TSV 1860 München
TSV 1860 München is a 1860-founded German football club operating through a KGaA, recently relegated from the 3. Liga to the Regionalliga Bayern after a DFB licence denial. It serves Munich/Bavaria fans and corporate sponsors with men's professional football, youth development (U19/U21), DFB-Pokal participation, ticketing, merchandise, and digital content.
- Company typePrivate
- Founded1860
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What TSV 1860 München does
TSV 1860 München is a 165-year-old German sports club headquartered at Grünwalder Straße 114, Munich, whose professional football operations are conducted through the TSV München von 1860 GmbH & Co. KGaA (HRB 143565), a privately held partnership limited by shares jointly owned by the registered association TSV München von 1860 e.V. and Dubai-based HAM International Limited (Hasan Ismaik). The club operates a four-tier competitive footprint — a senior professional squad (relegated from the 3. Liga to the Regionalliga Bayern for 2026/2027 after the DFB denied its licence on 3 June 2026 for failure to provide a €2.7 million liquidity proof), a U21 team defending the Bayernliga Süd title, a U19-DFB-Nachwuchsliga Group D (Liga B) champion squad, and qualification for the DFB-Pokal 2026/2027 1st Round (home tie vs. Holstein Kiel). Underlying operations are run by sole managing director Manfred Paula (appointed October 2025) and a small Geschäftsstelle staff; governance comprises an Aufsichtsrat (6 members, chaired by HAM International), a Verwaltungsrat e.V. (7 members), and a Präsidium e.V. (4 members led by Präsident Gernot Mang).
The technology platform is a Next.js (App Router) web property served via Amazon CloudFront at tsv1860.de, supplemented by a dedicated ticketing domain (tsv1860-ticketing.de), an e-commerce fanshop (loewenfanshop.de) operated by subsidiary TSV 1860 Merchandising GmbH, a free Löwen TV livestream channel on Staylive.io (app.staylive.io/tsv1860munchen), GDPR-compliant double-opt-in newsletter with Zählpixel tracking, Google Analytics (IP-anonymised) for measurement, and embedded social plugins from Facebook, Twitter, Instagram and YouTube. The club holds a DFB-aligned Sicherheitspolitik certification (DFB "Zertifizierung des Sicherheitsmanagements im Profifußball", Stand 19.04.2024) and publishes a sustainability report covering the 2024/25 and 2025/26 seasons.
Revenue is generated across eight streams, monetised through both direct-to-consumer and B2B channels: (1) sponsorship and partnership income — Hauptpartner Die Bayerische (chest logo), Exklusivpartner Hacker-Pschorr/Joma/REWE, twelve PremiumPartner brands, and Premium Medienpartner desativ, all sold via exclusive Vermarktungspartner Infront Sports & Media; (2) matchday ticketing and recurring Dauerkarten via tsv1860-ticketing.de (with a compensation scheme in preparation after the licence denial); (3) merchandise through loewenfanshop.de and an on-site Fanshop at the Grünwalder Straße complex; (4) DFB-Pokal participation fees (~€210,000 guaranteed per round); (5) league TV/broadcasting rights for 3. Liga and Bayernliga Süd; (6) stadium hospitality and VIP services (managed by Infront's Hospitality team); (7) recurring membership dues to the parent TSV München von 1860 e.V. (legally insulated from the KGaA's financial distress); and (8) freemium digital content via Löwen TV. The club is in active financial distress: balance-sheet insolvent (bilanziell überschuldet), operating under Notgeschäftsführung, contesting relegation at the DFB Federal Court, and engaged in restructuring discussions with insolvency-law experts.
TSV 1860 München firmographics
Firmographics- Name
- TSV 1860 München
- Legal name
- TSV München von 1860 GmbH & Co. Kommanditgesellschaft auf Aktien
- Website
- https://tsv1860.de
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TSV 1860 München is a 1860-founded German football club operating through a KGaA, recently relegated from the 3. Liga to the Regionalliga Bayern after a DFB licence denial. It serves Munich/Bavaria fans and corporate sponsors with men's professional football, youth development (U19/U21), DFB-Pokal participation, ticketing, merchandise, and digital content.
