering bras, panties, and shapewear with strong mass-market MBO presence. Competes directly with Juliet's mainstream product lines across similar price tiers and retail channels.

Broad incumbents

• Jockey India: Indian arm of US-based Jockey International, one of the most established innerwear brands in India with deep MBO penetration. Competes with Juliet across mass and premium innerwear categories and shares the multi-brand retail distribution model.
• Van Heusen Intimates (Aditya Birla): Intimate wear vertical of the Aditya Birla-owned Van Heusen brand in India, offering bras, panties, and loungewear through MBO distribution and EBOs. Overlaps with Juliet on mass-to-premium innerwear positioning and distribution channels.
• Triumph International India: Global premium intimate wear brand with India operations, selling bras, panties, and shapewear across MBO and EBO channels. Competes primarily with Juliet in the premium tier and on specialty products like sports bras and shapewear.
• Wacoal India: Japanese intimate apparel multinational with India presence, offering premium bras, shapewear, and specialty innerwear (including post-surgery lines). Comparable to Juliet's specialization in inclusive sizing and niche categories like mastectomy bras.

Emerging players

• PrettySecrets: India-based intimate wear and loungewear brand targeting younger millennial and Gen Z women with bold styling and D2C distribution. An emerging player that competes for the same India-women customer segment as Juliet, particularly in the western wear and nightwear categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/julietIndiaoffical
• Instagraminstagram.com/julietindiaofficial
• Xx.com/julietapparels
• LinkedInlinkedin.com/company/juliet-apparels-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juliet Apparels