Perry Publishing & Broadcasting Company

What Perry Publishing & Broadcasting Company does

Perry Publishing & Broadcasting Company (PPBC) is a privately held, minority-owned media company founded in 1979 by Russell M. Perry and headquartered in Oklahoma City. The company operates 10 radio stations across Oklahoma (KVSP, KRMP, KJMM, KGTO, KINB), Arkansas (KQIS), and Georgia (WFXA, WAEG, WTHB, WAKB), spanning Urban, Urban AC, Sports, Smooth Jazz, and Gospel formats. It also publishes The Black Chronicle, Oklahoma's largest paid weekly African American newspaper with statewide circulation of 35,000 readers across Oklahoma City, Tulsa, and Lawton. Broadcast infrastructure includes FM and AM signals with up to Full C power (100,000 watts) and a 2,000 ft tower in Caddo County, Oklahoma, supplemented by online streaming through the Lightningstream platform and station websites.

PPBC claims to be the largest independent minority-owned and operated radio broadcasting company in the United States. The company holds FCC broadcast licenses, has secured syndication rights to the Rickey Smiley Morning Show and Tom Joyner Morning Show, and operates as the only Urban formatted station in several markets (Oklahoma City since 2004, Tulsa since 1994, Northwest Arkansas). Revenue is generated almost exclusively through advertising, sold via a B2B sales-led model targeting local and regional businesses seeking reach into African American consumer segments aged 18-64. Advertising pricing is not publicly disclosed; potential advertisers are directed to contact the company directly for bundled radio, print, and digital marketing solutions. The business is structured around founder-controlled Perry Media Group, LLC for certain radio holdings, with no institutional investor or public-market backing disclosed.

Name

Perry Publishing & Broadcasting Company

Legal name

Perry Publishing & Broadcasting Company

Website

https://perrybroadcasting.net

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Perry Publishing & Broadcasting Company is a minority-owned, Oklahoma City-based media company operating 10 radio stations across Oklahoma, Arkansas, and Georgia, plus The Black Chronicle newspaper, selling bundled advertising to local and regional businesses targeting African American audiences.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Newspaper Publishers (513110), Radio and Television Broadcasting Stations (5161)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Radio Broadcasting Stations (4832)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Urban radio broadcasting
• African American newspaper
• Broadcast advertising sales
• Radio station portfolio
• Multicultural media publishing

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Advertising revenue generated from multiple urban-formatted radio stations targeting African American audiences across Oklahoma, Arkansas, and Georgia markets. Stations include KVSP-FM 103.5 (Urban), KRMP 92.1 & 1140 (Urban AC), KJMM-FM 105.3 (Urban), KGTO 1050 (Urban AC), KQIS 105.3 (Urban), WFXA 103 (Urban), WAEG 92.3 (Smooth Jazz), WTHB 95.9 (Gospel), and WAKB 100.9 (Urban AC).
2. Newspaper Advertising: Advertising revenue from The Black Chronicle newspaper, Oklahoma's largest African American newspaper with statewide circulation of 35,000 weekly readers covering Oklahoma City, Tulsa, and Lawton markets.
3. Digital Advertising: Online and digital advertising across the company's digital properties including station websites and online presence, complementing traditional radio and print offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Perry Publishing & Broadcasting Company owns and operates a portfolio of 10 FM/AM radio stations across Oklahoma, Arkansas, and Georgia along with The Black Chronicle, Oklahoma's largest paid weekly African American newspaper (35,000 weekly circulation). The company monetizes these properties by selling bundled radio, print, and digital advertising packages to local and regional businesses seeking to reach African American consumer demographics.

Product overview

Perry Publishing & Broadcasting Company operates a diversified media portfolio consisting of eleven radio stations across Oklahoma, Arkansas, and Georgia markets, plus one statewide newspaper publication. The radio stations span multiple formats including Urban (KVSP, KJMM, WFXA, KQIS), Urban AC (KRMP, KGTO, WAKB), Sports (KINB), Smooth Jazz (WAEG), and Gospel (WTHB), targeting demographics from 18-34 diverse audiences to African-American Baby Boomers and Generation X. The Black Chronicle Newspaper is the company's flagship print publication, recognized as the largest paid weekly newspaper in Oklahoma with 35,000 weekly statewide circulation. The company positions itself as the largest independent minority owned and operated radio broadcasting company in the United States.

Differentiator

Problem solved

Functional benefit

Brands

• POWER 103.5 FM: Oklahoma City's only Urban formatted radio station featuring Rickey Smiley Morning Show and Hip Hop & R&B music targeting 18-34 demographic.
• Heart and Soul 92.1 & 1140
• K-Jamz FM 105.3
• The Touch 1050
• Foxie 103 Jamz
• Smooth Jazz
• The Black Chronicle

