Comfort Colors
Comfort Colors is a US apparel manufacturer of premium heavyweight blank tees, tanks, sweats, and accessories made from 100% US-grown cotton, sold exclusively wholesale to screen printers and decorators through 33 authorized US distributors anchored by S&S Activewear and SanMar.
- Company typePrivate
- Founded1975
- HeadquartersChristchurch, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Comfort Colors does
Comfort Colors is a US-based apparel manufacturer specializing in premium blank casualwear — primarily heavyweight cotton tees, tanks, sweatshirts, and accessories — produced using 100% US-grown cotton and garment-dyeing processes that deliver a soft hand feel and a vintage color palette. The product portfolio is anchored by three hero SKUs (the 1717 heavyweight adult tee, the 3023CL heavyweight women's boxy t-shirt, and the 9360 heavyweight adult tank) and is organized across adult, women's, youth, and accessories lines, with a dedicated 100% US Cotton collection and a Made With Respect™ sustainability program reinforcing the domestic-sourcing and ESG positioning.
The company operates an exclusively wholesale B2B business model, selling only through a network of 33 authorized US distributors that supply screen printers, decorators, and promotional product companies. Two national distributors — S&S Activewear and SanMar — account for the majority of the network's physical locations (11 and 9 respectively), complemented by 13 regional distributors covering the East Coast, Carolinas, Southwest, Southern California, Midwest, Intermountain West, and South. Pricing is not publicly disclosed and is handled at the distributor level rather than direct from Comfort Colors. The brand maintains a separate retail-facing site, indicating some direct-to-consumer visibility, but the core commercial engine is the wholesale channel serving SMB decorators rather than end consumers.
Ownership, parent-company status, financial scale, and headcount are not disclosed in the available data. The website footer links to americanapparel.com, suggesting a possible corporate or brand-family relationship, but no explicit parent company is identified in the source material. Comfort Colors participates in industry tradeshows for B2B visibility and publishes marketing tools and printing-technique guides for decorators, indicating modest but deliberate investment in channel enablement content beyond pure product distribution.
Comfort Colors firmographics
Firmographics- Name
- Comfort Colors
- Website
- https://comfortcolors.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Comfort Colors is a US apparel manufacturer of premium heavyweight blank tees, tanks, sweats, and accessories made from 100% US-grown cotton, sold exclusively wholesale to screen printers and decorators through 33 authorized US distributors anchored by S&S Activewear and SanMar.
- Ownership category
- akta.pro rank
Comfort Colors industry classification
Industry- Product category
- Wholesale Blank Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
Keywords
Where Comfort Colors is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- United States
- HQ region
- North America
Markets served
Comfort Colors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Apparel Sales: Comfort Colors generates revenue through the sale of wholesale apparel (t-shirts, tanks, sweatshirts, accessories) to authorized distributors who then supply screen printers and decorators. Products are sold in bulk wholesale quantities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Comfort Colors product offering
Product offeringCore offering
Comfort Colors manufactures and wholesales garment-dyed, 100% US-grown cotton blank apparel — including tees, tanks, sweats, and accessories — targeted at screen printers, decorators, and promotional product companies. Products are sold exclusively through 33 authorized wholesale distributors across the United States, supplemented by a direct online retail site. The brand's flagship offerings include the 1717 Heavyweight Adult Tee, 3023CL Heavyweight Women's Boxy T-Shirt, and 9360 Heavyweight Adult Tank.
Product overview
Comfort Colors is a manufacturer of premium casual apparel specializing in tees, tanks, and sweats. The product portfolio includes core adult, women's, and youth apparel lines, complemented by accessories (hats and bags). All products feature 100% US-grown cotton with a focus on sustainability through the Made With Respect™ ESG program. The flagship products include the 1717 Heavyweight Adult Tee, 3023CL Heavyweight Women's Boxy T-Shirt, and 9360 Heavyweight Adult Tank, all promoted through seasonal collections like Summer Reset. Comfort Colors operates primarily as a wholesale B2B brand, selling through authorized distributors, with retail availability through their retail site.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's / Adult Tees Collection Garment-dyed 100% US cotton blank t-shirts in men's sizing, designed for screen printers, decorators, and promotional product companies to customize and resell.
- Women's Tees Collection Garment-dyed 100% US cotton blank t-shirts in women's fits (including boxy/relaxed silhouettes), intended for wholesale decorators and screen printers serving the women's apparel market.
- Youth Tees Collection Garment-dyed 100% US cotton blank t-shirts in youth sizing, sold wholesale to decorators serving school, team, and youth apparel markets.
- Tanks Collection Garment-dyed 100% US cotton blank tank tops (including the flagship 9360 Heavyweight Adult Tank) sold wholesale to screen printers and decorators.
- Sweats Collection Garment-dyed 100% US cotton blank sweatshirts, hoodies, and fleece pieces sold wholesale to decorators and screen printers.
- Accessories Collection Garment-dyed blank accessories (such as tote bags and headwear) in 100% US cotton, sold wholesale to decorators for customization.
- 100% US Cotton Collection Curated line of styles made entirely from 100% US-grown cotton, emphasizing domestic sourcing and the Made With Respect™ sustainability commitment for wholesale decorators.
Companies that use Comfort Colors
Customer profileSegments2 records
Ideal customer profiles2 records
Comfort Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Comfort Colors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- S&S ActivewearcoreS&S Activewear is one of the primary wholesale distribution partners for Comfort Colors, with 11 warehouse locations across California, Florida, Georgia, Illinois, Kansas, Massachusetts, Nevada, Ohio, Pennsylvania, and Texas. They supply Comfort Colors products to screen printers and decorators.
