Bonita Springs-Estero Board of Realtors

What Bonita Springs-Estero Board of Realtors does

The Bonita Springs-Estero Board of Realtors, rebranded in January 2026 as the Coconut Coast Organization of REALTORS (CCOR), is a local NAR-affiliated professional membership association serving real estate agents, brokers, and affiliate service providers across Southwest Florida. Founded in 1966 and headquartered at 25300 Bernwood Dr, Suite 1 in Bonita Springs, FL, the organization operates as a non-profit entity with 11–50 employees and an elected Board of Directors. Its core service is the Matrix Multiple Listing Service (MLS) platform, which is operated jointly with the broader SWFLAMLS system and gives members access to property listings across Lee and Collier counties, including Bonita Springs, Estero, Naples, and Fort Myers.

CCOR's technology stack is anchored by third-party, deeply integrated tools rather than proprietary builds. Layered on top of Matrix MLS are BrokerBay and ShowingTime for showing management, Realtor.com+ for listing distribution, OneHomeowner for homeowner engagement, and the Member Portal for dues, event registration, and resource access. Sponsorship, listing, and education relationships extend the stack through partners such as Trusted Only, RentSpree, Forewarn, My Undercover Agent, and FGCU regional economic data. The organization maintains a content ecosystem around the CCOR News blog, a YouTube video library of guided walkthroughs, The Realtor Review quarterly magazine, and active Facebook and Instagram channels.

Revenue mechanics are dues-led, supplemented by fees for continuing education and certification programs, and by four-tiered annual event sponsorships (Diamond, Platinum, Gold, Silver) drawn from local law firms, mortgage lenders, title and escrow companies, insurance agencies, and inspection firms. CCOR pairs this with non-revenue advocacy programs including RPAC political fundraising, the Leadership Academy for member development, and the BER Home Foundation community initiative. The association has received five consecutive NAR Platinum Global Achievement Awards (through 2025) and a 2025 RPAC Triple Crown Award, and operates a Global Network committee supporting international referrals. In January 2026 the membership voted 74.8% in favor of expanding the organization's identity from Bonita Springs-Estero to a regional Coconut Coast brand.

Name

Bonita Springs-Estero Board of Realtors

Legal name

Bonita Springs-Estero REALTORS®

Website

https://bonitaesterorealtors.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Coconut Coast Organization of REALTORS (formerly Bonita Springs-Estero Board of Realtors) is an NAR-affiliated local professional association serving Southwest Florida real estate agents, brokers, and affiliate service providers with MLS access, education, advocacy, and networking services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees for real estate professionals including agents and brokers in the Southwest Florida market.
2. Education and Training Fees: Revenue from continuing education classes, certification programs, and professional development courses for members.
3. Event Sponsorships: Annual sponsorship tiers (Diamond, Platinum, Gold, Silver) from real estate service providers including title companies, insurance, mortgage, and legal firms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Bonita Springs-Estero Board of Realtors (renamed Coconut Coast Organization of REALTORS® in January 2026) is a nonprofit professional trade association serving REALTORS® and real estate professionals in Southwest Florida. It delivers member services including Multiple Listing Service (MLS) access, education and professional development (e.g., Leadership Academy), advocacy through RPAC, networking events, international member benefits, and member resources such as a box truck rental program and the BER Home Foundation.

Product overview

Coconut Coast Organization of REALTORS® (formerly Bonita Springs-Estero Board of Realtors) operates as a professional membership organization offering a unified platform of services to real estate professionals in Southwest Florida. The core offering centers on Matrix MLS access for property listings and searches, supplemented by a Member Portal for account management. Additional modules include BrokerBay and ShowingTime for showing management, OneHomeowner™ for client engagement, Realtor.com+ for expanded listing visibility, Market Reports for data analytics, Education & Training for professional development, Leadership Academy for skills development, BER Home Foundation for community outreach, RPAC for political advocacy, The Realtor Review Magazine for industry publication, and Box Truck Rental for member convenience. The portfolio functions as a comprehensive ecosystem supporting real estate professionals across the property transaction lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• CCOR Membership
• Matrix MLS System
• Education & Training Programs
• Leadership Academy
• Sponsorship Programs

