Urbana Mk

What Urbana Mk does

Urbana Mk is a Monterrey, Mexico-based experiential marketing and event production agency founded in 2014. The company designs and executes corporate events, brand launches, BTL (below-the-line) activations, and digital experiences for enterprise brand clients across Mexico and internationally. Its underlying capability stack centers on a creative and strategic team combined with U-PRINT, a wholly-owned in-house printing workshop that produces event materials including banners, vinyls, signage, and customized prints with rapid turnaround. This vertical integration into production distinguishes the firm from agencies that outsource fabrication, and is positioned by the company as a quality control and speed differentiator.

Urbana Mk operates a B2B professional services model with project-based, quote-driven pricing customized per engagement scope. Revenue is generated across three streams: experiential marketing services, event production services, and digital experience services. The go-to-market is sales-led and event-driven, leveraging direct outreach via website, phone, and email, alongside a portfolio of work with globally recognized brands as credibility proof. The customer base is horizontally segmented across at least nine industries including sportswear (adidas, New Era), sports/football (FIFA, GP, Soccer Media), banking (Scotiabank), telecommunications (Telcel), fintech/crypto (Bitso), construction materials (Cemix), beverages (Sigma, Joya), and entertainment/media (Duelo de Estrellas, EMWA, Prosason).

The firm is privately held and bootstrapped, with no disclosed external funding, parent company, or institutional investors. Headcount falls in the 11-50 range, and the headquarters is located at Xochimilco 405, Churubusco, 64590 Monterrey, Nuevo León, Mexico. Active marketing channels include Instagram, Facebook, LinkedIn, and TikTok, alongside direct contact channels. No AI/ML capabilities, APIs, software products, or formal certifications are disclosed in available materials.

Name

Urbana Mk

Legal name

Urbana Mk

Website

https://urbanamk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Urbana Mk is a Monterrey, Mexico-based experiential marketing and event production agency founded in 2014 that designs corporate events, brand activations, BTL campaigns, and digital experiences for enterprise clients, supported by an in-house U-PRINT printing workshop.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Experiential marketing services
• Event production services
• Brand activation campaigns
• BTL marketing services
• Digital experience design

Headquarters

HQ city

Colonia Del Valle

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Experiential Marketing Services: Professional services revenue from designing and executing experiential marketing campaigns, brand activations, and BTL marketing initiatives for corporate clients. Includes creative development, event production, and project management.
2. Event Production Services: Revenue from corporate events, brand launches, and live experience production. Includes event planning, logistics, material production through U-PRINT, and on-site execution.
3. Digital Experience Services: Digital experience design and implementation services for brands seeking virtual or hybrid event solutions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Urbana Mk is a B2B experiential marketing and event production agency that designs and executes corporate events, brand launches, BTL activations, and digital experiences for enterprise clients. The company operates an in-house printing workshop (U-PRINT) for rapid production of event materials, and combines creative campaign design, strategic planning, and on-site execution with international coverage capability.

Product overview

Urbana Mk is an experiential marketing and event production company operating since 2014, offering a single unified service portfolio centered on experiential marketing, event production, brand activations, and BTL marketing. Their offerings include corporate events, brand launches, digital experiences, and U-PRINT, their internal workshop and printing service for event materials. The company delivers services with international coverage, combining creativity, strategy, and passion to design impactful campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• U-PRINT: Internal printing workshop and press that produces event materials including banners, vinyl, signage and customized prints with rapid turnaround and high-quality finishes.

Products and services

• Experiential Marketing (Marketing Experiencial) Full-service experiential marketing campaigns focused on creating real connections between brands and people through memorable campaigns and brand activations. Targeted at enterprise brands and corporations seeking audience engagement through creative experiences.
• Corporate Event Production End-to-end production of corporate events, brand launches, and live experiences, including planning, logistics, material production through U-PRINT, and on-site execution. Targeted at enterprise and mid-market companies running corporate events, team building events, and product launches.
• BTL Marketing Activations Below-the-line marketing activation campaigns for brands, including creative development and execution of brand activations in physical environments. Targeted at enterprise brands seeking direct audience engagement through non-mass-media channels.
• Digital Experience Services Digital experience design and implementation services for brands seeking virtual or hybrid event solutions. Targeted at brands extending experiential marketing into digital channels.
• U-PRINT Printing Production Service In-house printing workshop and press producing event materials including banners, vinyl, signage, and customized prints with high-quality finishes for rapid turnaround. Functions as a wholly-owned production arm supporting Urbana Mk's event projects.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• MCI Group: Global association, events, and experiential marketing group with strong presence in Latin America. Competes for enterprise and association-driven event production work in the same regional market.
• George P. Johnson Experience Marketing: Large independent experience marketing agency producing events, exhibits, and brand activations worldwide. Competes for the same enterprise experiential briefs that Urbana Mk pursues, particularly from global consumer brands.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) producing experiential marketing, events, and sponsorships for major brands. Operates at a much larger scale across multiple continents, directly competing with Urbana Mk for multinational client experiential budgets.

Direct peers

• MAS Event Design: Event production and experiential design agency producing corporate events, brand activations, and immersive experiences for enterprise clients. Overlaps significantly on corporate event production and BTL activation services.
• MKG: Experiential marketing and creative agency focused on brand activations, live events, and content production for major consumer brands. Similar mid-sized creative positioning and project-based revenue model.
• Sparks: Experiential marketing and brand engagement agency delivering live experiences, events, and digital activations for global brands. Comparable in offering mix and B2B sales-led model targeting enterprise marketing buyers.

Regional players

• PMP Group: Latin American–focused event production and experiential agency serving brands across the region. Comparable geographic footprint and B2B sales motion for corporate event and activation work.
• BTL México: Mexican BTL/experiential agency delivering below-the-line campaigns and brand activations in Mexico. Directly comparable on the BTL marketing specialization that anchors Urbana Mk's positioning.
• Interevent: Mexico-based event production and experiential agency serving enterprise brands in the Mexican market. Closest geographic peer, competing for the same local brand activation and corporate event budgets.

Others

• Wink: Creative brand experience and content agency with operations in LATAM. Adjacent peer offering experiential and brand activation services that overlap with portions of Urbana Mk's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/UrbanaMK
• LinkedInmx.linkedin.com/company/urbana-mk
• Instagraminstagram.com/urbana_mk?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@urbana.mk?_r=1&_t=ZS-92udgkZttUy
• Xx.com/urbanamk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbana Mk