BriteBox Electrical Services
BriteBox Electrical Services is a wholly-owned subsidiary of Wrench Group, LLC that provides residential electrical repair, home automation, security, EV charging, generator, and home entertainment services across Metro Atlanta and more than 30 Georgia counties, operating 24/7 alongside sister brands Coolray and Mr. Plumber.
- Company typePrivate
- Founded-
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BriteBox Electrical Services does
BriteBox Electrical Services is a residential electrical services provider operating as a wholly-owned subsidiary of Wrench Group, LLC, a multi-brand home services platform headquartered in Sarasota, Florida. The company serves Metro Atlanta and more than 30 counties across Georgia, delivering electrical repair, home automation, security, EV charging, generator, and home entertainment services to homeowners. Sister brands under the Wrench Group umbrella include Coolray Heating and Cooling and Mr. Plumber, and BriteBox operates alongside them within an integrated home-services ecosystem that supports cross-brand customer referral and shared brand equity.
The company runs a 24/7 service model that includes holidays, holds Georgia electrical contractor license EN215398, and carries third-party endorsements such as Angi Super Service, BBB accreditation, and Consumers Choice awards. Its go-to-market combines direct service marketing with a Refer-A-Friend program that links customer acquisition to sister brands, supported by email, content and SEO, community partnerships, and award-based positioning. The underlying business model is transaction- and project-based: on-demand repair calls, higher-ticket system installs (EV chargers, generators, smart home, entertainment), and maintenance relationships with individual residential customers, with no disclosed enterprise or commercial anchor accounts. No revenue, headcount, or funding disclosures are available, and all growth, profitability, and AI-capability assessments must be treated as inferences from product and footprint evidence rather than from reported financials.
BriteBox Electrical Services firmographics
Firmographics- Name
- BriteBox Electrical Services
- Legal name
- BriteBox Electrical Services
- Website
- https://briteboxelectrical.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BriteBox Electrical Services is a wholly-owned subsidiary of Wrench Group, LLC that provides residential electrical repair, home automation, security, EV charging, generator, and home entertainment services across Metro Atlanta and more than 30 Georgia counties, operating 24/7 alongside sister brands Coolray and Mr. Plumber.
- Ownership category
- akta.pro rank
BriteBox Electrical Services industry classification
Industry- Product category
- Residential Electrical Services
- NAICS
- Electrical Contractors and Other Wiring Installation Contractors (23821)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Residential Electrical Installation & New Construction Wiring (HSAOADAA)
- akta.pro secondary industries
- Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF), EV Charger (Level 2) Installation & Load Management (HSAOADAG), Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where BriteBox Electrical Services is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BriteBox Electrical Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Electrical Services: One-time service fees for electrical repairs, installations, and maintenance performed at customer homes. Services include wiring upgrades, panel repairs, lighting installation, outlet installation, surge protection, and safety inspections. Revenue is transaction-based with pricing varying by service type.
- Maintenance Agreements: ElectricalCare Maintenance Agreements provide recurring revenue through annual service agreements that offer discounted services and preventive maintenance benefits. Customers receive priority scheduling and cost savings on future repairs.
- Equipment Sales and Installation: Revenue from sale and installation of equipment including EV charging stations, generators, smoke detectors, carbon monoxide detectors, and smart home devices. Installation included as part of the service offering.
- Referral Program Revenue: Referral rewards program generates customer acquisition. Customers can refer friends for $25 reward on any service, $100 when referred spends $1,000+, $250 for second referral at $1,000+, and $400 for third referral at $1,000+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $79 Service Fee - Waived with Repairs |
| Unit Pricing | Pay-as-you-go | $99 Home Electrical Inspection |
| Freemium | Pay-as-you-go | Free Estimates on Installation Services |
| Freemium | Pay-as-you-go | Free Generator Estimate |
| Subscription | Pay-as-you-go | Veterans Special - 10% Off |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
BriteBox Electrical Services product offering
Product offeringCore offering
BriteBox Electrical Services is a residential electrical contractor that performs repair, installation, and maintenance work for homeowners in the Metro Atlanta area. Its core offerings span general electrical services (panel upgrades, wiring, lighting, surge protection, safety inspections, smoke/CO detectors), specialty installations (whole-home generators, EV charging stations, smart home automation, security systems), and home entertainment installations (custom theater systems, TV mounting, whole-home audio). The company sells equipment along with installation and offers an annual ElectricalCare Maintenance Agreement for recurring service.
Product overview
BriteBox Electrical Services is a single-brand electrical services company providing a comprehensive portfolio of residential electrical, home entertainment, automation, and energy solutions. The core offerings include Electrical Services (repair, safety inspections, surge protection, panels, wiring, lighting, and detectors), Home Entertainment (theater systems, TV mounting, whole-home audio), Automation & Security (smart home controls, security systems, outdoor lighting), Generators (backup generator installation), and EV Chargers (electric vehicle charging station installation). Add-on services include ElectricalCare Maintenance Agreement for ongoing maintenance and Financing & Warranties for payment options and product protection. The company operates as a unified service brand under the Wrench Group parent company, offering all services under the BriteBox name with consistent guarantees and 24/7 availability across the Atlanta metro area.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Services Comprehensive residential electrical repair, installation, and maintenance services — including safety inspections, surge protection, electric panel and breaker panel work, whole-house wiring, lighting installation, and smoke/CO detector installation — delivered to homeowners in the Metro Atlanta area by licensed electricians.
- Home Entertainment Installation Professional design and installation of custom indoor and outdoor home theater systems, TV mounting, and whole-home audio systems for residential customers.
- Automation & Security Installation Smart home automation and security system installation — including unified control of lighting, thermostats, security equipment, door locks, garage doors, and live video — plus outdoor lighting installation for residential properties.
