Decimator Design

What Decimator Design does

Decimator Design is an Australian-based company that designs and manufactures professional video broadcast hardware, including Mini Converters, MultiViewers, and openGear Cards. Its product portfolio spans pocket-sized HDMI/SDI bi-directional converters (MD-LX at US$99), 2K and 4K cross converters with proprietary motion-adaptive scaling engines (MD-HX at US$295, 12G-CROSS at US$595), and multi-channel multi-viewers supporting 4 to 16 SDI inputs (up to US$1,495). The company controls the entire product lifecycle in-house — concept, system architecture, hardware design, FPGA development, embedded firmware, control software, and final production — with all manufacturing conducted in Sydney, Australia.

The company's technology stack centers on proprietary scaling engines that the firm claims surpass conventional polyphase approaches, supporting thousands of possible format conversions (20,007 for the 12G-CROSS, 10,045 for the MD-HX). Products emphasize signal integrity, precision processing, and reliability for demanding broadcast, live production, and post-production environments, with features such as custom layout multiviewers, 16-channel audio metering overlays, UMD text, tally support via GPI/RS422/485, and Genlock synchronization.

Decimator Design generates revenue exclusively through one-time hardware product sales (MSRP-based) distributed via an extensive global authorized reseller network spanning Asia-Pacific, UK, Europe, North America, South America, Africa, and the Middle East. Regional anchor partner Symbiosis handles sales for The Americas and UK/Europe/Africa. Founded in 2007, the privately held firm (DECIMATOR DESIGN PTY LTD) operates with 1–10 employees and has no disclosed external funding, M&A activity, or institutional investment.

Name

Decimator Design

Legal name

DECIMATOR DESIGN PTY LTD

Website

https://decimator.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Decimator Design is an Australian manufacturer of professional video broadcast hardware — including Mini Converters, MultiViewers, and openGear Cards — sold globally through authorized resellers to broadcast, live production, and post-production professionals.

Ownership category

akta.pro rank

Product category

Broadcast Video Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C) (HDACAHAF)

akta.pro secondary industries

Standards Conversion & Restoration (Frame Rate, Deinterlacing, Upscale) (MPAHAHAG), Hardware Encoders & Transcoders (Appliances, FPGA/ASIC) (MPAHAHAB), Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE)

Keywords

• Video broadcast equipment
• HDMI SDI converters
• Broadcast multi-viewers
• Signal conversion solutions
• OpenGear cards

Headquarters

HQ city

Windsor

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Decimator Design generates revenue through the sale of professional video broadcast hardware products including Mini Converters, MultiViewers, and openGear cards. Products are sold with MSRP pricing through a global network of authorized resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Decimator Design designs and manufactures professional video broadcast hardware including HDMI/SDI Mini Converters, MultiViewers (4 to 16 channels), and openGear Cards. Products feature proprietary Motion Adaptive Scaling Engines for 4K and 2K format conversion, supporting thousands of input/output format combinations. All products are designed and manufactured in Sydney, Australia.

Product overview

Decimator Design is an Australian-based company that designs and manufactures professional video broadcast equipment, primarily focused on SDI and HDMI signal conversion, scaling, and multi-viewer solutions. The product portfolio includes three main categories: Mini Converters (portable HDMI/SDI bi-directional and cross converters with scaling capabilities), MultiViewers (SDI input multi-viewers ranging from 4 to 16 channels with various output options), and openGear Cards (multi-viewers designed for the openGear platform with rear module accessories). Products are designed and manufactured in Sydney, Australia, with a focus on signal integrity, precision-driven design, and reliability for broadcast, live production, and post-production environments. The range spans from entry-level pocket-sized converters (MD-LX at US$99) to advanced 4K cross converters (12G-CROSS at US$595) and professional multi-viewers supporting up to 16 channels (DMON-16S at US$1495).

