SV Wehen Wiesbaden

What SV Wehen Wiesbaden does

SV Wehen Wiesbaden (SVWW) is a German professional football club founded in 1926, headquartered in Wiesbaden, Hesse, and competing in the 3. Liga, the third tier of the German football pyramid. The club operates the professional men's team at the BRITA Arena (approximately 13,000 capacity), supplemented by a women's team, an eSports squad, the Equipe Special (an inclusion team featuring players with disabilities and refugees), and a Nachwuchsleistungszentrum (NLZ) youth academy running development pathways from U11 to U19. The club is structured as a dual entity: the registered association SVWT e.V. holds the traditional member and amateur operations, while professional football is conducted through SV Wehen 1926 Wiesbaden GmbH, governed by managing directors Tobias Keller, Paul Specht, and Uwe Stöver.

The club monetizes a diversified revenue base across five primary streams: matchday ticketing (single match, season tickets/Dauerkarten, VIP/business seats, group tickets) sold via CTS EVENTIM-powered online and stadium channels; merchandise sales (jerseys and fan articles) through its online shop; sponsorship and naming rights anchored by BRITA (arena naming and main jersey sponsor), alongside ESWE Versorgung, Lauer, errea (kit supplier), and newer additions such as BLOCK Bauzäune; hospitality services including business seats, boxes, and club lounge; and youth academy programs such as the football school with holiday camps at multiple regional sites. The stadium itself is operated by a separate legal entity, Stadion Berliner Straße GmbH & Co. KG, which is not a subsidiary of SVWW.

SVWW engages its fan and partner base through a multi-channel approach including the official website (svww.de), Instagram, Facebook, YouTube ("Studio 26"), TikTok, LinkedIn, Threads, and an email newsletter. The club has 51–100 employees, is not publicly listed, is not backed by external private equity or venture capital, and operates exclusively within Germany. Technology infrastructure is standard web/e-commerce tooling (Google Analytics, Adform retargeting, Queue-it load management, CTS EVENTIM ticketing) with no proprietary AI/ML or platform architecture.

Name

SV Wehen Wiesbaden

Legal name

SV Wehen 1926 Wiesbaden GmbH

Website

https://svww.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

SV Wehen Wiesbaden is a German football club founded in 1926, competing in the 3. Liga at the BRITA Arena in Wiesbaden. It operates professional, youth, women's, eSports, and inclusion teams, monetizing ticketing, sponsorship, merchandise, hospitality, and academy programs.

Ownership category

akta.pro rank

Product category

Professional Football Club (Sports & Entertainment)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• German 3. Liga
• Youth football academy
• Stadium hospitality services
• Football merchandise sales

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single match tickets, season tickets (Dauerkarten), VIP/business seats, and group tickets for home matches at BRITA Arena
2. Merchandise Sales: Sale of club merchandise including jerseys, fan articles through online shop
3. Sponsorship: Partnerships with sponsors including main sponsor BRITA, ESWE, LAUER, errea, and team partners for branding visibility at stadium and team
4. Hospitality: VIP hospitality services including business seats, logen (boxes), club lounge, and corporate event hosting at BRITA Arena
5. Youth Academy Programs: Revenue from football schools and camps for children, including summer camps, Easter camps, and stadium camps

Distribution channels4 records

Marketing channels7 records

Core offering

SV Wehen Wiesbaden is a professional German football club that fields a men's team in the 3. Liga at the BRITA Arena in Wiesbaden. Beyond the professional squad, the club operates a youth development academy (Nachwuchsleistungszentrum), women's football, an Equipe Special legends/inclusive team, an esports division, ticketing, hospitality services, a merchandise shop, and supporter programs (26er Club, Kids Club).

Product overview

SV Wehen Wiesbaden (SVWW) is a German football club offering a multi-faceted portfolio centered around its professional football team competing in the 3. Liga. The club operates as a unified organization ('Das W vereint') comprising the professional team, a comprehensive youth development academy (Nachwuchsleistungszentrum), women's football, the Equipe Special traditional team, and esports division. The club's stadium operations include ticketing, hospitality services, and merchandise sales through its BRITA Arena venue. Supporting programs include the 26er Club supporter program, Kids Club for junior fans, and a Football School offering holiday camps and training across multiple regional locations. The professional team serves as the core product, with youth development and community programs as integral supplementary offerings.

