What ViaggItalia does

Viaggitalia Srl, founded in 2020 and headquartered in Trieste, Italy, is an incoming tour operator (DMC) operating as part of YesTour Your Travel Group. The company specializes in curated travel experiences primarily in the Friuli-Venezia Giulia region, with broader offerings across Italy and selected European destinations (Austria, France, Germany, Hungary, Czech Republic). Its core services include fixed-date tour packages, customized all-inclusive packages, school trips and educational excursions, event organization, and bus rental services coordinated through the MuoviTrieste network. ViaggItalia also runs a tourism destination consulting practice and conducts teaching/training collaborations with institutions such as IAL Innovazione FVG, the University of Udine, and ITS Academy Umbria. The company maintains a sub-brand, CLiCK iT, focused on experiences in lesser-known Italian destinations ("undertourism").

The company operates with a small core team of 4 members and is structured as an Italian Srl (private limited company) with €20,000 paid-in share capital. It uses a hybrid go-to-market combining direct-to-consumer sales (company website, email, contact forms), traditional B2B travel agency channels, digital sales networks, and a public-sector procurement channel via MePA registration for school travel. The CEO, Giampiero Campajola, concurrently leads YesTour (since 2017) and serves as president of Fiavet Friuli-Venezia Giulia. Group-level activity manages incoming tourism for over 30,000 visitors annually, primarily from Italy and German-speaking countries, though this figure is not attributable solely to ViaggItalia. No external institutional funding, AI/ML capabilities, proprietary technology platform, or third-party technology partnerships are disclosed.

Name

ViaggItalia

Legal name

Viaggitalia Srl

Website

https://viaggitalia.srl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ViaggItalia is a Trieste-based incoming tour operator (DMC) and travel agency, part of YesTour Your Travel Group, that designs customized and fixed-date travel packages, school trips, and events primarily across Friuli-Venezia Giulia, Italy, and select European destinations.

Ownership category

akta.pro rank

Product category

Tour Operator and Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Multi-Country/Regional Circuit Tour Operators (THAKADAK), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Incoming tour operator
• Travel agency services
• School trip planning
• Event organization services
• Tourism destination consulting

Headquarters

HQ city

Padriciano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Package Tours: Organized tours and travel packages including fixed-date departures and customized itineraries for individuals, couples, and groups. Revenue generated from package pricing that includes accommodation, transportation, guided tours, and sometimes meals.
2. School Trips and Educational Travel: Specialized service for schools and educational institutions. Creates tailor-made itineraries for school trips in Italy and Europe, handling all logistics including transport, accommodation, meals, qualified guides, and museum entrance tickets.
3. Event Organization: Complete planning and management of corporate and institutional events, including bus rental with driver, organized tours and excursions, and custom trips.
4. Bus Rental Services: Through partnership with Yestour srl and MuoviTrieste network, provides professional ground transportation services as part of comprehensive travel packages.
5. Tourism Consulting: Regional incoming tourism consulting including preliminary territory studies, tourism product development, DMS technology analysis, staff training for information centers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

ViaggItalia is an incoming tour operator and travel agency based in Trieste that sells customized travel packages, school trips, events, bus rentals, and tourism consulting. It specializes in the Friuli-Venezia Giulia region and offers fixed-date and all-inclusive packages throughout Italy and Europe. The company sells both directly to consumers and through B2B channels including other agencies, schools (via MePA), and corporate clients.

Product overview

ViaggItalia is a tour operator and travel agency (DMC) based in Trieste, Italy, founded in 2020 as part of YesTour Your Travel Group. The company operates as an incoming tour operator specializing in customized travel experiences primarily in the Friuli-Venezia Giulia region and throughout Italy and Europe. Its core offerings include traditional and digital sales of tourism products through multiple channels, with specialized services for school trips, event organization, bus transportation, and tourism destination consulting. The company also provides teaching and training collaborations with universities and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• School Trips and Educational Excursions

