What Biotone does

Biotone is a French B2B distributor founded in 1995 and headquartered in Saint-Charles-de-Percy, France, operating as a subsidiary of WS Audiology A/S (WSA). The company serves exclusively as the exclusive French distributor for WSA's Rexton and Audio Service hearing aid brands, selling hearing aid hardware (RIC-Li, inoX-CIC Li, BTE, ITE models spanning technology generations G4 through G8) to professional audiologists (audioprothésistes) through a dedicated B2B platform at shop.biotone.fr. Beyond core hearing aids, Biotone operates a multi-brand ecosystem targeting the French audiology channel: Audioline for proprietary hygiene and maintenance products (Perfect Dome 3-in-1 drying/UV-C/charging device, Perfect Clean, PerfectDry Lux, cleaning sprays and wipes), Biotechline for professional audiologist equipment (audiometers, otoscopes, NoahLink wireless programming interfaces, diagnostic tools), Confortline for hearing protection (Moldex earplugs), and Doro for senior-friendly mobile phones with hearing aid compatibility. Reach Technology, distributed under Rexton, provides MFi and ASHA connectivity protocols for direct iPhone/Android smartphone streaming plus ATEX certification for hazardous environments.

The company's business model is pure B2B distribution with hardware sales as the primary revenue stream, supplemented by higher-margin proprietary accessories and professional equipment. Pricing is quote-based and not publicly disclosed. Go-to-market is exclusively through the dedicated professional platform and direct B2B relationships with French audiologists, with social media (Facebook, Twitter, LinkedIn, YouTube) serving top-of-funnel brand awareness rather than direct sales. The stated value proposition rests on the maintenance thesis: 89% of hearing aid breakdowns are attributed to lack of maintenance, positioning Audioline accessories as a pull-through category. The customer base is concentrated in a single vertical (French audiology professionals) and a single geography (France), with revenue stability dependent on continued exclusive distribution rights from parent WSA and the broader health of the French hearing aid retail channel.

Name

Biotone

Legal name

Biotone

Website

https://biotone.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Biotone is a French B2B distributor, founded in 1995 and owned by WS Audiology A/S, that exclusively distributes Rexton and Audio Service hearing aids plus proprietary hygiene, professional equipment, and hearing protection lines to French audiologists.

Ownership category

akta.pro rank

Product category

Hearing Aid Distribution

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Hearing aid distribution
• Audiology equipment
• Hearing care products
• Hearing aid accessories
• Professional audiology supplies

Headquarters

HQ city

Saint-charles-de-percy

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hearing Aids Distribution: Exclusive French distributor for Rexton and Audio Service hearing aid brands. Revenue generated from distribution of hearing devices to audiologists.
2. Hygiene and Maintenance Products: Leader in hearing aid hygiene, cleaning, and maintenance products including Perfect Dome, Perfect Clean, PerfectDry Lux, and Audioline Premium range. Sold to audiologists for their patients.
3. Professional Equipment: Professional audiologist equipment including diagnostic tools, installation materials, and accessories through Biotechline and other product lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Biotone is the exclusive French distributor of hearing aid brands Rexton and Audio Service, serving audiologists (audioprothésistes) with a complete ecosystem of hearing aids, hygiene and maintenance products (Perfect Dome, Perfect Clean, PerfectDry Lux, Audioline Premium), professional audiology equipment (Biotechline: audiometers, otoscopes, NoahLink wireless), hearing protection (Confortline/Moldex), and senior-friendly phones with hearing aid compatibility (Doro).

Product overview

Biotone is a French company founded in 1995 that serves as the exclusive French distributor for hearing aid brands Rexton and Audio Service. The company operates a platform-plus-modules architecture, distributing a portfolio of products across multiple sub-brands: Rexton and Audio Service (hearing aids), Audioline (hygiene and care products including Perfect Dome, Perfect Clean, PerfectDry Lux, and the Audioline Premium range), Biotechline (professional equipment for audiologists including audiometers, otoscopes, and NoahLink wireless programming interfaces), Confortline (MOLDEX hearing protection products), and Doro (senior phones with hearing aid compatibility). The company also develops proprietary hearing aid technology under the Reach brand, featuring MFi and ASHA wireless protocols for smartphone connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Rexton: Hearing aid brand distributed exclusively by Biotone in France
• Audio Service
• Audioline
• Biotechline
• Confortline

Products and services

• Rexton Hearing Aids
• Audio Service Hearing Aids
• Perfect Dome
• Perfect Clean
• PerfectDry Lux
• Audioline Premium Range
• Biotechline Professional Equipment
• Confortline Hearing Protection
• Doro Senior Phones

