Social Care Alba
Social Care Alba is a privately-held home care provider in Edinburgh, Scotland, delivering personal care, 24-hour support, complex care, and dementia services to over 1,000 service users in their own homes, primarily under contract with Edinburgh Health and Social Care Partnership.
- Company typePrivate
- Founded2011
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Social Care Alba does
Social Care Alba is a privately-held home care services provider headquartered at 26 George Square, Edinburgh, founded in 2011 by Nataly Wilson and Stephen Wilson. The company delivers personal care, 24-hour support, complex care, and social support to individuals in their own homes, with particular depth in dementia care, complex clinical coordination, and palliative care. It supports more than 1,000 service users and has reported over 30,000 visits delivered per quarter with no missed visits, holding a Care Inspectorate 5-star rating.
The company's operating technology stack is anchored by the PASS care management platform (from EveryLife Technologies) for visit scheduling, electronic medication administration records (eMAR), and QR code-based staff visit verification. Its proprietary Predictive Support methodology applies monthly numerical risk scoring across categories such as falls, medication issues, hospitalisation, and mobility decline to flag early intervention needs. OpenPASS extends real-time care visibility to families, and CookeryHQ.com — a reminiscence-therapy content resource reaching approximately 15,000 people monthly — represents a community engagement asset. Internal R&D projects between 2018-2022 covered neural networks, wearable technology, and robotics, though no production AI system is disclosed.
Revenue is generated primarily through commissioning contracts with Edinburgh Health and Social Care Partnership (EHSCP), the local authority for adult social care, supplemented by a smaller share of direct service user arrangements. The company holds Cyber Essentials certification and SSSC registration, employs 101-250 staff, and operates as a founder-led, self-owned organisation with no disclosed institutional investment. Administrative operations are based across Edinburgh, Motherwell, and Coatbridge, while clinical service delivery remains concentrated in Edinburgh.
Social Care Alba firmographics
Firmographics- Name
- Social Care Alba
- Legal name
- Social Care Alba
- Website
- https://social-care.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Social Care Alba is a privately-held home care provider in Edinburgh, Scotland, delivering personal care, 24-hour support, complex care, and dementia services to over 1,000 service users in their own homes, primarily under contract with Edinburgh Health and Social Care Partnership.
- Ownership category
- akta.pro rank
Social Care Alba industry classification
Industry- Product category
- Domiciliary and home care services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)
- akta.pro secondary industries
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Companion Care & Social Support (non-clinical) (HLADAGAB)
Keywords
Where Social Care Alba is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Social Care Alba business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Social Care Services - Commissioned Care: Social Care Alba receives contracts from Edinburgh Health and Social Care Partnership (EHSCP) to provide care at home services. The company delivers personal care, 24-hour support, complex care, and social support to individuals in their own homes under local authority commissioning arrangements.
- Direct Service User Contracts: Services may also be arranged directly with service users or their families, providing care and support in their own homes under private arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal Assistant / Care Support Worker compensation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Social Care Alba product offering
Product offeringCore offering
Social Care Alba delivers person-centred home care services in Edinburgh, Scotland, through four core offerings: Personal Care (hygiene, dressing, meal prep, medication prompting), 24 Hour Support (round-the-clock in-home assistance), Complex Care (coordinated with GPs, District Nursing, and Marie Curie), and Social Support (visits, shopping, household tasks to reduce isolation). Services are primarily commissioned through Edinburgh Health and Social Care Partnership (EHSCP) and supplemented by direct arrangements with service users and families.
Product overview
Social Care Alba is a home care service provider operating in Edinburgh, offering a unified suite of care-at-home services anchored by four core personal care offerings: Personal Care, 24 Hour Support, Complex Care, and Social Support. These core services are delivered alongside a portfolio of digital tools — PASS for care management and visit recording, OpenPASS for real-time family monitoring, and CookeryHQ.com as a reminiscence therapy engagement resource. The organisation also runs a Predictive Support methodology for monthly risk scoring. All services are unified under a person-centred, dignity-driven operational model, with no modular software product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Care Services Assistance with personal hygiene including support mobilising and using shower, bath or toilet, plus help with dressing, meal preparation, medication prompting, and related daily living tasks for individuals needing care at home in Edinburgh.
- 24 Hour Support A round-the-clock care package in which staff stay with the service user in their own home both night and day, providing continual support to maximise independence.
- Complex Care Coordinated care working with GPs, consultants, district nursing, and Marie Curie teams to meet complex support needs while promoting dignity and choice for individuals at home.
- Social Support Social visits, medication reminders, shopping and household tasks designed to reduce isolation and help service users maintain independence at home.
Quantifiable outcome
- Over 27,000 visits delivered with no missed visits
- +3 more outcomes
Companies that use Social Care Alba
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Social Care Alba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Social Care Alba partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Edinburgh Carers CouncilcoreCollaboration with Edinburgh Carers Council to provide additional advocacy support for service users. Edinburgh Carers Council is part of Partners in Advocacy, offering services to carers across Edinburgh.
