Keller Williams Group One, Inc.

What Keller Williams Group One, Inc. does

Keller Williams Group One, Inc. is a privately held Nevada corporation operating as a local franchisee of Keller Williams Realty, Inc., the world's largest real estate franchise by agent count. The franchisee runs the Reno North office at 10539 Professional Circle, Ste. 100, serving the Reno, Nevada residential real estate market under the "For Agents, By Agents" operating model. Its primary customer segment is licensed real estate agents, who are recruited to join the office and equipped with the franchise's technology stack and productivity coaching; a secondary customer segment consists of home buyers and sellers served through those agents.

The franchise operates a platform-plus-modules architecture centered on KW Command, a comprehensive CRM supporting contact tracking and transaction management, supplemented by the Onward BOLD productivity coaching program, a Home Valuation tool, and a Property Search portal. Marketing channels include organic social (Facebook, Instagram), content/blog, online home valuation, and customer testimonials. The franchisee leverages parent-level marketing, technology development, and brand recognition rather than developing proprietary technology in-house.

Revenue is generated through real estate commissions on agent-mediated transactions under the franchise model; the company earns a share via franchise fees and cap, while the majority of commission income flows through to the producing agents. Pricing is transaction-based and not publicly disclosed. The company is independently owned and operated, with parent franchisor Keller Williams Realty, Inc. providing brand, training, technology, and operational support systems. No external private equity or venture capital ownership is indicated in source materials, and revenue figures are not disclosed at the franchisee level.

Name

Keller Williams Group One, Inc.

Legal name

Keller Williams Group One, Inc.

Website

https://kwgroupone.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Group One, Inc. is a privately held franchisee operating the Keller Williams Reno North real estate office in Nevada, recruiting licensed agents and serving home buyers and sellers via the parent's KW Command CRM and Onward BOLD coaching platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate brokerage
• Residential real estate
• Real estate franchise
• Property search
• Home valuation

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Keller Williams operates as a real estate franchise. Revenue is generated through agent commissions on real estate transactions. Agents work under the KW brand and pay franchise fees while retaining the majority of commission income from their sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keller Williams Group One, Inc. operates as a local franchise office providing residential real estate brokerage services, including property listing and search, home valuation, and agent representation for buyers and sellers in the Reno, Nevada market. The office leverages the parent Keller Williams franchise platform, including the KW Command CRM and the Onward BOLD productivity coaching program, to support its agents and end customers.

Product overview

Keller Williams Group One, Inc. operates as a local franchise office of the Keller Williams real estate franchise. The company offers a platform-plus-modules architecture centered around KW Command®, a comprehensive CRM designed for real estate agents and teams. Supporting products include the Onward BOLD productivity coaching program, Home Valuation tools, and Property Search functionality. Together these offerings support the full lifecycle of real estate transactions and agent business management.

Differentiator

Problem solved

Functional benefit

Brands

• Keller Williams: The parent real estate franchise brand under which KW Group One, Inc. operates as a franchisee, providing real estate services in the Reno, Nevada market.

Products and services

• KW Command® Comprehensive CRM platform for real estate agents and teams that supports every aspect of an agent's business, including contact tracking, transaction management, and business operations.
• Onward BOLD Productivity coaching program for real estate agents that was reimagined from the original BOLD (Business Objective: A Life by Design) program to support agent business growth and success.
• Home Valuation Tool Online tool allowing users to get estimates of their home's current market value.
• Property Search Search functionality for finding properties on the market in the Reno, Nevada area.
• Real Estate Brokerage Services (Reno North) Residential real estate brokerage services for home buyers and sellers in the Reno, Nevada market, provided by agents affiliated with the Keller Williams franchise.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a tech-enabled residential brokerage that competes with Keller Williams for productive agents in mid-to-large markets. Both emphasize technology platforms and agent productivity tools, though Compass uses a salaried-agent hybrid model rather than a traditional franchise.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning franchised brokerage network. It competes with KW for higher-end listings in Reno/Tahoe and shares a similar franchise-driven economics structure.
• HomeSmart: HomeSmart is a fast-growing real estate brokerage with both franchise and cloud-based models. It competes directly with Keller Williams on agent commission splits and technology offerings, particularly in the western U.S.
• eXp Realty: eXp Realty is a cloud-based brokerage that recruits agents aggressively with a low-overhead, commission-split model. It directly competes with Keller Williams for agent headcount migration and competitive commission economics.
• Coldwell Banker: Coldwell Banker operates a franchised residential brokerage network with comparable brand prestige and franchise fee structure. It directly competes for agents and listings in the Reno/Nevada market.
• Century 21: Century 21 is a globally recognized real estate franchise with a similar agent-recruitment and franchise-fee model. It competes directly with KW for franchisees and agents in suburban and secondary markets.
• RE/MAX: RE/MAX is one of the world's largest franchised real estate brokerages with a similarly agent-centric franchise model. It directly competes with Keller Williams for agent recruitment and consumer mindshare, especially in suburban markets like Reno.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a franchised residential brokerage with a parent media brand. It offers similar franchise economics and competes with KW for franchisees and agents in suburban markets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a franchise-driven residential brokerage network backed by a strong parent brand. It competes directly with KW for agent recruitment and seller-side listings in similar suburban markets.

Emerging players

• Redfin: Redfin is a tech-enabled brokerage that uses a salaried-agent model and a consumer-facing platform. It is an emerging competitor to traditional franchise brokerages like KW, particularly in markets where it directly operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KellerWilliamsGroupOne
• Instagraminstagram.com/kwgroupone
• LinkedInlinkedin.com/company/kw-reno

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Group One, Inc.