Super Smiles

What Super Smiles does

Super Smiles is a privately held pediatric dental practice founded in December 2013 by Dr. Chad Jensen in Harrison, Arkansas, operating under the trade name "Super Smiles for Kids & Teens." The practice exclusively serves infants, children, and adolescents from birth through age 19, with a secondary focus on pediatric patients with special healthcare needs requiring hospital-based treatment. Services span preventive care (exams, cleanings, sealants, fluoride), restorative procedures (fillings, crowns, extractions, root canals), orthodontics (braces and clear aligners), sedation dentistry, and hospital dentistry under general anesthesia. The clinical team consists of Dr. Jensen (general dentist with advanced pediatric training) and Dr. Viet Hoang (specialty-trained pediatric dentist), supported by an office manager and 11-50 total employees.

The practice differentiates through a themed, child-friendly physical environment — an under-the-ocean aquatic design with a playground, movie room, and hand-painted murals — and a Cavity-Free Club loyalty rewards program. Revenue is generated through a fee-for-service model accepting Arkansas Medicaid, most major insurance plans, and credit cards. The practice relocated to a larger Highway 65 North facility following patient growth and has no satellite locations, no external funding, and no institutional ownership, operating as an independent dental office serving the Ozarks region.

The technology stack consists of standard dental equipment and orthodontic appliances with no proprietary AI, software products, or digital platforms. Distribution is entirely through a single physical office with appointment requests handled via website forms and phone.

Name

Super Smiles

Legal name

Super Smiles

Website

https://supersmilesharrison.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Smiles is a privately held pediatric dental practice in Harrison, Arkansas, exclusively serving infants, children, and teens (birth to age 19) including special-needs patients. It generates fee-for-service revenue from preventive, restorative, orthodontic, and hospital dentistry delivered through a single themed office.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Orthodontics (HLABABAB), Hospital-Based & Medically Complex Pediatric Dentistry (HLABAGAE)

Keywords

• Pediatric dental services
• Children's dentistry
• Orthodontic treatment
• Preventive dental care
• Hospital dentistry

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Service Fees: Fee-for-service dental care delivery where patients pay for examinations, cleanings, procedures, and treatments. The practice accepts major credit cards, insurance plans, and Arkansas Medicaid as payment methods. Revenue is generated through preventive care, restorative procedures, orthodontics, and hospital dentistry services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Super Smiles is a pediatric dental practice providing comprehensive dental care exclusively for infants, children, and teens from birth through age 19. Services include preventive care (exams, cleanings, sealants, fluoride), restorative procedures (fillings, crowns, extractions, root canals), orthodontics (braces and clear aligners), and hospital-based dentistry under general anesthesia for children with special healthcare needs. Care is delivered in a uniquely child-friendly aquatic-themed office in Harrison, Arkansas.

Product overview

Super Smiles is a pediatric dental practice offering a single, unified service model focused exclusively on children and teens from infancy through age 19. The practice provides comprehensive general dentistry including preventive care (exams, cleanings, sealants, fluoride), restorative procedures (fillings, crowns, extractions, root canals, space maintainers), orthodontics (braces and aligners), hospital dentistry for special needs patients, and emergency dental services. The practice also operates a Cavity-Free Club rewards program. Services are delivered in a child-friendly office environment with amenities like TVs at each chair, an ocean-themed design, and a play area.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry for Kids and Teens Comprehensive dental care services exclusively for children from infancy through age 19, including preventive, restorative, emergency, and sedation dentistry delivered in a child-friendly themed office.
• Orthodontics Orthodontic treatment including traditional metal braces, self-ligating braces, ceramic/clear braces, clear aligners (Invisalign), and lingual braces for children and teens.
• Dental Exams and Cleanings Comprehensive dental exams with X-rays and professional teeth cleanings, polish, and fluoride treatments for children and adolescents.
• Preventive Care Preventive dental services including dental sealants, fluoride treatments, brushing and flossing instruction, and nutritional counseling for oral health.
• Hospital Dentistry Dental treatment under general anesthesia in a hospital setting for children who cannot cooperate for safe dental treatment due to physical, emotional, or developmental challenges, severe gag reflex, complex medical conditions, or allergies to local anesthetics.
• Restorative Procedures Restorative dental treatments including stainless steel crowns, white faced stainless steel crowns, zirconia crowns, fillings (amalgam and composite), space maintainers, root canals, extractions, wisdom teeth management, and custom-fitted mouthguards and nightguards.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Broad incumbents

• Great Expressions Dental Centers: Multi-specialty DSO with significant pediatric and orthodontic service lines; comparable as a scaled group operator competing for similar family and Medicaid patient segments.
• Aspen Dental: National DSO with a broad general-dentistry footprint; comparable as a competing scaled group-practice model that competes for patients and could expand into Super Smiles' secondary markets.
• Smile Brands: DSO supporting general and specialty dental offices across the US; relevant as both an affiliation option and a competitive scaled operator in adjacent markets.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices; relevant as a benchmark for the multi-site, clinician-supported practice model Super Smiles could evolve into with capital.
• Smile Doctors: Largest orthodontic-focused DSO in the US; comparable because Super Smiles offers pediatric orthodontics and could follow a similar group-affiliation path, though Smile Doctors operates at vastly larger scale.
• Mortenson Dental Partners: Large dentist-led DSO with family and pediatric offerings; comparable as a potential affiliation partner or competitive benchmark for group pediatric practice operations.
• Heartland Dental: Largest US dental support organization supporting general and specialty practices; relevant as the dominant DSO benchmark and potential consolidator of independent practices like Super Smiles.

Direct peers

• Children's Dental Health: Multi-location pediatric-only dental practice with orthodontics; directly comparable to Super Smiles' pediatric-exclusive service mix and could serve as a model for regional expansion.
• Benevis (Kool Smiles): DSO focused on family and pediatric dentistry with a strong Medicaid and pediatric patient mix; the most direct comparability in pediatric specialty practice delivery, scaled group model, and government payer reliance.
• Dentistry for Children: Multi-location pediatric-only dental group practice; directly comparable as a pediatric-exclusive, multi-dentist group model that Super Smiles could scale into.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supersmilesharrison
• LinkedInlinkedin.com/company/supersmilesdentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Smiles