SV Wehen Wiesbaden
SV Wehen Wiesbaden is a German football club founded in 1926, competing in the 3. Liga at the BRITA Arena in Wiesbaden. It operates professional, youth, women's, eSports, and inclusion teams, monetizing ticketing, sponsorship, merchandise, hospitality, and academy programs.
- Company typePrivate
- Founded1926
- HeadquartersWiesbaden, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What SV Wehen Wiesbaden does
SV Wehen Wiesbaden (SVWW) is a German professional football club founded in 1926, headquartered in Wiesbaden, Hesse, and competing in the 3. Liga, the third tier of the German football pyramid. The club operates the professional men's team at the BRITA Arena (approximately 13,000 capacity), supplemented by a women's team, an eSports squad, the Equipe Special (an inclusion team featuring players with disabilities and refugees), and a Nachwuchsleistungszentrum (NLZ) youth academy running development pathways from U11 to U19. The club is structured as a dual entity: the registered association SVWT e.V. holds the traditional member and amateur operations, while professional football is conducted through SV Wehen 1926 Wiesbaden GmbH, governed by managing directors Tobias Keller, Paul Specht, and Uwe Stöver.
The club monetizes a diversified revenue base across five primary streams: matchday ticketing (single match, season tickets/Dauerkarten, VIP/business seats, group tickets) sold via CTS EVENTIM-powered online and stadium channels; merchandise sales (jerseys and fan articles) through its online shop; sponsorship and naming rights anchored by BRITA (arena naming and main jersey sponsor), alongside ESWE Versorgung, Lauer, errea (kit supplier), and newer additions such as BLOCK Bauzäune; hospitality services including business seats, boxes, and club lounge; and youth academy programs such as the football school with holiday camps at multiple regional sites. The stadium itself is operated by a separate legal entity, Stadion Berliner Straße GmbH & Co. KG, which is not a subsidiary of SVWW.
SVWW engages its fan and partner base through a multi-channel approach including the official website (svww.de), Instagram, Facebook, YouTube ("Studio 26"), TikTok, LinkedIn, Threads, and an email newsletter. The club has 51–100 employees, is not publicly listed, is not backed by external private equity or venture capital, and operates exclusively within Germany. Technology infrastructure is standard web/e-commerce tooling (Google Analytics, Adform retargeting, Queue-it load management, CTS EVENTIM ticketing) with no proprietary AI/ML or platform architecture.
SV Wehen Wiesbaden firmographics
Firmographics- Name
- SV Wehen Wiesbaden
- Legal name
- SV Wehen 1926 Wiesbaden GmbH
- Website
- https://svww.de
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SV Wehen Wiesbaden is a German football club founded in 1926, competing in the 3. Liga at the BRITA Arena in Wiesbaden. It operates professional, youth, women's, eSports, and inclusion teams, monetizing ticketing, sponsorship, merchandise, hospitality, and academy programs.
- Ownership category
- akta.pro rank
SV Wehen Wiesbaden industry classification
Industry- Product category
- Professional Football Club (Sports & Entertainment)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where SV Wehen Wiesbaden is headquartered
LocationHeadquarters
- HQ city
- Wiesbaden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SV Wehen Wiesbaden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from single match tickets, season tickets (Dauerkarten), VIP/business seats, and group tickets for home matches at BRITA Arena
- Merchandise Sales: Sale of club merchandise including jerseys, fan articles through online shop
- Sponsorship: Partnerships with sponsors including main sponsor BRITA, ESWE, LAUER, errea, and team partners for branding visibility at stadium and team
- Hospitality: VIP hospitality services including business seats, logen (boxes), club lounge, and corporate event hosting at BRITA Arena
- Youth Academy Programs: Revenue from football schools and camps for children, including summer camps, Easter camps, and stadium camps
Distribution channels4 records
Marketing channels7 records
SV Wehen Wiesbaden product offering
Product offeringCore offering
SV Wehen Wiesbaden is a professional German football club that fields a men's team in the 3. Liga at the BRITA Arena in Wiesbaden. Beyond the professional squad, the club operates a youth development academy (Nachwuchsleistungszentrum), women's football, an Equipe Special legends/inclusive team, an esports division, ticketing, hospitality services, a merchandise shop, and supporter programs (26er Club, Kids Club).
Product overview
SV Wehen Wiesbaden (SVWW) is a German football club offering a multi-faceted portfolio centered around its professional football team competing in the 3. Liga. The club operates as a unified organization ('Das W vereint') comprising the professional team, a comprehensive youth development academy (Nachwuchsleistungszentrum), women's football, the Equipe Special traditional team, and esports division. The club's stadium operations include ticketing, hospitality services, and merchandise sales through its BRITA Arena venue. Supporting programs include the 26er Club supporter program, Kids Club for junior fans, and a Football School offering holiday camps and training across multiple regional locations. The professional team serves as the core product, with youth development and community programs as integral supplementary offerings.
Differentiator
Problem solved
Functional benefit
Brands
- 26er Club: Supporter club with 26 membership structure
- Studio 26
- Equipe Special
- Das W vereint
- SVWW-Netzwerk
Products and services
- Professional Football (3. Liga) The professional men's football team of SVWW competing in Germany's 3. Liga at the BRITA Arena in Wiesbaden; provides professional match entertainment for regional fans, sponsors, and broadcast audiences.