- Ownership category
- akta.pro rank
TSV 1860 München industry classification
Industry- Product category
- Professional Football Club / Sports Club Services
- NAICS
- Sporting Goods Retailers (45911), Sports Teams and Clubs (711211)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship & Sports Media Rights Buying (MPAAABAO)
Keywords
Where TSV 1860 München is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
TSV 1860 München business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Sponsorship and partnership revenue: Recurring sponsorship income from Hauptpartner (Die Bayerische), Exklusivpartner (Hacker-Pschorr, Joma, REWE), and a tier of PremiumPartner (Adelholzener, Bet3000, Fritsch FM, Galeria, grüüün, Häusler, Kunstholzbau Schmid, MAN, Monster, NetPlans, Pangaea-Life, Stadtsparkasse München) plus Premium Medienpartner (desativ). Sponsorship sales are handled by Vermarktungspartner Infront.
- Matchday and ticketing revenue: One-off matchday ticket sales and recurring Dauerkarten (season-ticket) revenue sold via tsv1860-ticketing.de. Demand is being managed after the club was denied a 3. Liga license and refund/compensation arrangements are being prepared.
- Merchandise and fanshop sales: Direct retail of club merchandise (Heimtrikot 25/26, Auswärtstrikot 25/26, lifestyle items) through the E-Commerce storefront loewenfanshop.de (operated by independent TSV 1860 Merchandising GmbH) and the on-site Fanshop at Grünwalder Straße 114.
- DFB-Pokal prize money and distribution: Guaranteed payout of approximately €210,000 from DFB (Deutscher Fußball-Bund) for participation in the 1st Round of the DFB-Pokal 2026/2027. Sky holds broadcasting rights with ARD sub-licensing 15 matches free-to-air.
- TV and broadcasting rights (3. Liga / Bayernliga): Distribution revenue derived from league broadcasting deals for 3. Liga and Bayernliga Süd media rights.
- Stadium hospitality and VIP services: VIP-ticketing, hospitality, and sponsorship activations sold via Infront's Hospitality team (Jutta Thomas, Maximilian Aichberger).
- Membership and association fees (e.V.): Recurring membership dues to the parent registered association TSV München von 1860 e.V., which is legally separate from the KGaA and not affected by the KGaA's financial issues.
- Digital content and livestreaming (Löwen TV): Free livestream programming and on-demand Löwen TV content (Löwenrunde, match clips) distributed via the dedicated Staylive.io channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service-Hotline call rate |
| Other | Pay-as-you-go | DFB-Pokal 1st Round participation payout |
| Other | Annual | Match tickets and Dauerkarten (season tickets) |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Freemium | Pay-as-you-go | Newsletter and Tippspiel (free services) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
TSV 1860 München product offering
Product offeringCore offering
TSV 1860 München operates professional men's football across the German league system (Regionalliga Bayern in 2026/2027 after DFB license denial, DFB-Pokal, Bayernliga Süd for U21) and youth development through its Nachwuchsleistungszentrum (NLZ). It sells match tickets and Dauerkarten via its dedicated ticketing platform, branded merchandise through its online and on-site Fanshop (operated by TSV 1860 Merchandising GmbH), and VIP/hospitality packages resold via Infront Sports & Media. It also distributes digital content via Löwen TV (StayLive.io livestreaming) and a free newsletter, and licenses its brand and inventory to a tiered sponsor portfolio (Hauptpartner, Exklusivpartner, PremiumPartner, Premium Medienpartner).