Differentiator

Problem solved

Functional benefit

Products and services

• 12G-CROSS HDMI / SDI 4K Cross Converter Small, low-power portable HDMI/SDI 4K cross converter with scaling and frame rate conversion. Features a 4K Motion Adaptive Scaling Engine supporting 20,007 possible format conversions, a 12G/6G/3G/HD/SD test pattern generator, and 4 SDI outputs. Designed for professional broadcast environments.
• MD-HX HDMI / SDI Cross Converter HDMI/SDI cross converter with 2K Motion Adaptive Scaling and Frame Rate Conversion, supporting 10,045 possible format conversions, 3G/HD/SD test pattern generator with 41 selectable output formats and 58 test patterns, and 4 SDI outputs for use as a distribution amplifier.
• MD-LX HDMI / SDI Bi-Directional Converter Pocket-sized (60mm x 73.7mm x 23mm) bi-directional HDMI/SDI converter with auto-select mode, supporting 3G Level A and B with conversion between both formats. Powered via USB.
• MD-DUCC SDI to HDMI and Analog Multi-definition down up cross converter that converts SDI to SDI, HDMI, and analog video with de-embedded audio outputs. Features a full 10-bit data path, motion-adaptive de-interlacing, aspect ratio conversion, and 16-channel audio metering.
• DMON-16S MultiViewer 1 to 16 channel SDI multi-viewer with custom layouts, supporting 3G/HD/SD formats with auto detection, Safe Action/Safe Title overlay, Centre Cross, tally support, and pass-through mode. Features 32 GPI and RS422/485 for dynamic UMD and tallies.
• DMON-16SL MultiViewer 1 to 16 channel SDI multi-viewer with HDMI output for 3G/HD/SD, featuring pass-through mode and an easy-to-use LCD and button control system.
• DMON-12S MultiViewer 1 to 12 channel multi-viewer with 16 channel audio metering overlay per window, 12 SDI inputs with auto detection, and pass-through mode for both SDI and HDMI outputs.
• DMON-6S MultiViewer 1 to 6 channel SDI multi-viewer with 6 active loop copies, 6 SDI inputs with auto detection, pass-through mode, and portable design with LCD and button control system.
• DMON-4S MultiViewer Multi-viewer with 4 independent mini HDMI outputs, supporting independent SDI to HDMI conversion or quad-split output modes, with 8 channel audio metering overlay.
• DMON-QUAD MultiViewer 4-channel SDI to HDMI converter with multi-viewer capability, custom layouts, and 8 channel audio meters. Features 4 SDI inputs with auto detection, 16 character UMD overlay, and tally support via GPI and RS422/485.
• MD-QUAD V3 Quad-Split MultiViewer 1 to 4 channel multi-viewer/quad-split with 3G/HD/SD support, featuring a professional test pattern generator with 26 selectable output formats and 54 test patterns, 8-channel audio metering, and dynamic UMD/tally support.
• MC-DMON-9S MultiViewer 1 to 9 channel SDI multi-viewer for openGear platform with custom layouts, 9 SDI inputs with auto detection, RS422/485 support via TSL protocol, and openGear DashBoard control compatibility.
• MC-DMON-QUAD MultiViewer 1 to 4 channel SDI multi-viewer for openGear platform with 4 SDI inputs and auto detection supporting 29 formats.
• DR1-10B1G Rear Module 10 x BNC and general purpose connector rear module for openGear cards, compatible with MC-DMON-9S and MC-DMON-QUAD multi-viewers.
• UCP (USB Control Panel) Software USB Control Panel software used to configure and update Decimator Design converter and multi-viewer hardware. Supports professional monitoring overlays, test pattern generation, audio metering, and text overlays.

Quantifiable outcome

• 12G-CROSS supports 351 input formats and 57 output formats enabling 20,007 possible format conversions
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SymbiosiscoreChannel Partner/ Reseller/ DistributorSymbiosis serves as the authorized sales contact for Decimator Design in The Americas region (Anthony Pidgeon, Managing Director) and UK, Europe and Africa region (Mike Wattley, Business Manager). Symbiosis handles sales inquiries, technical support, and distribution coordination for these territories.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• BirdDog: BirdDog is an emerging player in the broadcast video space with NDI-based converters, encoders/decoders, and PTZ cameras. While focused on IP-based workflows versus Decimator's SDI roots, it competes for the same broadcast customer wallets and represents the IP trajectory of the industry.
• Teradek (Creative Solutions): Teradek, now part of Creative Solutions/Vitec Group, manufactures wireless video transmission, bonding encoders, and IP video conversion gear for broadcast and production. Adjacent product overlap (SDI/HDMI conversion) and overlapping customer base of live production professionals.
• Atomos: Atomos produces monitor/recorders and video conversion accessories (e.g., Connect/Convert products) for broadcast and prosumer cinematographers. Comparable customer base in video production and partial product overlap in signal conversion, though anchored in recording/monitoring rather than multiviewing.

Direct peers

• AJA Video Systems: AJA Video Systems is a closely comparable direct peer - a privately held, specialized manufacturer of professional video broadcast interface products including Mini-Converters, openGear cards, and MultiViewers for SDI/HDMI workflows. Both companies compete head-to-head in the same niche with similar form factors and target broadcast/pro AV customers.
• Magewell: Magewell manufactures video capture cards, HDMI/SDI converters, and encoding/decoding hardware for broadcast, medical, and AV markets. Direct overlap with Decimator in converter and signal-processing product categories and similar customer base of broadcast and pro AV professionals.
• Blackmagic Design: Blackmagic Design is a large but directly competing manufacturer of broadcast converters, Mini Converters, MultiViewers (e.g., Multiview 4, HD Mini Converters), and openGear cards. Overlaps with Decimator across virtually every product category - HDMI/SDI conversion, scaling, multiviewers - and competes aggressively on price.
• Apantac: Apantac specializes in multiviewers and broadcast signal processing hardware including openGear cards and standalone SDI MultiViewers, directly overlapping with Decimator's DMON and MC-DMON product lines. Comparable as a niche, specialized multi-format multiviewer vendor.
• Matrox Video: Matrox Video's ConvertIP and Monarch lines, along with its broadcast MultiViewer and openGear product families, directly overlap with Decimator's converter and multiviewer offerings. Matrox is a comparable specialized vendor serving broadcast and AV professionals with signal processing hardware.
• Cobalt Digital: Cobalt Digital is a direct competitor in the openGear card and converter space, producing broadcast signal processing cards including multiviewers and format converters for the same openGear platform that Decimator's MC-DMON series targets. Highly comparable as a specialized, engineering-led converter/multiviewer maker.

Broad incumbents

• Evertz Microsystems: Evertz is a large incumbent in broadcast infrastructure (routing, IP, multiviewers, openGear) with a much broader portfolio than Decimator. Provides the broader market context against which Decimator's openGear cards compete inside major broadcast facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/decimator-design-aka-rebyte-design-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decimator Design