- BRITA Arena Stadium Operations
Companies that use SV Wehen Wiesbaden
Customer profileSegments3 records
Ideal customer profiles3 records
SV Wehen Wiesbaden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
SV Wehen Wiesbaden partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- BLOCK BauzäuneminorNew team partner as of July 2025, providing construction site barriers and related services.
- BRITAcoreMain sponsor of SVWW with naming rights to BRITA Arena. BRITA provides water filtration products and is the primary branding partner for the club, appearing on jerseys and stadium naming.
- ESWE VersorgungcoreRegional utility company as sponsor providing visibility through stadium branding and team sponsorship.
- LauercoreSponsor appearing on stadium branding and team materials.
- erreacoreOfficial kit supplier for SVWW team apparel and merchandise.
- Partner Vereine (SV Niederseelbach, SV Erbenheim, FC Waldems, VfR Wiesbaden)minorNetwork of local football clubs collaborating with SVWW football school for youth camps and talent development.
- Zwerg Nase Zentrum WiesbadenminorSocial partner providing care for children with disabilities; Equipe Special donates to this organization.
- Bärenherz StiftungminorFoundation supporting children's welfare; partner through social responsibility programs.
- Kinderhaus Nesthäkchen HünstettenminorResidential facility for children and youth receiving support; Equipe Special supports through donations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SV Wehen Wiesbaden competitors and assessment
Company assessmentDirect peers
- 1. FC Saarbrücken: 1. FC Saarbrücken competes in the German 3. Liga with a comparable regional focus, mid-sized stadium, and diversified revenue across tickets, sponsors, and hospitality — a structurally similar lower-tier professional club.
- Alemannia Aachen: Alemannia Aachen is a regional German football club with traditional roots, membership governance, and a similar mix of community-focused activities and professional matchday operations.
- VfL Osnabrück: VfL Osnabrück is a 3. Liga club with similar membership-based governance, regional fan identity, and reliance on matchday and sponsorship revenue — making it a closely comparable mid-sized German professional football club.
- Hansa Rostock: FC Hansa Rostock is a historic German football club in the 3. Liga with comparable regional prominence, traditional supporter culture, and a similar revenue mix of tickets, sponsors, and merchandise.
- SC Preußen Münster: SC Preußen Münster is a German football club with traditional roots, competing in the 3. Liga region — directly comparable in tier, fan-driven business model, and reliance on community engagement for revenue.
- SG Dynamo Dresden: SG Dynamo Dresden operates in the 3. Liga with a large traditional fan base and significant regional brand — a peer in tier, community-driven business model, and reliance on stadium matchday economics.
- Rot-Weiss Essen: Rot-Weiss Essen competes in the 3. Liga as a traditional member-owned club in a mid-sized German city, with a comparable mix of matchday, sponsorship, and community-driven revenue streams.
- SV Sandhausen: SV Sandhausen is a German professional football club that has operated in the 3. Liga/2. Bundesliga with a comparable small-city, regional identity and a similar dependency on local sponsors and matchday revenue.
- TSV 1860 München: TSV 1860 München is a German professional football club competing in the 3. Liga with a large historical fan base and member-owned heritage structure — directly comparable to SVWW in league tier, business model, and reliance on ticket/sponsorship/merchandise revenue.
- SC Verl: SC Verl is a small-town German football club with a professional 3. Liga operation, comparable to SVWW in scale, governance structure, and revenue mix centered on regional sponsors and matchday.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
SV Wehen Wiesbaden social profiles
Digital presenceSV Wehen Wiesbaden financial estimates
Financial estimateRevenue estimate
Valuation estimate
SV Wehen Wiesbaden leadership team
Management profileNumber of profiles
Profiles5 records
SV Wehen Wiesbaden subsidiaries and ownership
Company hierarchySubsidiaries2 records
SV Wehen Wiesbaden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SV Wehen Wiesbaden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SV Wehen Wiesbaden
What does SV Wehen Wiesbaden do?
SV Wehen Wiesbaden is a professional German football club that fields a men's team in the 3. Liga at the BRITA Arena in Wiesbaden. Beyond the professional squad, the club operates a youth development academy (Nachwuchsleistungszentrum), women's football, an Equipe Special legends/inclusive team, an esports division, ticketing, hospitality services, a merchandise shop, and supporter programs (26er Club, Kids Club).
Is SV Wehen Wiesbaden a public or private company?
SV Wehen Wiesbaden is a private company. It is classified as management employee owned and is currently operating.
When was SV Wehen Wiesbaden founded?
SV Wehen Wiesbaden was founded in 1926. It employs 51 to 100 people.
Where is SV Wehen Wiesbaden based?
SV Wehen Wiesbaden is headquartered in Wiesbaden, Germany, in the Europe region.
How does SV Wehen Wiesbaden make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship, hospitality and youth Academy Programs.
Who are SV Wehen Wiesbaden's main competitors?
Direct peers on record are 1. FC Saarbrücken, Alemannia Aachen, VfL Osnabrück, Hansa Rostock, SC Preußen Münster, SG Dynamo Dresden, Rot-Weiss Essen, SV Sandhausen, TSV 1860 München and SC Verl.
Does SV Wehen Wiesbaden have an API?
No public API is recorded for SV Wehen Wiesbaden.
What industry is SV Wehen Wiesbaden in?
SV Wehen Wiesbaden's product category is Professional Football Club (Sports & Entertainment). Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.