WINK;
Wink Events & Entertainment is a Dutch entertainment bureau that designs, organizes, and delivers custom in-house entertainment concepts, theatrical acts, photobooth activations, and full event production for corporate clients, festivals, and brand owners in the Netherlands and selectively internationally.
- Company typePrivate
- Founded2008
- HeadquartersBladel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WINK; does
Wink Events & Entertainment is a privately held Dutch entertainment and event production bureau headquartered in Bladel, near Eindhoven, that has operated since 2008 under the legal entity Wink Event & Entertainment (KvK 171 980 56, BTW NL 001 695 791 B31). The company designs, develops, and delivers custom entertainment concepts for corporate clients, festival organizers, brand owners, and private event hosts, with service categories spanning photobooths and photo activations, theatrical walkabout acts, performing arts, children's entertainment, and "crazy concepts" designed to surprise and delight guests. Its core proprietary concepts include The Little Theatre (a complete festival theatre programming format), Het Woud van Licht (an indoor winter light-show experience using projection mapping and a central animated tree), the Velvet Vice Club (an immersive nightclub format), and the MyPhotoBooth service line with professional entertainer accompaniment, instant printing, digital galleries, and QR-based social sharing.
Its business model is professional services, quote-based pricing, with indicative photobooth unit rates of €300–€1,500 per day and Christmas photobooth packages of €200–€800 per day, plus €50–€100 per extra hour and quote-based full-concept engagements. The company employs a lean team of 1–10 people, supplemented by a curated in-house roster of performers and a partnership network that includes This is Live Group, Q2 Events, De Feestcommissie, Zinderend Events, and Bromios Corporate Events, allowing capacity to flex without proportional headcount growth. Distribution is direct and consultative, anchored by wink-events.nl, with marketing across Facebook, LinkedIn, Instagram, YouTube, an SEO-active blog, and a newsletter.
The customer base is unusually diverse for a small firm, spanning enterprise brand activations (Corona Cero/AB InBev at Milano Cortina 2026 Olympics; Intel Hotel 2025 at RAI Amsterdam; Cito NOT trade fair), corporate events (CZ CenZation at Willem II Stadium; De Kaap Woud van Licht), and recurring festival programming (Paaspop 100,000+ visitors; Brabantse Winter 18-day event; WiSH Outdoor; Paperclip; Boecult; Nijmeegse Vierdaagsefeesten). Geographic footprint remains primarily Dutch with a recent first international brand activation engagement through AB InBev's Olympic partnership.
WINK; firmographics
Firmographics- Name
- WINK;
- Legal name
- Wink Event & Entertainment
- Website
- https://wink-events.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wink Events & Entertainment is a Dutch entertainment bureau that designs, organizes, and delivers custom in-house entertainment concepts, theatrical acts, photobooth activations, and full event production for corporate clients, festivals, and brand owners in the Netherlands and selectively internationally.
- Ownership category
- akta.pro rank
WINK; industry classification
Industry- Product category
- Live Event Entertainment Services
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
- akta.pro secondary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where WINK; is headquartered
LocationHeadquarters
- HQ city
- Bladel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WINK; business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Entertainment Services: Wink Events & Entertainment generates revenue by providing entertainment acts, performers, photobooths, and complete event concepts to corporate clients, festivals, and private events. Services range from individual act bookings to full turn-key entertainment solutions, with pricing varying by scope, duration, and customization level.
- Complete Entertainment Concept Development: The company develops and organizes full entertainment concepts from creative idea through on-site execution, bundling concept design, programming, theming, styling, production, planning, and day-of coordination into a single engagement.
- Experiential Activations for Brand Partners: Wink produces experiential activities and hospitality zones (e.g., Casa Corona, Corona Hotel) for brand partners at large-scale events such as the Milano Cortina 2026 Olympics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Photobooth Rental |
| Unit Pricing | Pay-as-you-go | Premium Christmas Photobooth Packages |
| Other | Multi-year contract | Full Entertainment Concept (Totaalconcept) |
| Unit Pricing | Pay-as-you-go | Extended/Extra Hours Photobooth |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WINK; product offering
Product offeringCore offering
WINK Event & Entertainment designs, organizes, and delivers custom live event entertainment for corporate clients, festivals, and brand activations across the Netherlands. Its offerings span in-house theatrical acts, photobooth and photo-activation rentals, performing arts, children's entertainment, and complete turn-key entertainment concepts (Het Woud van Licht, The Little Theatre, Velvet Vice Club) covering creative idea, programming, theming, styling, production, and day-of coordination.