Products and services

• KVSP - POWER 103.5 FM Urban formatted FM radio station serving Oklahoma City, featuring the Rickey Smiley Morning Show and Hip Hop & R&B music, targeting an emerging and powerful diverse 18-34 consumer market.
• KRMP - Heart and Soul 92.1 FM & 1140 AM Urban AC formatted radio station in Oklahoma City featuring the Tom Joyner Morning Show, targeting the metro's African-American Baby Boomer and Generation X audience (25-64) with a strong female influence.
• KJMM - K-Jamz FM 105.3 Urban formatted FM radio station serving Tulsa, featuring the Rickey Smiley Morning Show and Hip Hop & R&B music, targeting an emerging and powerful diverse 18-34 consumer market.
• KGTO - The Touch 1050 AM Urban AC formatted AM radio station in Tulsa featuring the Tom Joyner Morning Show, serving a diverse African-American listening audience including Baby Boomer and Generation X (25-64) demographics.
• KINB - CBS Sports Radio 105.3 FM Sports radio station locally owned by Perry Media Group, LLC, providing premium radio, online, and mobile content including live and on-demand video, in-depth analysis, breaking news, scores and statistics across local, state, and national high school, college, and pro sports.
• WFXA - Foxie 103 Jamz Urban formatted FM radio station in Augusta, Georgia, featuring the Rickey Smiley Morning Show and Hip Hop & R&B music targeting an emerging and powerful diverse 18-34 consumer market.
• WAEG - Smooth Jazz 92.3 FM Smooth Jazz formatted FM radio station in Augusta, Georgia — the only jazz station in the Augusta market — featuring traditional and contemporary jazz from artists such as Brian Culbertson, Dave Koz, Kenny G, and Paul Hardcastle.
• WTHB - Praise 96.9 FM Gospel formatted FM radio station in Augusta, Georgia, offering a full array of Gospel music from traditional and golden classic to inspirational content.
• WAKB - Magic 100.9 FM Urban AC formatted FM radio station in Augusta, Georgia, featuring Augusta's own special blend of Old School / New School music including Classic Hits, Blues, and contemporary R&B.
• The Black Chronicle Newspaper The largest paid weekly newspaper in the state of Oklahoma servicing Oklahoma City, Tulsa, and Lawton with a statewide circulation of 35,000 weekly readers, serving the African American community.
• KQIS - KISS 105.3 FM/AM Urban formatted FM/AM radio station serving Northwest Arkansas, featuring the Rickey Smiley Morning Show and Hip Hop & R&B music targeting an emerging and powerful diverse 18-34 consumer market; the only Urban-formatted station in Northwest Arkansas.

Quantifiable outcome

• 35,000 weekly newspaper circulation statewide in Oklahoma
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Rickey Smiley Morning ShowcoreOthersSyndicated radio programming partnership providing popular urban morning show content to KVSP-FM (Power 103.5), KJMM-FM (K-Jamz), WFXA (Foxie 103 Jamz), and KQIS stations. The show is a major draw for urban music listeners aged 18-34.
• Tom Joyner Morning ShowcoreOthersSyndicated radio programming partnership providing popular urban contemporary morning show to KRMP (Heart and Soul 92.1 & 1140) and KGTO (The Touch 1050). The show targets African-American Baby Boomer and Generation X audiences aged 25-64.
• CBS Sports RadiominorOthersKINB-FM operates as OKC's CBS Sports Radio 105.3, providing locally owned premium sports radio content including live video, analysis, breaking news, and scores across high school, college, and pro sports.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Emmis Communications: Emmis Communications historically operated urban-formatted radio stations (e.g., Hot 97 in NYC, Power 106 in LA) alongside other formats, with a similar mid-sized market broadcast portfolio approach. Comparable as a multi-format radio group with niche urban holdings.
• Salem Communications: Salem Communications operates niche-format radio stations (including gospel, urban inspirational, and Hispanic formats) plus digital and print properties targeting faith-based and diverse audiences. Comparable to Perry's niche urban/gospel radio and community newspaper orientation.
• Beasley Broadcast Group: Beasley Broadcast Group is a publicly traded radio broadcasting company operating clusters in mid-sized U.S. markets, comparable in scale and operational profile to Perry's multi-station regional radio portfolio.
• Urban One: Urban One (formerly Radio One) is the largest African American-owned radio broadcasting company in the U.S., operating TV One and Reach Media alongside urban-formatted radio stations. It is the closest direct comparable to Perry's African American-focused, urban-formatted radio and print media model.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio operator with over 850 stations and a national digital platform. Comparable as a major radio broadcasting incumbent competing for the same advertiser dollars in overlapping regional markets.
• Townsquare Media: Townsquare Media operates radio stations and digital properties focused on small and mid-sized U.S. markets, often in geographies that overlap with Perry's Oklahoma and Arkansas footprint. Comparable in scale and regional market focus.
• Audacy: Audacy (formerly CBS Radio/Entercom) operates a major nationwide portfolio of radio stations plus digital audio platforms. Comparable as a broad incumbent radio group with overlapping formats and audience reach.
• Cox Media Group: Cox Media Group operates radio and television stations in multiple U.S. markets and competes for advertiser dollars in some of the same regional markets as Perry. Comparable as a broad-based broadcast incumbent.
• Cumulus Media: Cumulus Media is one of the largest U.S. radio broadcasters with hundreds of stations across diverse formats. Comparable as a major incumbent radio group whose stations may compete with Perry's properties in regional markets.

Others

• Gannett: Gannett is the largest U.S. newspaper publisher (USA Today and hundreds of local titles). Comparable on the print side as a major newspaper publisher, though not minority-focused, and serves as a reference point for the structural economics of community newspaper publishing.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry Publishing & Broadcasting Company