SV Sandhausen

What SV Sandhausen does

SV Sandhausen 1916 e.V. is a German football club registered as an eingetragener Verein (non-profit membership association) in Sandhausen, Baden-Württemberg, founded in 1916 and operating continuously for over a century. The club competes in the Regionalliga Südwest, the fourth tier of the German football league system, and plays home matches at the GP Stadion am Hardtwald. Its core products and services are organised around three operational pillars: (1) competitive football, including a first team and a Nachwuchsleistungszentrum (Hardtwald-Campus) that fields youth teams from U10 through U19; (2) matchday and merchandise commerce, sold through the Ticket Shop (tickets.svs1916.de), the Fan Shop (fanshop.svs1916.de) and a physical fan shop at Jahnstraße 1, with QR-code-based digital ticketing and a multi-channel retail experience; and (3) fan engagement and content, delivered via the SVS-App (iOS and Android), Hardtwald-TV video, Hardtwald-Hörfunk audio, the "Echt Anders" podcast, an email newsletter, and an active presence across seven social platforms including Instagram, Facebook, TikTok, YouTube, SoundCloud, and Spotify.

The business model is a diversified sports-association revenue stack comprising: ticket sales (day tickets €16–€20; season tickets €120–€330 by block), merchandise and fan shop sales, recurring annual membership fees, sponsorship (main sponsors INWO-Bau, Sparkasse Heidelberg, Skadec; jersey sponsor KMBS effective 2026/27; kit supplier Macron), and corporate hospitality. The club does not disclose financial figures, consistent with its non-profit legal form. Recent operational moves include the appointment of Marijan Kovacevic as Head of Sports for the youth academy, the signing of two senior players for the 2026/27 season, a kit sponsorship change, and an ongoing programme to achieve WCAG 2.1 Level AA / BFSG accessibility compliance across its digital properties. The club operates without outside investors or a parent entity, with governance vested in a three-person Vorstand (Jürgen Machmeier as Vorstandsvorsitzender, Jürgen Rohm, Dominik Machmeier).

Name

SV Sandhausen

Legal name

SV Sandhausen 1916 e.V.

Website

https://svs1916.de

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

SV Sandhausen 1916 e.V. is a German non-profit football club founded in 1916, competing in the Regionalliga Südwest (4th tier) and serving local fans in the Rhine-Neckar region through matchday ticketing, merchandise, youth academy programmes, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Sports ticketing services
• Club merchandise sales
• Youth football academy
• Fan membership programs

Headquarters

HQ city

Sandhausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-match day tickets and season/return-leg season tickets (Dauerkarten) for home games at GP Stadion am Hardtwald. Also includes away match tickets. Tickets sold online, at fan shop, and box office. Ticket prices vary by category (A1, A2, A3, A4, B1, B2, C1, C2, C3, C4, C5, D1, D2, D3) with different pricing for adults, students, disabled persons (50%+), seniors, unemployed, and children. Children under 18 receive discounted rates.
2. Merchandise and Fan Shop: Online fan shop (fanshop.svs1916.de) and physical fan shop selling club merchandise including jerseys, apparel, and accessories. Revenue from merchandise sales under General Fan Shop Terms and Conditions (AFGB).
3. Membership Fees: Annual membership fees from club members (SV Sandhausen 1916 e.V.) with various membership benefits including priority ticket access and reduced pricing.
4. Sponsorship: Main sponsors and kit sponsors displayed on team jerseys and throughout stadium. Partners include INWO-Bau (construction), Sparkasse Heidelberg (bank), KMBS (demolition services), Macron (sportswear), Dabelstein (presumably services). Hospitality packages and naming rights opportunities available.
5. Hospitality: Hospitality services including VIP seating, business seats, and hospitality packages for matches. Revenue from hospitality clients including companies and individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

SV Sandhausen 1916 e.V. is a German football club that operates a professional men's football team in the Regionalliga Südwest, a structured youth academy (Nachwuchsleistungszentrum/Hardtwald-Campus) for ages U10–U19, and a fan-facing commercial ecosystem. The club sells match tickets, season passes, branded merchandise, club memberships, and corporate hospitality packages, supported by an integrated digital platform (SVS-App, online ticketing, online fan shop, Hardtwald-TV, Hardtwald-Hörfunk, podcast, and newsletter).