Quantifiable outcome

• Fifth consecutive Platinum Global Achievement Award from NAR for global business excellence
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Trusted OnlycoreTechnology or Integration · 15 October 2025Partnership with Trusted Only to launch a trackable, shareable vendor recommendation platform that helps Southwest Florida agents deliver trusted service referrals and stronger post-closing client care.
• BrokerBaycoreTechnology or Integration · 21 August 2025BrokerBay showing management platform integrated directly into the MLS alongside ShowingTime, offering smart dashboards, one-click booking links, mobile app and Supra eKey integration, and robust analytics for appointment management.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational affiliated association providing global standards, professional ethics code, RPAC political advocacy, global business programs, and educational resources for local REALTOR associations.
• Florida RealtorscoreStrategic or Co-development PartnerState association providing advocacy, education, contract forms (FR/BAR), and resources for Florida real estate professionals.
• Jamaica Association of RealtorsminorStrategic or Co-development PartnerInternational partnership demonstrating dedication to fostering global business growth and international real estate referrals.
• ShowingTimecoreTechnology or IntegrationShowing management platform available alongside BrokerBay, providing appointment scheduling and showing management capabilities integrated with the MLS.
• Realtor.com+coreTechnology or IntegrationCCOR MLS among the first markets to launch Realtor.com+, providing enhanced visibility for member listings.
• Movement MortgageminorChannel Partner/ Reseller/ DistributorDiamond year sponsor providing mortgage services to association members and community.
• Cottrell Title & EscrowminorChannel Partner/ Reseller/ DistributorPlatinum year sponsor providing title and escrow services to association members and community.
• State Insurance USAminorChannel Partner/ Reseller/ DistributorDiamond year sponsor providing insurance services to association members and community.
• FGCU (Florida Gulf Coast University)minorStrategic or Co-development PartnerRegional economic partnership providing May 2026 Regional Economic Indicators reports used in market analysis content.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Bright MLS: Mid-Atlantic large-scale MLS operator delivering shared platform, IDX, and listing services to a broad multi-state membership base — comparable in MLS infrastructure role though operating in a different geography.
• Stellar MLS: Large regional Multiple Listing Service infrastructure provider offering Matrix-equivalent platform services to multiple Florida REALTOR associations — adjacent/competing MLS technology layer relevant to CCOR's MLS operations.
• Move / Realtor.com: National consumer real estate portal integrated with CCOR's MLS via Realtor.com+, representing a strategic adjacent player whose listing-distribution and consumer-engagement capabilities intersect with CCOR's offering.

Regional players

• Orlando Regional REALTOR Association: Large Florida local REALTOR association serving the Orlando metro with MLS, education, and advocacy — comparable operating model in a larger but different regional market.
• MIAMIREALTORS: Major Florida REALTOR association serving the Miami / South Florida market with comparable MLS, education, advocacy, and global business programs reflecting a similar model at much larger scale.

Broad incumbents

• Florida Realtors: The statewide REALTOR trade association that CCOR is affiliated with through; provides contract forms, advocacy, and statewide standards that CCOR layers on top of locally — a broader incumbent in the same hierarchy.
• National Association of REALTORS: National umbrella trade organization providing the Code of Ethics, branding, advocacy (RPAC), and global programs that CCOR delivers locally — the apex of the same association hierarchy.

Direct peers

• Greater Fort Myers Realtors: Adjacent SW Florida local REALTOR association serving the Fort Myers / Lee County market, overlapping geography with CCOR's coverage area and offering substantially identical member services.
• Naples Area Board of REALTORS: Local REALTOR association serving the adjacent Naples market in SW Florida, providing the same MLS, education, advocacy, and member-services structure to licensed agents and brokers in a coastal Florida geography highly comparable to CCOR.
• Realtor Association of Sarasota and Manatee: Regional Florida REALTOR association offering MLS access, education, and member services to coastal Gulf-coast agents — directly comparable operating model and member value proposition to CCOR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Bonitaesterorealtors
• Facebookfacebook.com/bonitaesteroboard
• Instagraminstagram.com/bonita_estero_realtors
• Xx.com/bonitaboard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonita Springs-Estero Board of Realtors