Product overview
Wink Events & Entertainment is an event entertainment company offering a portfolio of services centered around experiential entertainment for festivals, corporate events, and private celebrations. The core offerings include Photobooth/Photo Activatie (photography experiences with optional entertainment), Theatrale Acts (theatrical performances and walkabout characters), and a range of other entertainment services including Performing Arts, Crazy Concepts, and Kindervermaak (children's entertainment). The company also provides Concept & Organisatie as an add-on service for full event development. A key differentiator is their Complete Entertainmentconcepten (Totaalbeleving) platform approach, where they develop complete entertainment concepts from idea to execution, ensuring all elements seamlessly connect. Notable named event concepts include The Little Theatre (theater programming for festivals) and Het Woud van Licht (winter light show experiences).
Differentiator
Problem solved
Functional benefit
Brands
- The Little Theatre: Theater concept created for Paaspop festival featuring comedy, music theater, and nightlife programming.
- MyPhotoBooth
Products and services
- Photo Activatie (Photo Activation) Photo activation services that engage event guests with interactive photography experiences, often combined with entertainment elements and professional entertainer guidance.
- Photobooth Rental Rental of photobooth equipment with and without photo activation, featuring professional cameras, LED ring lights, backdrops, instant printing, digital galleries, and QR-code social sharing. Available standalone or as part of entertainment packages.
- Theatrale Acts (Theatrical Acts) Theatrical performance acts including walkabout characters, stage shows, and interactive theatrical entertainment delivered by Wink's in-house roster of performers.
- Crazy Concepts Creative and surprising entertainment concepts designed to delight event guests with unexpected, themed experiences.
- Performing Arts Live performing arts entertainment including dance performances and artistic acts delivered by in-house performers.
- Kindervermaak (Children's Entertainment) Children's entertainment services including kids shows, fairy tale characters (e.g., Eucalypta, Big Smurf), obstacle courses, face painting, and interactive activities for young guests.
- Complete Entertainmentconcepten (Total Experience) Full-service complete entertainment concept development from initial creative idea to full on-location execution, bundling concept design, programming, theming, styling, production, planning, and day-of coordination into a single engagement where all elements seamlessly connect.
- Concept & Organisatie Full-service concept development and event organization from creative concept to execution, including programming, theming, styling, production, planning, and day-of coordination.
- Het Woud van Licht (Forest of Light) Winter indoor staff outing concept featuring light shows, theatrical performance acts, projection mapping, and fine dining experiences centered around a giant central tree brought to life through lighting design.
- The Little Theatre Theatre programming concept developed for festivals featuring comedy, cabaret, music theatre, drag shows, and Bar Bizarre night programming in a dedicated theatre space at the festival.
Quantifiable outcome
- Paaspop attracts over 100,000 visitors over three festival days, with Wink's The Little Theatre becoming a notable programming element.
- +1 more outcomes
Companies that use WINK;
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
WINK; technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WINK; partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Corona Cero (AB InBev)flagshipWink Events & Entertainment produced experiential activities and hospitality zone activations (Casa Corona, Corona Hotel) for Corona Cero at the Milano Cortina 2026 Olympic Winter Games. Wink delivered the production of experiential activities for fans in Milano and Livigno, supporting Corona Cero's TIME CERO initiative created in partnership with the IOC and Athlete365.
- This is Live GroupcoreThis is Live Group is a key partner in collaborative indoor party and entertainment concepts. Wink works with This is Live Group along with other organizations including Q2 Events, De Feestcommissie, and Zinderend events to deliver total entertainment experiences at various venues.
- Q2 EventscoreQ2 Events collaborates with Wink Events on national indoor entertainment concepts, particularly for autumn and winter events. The partnership delivers total experiences across multiple venues in the Netherlands.
- De FeestcommissieminorPartner organization in the collaborative network delivering indoor party concepts. Wink provides entertainment elements within larger coordinated event solutions.
- Zinderend EventsminorPartner in the collaborative indoor event network. Wink supplies entertainment components for total event experiences delivered by the partnership.