- SanMarcoreSanMar is a major wholesale apparel distributor and authorized Comfort Colors brand partner with 9 locations across Nevada, Arizona, Florida, Minnesota, New Jersey, Ohio, Texas, Virginia, and Washington. They distribute Comfort Colors products through their catalog and website.
- Apparel Coast to CoastminorRegional wholesale distributor with locations in South Carolina and Virginia, serving the East Coast market for Comfort Colors products.
- Carolina MademinorRegional wholesale distributor based in North Carolina serving the Carolina market for Comfort Colors products.
- McCreary's TeesminorRegional wholesale distributor based in Phoenix, Arizona serving the Southwest market for Comfort Colors products.
- Mission ImprintablesminorRegional wholesale distributor based in San Diego, California serving the Southern California market for Comfort Colors products.
- One StopminorRegional wholesale distributor based in Grand Rapids, Michigan serving the Midwest market for Comfort Colors products.
- SLC ActivewearminorRegional wholesale distributor based in West Valley City, Utah serving the Intermountain West market for Comfort Colors products.
- Staton Corporate and CasualminorRegional wholesale distributor with locations in Tennessee and Texas serving the Southern market for Comfort Colors products.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Comfort Colors competitors and assessment
Company assessmentBroad incumbents
- Gildan Activewear: One of the world's largest manufacturers of basic and decorated apparel including tees and sweats. Highly comparable because Gildan serves the same screen-printer and decorator channel globally and is widely stocked by the same wholesale distributors (S&S Activewear, SanMar) that carry Comfort Colors.
- Hanes: Mass-market apparel manufacturer and owner of brands like Champion and ComfortWash. Comparable because Hanes supplies decorated apparel blanks through the same wholesale channels and has launched garment-dyed product lines (e.g., ComfortWash) that directly overlap with Comfort Colors' positioning.
- American Apparel: Basic apparel manufacturer with overlapping Made-in-USA cotton positioning and a related corporate relationship (Comfort Colors' website links to americanapparel.com). Compares through shared wholesale blank-apparel heritage, US cotton sourcing, and decorator customer base.
- Champion (Hanesbrands): Heritage athletic apparel brand now offering blank and decorator-ready basics under Hanesbrands. Comparable to Comfort Colors through shared reverse-weave and heavyweight sweatshirt categories and overlapping promotional/team uniform customer use cases.
- Fruit of the Loom: Mass-market basics manufacturer supplying decorated apparel blanks through promotional product distributors. Comparable because of shared heavyweight cotton tee and sweatshirt categories, similar screen-printer customer base, and broad US wholesale distribution overlap.
Direct peers
- Next Level Apparel: Premium blank apparel brand competing in the same fashion-fit and crew-neck tee categories as Comfort Colors. Comparability stems from shared decorator/print customer base, overlapping wholesale distribution (SanMar), and similar focus on soft-hand cotton blanks.
- Bella+Canvas: Premium blank apparel manufacturer specializing in cotton tees and tanks for the screen-print and decorator market. Closest direct competitor to Comfort Colors, with overlapping heavyweight cotton product lines, similar Made-in-USA messaging, and identical distribution through S&S Activewear and SanMar.
- Anvil Knitwear: Blank apparel manufacturer focused on cotton tees, tanks, and sweats for screen printers and decorators. Compares directly to Comfort Colors through shared heavyweight cotton product positioning and distribution via S&S Activewear and SanMar.
- Los Angeles Apparel: US-made basic apparel manufacturer producing cotton tees, sweatshirts, and accessories. Comparable through shared Made-in-USA positioning, cotton-heavy product mix, and overlap with decorators and wholesale distributors serving the West Coast market.
Others
- Alphabroder (now S&S Activewear parent): One of the largest US decorators and apparel distributors following its merger with S&S Activewear. Included because Alphabroder/S&S is both a core wholesale channel partner and a competing private-label blank supplier to the same decorator customers Comfort Colors serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Comfort Colors social profiles
Digital presenceComfort Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comfort Colors leadership team
Management profileNumber of profiles
Comfort Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comfort Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comfort Colors
What does Comfort Colors do?
Comfort Colors manufactures and wholesales garment-dyed, 100% US-grown cotton blank apparel — including tees, tanks, sweats, and accessories — targeted at screen printers, decorators, and promotional product companies. Products are sold exclusively through 33 authorized wholesale distributors across the United States, supplemented by a direct online retail site. The brand's flagship offerings include the 1717 Heavyweight Adult Tee, 3023CL Heavyweight Women's Boxy T-Shirt, and 9360 Heavyweight Adult Tank.
When was Comfort Colors founded?
Comfort Colors was founded in 1975. It employs 1 to 10 people.
Where is Comfort Colors based?
Comfort Colors is headquartered in Christchurch, United States, in the North America region.
How does Comfort Colors make money?
One revenue line is on record: wholesale Apparel Sales.
Who are Comfort Colors's main competitors?
Broad incumbents on record are Gildan Activewear, Hanes, American Apparel, Champion (Hanesbrands) and Fruit of the Loom. Direct peers are Next Level Apparel, Bella+Canvas, Anvil Knitwear and Los Angeles Apparel. Alphabroder (now S&S Activewear parent) is listed as an others.
Does Comfort Colors have an API?
No public API is recorded for Comfort Colors.
What industry is Comfort Colors in?
Comfort Colors's product category is Wholesale Blank Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 315 and its SIC code is 2300.