Differentiator

Problem solved

Functional benefit

Brands

• 26er Club: Supporter club with 26 membership structure
• Studio 26
• Equipe Special
• Das W vereint
• SVWW-Netzwerk

Products and services

• Professional Football (3. Liga) The professional men's football team of SVWW competing in Germany's 3. Liga at the BRITA Arena in Wiesbaden; provides professional match entertainment for regional fans, sponsors, and broadcast audiences.
• BRITA Arena Stadium Operations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BLOCK BauzäuneminorGTM or Marketing Partner · 6 July 2025New team partner as of July 2025, providing construction site barriers and related services.
• BRITAcoreGTM or Marketing PartnerMain sponsor of SVWW with naming rights to BRITA Arena. BRITA provides water filtration products and is the primary branding partner for the club, appearing on jerseys and stadium naming.
• ESWE VersorgungcoreGTM or Marketing PartnerRegional utility company as sponsor providing visibility through stadium branding and team sponsorship.
• LauercoreGTM or Marketing PartnerSponsor appearing on stadium branding and team materials.
• erreacoreGTM or Marketing PartnerOfficial kit supplier for SVWW team apparel and merchandise.
• Partner Vereine (SV Niederseelbach, SV Erbenheim, FC Waldems, VfR Wiesbaden)minorStrategic or Co-development PartnerNetwork of local football clubs collaborating with SVWW football school for youth camps and talent development.
• Zwerg Nase Zentrum WiesbadenminorStrategic or Co-development PartnerSocial partner providing care for children with disabilities; Equipe Special donates to this organization.
• Bärenherz StiftungminorStrategic or Co-development PartnerFoundation supporting children's welfare; partner through social responsibility programs.
• Kinderhaus Nesthäkchen HünstettenminorStrategic or Co-development PartnerResidential facility for children and youth receiving support; Equipe Special supports through donations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1. FC Saarbrücken: 1. FC Saarbrücken competes in the German 3. Liga with a comparable regional focus, mid-sized stadium, and diversified revenue across tickets, sponsors, and hospitality — a structurally similar lower-tier professional club.
• Alemannia Aachen: Alemannia Aachen is a regional German football club with traditional roots, membership governance, and a similar mix of community-focused activities and professional matchday operations.
• VfL Osnabrück: VfL Osnabrück is a 3. Liga club with similar membership-based governance, regional fan identity, and reliance on matchday and sponsorship revenue — making it a closely comparable mid-sized German professional football club.
• Hansa Rostock: FC Hansa Rostock is a historic German football club in the 3. Liga with comparable regional prominence, traditional supporter culture, and a similar revenue mix of tickets, sponsors, and merchandise.
• SC Preußen Münster: SC Preußen Münster is a German football club with traditional roots, competing in the 3. Liga region — directly comparable in tier, fan-driven business model, and reliance on community engagement for revenue.
• SG Dynamo Dresden: SG Dynamo Dresden operates in the 3. Liga with a large traditional fan base and significant regional brand — a peer in tier, community-driven business model, and reliance on stadium matchday economics.
• Rot-Weiss Essen: Rot-Weiss Essen competes in the 3. Liga as a traditional member-owned club in a mid-sized German city, with a comparable mix of matchday, sponsorship, and community-driven revenue streams.
• SV Sandhausen: SV Sandhausen is a German professional football club that has operated in the 3. Liga/2. Bundesliga with a comparable small-city, regional identity and a similar dependency on local sponsors and matchday revenue.
• TSV 1860 München: TSV 1860 München is a German professional football club competing in the 3. Liga with a large historical fan base and member-owned heritage structure — directly comparable to SVWW in league tier, business model, and reliance on ticket/sponsorship/merchandise revenue.
• SC Verl: SC Verl is a small-town German football club with a professional 3. Liga operation, comparable to SVWW in scale, governance structure, and revenue mix centered on regional sponsors and matchday.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/svww_official
• YouTubeyoutube.com/studio26svww
• Facebookfacebook.com/SVWW.de
• LinkedInlinkedin.com/company/sv-wehen-1926-wiesbaden-gmbh
• Instagraminstagram.com/svww_official/?hl=de
• TikToktiktok.com/@svww26

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV Wehen Wiesbaden