Chappell

What Chappell does

Chappell Residential, Inc. is a privately held residential real estate brokerage founded in 2015 by Johnny Chappell and headquartered at 3800 Glenwood Avenue in Raleigh, North Carolina. The firm operates under the Compass brokerage platform ("powered by Compass") and serves the Raleigh-Durham-Triangle market across roughly a dozen sub-markets including Cary, Chapel Hill, Wake Forest, and Knightdale. Chappell runs a hybrid go-to-market combining traditional agent-led representation (20+ brokers and consultants) with direct-to-consumer self-service via its proprietary Chappell Keys platform — a QR-code and keypad-enabled self-touring system now deployed across eight new-construction communities — and channel-partner relationships with builders and developers.

The company operates three integrated service lines: residential buyer and seller representation (221 transaction sides totaling $178.78M in 2025 sales volume at an average price of ~$809K), full-service developer representation covering feasibility, branding, marketing, and sales for ~$200M of controlled land and ~400 active units across 40+ communities, and an in-house Chappell Creative Team providing digital marketing, aerial videography, photography, rendering, website design, and SEO. Revenue is generated primarily through residential real estate commissions (transaction-fee model) and development/marketing professional-services fees; commission rates are not publicly disclosed. Brand reputation is strong, with 2026 RealTrends Verified rankings of #2 in Raleigh, #3 in North Carolina, and #97 nationwide among large teams, a 4.9/5 average client review score, and 88% of business sourced from past-client referrals and word-of-mouth. The team holds invitation-only inclusion in The Private Client Network at Compass, representing North Carolina in an 80-market luxury advisory collective.

Name

Chappell

Legal name

Chappell Residential, Inc.

Website

https://chappellres.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Chappell Residential is a Compass-powered residential real estate brokerage serving North Carolina's Raleigh-Durham-Triangle area. Founded in 2015, it combines buyer and seller representation with developer services and proprietary self-touring technology across 40+ home communities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• New construction sales
• Development marketing

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Residential Real Estate Commissions: Traditional real estate commission-based revenue from residential property sales. Includes new construction, luxury homes, and resale transactions across the Triangle area. Commission rates not publicly disclosed.
2. Development Marketing Services: Full-service marketing and sales for residential development projects. Services include branding, website design, SEO, videography, photography, social media, digital advertising, email marketing, and media relations for builder and developer clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Chappell is a residential real estate brokerage serving the Raleigh, Durham, Chapel Hill, and Triangle area of North Carolina. The firm provides full-service buyer representation, seller representation, and developer/builder marketing and sales services across 40+ home communities, powered by Compass and supported by an in-house creative marketing team and proprietary Chappell Keys self-touring technology.

Product overview

Chappell is a full-service residential real estate brokerage specializing in the Raleigh-Durham-Triangle area of North Carolina. The firm operates as a unified platform combining residential buyer and seller representation with developer services and an in-house creative marketing division. Key product offerings include: Chappell Keys (self-guided touring technology), residential sales and buyer representation, seller services with staging and concierge support, and comprehensive developer/builder services including feasibility analysis, marketing, and sales. The portfolio spans 40+ home communities across the Triangle, including single-family homes, townhomes, condominiums, and luxury properties ranging from $135,000 to over $2.5 million. The firm is powered by Compass brokerage platform and maintains an in-house Chappell Creative Team for digital marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Chappell Keys: Self-guided tour platform for touring move-in-ready new construction homes in the Triangle area without an agent.

Products and services

• Chappell Residential Buyer Services Residential home buying representation for individuals and families purchasing properties in the Triangle area, including new construction and resale homes. Provides access to exclusive listings via Compass partnership and relocation assistance for out-of-state buyers.
• Chappell Residential Seller Services Home selling services for Triangle-area homeowners, featuring tailored marketing strategies, professional staging, and concierge-level care including Compass-funded home improvements prior to listing.
• Chappell Residential Developer Services Full-service development representation for residential builders and developers, including market analysis, land acquisition support, rendering production, branding, and sales marketing for new construction projects across the Triangle area.
• Chappell Keys Self-guided touring platform enabling potential buyers to independently tour move-in-ready new construction homes using QR codes and keypad entry systems without requiring an agent. Buyers scan codes, verify identity, and input access codes to tour homes on their own schedule.
• Chappell Creative Team Marketing Services In-house digital marketing services including aerial videography, branding, copywriting, photography, videography, graphic design, rendering production, website design, and SEO. Provides marketing support for listings, development projects, and builder partners across the Triangle area.

