What Mediability LLP does

Mediability LLP is a UK-based, privately-held media planning and buying agency founded in 1985 by Alan Grundy and headquartered in Bramhall, Stockport, with its registered office in Bolton. The firm specialises in response advertising and, more narrowly, in short-term media buying — a labour-intensive procurement strategy in which the team monitors daily supply and demand shifts across press, TV, radio, cinema, outdoor, and digital channels to acquire inventory at the bottom of the market. Its service portfolio centres on Planning and Media Buying, extended by channel-specific modules (Press, TV including DRTV, Radio, Cinema, Out of Home, Digital covering SEO, PPC, social and display, Door-to-Door Distribution, Inserts) and supporting services (Data Buying via DMA-compliant list providers, Administration and Documentation, Creative brokerage, and bespoke Analytics / Results Analysis).

The firm's technology stack is built around bespoke in-house software for reporting, budgeting, scheduling, and results analysis, maintained by a long-tenured IT partner (Simon Roche, 25+ years). There is no proprietary platform, AI/ML infrastructure, or third-party SaaS integrations described in the available data. Targeting relies on industry-standard tools including ACORN geo-demographic profiling and TGI data. The agency is small — between 1 and 10 employees — and operates without disclosed funding, external investors, or parent-company ownership.

Mediability generates revenue through standard media agency commission and fee mechanics on client media spend, which ranges from a few thousand pounds per year for smaller clients to several million pounds per year for larger ones. GTM is sales-led and relationship-driven, with most clients retained for 10-20 years across sectors including fashion, property, tourism, retail, charities, financial services, and home furnishings. No named customer logos, pricing tiers, or pipeline data are publicly available.

Name

Mediability LLP

Legal name

Mediability LLP

Website

https://mediability.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediability LLP is a UK-based independent media planning and buying agency founded in 1985, specialising in short-term media buying for response advertising across press, TV, radio, cinema, outdoor, and digital channels, and serving clients in fashion, retail, charities, financial services, and other sectors.

Ownership category

akta.pro rank

Product category

Media Buying Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Media planning services
• Media buying agency
• Response advertising
• Short-term media buying
• Campaign management

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Planning and Buying Commissions & Fees: Mediability acts as a media planning and buying agency, purchasing media space from publishers and media owners (press, TV, radio, cinema, outdoor, digital) and reselling/placing it for clients. Revenue is generated through commissions negotiated with media owners and service fees charged to advertisers for planning, buying, and administering media campaigns across multiple channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mediability LLP is a media planning and buying agency that purchases media space from publishers and media owners (press, TV, radio, cinema, outdoor, digital) and resells/places it for clients, with a specialism in short-term media buying for response advertising. The agency plans and buys campaigns, administers order confirmations and documentation, and analyses response data to deliver measurable ROI. It serves UK advertisers across fashion, property, tourism, retail, charities, financial services, and home furnishings sectors.

