What Blank Apparel does

Blank Apparel (legally Blank Shirts, Inc.) is a wholesale e-commerce retailer specializing in blank apparel and accessories, headquartered in Carson City, Nevada. Founded circa 2004 (with corporate copyright dating to 1999), the company operates blankapparel.com in the United States and a separate Canadian site (blankapparel.ca) under a regional subsidiary. The platform catalogs products from approximately 89 apparel brands — including Gildan, Bella + Canvas, Comfort Colors, Hanes, Next Level Apparel, Independent Trading, Richardson, and Rabbit Skins — across categories spanning t-shirts, hoodies and sweatshirts, tank tops, polo shirts, hats, jackets and pullovers, pants and shorts, button-up shirts, workwear, bags, and infant apparel. The underlying technology is an e-commerce wholesale platform with an inventory management system supporting self-serve catalog browsing, Fast Order by item number, customer accounts, wishlists, and live chat support.

The business model is transactional wholesale: the company purchases inventory in bulk from upstream manufacturers and resells at wholesale unit prices with tiered quantity discounts at 12 and 36 units. A defining feature is the absence of minimum order requirements, allowing orders from 1 to 1001+ units, which differentiates the platform from traditional wholesale distributors. Revenue is generated purely through per-unit sales, with promotional pricing across key categories (T-shirts under $3, extra-soft T-shirts under $6, polo shirts under $9, crewneck sweatshirts under $15) and acceptance of school and government purchase orders. Primary customer segments are screen printers and custom apparel businesses, supplemented by sports teams and athletic organizations, schools and educational institutions, and event organizers and corporate buyers. Distribution is exclusively online with referenced warehouse locations for fulfillment, and marketing is conducted through email, social media (Facebook, Instagram, YouTube, Pinterest), a blog, and SEO-driven category and brand pages.

Name

Blank Apparel

Legal name

Blank Shirts, Inc.

Website

https://blankapparel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Blank Apparel is a Carson City, Nevada-based wholesale e-commerce retailer (legally Blank Shirts, Inc.) selling blank apparel from approximately 89 name-brand manufacturers to screen printers, schools, sports teams, and event buyers across the US and Canada, with no minimum order requirements and tiered quantity discounts.

Ownership category

akta.pro rank

Product category

Wholesale Blank Apparel

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Wholesale blank apparel
• Blank t-shirts
• Screen printing supplies
• Custom apparel wholesale
• Imprinted sportswear

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Apparel Sales: Blank Apparel generates revenue through direct wholesale sales of blank apparel to customers. They purchase inventory in bulk from manufacturers (Gildan, Bella + Canvas, Comfort Colors, etc.) and sell at wholesale prices with quantity-based volume discounts. The business model emphasizes bulk purchasing power to pass savings directly to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Blank Apparel is an online wholesale retailer that purchases blank apparel in bulk from approximately 89 name-brand manufacturers (such as Gildan, Bella + Canvas, Comfort Colors, Hanes, and Next Level Apparel) and resells it through its e-commerce storefront to screen printers, custom apparel businesses, schools, sports teams, and organizations. Orders can be placed for as little as one unit with no minimum order requirement, and tiered volume discounts are applied at price breaks of 12 and 36 units.

Product overview

Blank Apparel is a wholesale blank apparel retailer offering a comprehensive portfolio of blank clothing and accessories for customization, team apparel, and retail. The platform provides over 89 name-brand apparel options across multiple product categories including T-Shirts, Hoodies & Sweatshirts, Tank Tops, Polo Shirts, Hats, Jackets & Pullovers, Pants & Shorts, Button-Up Shirts, Workwear, Bags, and Infant/Onesie apparel. The business model emphasizes bulk purchasing without minimum order requirements, allowing purchases of single items or bulk quantities. Key brands carried include Gildan (economical t-shirts and sweatshirts), Bella + Canvas (premium soft tees with sustainable manufacturing), Hanes (USA-sourced cotton options), Comfort Colors (garment-dyed vintage look), Next Level Apparel (fashion-forward cuts), Rabbit Skins (infant/toddler apparel), Richardson (performance headwear), Independent Trading (action sports blanks), and L.A.T. Apparel (quality fleece). The platform enables bulk discounts with price breaks at quantities of 12 and 36 units, and offers school and government purchase order acceptance.