- VOCAL (Voices of Carers Across Lothian)corePartnership with VOCAL to provide additional advocacy support for service users and carers across Lothian. VOCAL supports unpaid carers in Edinburgh and the Lothians.
- ENABLE ScotlandcorePartnership with ENABLE Scotland to provide additional advocacy support for people with learning disabilities and their families.
- Scottish Independent Advocacy Alliance (SIAA)minorReferral partner for external advocacy services when service users have no next of kin or prefer independent representation.
- Alzheimer ScotlandcorePartnership with Alzheimer Scotland to provide resources, training, and support for dementia care. The company shares information on local and national dementia support groups through their website.
- Dementia-Friendly EdinburghminorPartnership with Dementia-Friendly Edinburgh initiative coordinated by Edinburgh Council to ensure people with dementia feel included and engaged in the community.
- Scottish CareminorPartnership with Scottish Care as part of the dementia training partnership to provide resources to staff, service users and families.
- Dementia Training PartnershipminorPartnership with Dementia Training Partnership for staff training and development in dementia care.
- Inclusion ScotlandminorLink shared on website for information and resources. Inclusion Scotland is a charity run by disabled people for disabled people.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Social Care Alba competitors and assessment
Company assessmentBroad incumbents
- Allied Healthcare: National UK home care and complex care provider with commissioned local authority relationships. Overlaps with Social Care Alba on complex care and personal care delivery.
- Mears Group: Large UK provider of home care, supported living, and social housing services, with significant local authority commissioning. Wider portfolio but directly competes for EHSCP-style contracts.
- City & County Healthcare Group: Large UK operator of home care, supported living, and specialist care brands. Provides a benchmark for the kind of roll-up platform Social Care Alba could be built into or compete against.
Direct peers
- Bluebird Care: UK home care franchise offering personal care, respite, dementia support, and live-in care. Directly comparable service mix and local-authority commissioning exposure.
- Caremark: UK home care provider with personal care, dementia support, and reablement services. Direct competitor for local authority packages and private-pay clients.
- Home Instead: Large UK franchise network providing personal care, dementia care, and companionship to older adults in their own homes. Highly comparable operating model to Social Care Alba but at national scale.
- Right at Home UK: UK franchise network providing personal care, dementia care, and respite services to older adults in their own homes. Same care-at-home, commissioned-and-private-pay model.
- Helping Hands Home Care: Established UK home care provider offering visiting and live-in personal care, complex care, and dementia support. Overlaps directly with Social Care Alba's service portfolio and customer segments.
Others
- EveryLife Technologies: Supplier of the PASS, Care Planner, and OpenPASS platform that Social Care Alba uses. Included as a relevant ecosystem participant given the operational dependence on their software stack.
Regional players
- Balanced Healthcare: Smaller Scottish home care provider operating in the same regulatory environment (Care Inspectorate, SSSC) and competing for Edinburgh/Lothian commissioned packages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Social Care Alba social profiles
Digital presenceSocial Care Alba compliance and trust
Trust signalCompliance1 record
Social Care Alba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Care Alba leadership team
Management profileNumber of profiles
Profiles12 records
Social Care Alba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Care Alba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Care Alba
What does Social Care Alba do?
Social Care Alba delivers person-centred home care services in Edinburgh, Scotland, through four core offerings: Personal Care (hygiene, dressing, meal prep, medication prompting), 24 Hour Support (round-the-clock in-home assistance), Complex Care (coordinated with GPs, District Nursing, and Marie Curie), and Social Support (visits, shopping, household tasks to reduce isolation). Services are primarily commissioned through Edinburgh Health and Social Care Partnership (EHSCP) and supplemented by direct arrangements with service users and families.
Is Social Care Alba a public or private company?
Social Care Alba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Care Alba founded?
Social Care Alba was founded in 2011. It employs 101 to 250 people.
Where is Social Care Alba based?
Social Care Alba is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Social Care Alba make money?
Two revenue lines are on record. Social Care Services - Commissioned Care is the primary driver. The others are direct Service User Contracts.
Who are Social Care Alba's main competitors?
Broad incumbents on record are Allied Healthcare, Mears Group and City & County Healthcare Group. Direct peers are Bluebird Care, Caremark, Home Instead, Right at Home UK and Helping Hands Home Care. EveryLife Technologies is listed as an others. Balanced Healthcare is listed as a regional player.
Does Social Care Alba have an API?
No public API is recorded for Social Care Alba.
What industry is Social Care Alba in?
Social Care Alba's product category is Domiciliary and home care services. Its primary akta.pro industry code is HLADAGAL, Private Duty Personal Care Agencies (Non-Medical Home Care Providers), with a secondary code of HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility). Its NAICS code is 624120 and its SIC code is 8082.