What Selectronic Australia Pty Ltd does

Selectronic Australia Pty Ltd is a privately held, family-owned (second-generation, brothers Rod and Ken Scott) manufacturer of multi-mode bi-directional inverter/chargers, founded in 1964 in Boronia, Victoria and now operating from Wantirna South. The company is the only Australian maker of this class of inverter, with its SP PRO Series 2i range (3kW to 20kW per unit, scalable to 240kW three-phase via Powerchain technology) acting as the heart of battery-based energy systems for residential, commercial/industrial and off-grid customers. Core technology features include seamless hybrid-to-off-grid transitions, managed AC coupling for batteries from BYD, LG Chem, Pylontech, Sonnenschein, Discover and others, CSIP-AUS Emergency Backstop, AS/NZS 4777 Power Quality Modes, and AC Coupling Recovery (black-start from PV alone). Each SP PRO is assembled with over 83% Australian-sourced materials and is certified to ISO 9001:2015. SP PRO GO Series adds factory-locked export limit variants for self-consumption compliance, and SelectCell batteries plus SelectSun PV inverters extend the company's vertically-integrated system offering.

The business model centres on hardware sales of SP PRO inverters and accessories through an authorised wholesale distributor network (Krannich, BayWa r.e., DPA Solar, SI Clean Energy) covering every Australian state/territory plus New Zealand, with selective international distribution — most notably via KACO in Germany under the "blueplanet gridsave eco" brand and into Asia, Africa and South America. Pricing is quote-based through distributors, with a 35% minimum deposit on custom/indent orders and net-30 terms for credit-account holders. Secondary revenue streams include accessories and spare parts via a Big Cartel online storefront, warranty/service work, and SelectSkills three-day training courses (240 CPD points). Customer concentration is diverse, spanning residential bushfire-resilience and rural off-grid projects (Coolangatta, Bellbrook, Upper Pakenham), commercial microgrids (Knox Leisureworks, BP Solar Village — 4MW+ deployed, Rimba Orangutan Ecolodge), education (Bundaberg Christian College) and healthcare (Dorrigo Medical Centre, Bega Library). Revenue is not publicly disclosed and the company shows no history of external funding, reflecting its mature, family-controlled structure.

Name

Selectronic Australia Pty Ltd

Legal name

Selectronic Australia Pty Ltd ABN 69 063 863 785

Website

https://selectronic.com.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Selectronic Australia Pty Ltd is a family-owned Victorian manufacturer of multi-mode bi-directional inverter chargers (SP PRO Series 2i) for battery-based energy systems, serving residential, commercial/industrial, and off-grid customers across Australia, New Zealand, and select international markets via wholesale distributors.

Ownership category

akta.pro rank

Product category

Solar Inverters and Battery-Based Energy Storage

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Battery Manufacturing (33591)

SIC

Power, Distribution & Specialty Transformers (3612), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Power Conversion Systems (PCS), Inverters & Transformers for BESS (EUAFAAAE)

akta.pro secondary industries

DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC), Grid-Following (GFL) Inverters & PLL-Based Controls (EUAFAIAB), Renewable Power Electronics & Advanced Inverters R&D (SiC/GaN, Grid-Forming, HVDC Converter Tech) (EUAMAOAF)

Keywords

• Multi-mode inverter chargers
• Battery-based energy storage
• Off-grid power systems
• Solar hybrid inverters
• Grid-tie inverters

Headquarters

HQ city

Wantirna South

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Inverters: Sale of SP PRO multi-mode inverter/charger products and accessories as the primary revenue stream. Products include SPMC240-AU, SPMC241-AU, SPMC480-AU, SPMC481-AU, SPMC482-AU, SPMC1201, SPLC1200, and SPLC1202 models ranging from 3kW to 20kW capacity.
2. Accessories and Spare Parts: Online store sales of SelectConnect communication accessories, Select.live monitoring devices, fan filters, and marketing materials. Parts sold include RJ45 terminators, external antennas, and replacement components.
3. Service and Repair: Warranty service, repairs, and spare parts for SP PRO inverters. Includes return authorization process for faulty inverters. Service fees charged for non-warranty repairs.
4. Training Services: SelectSkills training program offering three-day courses for industry professionals covering system design, installation, commissioning, and maintenance. Each module provides 20 CPD points (240 total for complete course).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Selectronic Australia designs and manufactures the SP PRO family of multi-mode bi-directional inverter chargers (3kW to 20kW per unit, scalable up to 240kW via Powerchain) that form the heart of battery-based energy storage systems. These are supported by managed AC coupling compatibility with batteries from BYD, LG Chem, Pylontech and others, Selectronic Certified ABB/FIMER and Fronius grid-tie inverters, SelectCell batteries, SelectSun PV inverters, SP LINK configuration software, Select.live remote monitoring, SelectConnect wireless accessories, and SelectSkills accredited installer training.