Product overview
TSV 1860 München operates an integrated digital platform for its professional football club, with tsv1860.de serving as the core web property that brings together the club's news and announcements (Löwen News), match schedules, team information, and the Löwen TV video/livestreaming module. Connected to this core platform are the dedicated Online Fanshop (loewenfanshop.de) for merchandise sales powered by Joma apparel, the TSV 1860 Ticketing service for match and season ticket sales, and a Newsletter communication module. The website also embeds Google Analytics, Google Maps, and social plugins from Facebook, Twitter, Instagram, and YouTube, while livestreaming is provided via StayLive.io. Club-level features are supplemented by separate pages covering the management structure (Geschäftsführung KGaA, Aufsichtsrat, Präsidium, Verwaltungsrat), sustainability reporting, and customer service functions.
Differentiator
Problem solved
Functional benefit
Products and services
- TSV 1860 München Fan Merchandise (Loewenfanshop) Direct retail of official club merchandise — home and away jerseys (Joma 25/26), lifestyle products, and accessories — through the online fanshop at loewenfanshop.de and the on-site Fanshop at Grünwalder Straße 114, München. Targeted at TSV 1860 München supporters and the broader football fan market.
- TSV 1860 Match & Season Tickets (Dauerkarten) Single-match tickets and season tickets (Dauerkarten) for TSV 1860 München Profis home matches and U21 fixtures, sold via the dedicated online ticketing platform tsv1860-ticketing.de. Targeted at fans, season-ticket holders, and general matchday attendees in Munich and Bavaria.
- TSV München von 1860 e.V. Association Membership Recurring membership dues in the registered association TSV München von 1860 e.V., the parent shareholder of the KGaA. Targeted at fans and community members seeking formal association with the historic 1860 club and access to fan/community engagement activities.
- Löwen TV (Free Digital Content / Livestreaming) Free video and livestreaming platform featuring pre-match shows (Löwenrunde), match highlights, clips, and live broadcasts of test matches, powered by StayLive.io. Targeted at TSV 1860 München fans and broader German football supporters seeking club-specific digital content.
- Corporate Sponsorship & Hospitality Packages (sold via Infront) Tiered B2B sponsorship packages — Hauptpartner, Exklusivpartner, PremiumPartner, and Premium Medienpartner tiers — combined with VIP-ticket and hospitality offerings. Sold exclusively by Infront Sports & Media (Vermarktungspartner) to enterprise buyers across DACH for stadium signage, shirt/chest sponsorship, hospitality/VIP boxes, content rights, digital advertising, and fan engagement activations.
- Professional Football Operations (Profis, U21, U19) Fielding of professional men's football teams across multiple competitive tiers — Profis (3. Liga 2025/2026 finishing 8th; Regionalliga Bayern for 2026/2027), U21 (Bayernliga Süd, defending Meister 2025/2026), and U19 (U19-DFB-Nachwuchsliga) — plus participation in the DFB-Pokal (1st Round 2026/2027 home tie vs Holstein Kiel) and Toto-Pokal. Targeted at fans, spectators, sponsors, and the broader German football ecosystem.
Quantifiable outcome
- ~€210,000 guaranteed revenue from DFB-Pokal 1st Round participation (2026/2027)
- +5 more outcomes
Companies that use TSV 1860 München
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
TSV 1860 München technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
TSV 1860 München partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship and minor.
- Die BayerischeflagshipHauptpartner (main partner) of TSV 1860 München. Die Bayerische's logo appears on the team's chest across all competitions (3. Liga / Regionalliga, DFB-Pokal, Toto-Pokal, Bayernliga, U19). The partnership is also anchored on the website header, the Fanshop, the Impressum, and the official Service-Page (tsv1860.de/de/fans/services/diebayerische). Relationship is Mutually benefitting: TSV 1860 receives primary sponsorship revenue, Die Bayerische receives brand visibility, hospitality, and B2B association with the historic Munich club.
- JomaflagshipExklusivpartner and official kit supplier (Ausrüster). Joma produces the Heimtrikot 25/26 and Auswärtstrikot 25/26, which are sold through loewenfanshop.de. Co-branding visible in club website footer.
- REWEflagshipExklusivpartner of TSV 1860 München. National retail-grocery chain with a strong footprint in the club's home market. Co-branding in the club website footer.