Quantifiable outcome

• 89% of hearing aid breakdowns and malfunctions are related to lack of proper maintenance

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• WS Audiology A/S (WSA)coreChannel Partner/ Reseller/ Distributor · 1 January 1995WSA is the parent company of Biotone. Biotone operates as the exclusive French distributor for WSA's hearing aid brands (Rexton and Audio Service) on the French market. WSA provides the product portfolio and technology (such as Reach technology), while Biotone handles local distribution to French audiologists.
• RextoncoreChannel Partner/ Reseller/ DistributorRexton is a hearing aid brand owned by WSA. Biotone is the exclusive French distributor for Rexton hearing aids, including the Reach technology platform featuring MFi/ASHA connectivity and ATEX certification.
• Audio ServicecoreChannel Partner/ Reseller/ DistributorAudio Service is a hearing aid brand owned by WSA. Biotone is the exclusive French distributor for Audio Service products, including various models (DUO, MOOD, P, Quix, RIXX, Stiline, SUN) in multiple technology generations (G4, G5, G6, G7, G8).
• AudiolinemajorTechnology or IntegrationAudioline is Biotone's proprietary brand for hearing aid hygiene and maintenance products. Includes Perfect Dome (drying/UV-C/charging), Perfect Clean, PerfectDry Lux, cleaning sprays, wipes, effervescent tablets, and drying capsules. Products comply with EU medical device directives.
• BiotechlinemajorTechnology or IntegrationBiotechline is Biotone's proprietary brand for professional audiologist equipment including audiometers (MA 25), sound level meters (SL 200), LED equipment (SMARTLED 5500), otoscopes, binocular loupes, and NoahLink wireless programming devices.
• DorominorChannel Partner/ Reseller/ DistributorDoro provides phones designed for seniors and people with hearing difficulties. Biotone distributes Doro products in France, offering technical documentation downloads for models like Doro Secure 347, PhoneEasy series, Magna 4000, and Hearingbuds.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Demant (Oticon): Danish parent of Oticon, Bernafon, Sonic, and Audika, and a direct WSA competitor; operates its own French distribution for competing hearing aid brands, making it a broad-incumbent competitor for Biotone's exclusive brand-distribution model.
• Sonova: Swiss parent of Phonak, Unitron, and Sennheiser Hearing; competes with WSA/Biotone via its own French distribution of Phonak hearing aids and adjacent accessories, with broader R&D and product breadth.
• Widex (sister WSA brand): WSA hearing-aid brand with French operations (referenced in Biotone's own cookie policy pointing to signia.net, illustrating shared WSA infrastructure); relevant benchmark for premium hearing-aid positioning within the same parent group.
• GN Hearing: Danish parent of ReSound, Beltone, and Jabra Enhance, with French distribution for ReSound hearing aids; directly comparable as a WSA head-to-head competitor with proprietary wireless/audio technology and audiologist-channel distribution.
• Starkey Hearing Technologies: US-based hearing aid manufacturer (and vertically integrated hearing-care provider) distributing its own products in France; competes for audiologist share against WSA's brands carried by Biotone.
• Signia (sister WSA brand): Premium hearing aid brand within WSA; relevant peer given shared parent with Biotone and overlap in target customers (French audiologists), though Signia uses separate French distribution and a more premium positioning.

Direct peers

• Audika: France-based hearing aid retail network (now owned by Demant); competes for the same French audiologist customers and end-consumers as Biotone, with overlapping distribution, fitting, and maintenance offerings.
• Amplifon: Italian-headquartered global hearing care retailer/distributor operating a large French network of audiologist outlets; directly comparable to Biotone as a hearing-aid distribution channel with overlapping customer (French audiologists) and product (multi-brand hearing aids + accessories) base.
• AuditionSanté: French cooperative-style hearing-aid retail and distribution network targeting French audiologists and end-consumers; directly comparable as a domestic hearing-care channel competitor with multi-brand product breadth.

Emerging players

• Ideal Audition: French independent hearing-aid retailer/distributor; overlaps with Biotone on French audiologist supply and end-consumer fitting, but operates at smaller scale and with a more localized footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BiotoneFrance
• YouTubeyoutube.com/channel/UCJld5H4Cc0JgHbaUkkJa9DQ
• Facebookfacebook.com/biotone.france
• LinkedInlinkedin.com/company/89877282/admin/dashboard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biotone