- Bromios Corporate EventscoreBromios Corporate Events (led by Marjan Kremers-Corsten) and Wink Events partnered to deliver the CZ CenZation corporate event at Willem II Stadium in Tilburg, bringing CZ employees together with entertainment, team-building, and hospitality.
- ACBN (Algemeen Comité Bijeenkomsten Nijmegen)minorACBN organizes the Nijmeegse Vierdaagsefeesten. Wink promoted wristbands with perks through eye-catching activations at the Nijmegen Walking Four Days event.
- Stichting PaperclipcoreStichting Paperclip organizes the Paperclip Festival with ~10,000 annual visitors. Wink Events develops the creative peripheral entertainment program with diverse acts, contributing to the festival's creative identity.
- Stichting Dream4KidsminorWink Events & Entertainment supports Stichting Dream4Kids by providing photobooth services free of charge for Dream Days such as Maud's Dream Day. Wink contributes its MyPhotoBooth and expertise to create memorable moments for children facing challenging circumstances.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
WINK; competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, sponsorships, and immersive brand experiences. Comparable to WINK in delivering experiential entertainment for major brand clients but operating as a large network with broader service offerings.
- INVNT: INVNT is a global live brand storytelling and experiential agency producing corporate events, brand activations, and signature experiences worldwide. Comparable to WINK in delivering end-to-end brand entertainment concepts but operating at significantly larger scale across multiple continents.
- George P. Johnson Experience Marketing: George P. Johnson is one of the world's largest brand experience agencies, producing corporate events, experiential activations, and trade shows for major global brands. Comparable to WINK in providing full-service event entertainment and brand activations but serving Fortune 500 clients at much greater scale.
- MKG: MKG (Maria Kennedy Group) is a creative experiential marketing agency producing live events, brand activations, and integrated campaigns. Comparable to WINK in combining creative concept development with on-site execution for brand-led experiences.
- Sparks: Sparks (The Marketing Arm) is a global experiential marketing and shopper engagement agency producing brand activations and live events. Comparable to WINK in providing experiential entertainment services to brand clients, with notable overlap in hospitality-zone activations similar to WINK's Casa Corona work.
Direct peers
- Endless Events: Endless Events is an event production and entertainment agency delivering corporate events, festivals, and branded experiences with in-house production capabilities. Comparable to WINK in providing integrated live event entertainment, though operating primarily in North America.
- Anorak Agency: Anorak Agency is a brand experience and event agency producing brand activations, corporate events, and creative campaigns in the Netherlands. Comparable to WINK as a Dutch-based event entertainment peer focused on creative concept-to-execution delivery.
Regional players
- Proef events: Proef is a Dutch event and hospitality agency producing festivals, corporate events, and brand experiences across the Netherlands. Comparable to WINK as a Netherlands-based event entertainment peer, though with a stronger hospitality and venue-management focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WINK; social profiles
Digital presenceWINK; financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINK; leadership team
Management profileNumber of profiles
WINK; funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINK; M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINK;
What does WINK; do?
WINK Event & Entertainment designs, organizes, and delivers custom live event entertainment for corporate clients, festivals, and brand activations across the Netherlands. Its offerings span in-house theatrical acts, photobooth and photo-activation rentals, performing arts, children's entertainment, and complete turn-key entertainment concepts (Het Woud van Licht, The Little Theatre, Velvet Vice Club) covering creative idea, programming, theming, styling, production, and day-of coordination.
Is WINK; a public or private company?
WINK; is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WINK; founded?
WINK; was founded in 2008. It employs 1 to 10 people.
Where is WINK; based?
WINK; is headquartered in Bladel, Netherlands, in the Europe region.
How does WINK; make money?
Three revenue lines are on record. Event Entertainment Services are the primary driver. The others are complete Entertainment Concept Development and experiential Activations for Brand Partners.
Who are WINK;'s main competitors?
Broad incumbents on record are Jack Morton Worldwide, INVNT, George P. Johnson Experience Marketing, MKG and Sparks. Direct peers are Endless Events and Anorak Agency. Proef events is listed as a regional player.
Does WINK; have an API?
No public API is recorded for WINK;.
What industry is WINK; in?
WINK;'s product category is Live Event Entertainment Services. Its primary akta.pro industry code is MPAGAHAG, VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences), with a secondary code of HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 7111 and its SIC code is 7900.