Product overview

Selectronic Australia manufactures a portfolio of power conversion products centered on the SP PRO family of multi-mode, bi-directional inverter chargers. The core offering consists of SP PRO Series 2i (current generation with advanced communications), SP PRO Series II (previous generation), and SP PRO GO Series (grid-connected with export limit control). These inverters form the heart of battery-based energy systems and are compatible with multiple battery chemistries including lithium and lead acid from brands like BYD, LG Chem, Pylontech, and Sonnenschein. The ecosystem includes Selectronic Certified third-party inverters (ABB, Fronius, KACO) for AC-coupled configurations, Select.live remote monitoring, Powerchain technology for scaling to 240kW, and SP LINK configuration software. The company also offers SelectCell batteries, SelectSun PV inverters, and professional training services through SelectSkills. All products are designed and manufactured at the company's facility in Victoria, Australia.

Differentiator

Problem solved

Functional benefit

Brands

• SelectSkills: Training arm of Selectronic providing three-day training courses for industry professionals covering SP PRO system design, installation, commissioning, and maintenance. Accredited with 240 CPD points.

Products and services

• SP PRO SPMC240-AU Multi-Mode Inverter Charger 3.0 kW continuous output, 24V multi-mode bi-directional inverter charger from the SP PRO Series 2i family for residential battery-based energy systems. Forms the heart of off-grid, grid-connect and hybrid solar installations.
• SP PRO SPMC241-AU Multi-Mode Inverter Charger 4.5 kW continuous output, 24V multi-mode bi-directional inverter charger from the SP PRO Series 2i family for residential battery-based energy systems.
• SP PRO SPMC480-AU Multi-Mode Inverter Charger 3.5 kW continuous output, 48V multi-mode bi-directional inverter charger in the SP PRO Series 2i family, designed for smaller residential applications requiring high-quality battery-based performance.
• SP PRO SPMC481-AU Multi-Mode Inverter Charger 5.0 kW continuous output, 48V multi-mode bi-directional inverter charger from the SP PRO Series 2i family for residential and small commercial battery-based energy systems.
• SP PRO SPMC482-AU Multi-Mode Inverter Charger 7.5 kW continuous output, 48V multi-mode bi-directional inverter charger from the SP PRO Series 2i family for larger residential and commercial battery-based energy systems.
• SP PRO SPMC1201 Multi-Mode Inverter Charger 7.5 kW continuous output, 120V multi-mode bi-directional inverter charger from the SP PRO Series 2i family for split-phase (SWER line) applications.
• SP PRO SPLC1200 Multi-Mode Inverter Charger 15.0 kW continuous output, 120V multi-mode bi-directional inverter charger from the SP PRO Series 2i family for commercial and industrial applications and three-phase Powerchain systems.
• SP PRO SPLC1202 Multi-Mode Inverter Charger 20.0 kW continuous output, 120V multi-mode bi-directional inverter charger from the SP PRO Series 2i family for commercial and industrial applications and three-phase Powerchain systems.
• SP PRO GO Series Grid-Connect Inverter Grid-connected SP PRO multi-mode inverter with factory-locked export limits for self-consumption compliance in jurisdictions requiring no or limited grid export. Suitable for customers seeking grid-connected operation with controlled export.
• Powerchain Multi-Inverter Scalability Technology Technology sold as part of the SP PRO ecosystem that allows up to 4 SP PRO inverters per phase to be paralleled, providing up to 240kW of inverter output and up to 480kW of Select SUN PV capacity for large commercial and industrial systems.
• SelectCell Battery Selectronic's own branded battery product line (SelectCell Ultimate 280S) supplied for SP PRO battery-based energy systems. Includes warranty coverage with no registration required.
• SelectConnect Wireless Communication Kit Wireless communication kit enabling an SP PRO to interface with Selectronic Certified ABB/FIMER or Fronius inverters. Available as a wireless kit, additional receiver, and external antenna, sold through the Selectronic online store.
• SP LINK Configuration Software System configuration and monitoring software for SP PRO inverters, including a Site Configuration Wizard, parameter setting, performance data download, and remote configuration via Select.live (V12.11 or higher).
• SelectSkills Accredited Installer Training Programme Industry training programme delivering three-day accredited courses covering SP PRO system design, installation, commissioning and maintenance. Each module provides 20 CPD points, with the full course delivering 240 CPD points for installers, electricians and system designers.
• SP PRO Warranty, Service and Repair Warranty, repair and spare-parts service for SP PRO inverters covering return-authorisation processing, out-of-warranty repair fees, and an extended warranty programme offering up to 10 years of coverage when registered online.

Quantifiable outcome

• Up to 96% reduction in quarterly power bills ($4,800 to $200 per quarter)
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• KACOcoreStrategic or Co-development PartnerStrategic partnership with German company KACO for distribution and co-development. KACO distributes Selectronic's Australian-made inverters in Europe under the 'blueplanet gridsave eco' brand. Joint development of backup power solutions for KACO 02 series grid-tie inverters.
• ABB (FIMER)coreTechnology or IntegrationSelectronic Certified ABB inverters (now FIMER) are fully compatible with SP PRO for managed AC coupling. Compatible models include ABB PVI 6000, UNO, and Trio series. Interface adaptor installed inside SP PRO connects via network cable.
• FroniuscoreTechnology or IntegrationFronius Symo inverters (8.2kW, 10kW, 12.5kW, 15kW models) are Selectronic Certified for compatibility with SP PRO systems. Selectronic Certified Fronius Primo available for SP PRO Series I upgrade.
• BYDcoreTechnology or IntegrationBYD batteries (B-Plus 2.5, B-Plus L 3.5, Battery-Box Pro 13.8, Battery-Box Pro 16.5, LVL 15.4, LVS 4.0, LV Flex 5.0) are fully managed by SP PRO with integrated communications. Approved for both single phase and Powerchain applications.
• LG ChemcoreTechnology or IntegrationLG Chem RESU (3.3/6.5/10/13) and LG Chem Standalone (rack mount) batteries are fully managed by SP PRO. Requires additional LG Standalone Cable (order code 005289) for standalone models.
• Krannich SolarcoreChannel Partner/ Reseller/ DistributorMajor wholesale distributor of Selectronic products across Victoria, NSW, Queensland, South Australia, Western Australia, Tasmania, ACT, and Northern Territory. 1300 KRANNICH (572 664).
• BayWa r.e.coreChannel Partner/ Reseller/ DistributorWholesale distributor of Selectronic products in Victoria (Hallam).
• SI Clean EnergycoreChannel Partner/ Reseller/ DistributorService partner for discontinued SA, SE, LD, and WM Series inverters. Continuing manufacture, distribution, service and support of these products from Coffs Harbor NSW.
• SonnenscheinsecondaryTechnology or IntegrationSonnenschein @ Home Lithium batteries (6.8 and 9.0 models) and Sonnenschein industrial batteries are fully managed by SP PRO with integrated communications.
• PylontechsecondaryTechnology or IntegrationPylontech US2000, US3000, US3000C, and US5000B batteries are fully managed by SP PRO with integrated communications.
• Discover BatterysecondaryTechnology or IntegrationDiscover AES Rackmount 48-48-5120-H battery is fully managed by SP PRO with integrated communications.
• Redflow (ZCell)secondaryTechnology or IntegrationRedflow ZCell 10kWh zinc-bromine flow battery is compatible with SP PRO inverter. Tested and certified for use in energy storage installations.
• Australian Trade and Investment Commission (Austrade)minorStrategic or Co-development PartnerAustrade Japan facilitated Selectronic's visit to Japan following 2011 earthquake to discuss energy supply improvements using Australian technology.
• AusNet ServicesminorStrategic or Co-development PartnerFactory Acceptance testing of SP PRO GO series inverters for connection to AusNet Services electricity distribution network. Approved for grid export without installer commissioning test.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sungrow: Sungrow is the world's largest inverter manufacturer with hybrid and energy storage inverters (SH series) plus utility-scale PCS. Competes with Selectronic in commercial storage and increasingly in Australian distributed markets.
• SMA Solar Technology: SMA is a global leader in solar inverters including the Sunny Boy, Tripower, and Sunny Island (off-grid/hybrid) lines. Broad incumbent serving residential, commercial, and utility markets with hybrid inverter offerings that overlap with SP PRO capabilities.
• Schneider Electric (Xantrex/Connera): Schneider Electric's Solar business (formerly Xantrex) offers hybrid inverters and Conext storage systems for off-grid and grid-tie applications. Broad incumbent serving similar residential and commercial battery-based energy system markets.
• Fronius:

Direct peers

• Victron Energy: Victron Energy manufactures multi-mode inverter/chargers (MultiPlus, Quattro) for off-grid, hybrid, and marine energy systems. Direct competitor to Selectronic SP PRO with similar battery-agnostic architecture, global distribution, and installer ecosystem; both serve off-grid residential and commercial microgrid markets.
• OutBack Power: OutBack Power (now part of EnerSys) makes off-grid and grid-interactive inverter/chargers (FX, Radian, SkyBox) with battery-based energy storage focus. Direct peer to SP PRO in off-grid residential and remote power applications, particularly in North American and Australian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@selectronicau/shorts
• Facebookfacebook.com/SelectronicAustralia
• LinkedInlinkedin.com/company/selectronic-australia
• Instagraminstagram.com/selectronicaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectronic Australia Pty Ltd