Modern District Financial
Modern District Financial is a Michigan-based Independent Marketing Organization distributing Medicare, life, long-term care, annuity, and retirement-planning products to individuals age 55 and over across Michigan via independent agents and carrier partnerships under the American Senior Benefits and Integrity Marketing Group networks.
- Company typePrivate
- Founded2011
- HeadquartersTraverse City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Modern District Financial does
Modern District Financial is a Michigan-based insurance distribution firm specializing in retirement and Medicare-related financial products for individuals age 55 and over. Founded in 2011 by Shannon Nelson in Traverse City, the firm operates as an Independent Marketing Organization (IMO) under American Senior Benefits and was acquired by Integrity Marketing Group in October 2021. It distributes a broad product portfolio through its own agents and carrier relationships, including Medicare Supplement Insurance, Medicare Advantage Plans, Life Insurance (term, whole, universal, variable), Long Term Care Insurance, Fixed and Equity Indexed Annuities, Final Expense Insurance, Dental Insurance, 401k Rollover services, and Financial Planning. The firm's stated differentiator is an education-first, fee-light model in which approximately 95% of business carries no client fee, with revenue earned through carrier commissions rather than direct client billing.
The firm's technology stack is described as a CRM/agent portal with company-provided leads, supplemented post-acquisition by Integrity Marketing Group's insurtech platform, which includes proprietary quoting and enrollment tools, data analytics, and MedicareCENTER. No proprietary AI, patents, or technology IP are attributed to Modern District Financial itself. It represents seven insurance carriers (Aetna, Americo, Cigna, Mutual of Omaha, North American Company, Royal Neighbors of America, Transamerica) and operates from three offices in Traverse City, Grand Rapids, and Midland, Michigan.
Revenue is generated primarily through commission-based arrangements on insurance and annuity product sales (transaction-fee model), with a secondary stream from independent contractor agent affiliations. Distribution is led by an internal sales team and a network of independent insurance agents conducting outbound phone consultations, in-person meetings, and lead-driven conversions, supported by referral programs (M's Reward Program, Refer a Friend) and community partnerships (The Hometown Hero Project for veterans, Traverse City Chamber of Commerce). The firm is nationally ranked #3 out of 100 offices within the American Senior Benefits IMO network and holds multiple industry awards across its producer base.
Modern District Financial firmographics
Firmographics- Name
- Modern District Financial
- Legal name
- Modern District Financial, LLC
- Website
- https://moderndistrict.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Modern District Financial is a Michigan-based Independent Marketing Organization distributing Medicare, life, long-term care, annuity, and retirement-planning products to individuals age 55 and over across Michigan via independent agents and carrier partnerships under the American Senior Benefits and Integrity Marketing Group networks.
- Ownership category
- akta.pro rank
Modern District Financial industry classification
Industry- Product category
- Insurance Brokerage and Retirement Planning Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retirement Income Planning & Decumulation Advisory (FSAEABAD)
Keywords
Where Modern District Financial is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Modern District Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance & Annuity Product Commissions: Modern District Financial earns commissions on the sale of Medicare Supplements, Medicare Advantage Plans, Life Insurance, Long Term Care Insurance, Fixed/Equity Indexed Annuities, Final Expense Insurance, and Dental Insurance. The company operates as an independent marketing organization (IMO) under American Senior Benefits. Approximately 95% of business does not involve any fee — revenue is commission-based from insurance carriers.
- Agent Affiliation Fees: Insurance agents affiliate with Modern District Financial as independent contractors. The company provides leads, CRM tools, training, and compliance support in exchange for a share of commission revenue generated by agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Insurance product pricing varies by individual and carrier — quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Modern District Financial product offering
Product offeringCore offering
Modern District Financial is an Independent Marketing Organization (IMO) that brokers retirement planning and insurance products to individuals, primarily those age 55 and approaching or in retirement. Its core offerings include Medicare Supplement Insurance, Medicare Advantage Plans, Life Insurance, Long Term Care Insurance, Fixed/Equity Indexed Annuities, Final Expense Insurance, Dental Insurance, 401k Rollover services, and Financial Planning, distributed through independent agents and direct consumer channels in Michigan.
Product overview
Modern District Financial is a financial services company offering a comprehensive portfolio of retirement planning and insurance products through its Independent Marketing Organization (IMO) structure under American Senior Benefits. The company's product portfolio centers on Medicare-related coverage (Medicare Advantage Plans and Medicare Supplement Insurance), life and health insurance products (Life Insurance, Long Term Care Insurance, Final Expense Insurance, and Dental Insurance), and financial products (Fixed/Equity Indexed Annuities and 401k Rollover services). The company also provides financial planning consultations. All products are offered through partnerships with major insurance carriers including Aetna, Americo, Cigna, Mutual of Omaha, North American, Royal Neighbors of America, and Transamerica.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage Plans Private health insurance option for Medicare-eligible individuals that combines Original Medicare (Part A and Part B) benefits with additional coverage such as prescription drugs, vision, dental, and wellness programs. For Medicare-eligible consumers seeking bundled Medicare coverage.
- Medicare Supplement Insurance Medigap insurance policy designed to complement and fill gaps in coverage left by Original Medicare, covering deductibles, copayments, and coinsurance. For Medicare-eligible individuals seeking to reduce out-of-pocket Original Medicare costs.
- Life Insurance Financial protection policy providing a death benefit to beneficiaries upon the policyholder's passing, available in term life, whole life, universal life, and variable universal life options. For individuals and families seeking income protection and legacy planning.