- Hacker-PschorrflagshipExklusivpartner and traditional Munich brewery; exclusive beverage partner of the club. Co-branding in the website footer.
- Infront Sports & MediaflagshipVermarktungspartner (exclusive commercial-rights partner) of TSV 1860 München. Infront's Munich-based team (Wilson T. Pearce, Tobias Heim, Robert Schmid, Alicia Wörmann, Jutta Thomas, Max Ellenrieder, Maximilian Aichberger) handles all sponsorship, VIP-ticket, and hospitality sales on behalf of the club.
- TSV SchwabmünchenminorPartnerverein (partner club) of the Junglöwen / 1860 youth-development system. The club competes in the Bayernliga Süd in 2026/2027 and serves as a feeder/affiliate for the NLZ pathway.
- Stadtsparkasse MünchenflagshipPremiumPartner - Munich's local savings bank (Sparkasse). B2B and B2C engagement in the Munich market. Co-branding in the website footer.
- MAN (TRATON)flagshipPremiumPartner - commercial-vehicle manufacturer headquartered in Munich. Co-branding in the website footer.
- Monster EnergyflagshipPremiumPartner - official energy-drink partner. Co-branding in the website footer.
- GaleriaflagshipPremiumPartner - German department-store chain. Co-branding in the website footer.
- AdelholzenerflagshipPremiumPartner - Bavarian mineral-water brand. Co-branding in the website footer.
- NetPlansflagshipPremiumPartner - Munich-based IT systemhaus (IT services & system house). Co-branding in the website footer.
- Pangaea-LifeflagshipPremiumPartner - digital life-insurance broker. Co-branding in the website footer.
- Bet3000flagshipPremiumPartner - sports-betting operator. Co-branding in the website footer.
- grüüün (Löwenstrom)flagshipPremiumPartner - green-electricity supplier offering a "Löwenstrom" (Lions-power) co-branded tariff. Co-branding in the website footer.
- Fritsch FMflagshipPremiumPartner - facility-management partner. Co-branding in the website footer.
- Häusler Automobil GmbHflagshipPremiumPartner - regional automotive dealership. Co-branding in the website footer.
- Kunstholzbau SchmidflagshipPremiumPartner - regional construction/carpentry firm. Co-branding in the website footer.
- desativflagshipPremium Medienpartner - media/agency partner. Co-branding in the website footer.
- Ahoi Kapptn FlexCominorConception, design and implementation of the club's website tsv1860.de. Based in Industriezeile 35, 4020 Linz, Austria. Relationship is Them to Us (vendor to club).
- Deutscher Fußball-Bund (DFB)flagshipNational football federation and organiser of the DFB-Pokal (in which TSV 1860 has qualified for the 1st Round 2026/2027 home tie vs Holstein Kiel) and the U19-DFB-Nachwuchsliga. Also the licensing authority whose 3. Liga license denial on 03.06.2026 triggered the club's relegation to the Regionalliga Bayern.
- Bayerischer Fußball-Verband (BFV)flagshipRegional football association and organiser of the Bayernliga Süd (where the U21 competes as defending Meister) and the Toto-Pokal (Löwen reached the 2025/2026 Final).
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
TSV 1860 München competitors and assessment
Company assessmentBroad incumbents
- FC Bayern München: Dominant Munich football club competing in the Bundesliga. Comparable as the geographic and identity counterpoint to TSV 1860 within the Munich football market, though vastly larger and operating at the very top of the German football pyramid.
Direct peers
- 1. FC Kaiserslautern: Traditional German club that has experienced repeated relegations and financial turbulence while retaining a large fanbase. Highly comparable profile: historic brand, cyclical league status, balance-sheet pressure and a strong community identity.
- Dynamo Dresden: Traditional eastern-German club that has navigated multiple relegations and investor-related turbulence. Comparable operating profile: lower-league play, strong regional fan loyalty, and recurring financial and governance challenges.
