What Calia Comunicação does

Calia Comunicação (legal name CaliaY2 Propaganda e Marketing LTDA) is a Brazilian full-service advertising and marketing agency founded in 1996 and headquartered in São Paulo, with a second office in Brasília. The firm operates as a creative services provider, developing campaigns across television, digital, outdoor, DOOH, radio, print, and social channels for a client base anchored by Brazilian federal government institutions and supplemented by corporate accounts.

Its core offering consists of creative strategy, campaign development, brand building, and multi-channel execution delivered on a project and retainer basis. Supporting products include Calia Insights, a thought-leadership and market-intelligence publication covering real estate, technology, and sleep tourism, and CCM (Calia Corpo & Mente), an internal employee wellness sub-brand. The firm generates revenue through professional service fees from advertising and communication engagements, with no proprietary technology platform or disclosed productized SaaS offering. Pricing is quote-based and tailored to campaign scope rather than standardized.

Commercially, Calia acquires and serves clients through direct sales and pitch processes, with offices strategically positioned to cover both corporate clients (São Paulo) and federal government institutions (Brasília). Its customer roster includes CAIXA, SECOM, Ministério da Saúde, Embratur, CNJ, CNC, Britânia, Urban, Prumo Pneus, Brasal, Exto, and Ecourbis. The agency holds memberships in ABAP, SINAPRO-SP, SINAPRO-DF, CENP, IAB, and CONAR, and maintains LGPD compliance — credentials relevant to Brazilian public-sector procurement eligibility. Operating geographies for client campaign delivery span Brazil, the USA, Latin America (Argentina, Chile, Colombia, Mexico, Peru), Europe (UK, Germany, France, Netherlands, Portugal, Spain, Switzerland), and parts of Asia and North America (China, Canada), though the agency's own corporate footprint remains Brazil-only.

Name

Calia Comunicação

Legal name

CaliaY2 Propaganda e Marketing LTDA

Website

https://calia.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Calia Comunicação is a Brazilian full-service advertising agency founded in 1996, headquartered in São Paulo with a Brasília office, serving federal government institutions and corporate brands through creative campaigns across TV, digital, outdoor, and social channels.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Advertising agency services
• Creative campaign development
• Brand strategy
• Multi-channel marketing
• Public communication campaigns

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Communication Services: Calia generates revenue as a full-service advertising and marketing agency, providing creative strategy, campaign development, and multi-channel marketing services to government and corporate clients. Revenue is derived from professional service fees for campaign creation, media planning, and brand communication services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Calia Comunicação (legal name CaliaY2 Propaganda e Marketing LTDA) is a full-service Brazilian advertising and marketing agency that creates strategic, creative, and multi-channel advertising campaigns for federal government institutions and corporate clients. The agency develops brand strategy, creative content (films, digital, social, outdoor, DOOH), media planning, and integrated 360-degree marketing communications, with supporting offerings in market research insights and corporate wellness programming.

Product overview

Calia Comunicação (Calia Y2 Propaganda e Marketing LTDA) is a Brazilian advertising and marketing agency offering creative campaign development across multiple channels. The core offering consists of marketing and advertising campaigns for diverse clients including government institutions (CAIXA, SECOM, Ministério da Saúde) and private brands (Embratur, Britânia). Supporting products include Calia Insights (market research publications) and CCM (Calia Corpo & Mente, a corporate wellness program). The agency produces films, digital content, and advertising materials adapted for streaming platforms, social media, and traditional media.

Differentiator

Problem solved

Functional benefit

Brands

• CCM: Calia Corpo & Mente - A wellness program pillar focusing on physical and mental health of employees.

Products and services

• Marketing and Advertising Campaigns
• Calia Insights
• CCM (Calia Corpo & Mente)

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• ABAP (Associação Brasileira de Agências de Publicidade)minorOthersABAP is the Brazilian Association of Advertising Agencies. Calia displays ABAP's logo as a partner, indicating membership in the industry association that represents and supports advertising agencies in Brazil.
• SINAPRO-SP (Sindicato das Agências de Propaganda de São Paulo)minorOthersSINAPRO-SP is the union of advertising agencies in São Paulo. Calia's affiliation with SINAPRO-SP indicates membership in the professional guild representing agencies in Brazil's largest advertising market.
• SINAPRO-DF (Sindicato das Agências de Propaganda do Distrito Federal)minorOthersSINAPRO-DF is the union representing advertising agencies in the Federal District. Calia's affiliation supports its operations serving federal government clients based in Brasília.
• CENP (Conselho Executivo dos Meios Publicitários)minorOthersCENP is the Executive Council of Advertising Media in Brazil, a self-regulatory body for the advertising industry. CENP membership indicates adherence to industry standards and best practices.
• IAB (Interactive Advertising Bureau)minorOthersIAB is the Interactive Advertising Bureau, an organization that develops industry standards, conducts research, and provides policy positions for online advertising. Affiliation indicates commitment to digital advertising best practices.
• CONAR (Conselho Nacional de Auto-Regulamentação Publicitária)minorOthersCONAR is the National Council for Advertising Self-Regulation in Brazil. CONAR membership demonstrates commitment to ethical advertising practices and compliance with the organization's voluntary advertising code of conduct.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• DPZ&T: One of Brazil's most awarded independent creative agencies. Comparable to Calia in offering full-service creative, brand strategy, and multi-channel campaigns for major Brazilian brands.
• WMcCann: Brazilian full-service advertising agency (part of McCann Worldgroup/RMG) with strong government and corporate clients across Brazil. Closely comparable to Calia in business model, market, and multi-channel creative offering.
• AlmapBBDO: Brazilian creative agency affiliated with BBDO Worldwide. Highly comparable to Calia as a São Paulo-based full-service creative agency serving leading Brazilian advertisers.
• Lew'Lara TBWA: Brazilian creative agency affiliated with TBWA\Worldwide. Comparable to Calia as a Brazilian full-service creative shop with multi-sector clients and 360-degree campaign execution.
• Africa Creative (Major): Brazilian creative agency now operating as 'Major.' Comparable to Calia in delivering high-profile creative campaigns for Brazilian corporate and consumer brands.
• FSB Comunicação: Large Brazilian communications and PR group; the 'Calia FSB' branding on Calia's website indicates a structural affiliation. Highly comparable as a Brazilian communications agency serving federal government and large corporate clients.

Broad incumbents

• Publicis Brasil: Brazilian operations of Publicis Groupe. Overlaps with Calia in full-service creative, media, and digital transformation services, with significantly larger scale.
• Ogilvy Brasil: Brazilian operations of Ogilvy (WPP). Competes with Calia for major Brazilian brand creative and government campaigns, but at much larger scale and with global network resources.
• Dentsu Brasil: Brazilian operations of Dentsu International. Overlaps with Calia in creative, media, and CX services across Brazilian and multinational clients.
• Havas Brasil: Brazilian operations of Havas. Comparable to Calia as a full-service communications group serving Brazilian advertisers across creative, media, and health communications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caliacomunicacao
• LinkedInbr.linkedin.com/company/agenciacalia
• Instagraminstagram.com/agenciacalia
• Xx.com/agenciacalia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calia Comunicação