Social Care Alba

What Social Care Alba does

Social Care Alba is a privately-held home care services provider headquartered at 26 George Square, Edinburgh, founded in 2011 by Nataly Wilson and Stephen Wilson. The company delivers personal care, 24-hour support, complex care, and social support to individuals in their own homes, with particular depth in dementia care, complex clinical coordination, and palliative care. It supports more than 1,000 service users and has reported over 30,000 visits delivered per quarter with no missed visits, holding a Care Inspectorate 5-star rating.

The company's operating technology stack is anchored by the PASS care management platform (from EveryLife Technologies) for visit scheduling, electronic medication administration records (eMAR), and QR code-based staff visit verification. Its proprietary Predictive Support methodology applies monthly numerical risk scoring across categories such as falls, medication issues, hospitalisation, and mobility decline to flag early intervention needs. OpenPASS extends real-time care visibility to families, and CookeryHQ.com — a reminiscence-therapy content resource reaching approximately 15,000 people monthly — represents a community engagement asset. Internal R&D projects between 2018-2022 covered neural networks, wearable technology, and robotics, though no production AI system is disclosed.

Revenue is generated primarily through commissioning contracts with Edinburgh Health and Social Care Partnership (EHSCP), the local authority for adult social care, supplemented by a smaller share of direct service user arrangements. The company holds Cyber Essentials certification and SSSC registration, employs 101-250 staff, and operates as a founder-led, self-owned organisation with no disclosed institutional investment. Administrative operations are based across Edinburgh, Motherwell, and Coatbridge, while clinical service delivery remains concentrated in Edinburgh.

Name

Social Care Alba

Legal name

Social Care Alba

Website

https://social-care.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Social Care Alba is a privately-held home care provider in Edinburgh, Scotland, delivering personal care, 24-hour support, complex care, and dementia services to over 1,000 service users in their own homes, primarily under contract with Edinburgh Health and Social Care Partnership.

Ownership category

akta.pro rank

Product category

Domiciliary and home care services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Home care services
• Domiciliary care
• Personal care support
• Dementia care services
• Complex care assistance

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Social Care Services - Commissioned Care: Social Care Alba receives contracts from Edinburgh Health and Social Care Partnership (EHSCP) to provide care at home services. The company delivers personal care, 24-hour support, complex care, and social support to individuals in their own homes under local authority commissioning arrangements.
2. Direct Service User Contracts: Services may also be arranged directly with service users or their families, providing care and support in their own homes under private arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Social Care Alba delivers person-centred home care services in Edinburgh, Scotland, through four core offerings: Personal Care (hygiene, dressing, meal prep, medication prompting), 24 Hour Support (round-the-clock in-home assistance), Complex Care (coordinated with GPs, District Nursing, and Marie Curie), and Social Support (visits, shopping, household tasks to reduce isolation). Services are primarily commissioned through Edinburgh Health and Social Care Partnership (EHSCP) and supplemented by direct arrangements with service users and families.

Product overview

Social Care Alba is a home care service provider operating in Edinburgh, offering a unified suite of care-at-home services anchored by four core personal care offerings: Personal Care, 24 Hour Support, Complex Care, and Social Support. These core services are delivered alongside a portfolio of digital tools — PASS for care management and visit recording, OpenPASS for real-time family monitoring, and CookeryHQ.com as a reminiscence therapy engagement resource. The organisation also runs a Predictive Support methodology for monthly risk scoring. All services are unified under a person-centred, dignity-driven operational model, with no modular software product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services Assistance with personal hygiene including support mobilising and using shower, bath or toilet, plus help with dressing, meal preparation, medication prompting, and related daily living tasks for individuals needing care at home in Edinburgh.
• 24 Hour Support A round-the-clock care package in which staff stay with the service user in their own home both night and day, providing continual support to maximise independence.
• Complex Care Coordinated care working with GPs, consultants, district nursing, and Marie Curie teams to meet complex support needs while promoting dignity and choice for individuals at home.
• Social Support Social visits, medication reminders, shopping and household tasks designed to reduce isolation and help service users maintain independence at home.

Quantifiable outcome

• Over 27,000 visits delivered with no missed visits
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Edinburgh Carers CouncilcoreOthersCollaboration with Edinburgh Carers Council to provide additional advocacy support for service users. Edinburgh Carers Council is part of Partners in Advocacy, offering services to carers across Edinburgh.
• VOCAL (Voices of Carers Across Lothian)coreOthersPartnership with VOCAL to provide additional advocacy support for service users and carers across Lothian. VOCAL supports unpaid carers in Edinburgh and the Lothians.
• ENABLE ScotlandcoreOthersPartnership with ENABLE Scotland to provide additional advocacy support for people with learning disabilities and their families.
• Scottish Independent Advocacy Alliance (SIAA)minorOthersReferral partner for external advocacy services when service users have no next of kin or prefer independent representation.
• Alzheimer ScotlandcoreStrategic or Co-development PartnerPartnership with Alzheimer Scotland to provide resources, training, and support for dementia care. The company shares information on local and national dementia support groups through their website.
• Dementia-Friendly EdinburghminorStrategic or Co-development PartnerPartnership with Dementia-Friendly Edinburgh initiative coordinated by Edinburgh Council to ensure people with dementia feel included and engaged in the community.
• Scottish CareminorStrategic or Co-development PartnerPartnership with Scottish Care as part of the dementia training partnership to provide resources to staff, service users and families.
• Dementia Training PartnershipminorStrategic or Co-development PartnerPartnership with Dementia Training Partnership for staff training and development in dementia care.
• Inclusion ScotlandminorOthersLink shared on website for information and resources. Inclusion Scotland is a charity run by disabled people for disabled people.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allied Healthcare: National UK home care and complex care provider with commissioned local authority relationships. Overlaps with Social Care Alba on complex care and personal care delivery.
• Mears Group: Large UK provider of home care, supported living, and social housing services, with significant local authority commissioning. Wider portfolio but directly competes for EHSCP-style contracts.
• City & County Healthcare Group: Large UK operator of home care, supported living, and specialist care brands. Provides a benchmark for the kind of roll-up platform Social Care Alba could be built into or compete against.

Direct peers

• Bluebird Care: UK home care franchise offering personal care, respite, dementia support, and live-in care. Directly comparable service mix and local-authority commissioning exposure.
• Caremark: UK home care provider with personal care, dementia support, and reablement services. Direct competitor for local authority packages and private-pay clients.
• Home Instead: Large UK franchise network providing personal care, dementia care, and companionship to older adults in their own homes. Highly comparable operating model to Social Care Alba but at national scale.
• Right at Home UK: UK franchise network providing personal care, dementia care, and respite services to older adults in their own homes. Same care-at-home, commissioned-and-private-pay model.
• Helping Hands Home Care: Established UK home care provider offering visiting and live-in personal care, complex care, and dementia support. Overlaps directly with Social Care Alba's service portfolio and customer segments.

Others

• EveryLife Technologies: Supplier of the PASS, Care Planner, and OpenPASS platform that Social Care Alba uses. Included as a relevant ecosystem participant given the operational dependence on their software stack.

Regional players

• Balanced Healthcare: Smaller Scottish home care provider operating in the same regulatory environment (Care Inspectorate, SSSC) and competing for Edinburgh/Lothian commissioned packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SocialCareAlba
• Facebookfacebook.com/socialcarealba
• LinkedInlinkedin.com/company/social-care-alba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Care Alba