- Rot-Weiss Essen: Historic Ruhr-area club currently playing in the lower professional tiers with a strong traditional supporter base. Comparable as a German traditional-brand club rebuilding in the Regionalliga/3. Liga environment.
- Alemannia Aachen: Traditional western-German club that has spent recent seasons in the Regionalliga. Comparable as a historic brand operating in lower professional tiers with limited financial resources.
- SpVgg Greuther Fürth: Franconian professional club in the 2. Bundesliga/3. Liga orbit with a regional brand profile. Comparable as a Bavarian-region football club sharing overlapping sponsorship and fan catchment with TSV 1860.
- MSV Duisburg: Historic lower-Rhine club that has experienced repeated relegations and financial difficulties. Comparable operating profile: traditional brand with a strong fanbase in the lower tiers of German professional football.
- SC Preußen Münster: Historic Westphalian club that recently returned to the 3. Liga after a long lower-tier spell. Comparable as a traditional German club rebuilding through Regionalliga with strong community engagement.
- Würzburger Kickers: Bavarian lower-tier club that beat TSV 1860 in the 2025/2026 Toto-Pokal final. Directly comparable as a competitor within BFV competitions and a peer in the Bavarian football pyramid.
- SV Waldhof Mannheim: Traditional German club playing in the lower professional tiers with a strong regional fanbase. Comparable as a historic brand operating in the 3. Liga/Regionalliga band of German football.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
TSV 1860 München social profiles
Digital presenceTSV 1860 München compliance and trust
Trust signalCompliance2 records
TSV 1860 München financial estimates
Financial estimateRevenue estimate
Valuation estimate
TSV 1860 München leadership team
Management profileNumber of profiles
Profiles13 records
TSV 1860 München subsidiaries and ownership
Company hierarchySubsidiaries2 records
TSV 1860 München funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TSV 1860 München M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TSV 1860 München
What does TSV 1860 München do?
TSV 1860 München operates professional men's football across the German league system (Regionalliga Bayern in 2026/2027 after DFB license denial, DFB-Pokal, Bayernliga Süd for U21) and youth development through its Nachwuchsleistungszentrum (NLZ). It sells match tickets and Dauerkarten via its dedicated ticketing platform, branded merchandise through its online and on-site Fanshop (operated by TSV 1860 Merchandising GmbH), and VIP/hospitality packages resold via Infront Sports & Media. It also distributes digital content via Löwen TV (StayLive.io livestreaming) and a free newsletter, and licenses its brand and inventory to a tiered sponsor portfolio (Hauptpartner, Exklusivpartner, PremiumPartner, Premium Medienpartner).
Is TSV 1860 München a public or private company?
TSV 1860 München is a private company. It is classified as venture growth investor backed and is currently operating.
When was TSV 1860 München founded?
TSV 1860 München was founded in 1860. It employs 51 to 100 people.
Where is TSV 1860 München based?
TSV 1860 München is headquartered in München, Germany, in the Europe region.
How does TSV 1860 München make money?
Eight revenue lines are on record. Sponsorship and partnership revenue is the primary driver. The others are matchday and ticketing revenue, merchandise and fanshop sales, DFB-Pokal prize money and distribution, TV and broadcasting rights (3. Liga / Bayernliga), stadium hospitality and VIP services, membership and association fees (e.V.) and digital content and livestreaming (Löwen TV).
Who are TSV 1860 München's main competitors?
FC Bayern München is listed as a broad incumbent. Direct peers are 1. FC Kaiserslautern, Dynamo Dresden, Rot-Weiss Essen, Alemannia Aachen, SpVgg Greuther Fürth, MSV Duisburg, SC Preußen Münster, Würzburger Kickers and SV Waldhof Mannheim.
Does TSV 1860 München have an API?
No public API is recorded for TSV 1860 München.
What industry is TSV 1860 München in?
TSV 1860 München's product category is Professional Football Club / Sports Club Services. Its primary akta.pro industry code is CRAMAOAE, Fan Apparel & Wearables Retail (Licensed), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 45911 and its SIC code is 3949.