- Long Term Care Insurance Specialized insurance product providing coverage for costs associated with long-term care services and support for individuals with chronic illnesses, disabilities, or conditions limiting independent daily activities (home care, assisted living, nursing home coverage). For individuals planning for potential long-term care needs.
- Annuities Contractual, relatively low-risk investment products providing predictable, guaranteed streams of future income until death or a termination date, available as immediate or deferred annuities, including Fixed and Equity Indexed Annuities with tax-deferred growth. For individuals seeking guaranteed retirement income.
- Final Expense Insurance Insurance policy used to pay for burial expenses and funeral services, also known as graded life or burial insurance with easy issue permanent coverage. For individuals planning end-of-life expenses.
- 401k Rollover Process of transferring funds from an existing 401k retirement account to another qualified retirement plan or individual retirement account (IRA). For individuals changing jobs or entering retirement seeking to consolidate retirement assets.
- Financial Planning Expert financial strategies encompassing cash flow management, retirement planning, investment strategies, risk assessment, insurance considerations, tax optimization, estate planning, and business succession planning. For individuals and families seeking comprehensive financial guidance.
- Dental Insurance Insurance designed to pay a portion of dental care costs, available through Indemnity Dental Insurance Plans, Dental Health Managed Organization (DHMO), and Participating Provider Network (PPO) options. For individuals and families seeking dental coverage.
Quantifiable outcome
- 87% of Agents with 3+ years experience earn $100K+
- +8 more outcomes
Companies that use Modern District Financial
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Modern District Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modern District Financial partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Integrity Marketing GroupflagshipIntegrity Marketing Group, a leading independent distributor of life, health and wealth products headquartered in Dallas, Texas, acquired Modern District Financial in October 2021. As part of the acquisition, Shannon Nelson became a Managing Partner at Integrity. Modern District Financial gains access to Integrity's insurtech platform including proprietary quoting and enrollment platforms, data analytics, MedicareCENTER, and centralized business services (IT, legal, accounting, HR, full-service marketing). Modern District Financial employees became eligible for the Integrity Employee Ownership Plan.
- American Senior BenefitscoreModern District Financial operates as an Independent Marketing Organization (IMO) under American Senior Benefits, which has 50 offices nationwide and serves clients in 37 states. As part of this family, clients benefit from one of the leading distributors of products geared to the 55+ market with offices across the country.
- AetnacoreModern District Financial represents Aetna as an insurance carrier partner, offering Aetna's Medicare Advantage Plans and other health insurance products to clients.
- Mutual of OmahacoreModern District Financial represents Mutual of Omaha as an insurance carrier partner, offering life insurance, Medicare supplements, and other financial products.
- CignacoreModern District Financial represents Cigna as an insurance carrier partner, offering health and life insurance products.
- TransamericacoreModern District Financial represents Transamerica as an insurance carrier partner, offering life insurance, annuities, and retirement products.
- AmericominorModern District Financial represents Americo as an insurance carrier partner, offering final expense and life insurance products.
- North American CompanyminorModern District Financial represents North American Company as an insurance carrier partner.
- Royal Neighbors of AmericaminorModern District Financial represents Royal Neighbors of America as an insurance carrier partner.
- The Hometown Hero ProjectminorModern District Financial is the preferred Insurance & Financial Services Firm for Veterans in Northern, Mid, and Western Michigan through The Hometown Hero Project, a community initiative supporting veterans.
- Traverse City Chamber of CommerceminorModern District Financial is a member of the Traverse City Chamber of Commerce, supporting local business community engagement.
- Success Wealth ManagementminorModern District Financial is associated with Success Wealth Management, listed as a partner organization on the company website.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Modern District Financial competitors and assessment
Company assessmentDirect peers
- GoHealth: Public Medicare-focused insurance marketplace that sells Medicare Advantage, Medicare Supplement, and ancillary products via a large inside-sales agent force. Directly comparable to MDF's core Medicare distribution model, but at materially greater scale and with proprietary technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Modern District Financial social profiles
Digital presenceModern District Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern District Financial leadership team
Management profileNumber of profiles
Profiles11 records
Modern District Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern District Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern District Financial
What does Modern District Financial do?
Modern District Financial is an Independent Marketing Organization (IMO) that brokers retirement planning and insurance products to individuals, primarily those age 55 and approaching or in retirement. Its core offerings include Medicare Supplement Insurance, Medicare Advantage Plans, Life Insurance, Long Term Care Insurance, Fixed/Equity Indexed Annuities, Final Expense Insurance, Dental Insurance, 401k Rollover services, and Financial Planning, distributed through independent agents and direct consumer channels in Michigan.
Is Modern District Financial a public or private company?
Modern District Financial is a private company. It is classified as corporate owned and is currently operating.
When was Modern District Financial founded?
Modern District Financial was founded in 2011. It employs 1 to 10 people.
Where is Modern District Financial based?
Modern District Financial is headquartered in Traverse City, United States, in the North America region.
How does Modern District Financial make money?
Two revenue lines are on record. Insurance & Annuity Product Commissions are the primary driver. The others are agent Affiliation Fees.
Who are Modern District Financial's main competitors?
GoHealth is listed as a direct peer.
Does Modern District Financial have an API?
No public API is recorded for Modern District Financial.
What industry is Modern District Financial in?
Modern District Financial's product category is Insurance Brokerage and Retirement Planning Services. Its primary akta.pro industry code is FSAEABAD, Retirement Income Planning & Decumulation Advisory. Its NAICS code is 5242 and its SIC code is 6411.