Product overview

Mediability LLP operates as a media planning and buying agency offering a unified service portfolio built around short-term media buying as its core differentiator. The core offering consists of Planning and Media Buying services, supported by a comprehensive suite of channel-specific add-on modules covering Press, TV (including DRTV), Radio, Cinema, Digital (SEO, PPC, social media, display advertising), Out of Home, and Door to Door Distribution. Additional supporting services include Data Buying from Royal Mail and other compliant list providers, Inserts management, Analytics and Results Analysis using bespoke response programmes, Administration and Documentation services, and a Creative brokerage. The integrated approach combines strategic planning, competitive short-term rate negotiation, precise targeting (using tools such as ACORN geo-demographic profiling and TGI data), and detailed campaign performance measurement to deliver profitable ROI for clients across sectors including fashion, property, tourism, retail, charities, financial services, and home furnishings.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning Strategic communication campaign planning service that starts with client brief analysis, includes situation analysis, target audience definition, communication strategy development, and media channel selection across press, online, TV, and other channels. For advertisers seeking integrated media planning.
• Media Buying Short-term media buying specialist service that monitors daily changes in media space supply and demand to purchase at competitive rates. Operates a weekly round-up of magazine and newspaper last-minute availabilities for clients across press, TV, radio, cinema, outdoor, and digital channels.
• Data Buying Data acquisition service that analyzes target audiences and procures data lists for direct mail, email, or telephone engagement. Operates on a test and refine basis using DMA-compliant list providers such as Royal Mail.
• Press Media Planning and Buying Press media planning and buying service covering magazines, national newspapers, and local press. Specializes in short-term buying approach with weekly round-up of last-minute availabilities.
• TV Media Planning and Buying TV campaign planning and buying service covering both direct response TV (DRTV) and brand-focused TV campaigns, with full campaign management and post-campaign analysis.
• Radio Media Planning and Buying Radio advertising service leveraging radio's one-to-one listener relationship and low ad avoidance characteristics, operating as both standalone and multi-media campaign component.
• Cinema Media Planning and Buying Cinema advertising campaign planning and buying service operating at national and local levels using demographic, geographic, and film-specific targeting strategies.
• Out of Home Media Planning and Buying Out-of-home advertising planning and buying service covering 48 and 96 sheet sizes, 4 and 6 sheet formats, and transport formats on bus, tram, underground, and train station. Includes short-term opportunity purchasing for reduced media costs.
• Digital Media Planning and Buying Full online campaign services including Search Engine Optimisation (SEO), pay-per-click (PPC) marketing, website development, web design, social media marketing (Facebook, Twitter, YouTube), and internet display advertising with behavioural, demographic, contextual, geographic targeting and re-targeting.
• Door to Door Distribution Door to door distribution campaign planning and buying service using Newshare, Royal Mail, and team distribution methods. Includes geo-demographic profiling using ACORN and postcode sector analysis for targeted delivery.
• Inserts Media Planning and Buying Insert advertising planning and buying service covering loose or bound-in, single sheet or multi-page inserts across full national, AB, macro-regional and micro-regional distribution methods.
• Analytics - Results Analysis Campaign performance analysis service using bespoke response programmes to convert response data into actionable information on CPR, AOV, response values, conversion, and copy performance metrics.
• Administration and Documentation Administrative support service covering order confirmations to media owners, invoices and billings paperwork, voucher copy verification, and timely documentation essential for short-term media buying operations.
• Creative Brokerage Creative services brokerage connecting clients with appropriate creative agencies for advertisement design, copywriting, and ad production services based on agency expertise areas such as DM, branding, and B2B.

Quantifiable outcome

• Weekly last-minute availability round-ups of magazine and newspaper space enabling bottom-of-market purchases
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The7stars: The UK's largest independent media agency, also founded in the 2000s wave of UK media independents. Competes directly with Mediability for UK advertiser media planning and buying mandates, particularly in the mid-market segment Mediability targets.
• Total Media: UK independent media agency offering full media planning and buying services across traditional and digital channels. Directly comparable on service scope and UK indie positioning.
• Goodstuff Communications: Independent UK media agency offering planning and buying across press, TV, digital, radio and OOH. Directly comparable as another UK indie challenging network holding companies, sharing Mediability's mid-market advertiser focus.

Broad incumbents

• Wavemaker: GroupM/WPP global media agency. Operates in the same UK media planning and buying space as Mediability but with extensive data, programmatic, and analytics infrastructure that the boutique lacks.
• PHD Media: Global media agency network under Omnicom. Competes for the same UK advertiser media buying mandates but with a much broader portfolio and scale advantages over Mediability's boutique offering.
• Mindshare: WPP/GroupM global media agency with significant UK presence. Comparable on UK media planning and buying mandates but operates at scale and with broader geographic reach.
• Zenith: Publicis-owned global media agency network with strong UK presence. Comparable on full-service media planning and buying across all channels, but at significantly greater scale and with more sophisticated data capabilities than Mediability.
• MediaCom: GroupM global media agency with significant UK operations. Competes for the same mid-market UK advertisers but operates at greater scale and with broader geographic reach than Mediability.

Others

• Starcom:
• Havas Media:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediability-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediability LLP