Quantifiable outcome

• 221 transaction sides totaling $178.78M in 2025
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• CompassflagshipStrategic or Co-development PartnerChappell is proudly powered by Compass, described as the best boutique brokerage in the country. This partnership provides exclusive listings, technology infrastructure, national platform reach, and extensive resources. Compass provides tools and resources to support any listing or project.
• MMJ (Preferred Closing Attorney)coreImplementation/ SI/ Consulting PartnerPreferred closing attorney partner shown on website footer. Provides legal services for real estate closings for Chappell clients.
• Tobacco Road Custom BuilderscoreStrategic or Co-development PartnerLocal builder partnership for custom luxury homes. Collaborations on projects including Duplin, 409 Granville Road, 415 Webster Street, and other custom residences. Award-winning builder known for quality craftsmanship.
• Reward BuilderscoreStrategic or Co-development PartnerPartnership with Reward Builders for luxury custom home portfolio. Builder known for quality residential construction in the Triangle area.
• The Private Client Network at CompasscoreGTM or Marketing PartnerJohnny Chappell and Billy Hoffman represent Raleigh within The Private Client Network - an invitation-only collective of top-producing luxury residential advisors serving 80+ premier markets across the country with $7B+ annual transaction volume. One of only two PCN members serving North Carolina.
• The Raleigh Architecture CompanycoreStrategic or Co-development PartnerAward-winning architecture firm designing multiple Chappell developments including IDYLE (Net-Zero townhomes) and Oberlin Heights. Architects for boutique residential collections.
• Greenwood HomesminorStrategic or Co-development PartnerBuilder for Sherron Road Townes development in Durham, NC. A neighborhood by Greenwood Homes as noted in marketing materials.
• Concept 8 HoldingscoreStrategic or Co-development PartnerDevelopment partner for Pleasant Pines (sold out during COVID) and Wrenwood Phase II projects. Key builder/developer collaboration.
• Lambert DevelopmentminorStrategic or Co-development PartnerDevelopment partner for West + Lenoir townhome project - won Downtown Raleigh Alliance Imprint Award. First-of-its-kind product with rooftop terraces and garage parking.
• Hayes Barton HomescoreStrategic or Co-development PartnerBuilder for 6 Chantilly Place luxury home in Durham's Forest Hills. Known for masterclass modern craftsmanship and luxury custom builds.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Largest franchised residential real estate network globally with Triangle-area offices. Comparable on residential brokerage services and large-team operations; differs on franchise model vs. Chappell's independent/Compass-powered structure.
• Compass: Chappell's platform partner and a national technology-driven brokerage competing for the same luxury and Triangle clients. Comparable on tech-enabled service model and luxury focus, but Compass operates at vastly larger scale as the umbrella brokerage.
• Keller Williams Realty: Largest residential franchise by agent count in the US with strong Triangle market-center presence. Comparable on commission-based residential brokerage model and large-team structure; differs in franchise vs. independent team orientation.
• Coldwell Banker: Global residential brokerage brand with established Triangle franchisees. Comparable on luxury and new-construction representation; broader portfolio and brand reach than Chappell's regional focus.
• Berkshire Hathaway HomeServices: National residential brokerage network with Triangle franchisees competing for similar luxury and relocation clients. Comparable customer base and commission-based model; broader geographic footprint dilutes single-market intensity.

Direct peers

• Allen Tate Realtors: The largest residential brokerage in the Carolinas, operating across the Triangle and Charlotte metros with a similar mix of resale, new construction, and relocation services. Comparable scale, business model, and large-team structure to Chappell.
• Howard Perry & Walston: One of the largest independently owned residential brokerages in the Raleigh-Triangle market with a long-standing builder/developer representation practice. Directly comparable to Chappell on geography, customer base, and product focus on Triangle new construction and resale.
• Fonville Morisey Realty / Coldwell Banker Advantage: Established Triangle-area residential brokerage with deep local builder relationships and large-team operations. Directly comparable to Chappell in customer segments, geographic focus, and new-construction representation.

Emerging players

• eXp Realty: Cloud-based, tech-forward residential brokerage with rapidly growing agent count. Comparable on technology-enabled service and large-team support; differs on virtual operating model vs. Chappell's boutique in-person Triangle presence.
• The Real Brokerage: Tech-enabled, cloud-based residential brokerage competing for productive agents through higher splits. Comparable on attracting large, productive teams; differs on national distributed model vs. Chappell's concentrated Triangle focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ChappellRes
• YouTubeyoutube.com/channel/UC-ub066aFY3x9UNik7INyfw
• Facebookfacebook.com/chappellres
• Instagraminstagram.com/chappellres
• TikToktiktok.com/@chappellres
• LinkedInlinkedin.com/company/chappell-residential

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chappell