Differentiator

Problem solved

Functional benefit

Products and services

• Blank T-Shirts Wholesale blank t-shirts for screen printers, custom apparel businesses, teams, schools, event organizers, and promotional buyers; available across multiple styles, colors, and size ranges.
• Blank Hoodies & Sweatshirts Wholesale blank hoodies and sweatshirts for decoration businesses, teams, schools, and corporate buyers; available in pullover, zip-up, and crewneck styles.
• Blank Tank Tops Wholesale blank tank tops suited to athletic, event, and warm-weather customization needs.
• Blank Polo Shirts Wholesale blank polo shirts for workplace uniforms, team apparel, and corporate identity programs.
• Blank Hats Wholesale blank headwear for team merchandise, event giveaways, and promotional use.
• Blank Jackets & Pullovers Wholesale blank outerwear for layering, workwear programs, and team apparel.
• Blank Pants & Shorts Wholesale blank bottoms for athletic programs, team uniforms, and casual customization.
• Blank Button-Up Shirts Wholesale blank button-up and athletic shirts serving workwear and team-apparel needs.
• Blank Workwear Wholesale blank work jackets and worksite apparel for branded uniform programs.
• Blank Bags & Totes Wholesale blank bags and tote items for events, promotions, and retail customization.
• Blank Onesies & Infant Apparel Wholesale blank infant and baby apparel including onesies, bodysuits, and infant t-shirts for family-event and children's-apparel programs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• GildancoreOthersGildan is a major brand partner supplying blank t-shirts, hoodies, sweatshirts, and pants. Gildan products are featured prominently on the site with items like the popular Gildan 3000 Light Cotton T-Shirt and Gildan 18000 Heavy Blend Crewneck Sweatshirt. The partnership represents a core product line for Blank Apparel.
• Bella + CanvascoreOthersBella + Canvas is a premium brand partner known for soft, high-quality apparel. Products include the popular 3001 100% Cotton Men's Best-Fit T-Shirt and various women's and youth styles. The brand is highlighted for sustainable manufacturing practices and is a flagship brand on the platform.
• Comfort ColorscoreOthersComfort Colors supplies garment-dyed apparel known for their soft, lived-in feel. Products include the popular 1717 Heavyweight Garment-Dyed T-Shirt. The brand is featured prominently as a top seller.
• HanesmajorOthersHanes provides economical blank apparel options including the Perfect-T Cotton T-Shirt and EcoSmart hoodie lines. Featured in promotional sections for USA Cotton T-Shirts under $4.
• Next Level ApparelmajorOthersNext Level Apparel offers fashion-forward blank apparel including the popular 6210 Unisex CVC T-Shirt and various women's styles. Featured in promotional section for items under $5.
• Independent Trading CompanyminorOthersIndependent Trading Company supplies action sports-inspired blanks including sweatshirts, hoodies, and performance fleece. Products include midweight pullover hoodies and pigment-dyed joggers.
• RichardsonminorOthersRichardson is a performance headwear brand supplying trucker hats and caps. Featured products include the 115 Low Profile Trucker Hat and 111 Garment-Washed Trucker Hat.
• Rabbit SkinsminorOthersRabbit Skins is a leading infant and toddler apparel brand in the imprinted sportswear industry, offering onesies and children's apparel with one of the broadest color assortments in the market.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• WayCoolShirts: Online wholesale blank apparel distributor offering name-brand apparel (Gildan, Bella+Canvas, Hanes, etc.) to small businesses, screen printers, and group buyers. Comparable to Blank Apparel in online wholesale model and brand catalog, though typically serving smaller volume buyers.
• S&S Activewear: Formed from the merger of Alphabroder and Broder Bros, S&S Activewear is one of the largest wholesale blank apparel distributors in North America serving the imprintable apparel and promotional products industry. Directly comparable to Blank Apparel in wholesale B2B model, brand portfolio (carries Gildan, Hanes, Bella+Canvas, etc.), and customer segments, with broader scale and deeper catalog.
• TSC Apparel: Wholesale distributor of blank apparel for the screen printing, embroidery, and promotional products industries. Directly comparable business model to Blank Apparel — multi-brand blank apparel sold B2B to decorators with no minimums and volume-based pricing. Smaller scale than SanMar/S&S but competes head-to-head for the same customer base.
• ShirtMax: Online-first wholesale blank apparel retailer carrying top brands like Gildan, Bella+Canvas, and Next Level Apparel, selling to screen printers, teams, and organizations. Closely comparable to Blank Apparel in e-commerce-led wholesale model, brand portfolio, and target customer base.
• SanMar: Largest US wholesale distributor of imprintable apparel and accessories, selling blank apparel from hundreds of brands to screen printers, embroiderers, and promotional product distributors. Directly comparable to Blank Apparel in business model, customer base (B2B decorators), and product mix, but with significantly larger scale and broader catalog.

Emerging players

• Custom Ink: Online custom apparel and decoration platform allowing groups to design and order custom-printed apparel for teams, events, and businesses. Overlaps with Blank Apparel on the screen printing/team apparel use cases but operates in the decorated-apparel segment rather than pure blank wholesale.
• Printful: Print-on-demand and warehousing platform that prints and ships custom apparel on demand for e-commerce sellers and creators. While a different operational model (on-demand printing vs. blank wholesale), it intersects with Blank Apparel's customer base of custom apparel creators and competes for the same end-use cases in the custom decoration ecosystem.

Broad incumbents

• Hit Promotional Products: Large-scale wholesale distributor of promotional products including apparel, drinkware, and accessories serving the B2B promotional products industry. Overlaps with Blank Apparel on the blank apparel and team/event merchandise categories but offers a much broader promotional products portfolio and serves a wider range of buyers.
• 4imprint: One of the largest promotional products distributors in North America, selling decorated apparel and branded merchandise to businesses and organizations. Comparable customer segments (event organizers, schools, corporate buyers) to Blank Apparel but with a much broader product portfolio and in-house decoration services.
• Quality Logo Products: Wholesale promotional products distributor offering decorated apparel and accessories to businesses and organizations. Overlaps with Blank Apparel on apparel categories serving schools, events, and corporate buyers, but operates primarily in the decorated/promotional product space rather than pure blank wholesale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BlankApparel
• Facebookfacebook.com/blankapparel
• Instagraminstagram.com/blankapparelcom
• Pinterestpinterest.com/officialblankapparelco
• Xx.com/BlankApparelcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blank Apparel