- Generator Installation Whole-home backup generator installation service for residential customers, including professional installation by licensed electricians and 2 years of included maintenance by BriteBox.
- EV Charging Station Installation Residential electric vehicle charging station installation service, including consultation and product recommendation matched to the customer's vehicle and home electrical system.
- ElectricalCare Maintenance Agreement Annual electrical maintenance program for residential customers that provides discounted service rates, preventive maintenance, and priority scheduling.
Quantifiable outcome
- 1-year parts and labor warranty on all products installed
- +2 more outcomes
Companies that use BriteBox Electrical Services
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
BriteBox Electrical Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BriteBox Electrical Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Coolray Heating and CoolingcoreBriteBox Electrical Services is part of the Coolray family of companies. Coolray provides HVAC services (heating and air conditioning) while BriteBox provides electrical services. The companies share customers, operate under the same parent company Wrench Group, LLC, and participate jointly in the Refer-A-Friend rewards program where customers can earn rewards by referring to any of the brands.
- Mr. PlumbercoreMr. Plumber is a sister company within the Wrench Group family of home services brands. Like Coolray and BriteBox, Mr. Plumber participates in the Refer-A-Friend rewards program, allowing customers to refer among all three brands and earn cash rewards.
- Gwinnett StripersminorGwinnett Stripers baseball team partnership demonstrating community involvement in the Atlanta metro area.
- Coolray FieldminorPartnership with Coolray Field ( Gwinnett Stripers stadium) showing community sponsorship and local market presence.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
BriteBox Electrical Services competitors and assessment
Company assessmentBroad incumbents
- Authority Brands: Parent platform of Mr. Electric, Authority Brands franchises residential home-services brands. Comparable as a multi-brand home services consolidator competing with Wrench Group's portfolio model.
- HomeServe USA: National home repair services and warranty provider with utility-partner network delivering electrical and related home repairs—comparable subscription-style service model and residential target.
- Frontdoor: Public home warranty and on-demand repair platform offering electrical, HVAC, and appliance services via contractor network—broader incumbent with overlapping residential service categories.
Direct peers
- Mister Sparky Electric: National residential electrical services franchise with 24/7 emergency service, on-time guarantees, and licensed electrician labor—directly comparable to BriteBox across product offering, customer base, and business model.
- Mr. Electric: Neighborly-branded national residential and commercial electrical services franchise offering installations, repairs, and safety inspections—comparable core offering, customer profile, and franchise-driven operating model.
Regional players
- WireCrafters / Local Atlanta Electrical Contractors: Regional electrical services competitors across the Atlanta metro including independent operators and local contractors that compete for the same residential and small commercial service work.
- Fuse Specialty Appliances & Home Services: Atlanta-area home services provider offering appliance installation, electrical, and home integration services—overlapping in Metro Atlanta with similar residential customers and smart-home integration focus.
- Patterson Heating, Cooling & Electrical: Atlanta-metro multi-trade home services company offering HVAC, plumbing, and electrical work across the same Georgia geography as BriteBox—directly competing for the same residential wallet share.
Others
- Coolray Heating and Cooling: Sister company under Wrench Group, LLC; not a competitor but a cross-referral partner that shares customers and marketing infrastructure, illustrating the multi-brand synergy supporting BriteBox's funnel.
- Mr. Plumber: Wrench Group sister brand offering residential plumbing services in the Atlanta region; participates in the same Refer-A-Friend program and shares customer acquisition infrastructure with BriteBox.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BriteBox Electrical Services social profiles
Digital presenceBriteBox Electrical Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
BriteBox Electrical Services leadership team
Management profileNumber of profiles
BriteBox Electrical Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BriteBox Electrical Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BriteBox Electrical Services
What does BriteBox Electrical Services do?
BriteBox Electrical Services is a residential electrical contractor that performs repair, installation, and maintenance work for homeowners in the Metro Atlanta area. Its core offerings span general electrical services (panel upgrades, wiring, lighting, surge protection, safety inspections, smoke/CO detectors), specialty installations (whole-home generators, EV charging stations, smart home automation, security systems), and home entertainment installations (custom theater systems, TV mounting, whole-home audio). The company sells equipment along with installation and offers an annual ElectricalCare Maintenance Agreement for recurring service.
Is BriteBox Electrical Services a public or private company?
BriteBox Electrical Services is a private company. It is classified as corporate owned and is currently operating.
When was BriteBox Electrical Services founded?
BriteBox Electrical Services was founded in -1. It employs 11 to 50 people.
Where is BriteBox Electrical Services based?
BriteBox Electrical Services is headquartered in Marietta, United States, in the North America region.
How does BriteBox Electrical Services make money?
Four revenue lines are on record. Electrical Services are the primary driver. The others are maintenance Agreements, equipment Sales and Installation and referral Program Revenue.
Who are BriteBox Electrical Services's main competitors?
Broad incumbents on record are Authority Brands, HomeServe USA and Frontdoor. Direct peers are Mister Sparky Electric and Mr. Electric. Regional players are WireCrafters / Local Atlanta Electrical Contractors, Fuse Specialty Appliances & Home Services and Patterson Heating, Cooling & Electrical. Others are Coolray Heating and Cooling and Mr. Plumber.
Does BriteBox Electrical Services have an API?
No public API is recorded for BriteBox Electrical Services.
What industry is BriteBox Electrical Services in?
BriteBox Electrical Services's product category is Residential Electrical Services. Its primary akta.pro industry code is HSAOADAA, Residential Electrical Installation & New Construction Wiring, with a secondary code of HSAOAEAF, Electrical Panel & Service Entrance Emergency Repair. Its NAICS code is 23821 and its SIC code is 1731.