Product overview

SV Sandhausen 1916 e.V. is a German football club offering a digital ecosystem centered on its official website (svs1916.de), mobile application (SVS-App), and integrated commerce platforms. The core digital products include the SVS-App providing push notifications, live tickers, goal alerts, and audio commentary; Hardtwald-TV for video content; Hardtwald-Hörfunk for audio streaming; the Echt Anders Podcast; and the SVS-Newsletter for email communications. Commerce is handled through the Ticket Shop (tickets.svs1916.de) and Fan Shop (fanshop.svs1916.de). The club also operates youth development (Nachwuchsleistungszentrum/Hardtwald-Campus) and fan engagement programs including the Kids-Club, membership, and Hardtwald-Helden recognition. The portfolio is unified under the club brand with digital services designed to serve supporters at home and on match days.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• INWO-BaucoreOthersConstruction company INWO-Bau is one of the main sponsors of SV Sandhausen, with their logo displayed as a main sponsor on the website footer and promotional materials. INWO-Bau is listed as a Hauptsponsor (main sponsor) alongside Sparkasse Heidelberg.
• Sparkasse HeidelbergcoreOthersSparkasse Heidelberg (regional savings bank) serves as a main sponsor of SV Sandhausen with prominent logo placement. Listed in the main sponsor section alongside INWO-Bau.
• MacroncoreTechnology or IntegrationMacron is the official kit supplier and secondary sponsor (Nebensponsoren) of SV Sandhausen. The sportswear brand provides team kits, training apparel, and official merchandise products. Macron logo appears on the website footer under secondary sponsors.
• KMBS Kampfmittelbeseitigung & Service GmbHcoreOthersKMBS is the official trikot sponsor (Trikotsponsor) of SV Sandhausen starting from the 2026/27 season. The logo of KMBS Kampfmittelbeseitigung & Service GmbH appears on the front of the team jersey. Announced July 2026.
• SkadecminorOthersSkadec is listed as a main sponsor in the footer of the website, appearing alongside INWO-Bau and Sparkasse Heidelberg as Hauptsponsoren.
• DabelsteinminorOthersDabelstein is listed as a partner in the footer of the website, appearing alongside other sponsors in the partner family section.
• Regionalliga SüdwestcoreOthersThe Regionalliga Südwest is the football league in which SV Sandhausen competes. The league handles scheduling, officiating, and competition management. Club participates in league matches and cup competitions (DFB-Pokal) organized by DFB.
• Deutscher Fußball-Bund (DFB)coreOthersThe DFB (German Football Association) is the national governing body overseeing German football competitions including 3. Liga and DFB-Pokal. DFB sets rules, provides referees, and manages national competition structures.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SG Sonnenhof Großaspach: Direct competitor in the Regionalliga Südwest, operating with a similar small-town e.V. structure, modest commercial base, and youth-development emphasis — providing a near-perfect same-tier benchmark.
• VfL Osnabrück: Lower-division German professional club with comparable fan-base dynamics, ticketing/merchandise infrastructure, and regional sponsorship dependence — useful as a comparable for promotional upside and digital monetization paths.
• SV Waldhof Mannheim: Direct regional peer — plays in the same 3. Liga/Regionalliga tier, located in the Rhine-Neckar metropolitan area, competing for the same local fans, sponsors, and media coverage. Operates a similar member-based e.V. structure with comparable ticketing and merchandise models.
• KSV Hessen Kassel: Traditional German football club operating in lower professional divisions with a member-based e.V. structure, comparable mid-sized supporter base, and regional sponsorship model — closely analogous in operating profile.
• Rot-Weiss Essen: Historic German football club competing in lower professional divisions with a member-owned e.V. structure, mixed revenue base of ticket sales, merchandise, and regional sponsors — directly comparable in operating model and tier.
• FC Astoria Walldorf: Direct same-tier (Regionalliga Südwest) regional competitor located in nearby Walldorf. Comparable in scale, sponsor base, and operational model — useful as a structural and sporting benchmark.
• VfR Wormatia Worms: Regionalliga Südwest club with similar scale, historical heritage, and reliance on local sponsors and community membership. Provides a tier-and-structure match for benchmarking on revenue and attendance.

Broad incumbents

• TSG 1899 Hoffenheim: Bundesliga club located in the immediate Rhine-Neckar vicinity (Sinsheim). Annexes regional sponsorship, media, and fan attention at the top of the local football pyramid, materially constraining SV Sandhausen's commercial ceiling.
• 1. FC Kaiserslautern: Historically the region's dominant club and a former cooperation partner of SV Sandhausen. Operates in 2. Bundesliga with a much larger fan base, stadium (Fritz-Walter-Stadion), and sponsor portfolio; competes for the same Rhine-Neckar/Pfalz catchment and sponsors.

Regional players

• VfB Stuttgart II: Bundesliga reserve team competing in lower German divisions and historically in the Regionalliga. Operates in the same broader southwest region but with parent-club infrastructure, illustrating a different operating model for the same league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbNJ0Q_P4r8FW26RdUoUsiw/videos
• Facebookfacebook.com/SVSandhausen1916eV
• Instagraminstagram.com/svs_1916
• TikToktiktok.com/@svsandhausen_1916
• Xx.com/SV_Sandhausen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV Sandhausen