UXUniversity

Name

UXUniversity

Legal name

usertestlab srl

Website

https://uxuniversity.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Design Training and Coaching

NAICS

Educational Services (611), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

akta.pro secondary industries

Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)

Keywords

• UX design training
• Service design courses
• Human-centered design education
• Professional UX coaching
• Corporate design training

Headquarters

HQ city

Padova

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Courses: Individual course fees ranging from €350 to €500 plus VAT, with discounts available for membership organizations and early registration. Courses are priced per participant and delivered in full-day or half-day formats.
2. Corporate Training Programs: Customized training packages for organizations including Hello Coach!, Empowering U, and First Steps programs, with tailored pricing based on scope and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

UXUniversity is a professional training and coaching center that delivers hands-on, participatory courses in User Experience design, service design, and human-centered design. Courses are limited to a maximum of 6 participants per session, taught by 21 practicing industry experts, and offered in-person in Rome and Milan, remotely online, and through customized corporate packages. The company also runs the UXU Bridge talent-matching service and publishes educational books and tools via UXU Edizioni.

Product overview

UXUniversity is an Italian training organization specializing in practical, participatory education for UX and experience design professionals. The core offering is a portfolio of specialized short courses (typically 7 hours, delivered in single full days or two half-days) limited to 6 participants each, covering topics from foundational UX to advanced specializations. Beyond individual courses, the company offers corporate training programs (HELLO COACH!, EMPOWERING U, FIRST STEPS), the UXU Bridge job placement service, and publishes books and educational tools through UXU Edizioni. Courses are available in Rome, Milan, and online, with instructors who are practicing industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• UXUniversity Professional Training Courses A portfolio of specialized, hands-on training courses in User Experience design, covering UX research, interaction design, information architecture, UI design, accessibility, service design, design thinking, content strategy, and emerging technologies. Courses are delivered in small groups of 6 participants with expert instructors, in-person in Rome and Milan, and online.
• Corporate Training Programs (HELLO COACH!, EMPOWERING U, FIRST STEPS) Customized in-company training solutions for organizations adopting human-centered design practices, including HELLO COACH! (team coaching), EMPOWERING U (customized training plans), and FIRST STEPS (introductory catalog courses).
• UXU Bridge Talent Matching Service A professional placement and networking service that connects qualified designers with companies seeking UX, UI, Interaction, and related digital design talent, including skills certification and coaching.
• UXU Edizioni Publishing A publishing initiative producing books and educational materials on UX and experience design topics, including titles such as Intranet Information Architecture and Understanding Experience (a comic guide to human-centered design).
• UX Domino Card Educational Tool A card-based educational tool containing 41 cards plus 9 jokers organized into 3 main areas (exploration, design, validation) that creatively and concisely explains the experience design process.
• CCEK (Collaboration Canvas Emergency Kit) A collaborative workshop tool designed by Maria Cristina Lavazza to help teams manage emergency or crisis situations through structured canvas-based facilitation.

Quantifiable outcome

• Small class sizes of maximum 6 participants ensure personalized learning
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• usertestlab srlcoreOthersusertestlab srl is the parent company and legal entity behind UXUniversity. Located in Rome, usertestlab specializes in user experience and service design, with founder Stefano Dominici leading both organizations. The company provides the operational infrastructure and brand backing for UXUniversity's training activities.
• UXU EdizionicoreStrategic or Co-development PartnerUXU Edizioni is the publishing arm of UXUniversity, producing books and educational materials for the design community. Published works include Intranet Information Architecture by Giacomo Mason and the UX Domino Card game. The imprint focuses on practical, accessible resources for UX professionals.
• Architecta (Società Italiana di Architettura dell'Informazione)coreGTM or Marketing PartnerArchitecta is an Italian association for information architecture professionals. UXUniversity offers a 30% discount for Architecta members, and the association is listed as a collaborating organization. Stefano Dominici is associated with Architecta.
• AIAP (Associazione italiana Design della Comunicazione Visiva)minorGTM or Marketing PartnerAIAP is the Italian Association for Visual Communication Design. UXUniversity offers a 10% discount for AIAP members as part of its professional association partnership program.
• UXPA (User Experience Professionals Association)minorGTM or Marketing PartnerUXPA is an international association for UX professionals. UXUniversity offers a 10% discount for UXPA members, facilitating access to specialized training for association members.
• Rosenfeld MediaminorStrategic or Co-development PartnerRosenfeld Media is a publishing company specializing in UX and design books. Listed as a collaborating organization, representing international publishing partnerships for the Italian design community.
• UXU Bridge Partner CompaniesminorChannel Partner/ Reseller/ DistributorCompanies seeking UX talent through the UXU Bridge service gain access to pre-screened, certified designers. The service matches qualified designers with company needs, facilitating hiring without traditional recruitment agencies. Companies pay for the service based on required skill profiles.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Designlab: Online UX/UI design school offering mentor-led courses and bootcamps to professionals and career changers. Comparable as a UX-focused training company with small-cohort models and practitioner mentorship, though it operates primarily in English and at larger scale.
• Interaction Design Foundation: Online UX and interaction design training platform offering courses, certifications, and a community of practitioners. The most direct global competitor to UXUniversity's course-led UX education model, though it operates at significantly larger scale and in English.
• Springboard: Online learning platform offering mentor-led UX design, data science, and software engineering career tracks. Comparable as a structured, mentor-driven UX education provider with job guarantee pathways, though it operates at greater scale and broader geographic reach.
• CareerFoundry: Online bootcamp offering mentored UX/UI, web development, and data analytics programs with career-change focus. Comparable as a structured UX training provider with mentor support, though it targets the career-changer segment at a different price point and scale.
• UX Design Institute: Provider of accredited UX design certificates and diploma programs, primarily serving working professionals. Comparable as a UX-specific professional training and certification company, though it operates at larger scale and is based in Ireland.
• Nielsen Norman Group: Pioneer UX research and training firm founded by Don Norman and Jakob Nielsen, offering UX certification courses and conferences. Directly comparable as a practitioner-led UX training company serving professionals and corporates, with stronger brand authority and global reach.

Broad incumbents

• General Assembly: Large-scale tech and design training provider offering bootcamps, short courses, and corporate training across multiple disciplines. Comparable as a B2B and B2C UX training provider, though it is much broader in scope and competes primarily on scale rather than specialist expertise.

Emerging players

• Mind the Product: Community and training platform for product managers and product designers, offering events, workshops, and online courses. Comparable as a practitioner-led product and UX education community, with overlapping audiences in product design and design leadership.

Others

• Rosenfeld Media: Specialist UX and design book publisher with a curated catalog of practitioner-authored titles. Already a partner of UXUniversity, Rosenfeld Media is comparable as a UX publishing and educational content ecosystem player, with overlapping content and audience.
• Interaction Design Association (IxDA): Global professional association for interaction design with over 100,000 members, organizing local events, conferences, and educational programs. Comparable as a UX community and education ecosystem player, though it operates as a non-profit rather than a commercial training company.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uxuniversityit
• YouTubebit.ly/1tCT24S
• Facebookfacebook.com/uxuniversity
• LinkedInlinkedin.com/company/uxuniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UXUniversity