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• YesTour Your Travel GroupcoreStrategic or Co-development PartnerViaggItalia is an integral part of YesTour Your Travel Group, the new DMC (Destination Management Company) of Friuli-Venezia Giulia. This partnership provides comprehensive tourism services and allows ViaggItalia to leverage the group's infrastructure, transportation network through MuoviTrieste, and combined expertise in incoming tourism.
• Yestour srlcoreChannel Partner/ Reseller/ DistributorBus operator specializing in day tours and tourist transportation. ViaggItalia relies on Yestour and the MuoviTrieste network services for all ground transportation needs, managing the entire tourism supply chain including professional transportation services.
• MuoviTriestecoreChannel Partner/ Reseller/ DistributorTransportation network providing ground transportation services. ViaggItalia uses MuoviTrieste services for all tourist transportation needs including bus rental with drivers for tours and excursions.
• FriulIncoming NetworkminorChannel Partner/ Reseller/ DistributorRegional network of four leading incoming agencies in Friuli-Venezia Giulia. ViaggItalia is part of this network, enabling collaboration and partnerships with other regional incoming agencies.
• IAL InnovazioneminorStrategic or Co-development PartnerAnnual collaboration since 2016 with IAL Innovazione in Friuli-Venezia Giulia for tourism sector training courses. Team members conduct annual training courses for tourism professionals.
• University of UdineminorStrategic or Co-development PartnerCollaboration with University of Udine's Tourism Marketing courses within the Cultural Tourism program. Team members have provided in-depth sessions as guest lecturers.
• ITS Academy UmbriaminorStrategic or Co-development PartnerIn 2022, conducted a course on Regional and Tourism Marketing at ITS Academy in Umbria, demonstrating educational partnerships beyond the Friuli-Venezia Giulia region.
• Destination Italia GroupminorStrategic or Co-development PartnerIn 2024, acted as local coordinator for Destination Italia Group during the Local Meet Forum in Gorizia, a major national event focused on destination tourism and sustainability.
• Barcolana EventminorGTM or Marketing PartnerIn 2023, served as travel partner for the international Barcolana sailing event, providing organizational support in managing experience bookings and creating tourism products.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Avventure Bellissime: Italian tour operator offering day trips, multi-day tours, and themed experiences across Italy. Directly competes for similar customer segments and Italian destination itineraries, with comparable B2C and B2B distribution.
• Walks of Italy: Italy-based tour operator offering guided tours, day trips, and customized travel packages across Italian destinations. Competes directly with ViaggItalia for inbound leisure travelers seeking curated Italian experiences.
• Context Travel: Specializes in small-group expert-led cultural and historical tours across Italy and Europe. Comparable to ViaggItalia's cultural, heritage, and educational itineraries targeting discerning travelers seeking depth over volume.
• Tourist Italy: Italy-focused tour operator providing vacation packages, escorted tours, and customized trips across Italian regions. Comparable inbound tour operator model with similar multi-day package offerings and school/group capabilities.
• YesTour: YesTour is the parent DMC within YesTour Your Travel Group and the same FVG-focused incoming tour operator that ViaggItalia is part of. Operates nearly identical packages and shares the same CEO, making it the most directly comparable operator.
• FriulIncoming Network Members: ViaggItalia is one of four leading incoming agencies in the FriulIncoming network in Friuli-Venezia Giulia. The other three agencies are direct competitors sharing the same regional DMC focus, customer base, and partner ecosystem.

Broad incumbents

• Destination Italia Group: Larger Italian destination management and incoming tourism group organizing the Local Meet Forum where ViaggItalia served as local coordinator. Operates across multiple Italian regions with broader service portfolio and greater scale.

Emerging players

• Going Rome Tours: Italian tour operator with a Rome-centric focus offering guided tours and package experiences. Smaller scale and narrower geographic focus than ViaggItalia but competes in the same Italian inbound tour operator space.
• Italianote / ScuolaZoo: Italian platforms offering educational travel and school trip services. Overlaps directly with ViaggItalia's school trip specialization and MePA-registered offerings, though more consumer-facing and digital-first.

Regional players

• Busforfun / Gittaway: Tour operators focused on Italian group travel by bus with multi-day packages across regions. Comparable to ViaggItalia's bus rental and group tour offerings via the MuoviTrieste network, though with different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/click-it-viaggi-undertourism-in-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViaggItalia