Shop On Main

Name

Shop On Main

Legal name

Research Geeks LLC

Website

https://shoponmain.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRAFADAG

Health, Wellness & Pharmacy Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAHAEAH

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal)

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Curated dietary supplements
• Online supplement retail
• Premium wellness products
• Vitamin and probiotic e-commerce
• Membership supplement club

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling curated supplement products (Captains Natural Krill Oil, Pinnacle Probiotic, Life Oil Sea Buckthorn, CoQFusion Ubiquinol) at price points ranging from $29.95 to $69.95 per unit.
2. Subscription (The Reserve/Insider Program): Annual subscription program at $49/year providing members early access to new product picks, price lock guarantees, 5% discount on all products, quarterly Research Report, and direct communication with the team.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shop On Main sells a curated line of premium dietary supplements (Omega-3 fish oil, eye-health vitamin complex, daily probiotic, and NMN + trans-resveratrol longevity formula) directly to consumers through its online storefront. The company complements product sales with The Reserve, a paid annual membership that delivers tiered discounts, early access to launches, free shipping, and loyalty rewards on top of the core supplement line.

Product overview

Research Geeks operates as a curated supplement marketplace with a one-product-per-category model. The company carries four core products: Captains Natural Krill Oil (omega-3), Pinnacle Probiotic™ (gut health), Life Oil™ Sea Buckthorn, and CoQFusion Ubiquinol (cardiovascular support). Each product is individually selected, researched, and offered as the single recommended option in its category. The company emphasizes a subscription model with 'Subscribe & save' pricing and offers an optional 'Reserve' membership program providing early access, price locks, and a 5% discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Heirloom Omega-3 A premium omega-3 fish oil supplement sold to health-conscious individual consumers through the company's online storefront as its hero omega-3 SKU, with pricing shown in the $20–$1,199 range reflecting unit, bundle, and multi-pack configurations.
• Predator Eye Vitamin Complex A research-backed eye-health vitamin complex sold direct-to-consumer as the company's hero SKU for vision support, priced from $44.99 across configurations up to $1,199.
• Resilient Gut Daily Probiotic A daily probiotic supplement sold direct-to-consumer as the company's hero SKU for gut health, offered in the $20–$1,199 price range across purchase configurations.
• Renewal NMN + Trans-Resveratrol A premium longevity supplement combining NMN and trans-resveratrol, sold direct-to-consumer as the company's hero SKU in the longevity/anti-aging category at premium price points.
• The Reserve Insider Membership A paid annual membership tiered into Silver, Gold, and Platinum levels that unlocks tiered discounts (e.g., 10% off Silver, 15% off Gold, 20% off Platinum), early access to product launches, free shipping, and loyalty rewards for repeat purchasers of the company's supplement line.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Double Wood Supplements: Online D2C supplement retailer focused on nootropics, longevity, and wellness products with extensive third-party testing emphasis. Comparable on D2C channel, quality/transparency messaging, and small-brand agility.
• Ritual: Direct-to-consumer essential vitamin brand with transparent sourcing and a small, curated SKU set sold via subscription. Comparable on D2C-first model, premium positioning, and transparency-led brand narrative.
• Thorne: Premium, science-backed supplement D2C brand selling practitioner-grade vitamins and health products. Directly comparable as a curated, evidence-led online supplement retailer targeting health-conscious consumers willing to pay premium prices.
• Care/of: Personalized vitamin D2C brand with quiz-driven curation and subscription delivery. Comparable on D2C subscription model, evidence-led curation, and target consumer (skeptical, quality-focused supplement buyer).
• Athletic Greens (AG1): Single-product D2C supplement brand (foundational nutrition) with heavy content marketing and subscription model. Comparable on the "one definitive product" positioning and D2C subscription mechanics.
• Momentous: Premium D2C supplement brand with athlete and longevity positioning, emphasizing third-party testing and expert curation. Highly comparable on curation methodology, premium pricing, and content-driven trust building.
• Seed: Premium DTC probiotics brand with scientific research emphasis and subscription model. Comparable as a category-specific D2C supplement brand that competes for the same gut-health wallet share as Research Geeks' Pinnacle Probiotic.

Broad incumbents

• Life Extension: Long-established premium supplement retailer with science-led branding and direct-to-consumer catalog. Comparable as a science-credentialed supplement retailer but with far broader assortment and longer operating history.
• Onnit: Broad-line supplements and fitness nutrition brand with strong D2C presence, owned by Unilever. Comparable on premium supplement D2C positioning though much wider in catalog and channels than Research Geeks.

Emerging players

• Persona: Personalized supplement brand offering curated vitamin packs via subscription. Comparable on personalization/curation premise and D2C subscription delivery, though broader in scope than Research Geeks' one-pick model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/shoponmainst
• Facebookfacebook.com/shoponmainst
• LinkedInlinkedin.com/company/shoponmain-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop On Main